Marketing de cinema : a supply chain do sector cinematografico português

Mestrado em Marketing

Novos sentidos da leitura: a contribuição do cinema para a leitura do texto narrativo

Mestrado em Literatura Comparada, Faculdade de Ciências Humanas e Sociais, Departamento de Letras Clássicas e Modernas, Univ. do Algarve, 2004

O cinema de Ray Harryhausen: efeitos especiais e maneirismo no cinema de Hollywood

Através de uma análise histórico-formal, este trabalho propõe uma leitura maneirista da obra de Ray Harryhausen (1920-2013), um dos maiores criadores de efeitos especiais do cinema de Hollywood, verdadeiro autor de uma série de filmes que se distinguem pelo uso virtuoso da técnica, colocada ao serviço de narrativas fantásticas, construídas numa clara referencia a grandes clássicos do cinema de Hollywood.

The effect of ambient scent on moviegoers’ behavior

Atmospheres influence behavior, create a positive image, and influence consumer purchasing patterns and retail perceptions. Nonetheless, the physical environment is a potential source of competitive advantage, though neglected more often than not. In particular, research on the effects of aroma as an independent variable in natural settings is very limited and requires further research. A sample of 407 moviegoers participated in a “natural experiment” in a cinema complex, using scented and unscented conditions. Findings show that scent produces significant positive differences in the evaluation of the theater, its environment, and on intention to return. No significant differences are found in the evaluations of concession products sold, despite the fact that spectators in scented rooms considered product prices to be significantly cheaper than did spectators in unscented rooms. A major implication of this study is that scent significantly affects emotional reactions to atmospheres. Retailers can thus improve environments to create enjoyable experiences and positively influence consumer responses.

O cinema como recurso pedagógico na aula de história

Este estudo pretendeu pesquisar acerca da influência do cinema histórico de ficção na construção do conhecimento histórico de alunos de História A do Ensino Secundário. Foi realizado com uma turma do 10º ano de escolaridade de 20 alunos e foi antecedido de um estudo prévio. O trabalho baseou-se no visionamento do filme "O Gladiador" e na realização de fichas de trabalho: a "Ficha de Enquadramento Histórico do Filme", para contextualizar a época histórica em que decorria o filme; a "Ficha de Análise do Filme”, para recolha de dados e finalmente a "Ficha de Trabalho de Comparação entre Fontes Históricas e o Filme". As respostas fornecidas pelos alunos foram organizadas em categorias. Para as perguntas que pediam uma resposta mais directa e simples foram criadas três categorias: básica primária, básica secundária e definição elaborada. Para as perguntas que exigiam uma resposta mais complexa criaram-se cinco categorias: incoerente, básica primária, básica secundária, definição emergente e definição elaborada. As principais conclusões foram: a) o cinema de ficção desempenha um importante contributo na construção do conhecimento histórico dos alunos do ensino secundário; b) o visionamento de filmes de ficção na aula de História deve ser acompanhado com o confronto de fontes históricas para os alunos distinguirem ficção de conhecimento histórico; c) o cinema desempenha um papel muito importante no desenvolvimento das competências específicas de História do Ensino Secundário e do espírito crítico dos alunos; entre outras. / ABSTRACT: This study aimed to understand the influence of historical fiction movies in historical knowledge of students in History of Secondary Education. The study was conducted with a group of 20 students of the 1O th grade and was preceded by a preliminary study. The work was based on viewing the film Gladiator and on worksheets: A "Historical Background" to contextualize the historical era of the movie, the "The analysis of the Movie" to collect data and finally the “Comparison of Historical Sources and movie” worksheet to analyze distinguish fiction from historical knowledge. The responses given by students were categorized: for questions that asked for a more direct and simple answer were created three categories: Basic; Primary; Definition elaborated. For questions requiring a more complex answer were created five categories Incoherent; Basic; Primary; Emergent and Elaborated. The main conclusions were: a) the film fiction has an important contribution to historical knowledge of secondary school students, b) using films in history lessons should be accompanied with a comparison of historical sources for students to distinguish fiction from historical knowledge, c) the film plays an important role in the development of specific skills for the History of Secondary Education and the students' critical thinking, among others.

Mulheres negras e (in)visibilidade : imaginários sobre a intersecção de raça e gênero no cinema brasileiro (1999-2009)

Tese (doutorado)—Universidade de Brasília, Faculdade de Comunicação, Programa de Pós-Graduação em Comunicação, 2016.

Meios de divulgação promocionais de cinema: estudo sobre o impacto nos consumidores

This article presents part of the results obtained under a project that sought out to know and understand the determining factors in the ways of attendance at movie theaters, with the main goal to analyze each of the cinematic means of disclosure and their respective communicative role. The study was carried out through a theoretical and conceptual analysis using a quantitative approach. The main tool for data collection was a questionnaire that included the participation of 380 subjects. The findings show that the main determinant means of disclosure in choosing films as key influencers of visits to Portuguese cinemas were the Internet and the word-of-mouth phenomenon.

