Relações entre aquisição da percepção auditiva e aprendizagem da ortografia: consoantes soantes em questão

We compared the relationships between acquisition of auditory perception and the acquisition of sonorant consonants spelling in children of the first two grades of elementary school. The comparison was based on a procedure of identifying and writing the same set of words that presented phonological contrasts between them. As to the results, it was found: (1) gradation in the acquisition of subclasses within a larger class; (2) matches and mismatches between the two types of task; (3) increased adjustments in spelling and more mismatches in auditory perception with increasing enrollment. This set of results indicates, therefore, the complexity of the relationships between the acquisition of auditory perception and the acquisition of spelling, since, once contacted, their journey together at the same time promotes links and outcomes between them.

Cartas e escrita: práticas culturais, linguagem e tessitura da amizade

Pós-graduação em Educação - IBRC

Representação gráfica e linguagem cartográfica tátil: estudo de casos

Pós-graduação em Geografia - IGCE

Mercado de ações brasileiro: uma investigação empírica sobre suas relações de longo prazo e de precedência temporal pré-crise de 2008

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Desempenho de escolares rurais em narrativas escritas e possíveis relações com variáveis de perfil

The goal of this research was to characterize written stories, produced by students, without complaint of language development (oral and written), from pictographic support. In a specific way, it has been searched, in those stories, elements that could grant coherence, applying that performance with the participants’ profile variables. It was characterized as a descriptive-exploratory study, held at a rural municipal school in the State of Parana. Twenty-one (21) students of both genders and ages between seven and nine years old have participated in this study. Data collection consisted of two narratives requests: one oral, after being released, to the child, four pictures placed in sequence to form a story, and one written. This writing production had been taken for the analysis. The results have indicated that most children (71.42%) managed to produce coherent stories, seventeen (80%) in story 1 and thirteen (61%) in story 2. As to the relation of that coherence with the students’ profile in story 1, there has been no statistically significant association, for none of the analyzed variables (gender, age and education), whereas there has been a statistically significant association with gender in story 2 (p-value 0.027). It is considered that the use of the pictographic support in developing stories have been confirmed as a facilitating strategy for its construction, for it has enabled the production of coherent narratives.

Cartas pessoais entre crianças brasileiras, portuguesas e angolanas

This article analyzes the data resultant of the accomplishment, between 2008 and 2009, of an extension and research project on the international exchange of letters between teachers and students from elementary schools in the towns of Garça and Marília, São Paulo State, Brazil, with a school in the city of Azaruja, Portugal and another in the city of Luanda, Angola. It was developed by a team of students and teachers, UNESP, Marília, in order to promote the exchange via personal letters for that students, between 8 and 9 years old, could take possession of the written language, in this case Portuguese, and understand it as an instrument steeped in culture. The choice of this kind in the world of the epistolary genre was made because it promotes the participation of the Other in the configuration of dialogic relations in the elaboration of the statements, taken as a reference in a Bakhtinian conception of language. It aimed to (1) point, in the letters exchanged between teachers and students between the Portuguese, Brazilians and Angolans in the early years, the evidence of authorship linguistic behavior that could signal the beginning of autonomy in the use of the written modality of language, or signs of submissive behavior; (2) reveal the cultural content of language tools used to construct indicators listed on the customs of each people, including those constituting school doings. For the generation of data were used principles of action research, which enabled direct action, along with Brazilian teachers, and indirectly, in the case of the foreign teachers. From the analysis of the corpus of research - letters exchanged between teachers and students - it is clear that the appropriation of language as a speech act realized in human relations makes the old personal correspondence a powerful instrument of development in the area of the written language.

Jogo de papéis e linguagem: diálogos possíveis entre Vigotski e Bakhtin

In this paper we present ongoing research in which we approach the regulatory role of language in role play in children aged six and seven. In research, we seek an understanding of the relationship between language, ownership and complexity of the children's game. The hypothesis guiding the research is that the dialogical relations between children and adults and among children, while playing, contribute to children's learning game. Procedures are being used interpretive ethnographic research that focuses on the human meaning of social relations, waged by the subjects in a particular historical context and its elucidation and exposition by one researcher. This approach allows closer studies of Vygotsky and Bakhtin scholars of language that emphasize the regulatory role of language in human relationships and value the dialogic exchange between researcher and researched; active subjects of the research process. The data were produced by means of observation and interview, in a field diary records, photographs and audio recordings. They are being screened in thematic groups and analyzed using interpretative narration. The participants were two teachers and two classes of the first year of an Elementary school (EMEF) School of Municipal Elementary School Crane, State of Sao Paulo, totaling 45 subjects. Bearing in mind the above assumptions, are presented and analyzed data that allow to anticipate some results.

