Rohkeutta henkilöiden käsittelyyn : katsojatutkimus 45 minuuttia -ajankohtaisohjelman henkilökuvajutuista

The present thesis deals with the reception of the celebrity profiles of the MTV3 news current affairs program "45 minuuttia". The target group of the research consists of young adults between the ages from 25 to 34 living in the Helsinki metropolitan area. The research is qualitative and it studies the target group's opinions of the program profiles by the means of a survey and a group interview. In the group interview, the interviewees were also presented sample clips of the program. The results of the survey were analyzed mainly quantitatively. The purpose of the survey results was to map the viewing habits of the target group. In analyzing the results of the group, the interview methods of feedback research and cultural audience research were used. The current thesis was a commissioned research, the purpose of which was to study how interested the young adults are in the program. In addition, the aim was also to find out possible new trends and approaches for the producer of the program. In contrary to the expectations, the reason for the low interest in the profiles seemed to be due to the approach taken to the topics, e.g. the profiled person. By the approach I mean how the person is visually presented or how the person is verbally described. Many people presented in the profiles were regarded as interesting, but at the same time, the way the stories were told was hoped to be more versatile. In addition, a more contemporary visual approach was hoped for. The results also verified the claim that the young adults in general are not interested in the current affair programmes. In addition, these results suggested that in order to obtain more precise information of the viewing preferences of the audience, a more thorough study should be conducted.

Mielikuvien luominen traileroinnilla : tutkimuskohteena Big Brother Suomi

The thesis studies the launch campaign of Big Brother Finland, especially from the viewpoint of on-air promotion. Interest to the subject arose when participating in the campaign as an on-air promotion planner together with Subtv's marketing director, on-air promotion editor and the channel's advertising agency. The launch of the campaign was a challenge due to the format, since not a lot of information can be revealed before the start of the program. When the planning started, all the material consisted of two logos. The first season of the Finnish version of Big Brother begun on Subtv August 2005. The goal of the program was to become a topic of discussion on TV on the fall 2005 and to raise the profile of the channel. The goal of the launch was to get good ratings for the first episode. The launch campaign was also supposed to open up the format to the viewers and to arouse interest in the show. Secrecy and the size of the program were set to be the marketing tones of the launch. Although partly different messages were told via on-air promotion and external media, the campaign was congruent in visual design. In the study, interviews of Subtv's staff, campaign plans and notes were used as research material. From the aspect of affecting images and emotions, the finished campaign promos and other on-air elements were analyzed. In on-air promotion, all choices in audio and visual design affect the outcome and therefore the images that the viewer constructs. The two promo series were made to affect emotions and to awaken curiosity. Other on-air elements were merely used to present program information. The campaign and the series were accepted with enthusiasm. The launch of the second season was even more massive than the first. Participation in the launch campaign of Big Brother Finland was an essential experience in the development of professional identity. When one has taken part in the creation of a massive campaign from scarce materials, tools are given to future assignments in the field of on-air promotion.

TV taskussa - tänään ja tulevaisuudessa

The objective of my thesis was to find out how mobile TV service will influence TV consumption behaviour of the Finns. In particular the study focuses on the consumption behaviour of a well educated urban people. For my thesis, I provided a detailed analysis of the study results of a large scale questionnaire research FinPilot from the year 2005 based on an assignment of Nokia Ltd. In order to deepen the study results, I focused on the above mentioned group of young people with good education. The goal of the FinPilot research was to give answers to the following questions: what kind of programs, in what kind of circumstances, and for which reasons are they watched when using the mobile television service. The results of the research consisted mainly of data like figures, graphics etc. The data was explaned from the helicopter perspective, for it gave additional value to the research and consequently to my own thesis. My study offered complementary, unique information about their needs as it was based on questionnaires supplemented by individual interviews of the group members, their free comments as well as group discussions. The study results proved that mobile TV service did not increase the total TV consumption time. The time used for watching the mobile TV was significantly shorter than the time for watching the traditional TV. According to my study, the young urban people with good education are more interested to adapt the mobile TV service than the average Finns. Being eager to utilize the added value offered by the mobile TVs they are a potential target group in launching and marketing processes. On the basis of the outcome of the thesis, the future of mobile TV service seems very promising. The content and the pricing, however, have to match the user's needs and expectations. All the study results prove that there exists a social order for mobile TV service.