Film policy under globalization: the case of Mexico

The changing economic and technological conditions often referred to as ‘globalization’ have had a deep impact on the very nature of the state, and thus on the aims, objectives and implementation of cultural policy, including film policy. In this paper, I discuss the main changes in film policy there have been in Mexico, comparing the time when the welfare state regarded cinema as crucial to the national identity, and actively supported the national cinema at the production, distribution and exhibition levels (about 1920-1980), and the recent onset of neoliberal policies, during which the industry was privatized and globalized. I argue the result has been a transformation of the film production, from the properly ‘national’ cinema it was during the welfare state—that is, having a role in nation building, democratization processes and being an important part of the public sphere—into a kind of genre, catering for a very small niche audience both domestically and internationally. However, exhibition and digital distribution have been strengthened, perhaps pointing towards a more meaningful post-national cinema.

Negotiating national identity on film: competing readings of Zhang Yimou’s 'Hero'

How are national identities transformed? If they are mostly narratives of belonging to a community of history and destiny to which people subscribe, those boundary-making procedures that constitute the political field by instituting differences can provide a tentative answer to this question. This paper is concerned with one such cultural practice, namely film-viewing. Globalisation, a boundary-blurring practice, has been the backdrop against which transformations in national identity are often discussed, either bemoaned as cultural imperialism or celebrated as ongoing hybridisation. This piece of research took Zhang Yimou’s controversial film Hero as a point of departure, and asked groups of Chinese audiences how they understood the Chinese identity it conveys. Although it is still a work in progress, provisional results are reported below.

Media Gótico: O Crime e seu Duplo Ficcional na Literatura, TV e Cinema

Crime possesses a dual nature deriving from its portrayal in the media leading to duplicity in the act of witnessing crime which by showing reality inevitably transforms it into a different kind of reality. The direct relationship with the Gothic genre is very naturally justified by real crime seeming to replicate fictional crime and vice versa, thus originating various forms of the lack of distinction between reality itself and fictional reality, or between truth and falsehood, which many writers and artists associated with Gothic aesthetics have always relied on, and numerous examples of this can be found in the works of Edgar Poe, Patricia Highsmith, Chuck Palahniuk and many others. While real crime may take the Gothic novel as its prototype, it turns out that nowadays television has taken on this role. Examples of this phenomenon are the recent symptoms of obsessive dependence on TV series such as C.S.I., Criminal Minds, The X Files, The Following and Dexter, showing a tendency for television series to replace Gothic novels, thus revealing a perverse attraction for witnessing violence through the same means that transmit the daily news featuring violent events in different scenarios of war all over the world.

LITERATURE AND THE REALM OF FILM ADAPTATION

Este artigo resultou, com algumas alterações, de parte da um dos capítulos da Dissertação de Mestrado do autor, intitulado “Film and Television Adaptation: A Comparitive Analysis of A Streetcar Named Desire Adaptations for Cinema and Television”, apresentada à UFSC em fevereiro de 2004. O objetivo do mesmo é discutir os principais postulados teóricos concernentes aos estudos em adaptação cinematográfica de textos literários, surgidos a partir da década de 1950. A discussão centra-se, principalmente, nos aspectos que envolvem o processo de adaptação cinematográfica, em especial, no processo de adaptação de romance e texto dramático para o cinema, através da análise de diferentes categorias de adaptação cinematográfica proposta por teóricos como Bluestone (1957), Wagner (1975), MacFarlane (1996) e Stam (2000).

Unfolding times, rediscovering gazes: a study of “Missy in the window” by Lula Cardoso Ayres

The aim of this paper is to make a reading of “Missy in the window” (s/d) by pernambuco artist Lula Cardoso Ayres (1910-1987). From the formal-geometric imagery repertoire typical of the 1940s and 1950s, when the Brazilian art, and even the work of Ayres, was heading to concretism, we read the gesture as an intrinsic element in the image. The theoretical foundation is made from the thought of the Italian philosopher Giorgio Agamben, in particular the text "Notes sure le geste", 1991, in which the "gesture" is the main reason of his reflections. 

BODY AND VISUALITY OF CONCHITA IN LA FEMME ET LE PANTIN

This paper aims to discuss the construction of the image of Conchita character within the novel La femme et le Pantin, written by Pierre Louÿs in 1898, along with reference works and translations of literature, painting and film. Work genre romance unconfessable presents relational features the seduction and the making of the feminine about the subversion of the ideals of womanhood in the fin-de-sciècle, using the idiosyncrasy of the physical body and the Spanish character, before the traditional values of the time, and how about overcoming the idea of courtly love. This process meant that these elements interact continuously among themselves, establishing itself as a new perspective to the construction of the female character in his fiction. Thus, this discussion takes place on different aspects of development, from the direct reading of the authors and the novel as a basis, considering the character alive as a result of the relationship between memory, culture and time.