As relações entre Brasil e Venezuela durante os governos de Lula e Chávez - 2003 a 2010

This work examines the political-economic relations between Brazil and Venezuela from 2003 to 2010, during the mandates of Luiz Inácio Lula da Silva and Hugo Chavez Frías. After a historical overview of Venezuela, by showing the first approximations, it sets out the cooperation projects and makes a categorization and study of the International Acts signed during the studied period. The graphs and tables allowed a quantitative and qualitative analysis. The growth of the international trade is also considered and studied. The results show prospects that may contribute to cooperation and international trade between the two countries

As relações públicas na ambiência da comunicação móvel digital: o QR code como estratégia de comunicação

The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization

As empresas familiares e os desafios do profissional de relações públicas

The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions

Relações Públicas pela sustentabilidade: o profissional dentro das organizações

This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability

Entre o convencer e vencer: estudo sobre as relações entre políticas de subjetivação e ideologia

Neste estudo desenvolvemos uma análise das relações entre a ideologia e as políticas de subjetivação na sociedade moderna através do rastreamento de marcas discursivas em peças publicitárias próprias das práticas de governo vinculadas ao autoritarismo. O corpus da pesquisa se delimita no diálogo com os registros que chegaram até nós por meio dos esforços de Victor Klempere, em seu livro “A linguagem do terceiro Reich”. Este autor nos coloca em contato com propagandas utilizadas na imprensa escrita e falada. Por meio da Análise do Discurso discutimos o sentido de “convencer”, enquanto recurso de argumentação e cartografamos os recursos simbólicos utilizados nas estratégias de “vencer” sobre o público alvo das propagandas políticas. Queremos observar as marcas dos processos de subjetivação que acompanham os deslizamentos das práticas políticas de convencimento para o exercício da violência concentrada nos termos daquilo que se expressou como um ato de “vencer” pela força física. Que processos de subjetivação se consolidam sob o jugo da força colocada em exercício por formas autoritárias de governos sobre os cidadãos? Como estas marcas reverberam em nossos corpos e limitam as possibilidades de expressão da vida? Estas são as nossas perguntas que nos acompanharam nas leituras, no trabalho do pensamento e da escrita.

Comércio internacional e desenvolvimento econômico: relações bilaterais Brasil-China, no período 2000-2011

Atualmente a China é um ator essencial do cenário econômico mundial, sendo também um grande demandante de matérias primas para manter seu acelerado crescimento, resultando assim em importante e estratégico para a região latinoamericana, sobretudo, por ser um grande comprador. Por sua importância econômica, estratégica e demográfica a China se destaca em relação à maioria dos países do mundo sendo não apenas um ator chave, responsável por grandes mudanças ocorridas no nível e estrutura da demanda mundial, mas também importante fonte de recursos financeiros para manter os equilíbrios internacionais. Através da discussão das relações de comércio entre Brasil e China buscamos analisar os principais resultados em termos econômicos e sociais, principalmente a atuação do Brasil enquanto ator global dado sua importância crescente na dinâmica mundial. A intenção desta pesquisa é entender as dimensões da relação com o país asiático, a partir do posicionamento do Brasil como um dos principais parceiros comerciais de China, sobretudo como exportador de produtos primários. Em termos de exportações realizadas por setores desde o Brasil para a China existe uma grande concentração nos recursos naturais de matérias primas, particularmente os minérios, alimentos, e combustíveis; trata-se de um pequeno hall de produtos com baixo nível de processamento

Relações públicas e o Brand Management: storytelling 2.0 na construção de relacionamentos

According to the Informational Society of the twentieth century, man develops society of the spectacle, where life becomes virtual and the individual ceases to be a spectator becoming the protagonist of wikiciberepopéia and organizations seeking to gain the attention and time of its consumers through new communication strategies. If the great epics of mankind brought mythical heroes, divine, with powers (mostly above the mortals), in the era of new technologies, the common man is in the hands the opportunity to become the hero of his own ciberepopéia. Increasingly resistant to traditional advertising, the new model of media consumer, the prosumer, the storytelling is transforming into one of the main communication tools of contemporary organizations. Offer your audience a creative and relevant content across several media platforms is a major brand positioning strategies currently used, in addition to providing the transmission of values and organizational principles in a subjective manner. Storytelling where objects are extensions of the human body (eg, the cell can be treated as an extension of the ears) is a strong indication of a technocratic society, because we can consider the new technologies as extensions of the human brain (as new store technologies, create meanings, share information through a specific language) and the individual who is on the edge of new technology ends up being excluded from certain social events. This new world tends to put an end to separation between seemingly contrary ideas, such as reality/fiction, natural/cultural and the man who emerges from this medium is not the creator, but rather, transforming what already exists. The current human evolution takes place from about half the human mind and tell stories that go beyond the media saturation that really emocionem and who have a real meaning for those who listen, to be interconnected with the socio-environmental reality of this new consumer, is a major chall...

Relações públicas aplicadas à comunicação pública digital: conceitos, práticas e recomendações

The increasing amount of information about public management conveyed by government electronic portals in the internet has attracted the attention of scientific research, which has resulted in reviews of the contribution of such channels of public communication for the expansion of citizenship. It is the duty of the government to inform citizens effectively as well as using effective language to deal with different ways of relating with each public. Based on data collected in the official social media of state government during search for Scientific Initiation PIBIC/CNPq entitled “Digital Democracy and Social Networks: Analysis of Use of Internet by the Government of State of Sao Paulo” and official strategic manuals of the first industry this work of course completion has analyzed practices and recommendations of the area to contribute to the development of strategies of public communication