A study of the marketing of fertilisers in India

This is a descriptive and analytical study. It investigates how Fertilisers are marketed in India. It describes and evaluates the system of fertiliser marketing prevalent in the country at the time of this study (1979-82). The study, as the title will indicate, has been conceived on a large canvass and in very broad and generalised terms. Such a large framework has been chosen with the intention of investigating the task of Fertiliser marketing in its totality

Marketing Management in Small Scale Industrial Units of Women Entrepreneurs in Kerala - A Study with Reference to Ernakulam District",

The women entrepreneurs, who set up business units with encouragement and institutional support, find it difficult to market their products. The marketing concept is yet to be grasped in its entirety. Women entrepreneurs especially find the marketing fiinctions difficult to carry out. Hence, this study is carried out to understand the marketing management in SSI units of women entrepreneurs

Structure of marketing channels of selected manufacturing industries in Kerala

The study evolved from the basic premise that the existing distribution structure is not adequate or adaptive to meet the needs of the expanding manufacturing sector and the emerging mass market. The hypothised causes of the problem are the following: marketing channels are not used for strategy differentiation by manufacturers: there are too many intermediaries in the channels; the distributive institutions are not adaptive; and there is very little control over the flow of products through the channels. These assumptions about the causes of the problem have been translated into specific hypotheses and tested with data. Empirical analysis, while supporting some of these hypotheses, challenges certain widely held notions. The ensuing summary presents the important findings, in the sequence in which they are discussed in the study.

Dynamics Of Co-Operative Marketing In Tribiai. Economiesa Study Of Non—Timber Forest Produce Marketinowin Kerala

The following objectives have been formulated for the study. To assess the procurement and marketing practices of Non—Timber Forest Produce by tribes and Tribal Co-operative Societies and examine the role of co—operatives in liberating the tribes from the clutches of private traders. To study the relative efficiency of marketing channels. To analyse the inter—difference between tribes and regions in the collection and marketing of Non—Timber Forest produce. To examine the forward linkage of tribal co-operative societies with the Ayurvedic Medicinal Manufacturing Units of the state. To examine the impact of marketing on employment and income of tribes and To examine the extent of involvement of tribes in Tribal Co-operative Societies in policy formulation and implementation.

Marketing of Library Services in an Academic Environment

Marketing of information services is now an important goal of librarians all over the ~orld t? attract mor~ users to the libr~ry. thereby promoting user satisfaction. Marketing IS considered ~s ~n Integr~1 part of libraries and information centres mainly due to the developments In information t.echnology, information explosion, and declining library budgets. Kotler defines marketing as the "analysis, planning, implementation and control o~ carefully formulated programs designed to bring about voluntary exchanges of values WIth target markets fo~ the ~~rpos~ of~chievingorganizational objectives". Organizations suc.h as museums, unrversittes, libraries, and charities need to market their causes and their products to gain. political and social support as well as economic support (Kotler, 1995). In the marketing world people are now migrating from the traditional Four P ~lodelto th~ S~VE mode! (Alt~ns~n, 2013). According to the SAVE model, marketing III an orgarusanon must grve pnonty to 'Solutions' instead of the features or functions of~he.'Product" Similarily it is to focus on 'Access', instead of ,Place'; 'Value' instead of Price" so that the benefits are more stressed, rather than production costs. Instead of :Proliloti.on', marketi~g has. to conc~ntrate on 'Educating' the customers, providing lJlfo~mahol~ about t~eJr specific req~lrements, instead of relying on advertising, public rel~tlons, direct selling etc. From a library point ofview, to ensure maximum utilization of library ~ervices there is an increasing need for definite marketing plans to exploit the techn.ologlcal dcvelop",len~s so ~s to entice the users. By anticipating their changing needs and ~y co.mmulllcatl~g WIth them it should be possible to devise strategies to present various library services and products in a perceptive style.

Marketing Channels in Ornamental Fish Trade in West Bengal

A lucrative export market and high domestic demand has made ornamental fish industry in West Bengal a potential source for income generation. The study aimed to identify: (i) the commercially important size groups of main ornamental fish varieties available in the state; (ii) the existing supply chain; (iii) major constraints for development of the industry; (iv) and to anlayse price spread of commercially important varieties; and (v) to evaluate the profitability of operation at different stakeholder levels in the marketing chain. Export market of ornamental fishes in the state followed a single supply channel while three different distribution channels existed in the domestic market. High electricity charges was the major problem faced by breeders (producers/rearers) whereas lack of technical knowledge regarding transportation was the major constraint for wholesalers. Lack of knowledge on proper health management inhibited the growth of retail industry. The fresh water catfish, angel, molly, arowana, gold fish, tetras, and gouramis showed comparatively higher breeders’ share in consumers’ rupee. Wholesalers were earning comparatively higher annual profit than the other stakeholders due to moderate initial investment and also due to the comparatively lower risk involved.