Transfer of MPEG-2 Transport Stream over MPLS

This study examines how MPEG-2 Transport Stream, used in DVB-T video transmission, can be reliably and efficiently transferred to remote locations over an MPLS network. All the relevant technologies used in this scenario are also discussed in the study. This study was done for Digita Oy, which is a major radio and television content distributor in Finland. The theoretical part of the study begins with the introduction to MPLS technology and continues with explanation of IP Multicast and its components. The fourth section discusses MPEG-2 and the formation and content of MPEG-2 Transport Stream. These technologies were studied in relevant literature and RFC documentation. After the theoretical part of the study, the test setup and the test cases are presented. The results of the test cases, and the conclusions that can be drawn based on them, are discussed in the last section of the study. The tests showed that it is possible to transfer digital video quite reliably over an MPLS network using IP Multicast. By configuring the equipment correctly, the recovery time of the network in case of a failure can be shortened remarkably. Also, the unwanted effect of other traffic on the critical video traffic can be eliminated by defining the Quality of Service parameters correctly. There are, however, some issues that need to be tested further before this setup can be used in broadcast networks. Reliable operation of IP Multicast and proper error correction are the main subjects for future testing.

Pääsylippu kotikatsomoon : kuka voittaa, kun urheilusta tulee maksullista televisioviihdettä?

Televisiolla on medioista merkittävin rooli urheilun välittäjänä. Sen myötä urheilusta on tullut universaalia viihdettä, josta kuluttaja voi nauttia kotisohvaltaan ympäri vuorokauden. Samaan aikaan kun urheilussa tulokset paranevat, kehittyy myös television lähetystekniikka analogisesta digitaaliseen ja muuttaa televisiota kuluttajan kannalta yhä palvelevampaan muotoon - osittain maksulliseen sellaiseen. Tässä opinnäytetyössä perehdytään television ja urheilun suhteeseen ja selvitetään syitä, miksi juuri urheilu on otollista viihdettä maksukanaville. Opinnäytetyössä pyritään vastaamaan seuraaviin kysymyksiin: Keitä osapuolista, katsojaa, televisiotoiminnan harjoittajaa vai itse urheilua, lisämaksulliset kanavat parhaiten palvelevat? Kuka puolustaa jokamiehen ja -naisen oikeutta vapaaseen tiedonsaantiin ja miltä näyttää urheilun tulevaisuus maksullisilla ja vapaan katselun televisiokanavilla? Esimerkkitapauksena syvennytään Suomen jalkapallon A-maajoukkueen otteluiden kohtaloon televisiomarkkinoilla peilaten syitä ja seurauksia teoriaan urheilun ja television suhteesta. Näyttää siltä, että maksullisten kanavien tulo televisiomarkkinoille on lujittanut entisestään urheilun ja television suhdetta. Maksukanavayhtiöt ovat ottaneet urheilun pysyvästi yhdeksi myyntivaltikseen, mikä on johtanut siihen, että kansallisesti merkittävimpien urheilutapahtumien näkyminen vapaan katselun kanavilla on jouduttu takaamaan erillisillä toimenpiteillä. Penkkiurheilijan kannalta maksutelevisio tarkoittaa yleistyviä lisämaksullisia palveluita, mutta myös monipuolisempaa ja tasokkaampaa urheilutarjontaa. Urheilun kannalta taas maksutelevision läpimurto kaupallistaa urheilua yhä entisestään, nostaa televisiointioikeuksien hintoja ja kiristää eri lajien kilpailua televisionäkyvyydestä. Tämä opinnäytetyö on koottu asiantuntijoiden haastatteluiden, kirjallisuuden, verkkomateriaalin sekä lehtiartikkeleiden pohjalta.

Iowa Department of Commerce - Iowa Utilities Board, Agency Performance Plan, 2007

Annual Report, Agency Performance Plan

En busca del ciudadano Kane : los dueños de medios de comunicación y su utilización política

Aquesta recerca té com a objecte d'estudi la utilització dels mitjans de comunicació per a finalitats polítiques i intenta analitzar la relació que els polítics professionals mantenen amb els mitjans i com aquests poden ser importants dins d'un procés polític-electoral i per a la formació de l'opinió pública. El nostre objectiu general és, entre d’altres, analitzar l'estructura d’aquests mitjans i grups polítics i descriure com estan situats, utilitzant com a exemple l'estat del Rio Grande do Norte (RN), al Nord-est de Brasil. Partint de les preguntes, ¿a qui pertanyen els mitjans de comunicació i qui té el poder d'informar en l'aquest Estat? anem construïm el marc teòric, analitzant el monopoli i oligopoli en la comunicació a Brasil, especialment a la radiodifusió, en la qual hi ha una gran concentració de concessions públiques en propietat dels polítics professionals amb mandats electius i/o de grups partidaris, què pot ser anomenat de ‘coronelismo electrònic’

