A study of the marketing of fertilisers in India
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22/04/2014
22/04/2014
01/04/1983
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Resumo |
This is a descriptive and analytical study. It investigates how Fertilisers are marketed in India. It describes and evaluates the system of fertiliser marketing prevalent in the country at the time of this study (1979-82). The study, as the title will indicate, has been conceived on a large canvass and in very broad and generalised terms. Such a large framework has been chosen with the intention of investigating the task of Fertiliser marketing in its totality School of Management Studies, Cochin University of Science And Technology Cochin University of Science And Technology |
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Cochin University of Science And Technology |
Palavras-Chave | #The place of chemical fertilisers in Indian agriculture #Profile of Indian fertiliser industry #Review of production #Fertiliser marketing system #Fertiliser pricing #Fertiliser warehousing #Distribution channels #Distribution margins #Marketing costs |
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