Social Media- A relevant tool for tourism and hospitality marketing

Tourism is an industry which is heavily dependent on marketing. Mouth to mouth communication has played a major role in shaping a number of destinations.This is particularly true in modern parlance.This is social networking phenomenon which is fast spreading over the internet .Many sites provide visitors a lot of freedom to express their views.Promotion of a destination depends lot on conversation and exchange of information over these social networks.This paper analyses the social networking sites their contribution to marketing tourism and hoapitality .The negetive impacts phenomena are also discussed

Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario

The paper ‘Impact of Quality on Ethics and Social Responsibility in Marketing in Industries in Kerala in the present Indian scenario’ highlights the observations, based on a descriptive research carried out in five leading industries in Kerala, in the private and public sector. Ethics and social responsibilities, practiced in these industries, are reflected in the results of the survey conducted on specific queries like awareness of products/services provided by them, total understanding of the requirements of the customer, open discussion on technical matters, accountability of employees to the society and social needs, consumer ethics vis a vis business ethics etc. Team working goes a long way, in building relations, which in turn, results in a progressive and effective marketing strategy. This assumes paramount importance, considering the severe competition we are facing in the light of liberalization, privatization and globalization, which encompasses the globe. The prediction of India becoming a lead nation, along with USA, China and Japan, in this decade, can get fructified only if we follow a very high standards of ethics and social responsibility, in all domains including marketing. Organizations like TRW.Rane, Sundaram Fasteners, TVS Motors, in Chennai are a few among others in India, who have achieved the highest distinction in quality viz Deming Prize, and these demonstrate their commitment to quality, society and humanity at large. Cost effectiveness, without jeopardizing quality has become the need of the hour and MRTP has become history. This trait is being brought out through the survey and the results speak for themselves. Unethical practices like switch and bait, not only brings shame to the organization, and country but also results in the company getting wiped out from the market. Adherence to standards like ISO 14000 helps to maintain the minimum level of social responsibility and environmental friendliness. Like quality audit, safety audit etc, social audit is being insisted in all progressive countries to ensure that the organization comply with the minimum statutory requirements. The paper also touches upon Corporate Social Responsibility practiced in the industries and this becomes crystal clear through their commitment to improve the community. Green Marketing lays a lot of importance on the three Rs of environmentalism viz Reduce, Reuse and Recycle. The objective of any business is to achieve optimal profit and this is possible only by reducing the cost as well as waste. In this context, management tools like brainstorming, suggestion schemes, benchmarking etc becomes helpful. These characteristics are brought out through the analysis of survey results. The conclusions drawn throw a lot of information on the desirable practices with respect to Ethics and Social Responsibility in Marketing

Can commercialization of NTFPs alleviate poverty? A case study of Ricinodendron heudelotii (Baill.) Pierre ex Pax. kernel marketing in Cameroon

Ricinodendron heudelotii (Baill.) Pierre ex Pax. kernel (njansang) commercialization has been promoted by the World Agroforestry Centre (ICRAF) in project villages in Cameroon with the aim to alleviate poverty for small-scale farmers. We evaluated to what extent development interventions improved the financial situation of households by comparing project and control households. The financial importance of njansang to household livelihoods between 2005 and 2010 was investigated through semi-structured questionnaires with retrospective questions, focus group discussions, interviews and wealth-ranking exercises. The importance of njansang increased strongly in the entire study region and the increase was significantly larger in project households. Moreover, absolute numbers of income from njansang commercialization as well as relative importance of njansang in total cash income, increased significantly more in project households (p < 0.05). Although the lower wealth class households could increase their income through njansang trade, the upper wealth class households benefited more from the projects' interventions. Group sales as conducted in project villages did not lead to significantly higher prices and should be reconsidered. Hence, promotion of njansang had a positive effect on total cash income and can still be improved. The corporative actors for njansang commercialization are encouraged to adapt their strategies to ensure that also the lower wealth class households benefit from the conducted project interventions. In this respect, frequent project monitoring and impact analysis are important tools to accomplish this adaptation.

Producers’ motivation for collective action for kola production and marketing in Cameroon

Collective action has been used as a strategy to improve the benefits of smallholder producers of kola nuts in Cameroon. Despite demonstrated benefits, not all producers are involved in the collective action. The presented study used a modified Technology Acceptance Model (TAM) namely the Collective Action Behaviour model (CAB model) to analyse kola producers’ motivation for collective action activities. Five hypotheses are formulated and tested using data obtained from 185 farmers who are involved in kola production and marketing in theWestern highlands of Cameroon. Results which were generated using Partial Least Squares (PLS) approach for Structural Equation Modelling (SEM) showed that farmers’ intrinsic motivators and ease of use influenced their behavioural intent to join a group marketing activities. The perceived usefulness that was mainly related to the economic benefits of group activities did not influence farmers’ behavioural intent. It is therefore concluded that extension messages and promotional activities targeting collective action need to emphasise the perceived ease of use of involvement and social benefits associated with group activities in order to increase farmers’ participation.