Annual Infrastructure Report, 2007

Major maintenance; health, safety, loss of use; and Americans with Disablities Act deficiencies at the Capitol Complex and statewide for twelve agencies and divisions participating in the Vertical Infrastructure Program in collaboration with the Governor's Vertical Infrastructure Advisory Committee, including the Department of Administrative Services; the Department of Commerce, Alcoholic Beverages Division; the Department of Corrections; the Department of Cultural Affairs; the Department of Education, including Iowa Public Television and Iowa Vocational Rehabilitation Services; the Department of Human Services; Iowa Law Enforcement Academy; the Department of Public Safety; Terrace Hill; Iowa Veterans Home and Iowa Workforce Development. The advisory committee meets on a monthly basis to review the progress of the work and to make recommendations on procedures and priorities. Additional information on major maintenance projects is available in the advisory committee's Eighth Annual Report to the Governor, dated December 15, 2006.

TV or not TV? Subtitling and English skills

We study the influence of television translation techniques on the quality of the English spoken across the EU and OCDE. We identify a large positive effect for subtitled original version as opposed to dubbed television, which loosely corresponds to between four and twenty years of compulsory English education at school. We also show that the importance of subtitled television is robust to a wide array of specifications.We then find that subtitling and better English skills have an influence on high-tech exports, international student mobility, and other economic and social outcomes.

Annual Infrastructure Report 2008, January 30, 2009

Major maintenance; health, safety, loss of use; and Americans with Disabilities Act deficiencies at the Capitol Complex and statewide for twelve agencies and divisions participating in the Vertical Infrastructure Program in collaboration with the Governor's Vertical Infrastructure Advisory Committee, including the Department of Administrative Services; the Department of Commerce, Alcoholic Beverages Division; the Department of Corrections; the Department of Cultural Affairs; the Department of Education, including Iowa Public Television and Iowa Vocational Rehabilitation Services; the Department of Human Services; Iowa Law Enforcement Academy; the Department of Public Safety; Terrace Hill; Iowa Veterans Home and Iowa Workforce Development. The advisory committee meets on a monthly basis to review the progress of the work and to make recommendations on procedures and priorities. Additional information on major maintenance projects is available in the advisory committee's Tenth Annual Report to the Governor, dated December 15, 2008.

La premsa comarcal i el consum de noves pantalles

La investigació es centra en la visió dels mitjans de proximitat i el consum de d’aquests mitjans en el marc de la convergència digital a Catalunya. No és cap misteri l’aparició de nous hàbits de consum de continguts dels mitjans de comunicació nous i vells, on uns prefereixen, la premsa, la televisió i la ràdio, i d’altres amplien l’experiència i/o prefereixen la consulta de portals web, xarxes socials o continguts per internet a través de, dispositius mòbils, consoles de vídeojocs, etc. La recerca esta està dividida en dos grans blocs: per una banda, un estudi qualitatiu amb entrevistes en profunditat als responsables de mitjans comarcals sobre la seva visió com mitjà, i la seva trajectòria, i sobre els propis lectors, radiooients, i seguidors, ; i per l’altra banda, un quantitatiu mitjançant a partir d’una enquesta online a residents a Catalunya sobre el consum de mitjans. Les conclusions mostren una radiografia de l’actual ecosistema mediàtic a Catalunya.

Consumo y convergencia mediática de la prensa local en Cataluña

Los nuevos hábitos de consumo de medios en el marco de la convergencia digital están propiciando un cambio en las estrategias de los medios de comunicación. Mientras unos usuarios siguen prefiriendo la radio, la televisión y la prensa tradicional para informarse otros participan de la experiencia digital en internet (blogs, redes sociales...) y dispositivos móviles, etc. En este panorama es complicado precisar dónde nace y termina el contenido o hasta qué punto es la participación del usuario quien (re) construye la información; así los contenidos mutan y se diluyen en varios soportes. En este contexto, la prensa local también vive las consecuencias del nuevo paradigma y asume los retos del reacomodo del sector ante la nueva realidad. Esta comunicación presenta las conclusiones del estudio cualitativo con entrevistas en profundidad a los responsables de medios locales en Cataluña sobre sus usuarios, contenidos y soportes en el marco de la convergencia digital.

Els serveis de documentació a les televisions locals

Es presenten les necessitats documentals de les televisions locals, fent especial èmfasi en el material audiovisual de caràcter informatiu, ja que és el bloc de programació amb més demanda de documentació per a cobrir requeriments informatius, però atenent també altres tipus de documentació. Es fan recomanacions quant al tractament, la gestió i l¿ús de la documentació produïda, i es descriu el procés documental, tenint presents les particularitats de la televisió local pel que fa a recursos econòmics, tècnics i humans respecte altres models de televisió.