Elaboración de materiales curriculares y planificación de estrategias y prácticas educativas dirigidas a alumnos socialmente desfavorecidos y absentistas endémicos de educación infantil y primaria.

Se presenta memoria final de proyecto educativo que desarrolla un programa de intervención para reducir el absentismo escolar. Se realiza en el CEIP Matemático Gallego Díaz en Úbeda, Jaén. El objetivo principal es: reducir los índices de absentismo y superar las condiciones socioculturales desfavorecedoras que actualmente soporta el alumnado del centro. El proceso consta de varias fases: fase de planificación; fase de difusión; fase de adopción; fase de implantación; fase de evaluación .

Constructivismo y enseñanza de las ciencias : planificación, desarrollo y evaluación de propuestas para la Educación Secundaria.

Manual sobre el modelo constructivista aplicado al aprendizaje de las ciencias y en el que se aborda el tema central de las percepciones o conocimientos previos de los alumnos, además de profundizar en la evolución del aprendizaje cuando se utilizan en el aula propuestas de enseñanza que favorecen el reconocimiento de las ideas propias. El manual recoge propuestas específicas de didáctica de las ciencias experimentales: los módulos de aprendizaje de la nutrición humana, de alimentación, salud y consumo, herencia biológica y evolución y ondas, sonido y luz.

Esquemas prácticos para la planificación y programación en orientación educativa.

El libro se divide en cuatro capítulos en cada uno de los cuales las autoras presentan una serie de esquemas sobre temas relacionados con la orientación escolar: el marco de referencia (antecedentes y LOGSE), la planificación de programas de Orientación, el diseño de programas y su evaluación, además de una guía y actividades prácticas.

Organización y planificación del departamento de orientación en el centro de educación de personas adultas de la comarca oriental.

Planificación de un departamento de orientación en un Centro Comarcal de Personas Adultas (Abanilla, Murcia) con el objetivo de mejorar la atención a las necesidades formativas de amplios setores de población, en muchos casos, los menos favorecidos. Al ser el principal objetivo de la orientación la mejora de la calidad de la enseñanza, la educación de personas adultas no debe quedar al margen de los objetivos de calidad del resto de los niveles y etapas educativas.

Motivaciones de estudios profesionales, al final de los estudios medios y estructura del empleo en la región astur-leonesa.

1. Conocer la estructura del empleo en la región astur-leonesa, las necesidades y demanda de mano de obra, así como las posibilidades de estudios en esta región. 2. Observar la motivación existente al final de los estudios medios de estudios profesionales. 3. Se pretende que los resultados obtenidos sirvan de orientación para un mejor ajuste entre la oferta educativa y la demanda del sector productivo. 174 cuestionarios a 116 empresas asturianas y 58 de León. 2599 encuestas sobre motivación profesional a alumnos de Bachillerato y FP de primer grado repartidos entre Asturias y León. 1. Estructura del empleo en la región astur-leonesa, la estructura de la población, la población escolar, la FP, la población activa y las demandas de mano de obra de las empresas. 2. Motivación de estudios profesionales al final de los estudios medios. Motivación y aprendizaje de un oficio. Se utiliza un cuestionario con variables académicas y socio-económicas, además de opiniones, juicios, valores, y actitudes hacia el trabajo y la profesión. Se utilizaron encuestas elaboradas por el equipo investigador que se dirigieron a centros empresariales, centros docentes de Bachiller y de FP y a alumnos de FP y Bachiller. Aunque se revela una escasa capacidad de previsión en la mayor parte de los empresarios debido, posiblemente, a la crisis económica y al clima de incertidumbre político, además del desinterés por todo tipo de investigación, se pueden señalar como fuertemente demandados los estudios de Informática aunque no parece que se vayan a impartir en un futuro próximo en ningún centro de FP. Cabría ampliar el número de puestos en Metálicas Básicas y Transformados Metálicos, Madera, crear plazas en la familia del sector Servicios y Comercio. En León se ve necesario el aumento de plazas en Construcción, Madera, Alimentación y sector Servicios. En cuanto a las motivaciones hacia los estudios profesionales la opción FP al fin de los estudios medios viene condicionada por el valor que se atribuye a la educación como medio de promoción que es bastante alta. Existen diferencias entre los que eligen FP y los que eligen Universidad en cuanto a percepción de sí mismos y nivel de aspiraciones pero se indica que es difícil saber si estas diferencias existen por ser diferentes los alumnos o porque la opción es diferenciadora. Se determinan los niveles profesionales para los que se prevé mayor incremento en la demanda empresarial en 1980, nuevas profesiones Informática, Marketing, Asistente Social. Se ve la necesidad de realizar una planificación de la FP para resolver los problemas que aparecen así como para crear nuevos estudios adecuados a las necesidades planteadas.