O efeito da música na relação entre marca e consumidor

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

A imagem feminina: os apelos na publicidade dirigida ao público infantil

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Application mapping in NoC-Based many-cores

Many-core platforms based on Network-on-Chip (NoC [Benini and De Micheli 2002]) present an emerging technology in the real-time embedded domain. Although the idea to group the applications previously executed on separated single-core devices, and accommodate them on an individual many-core chip offers various options for power savings, cost reductions and contributes to the overall system flexibility, its implementation is a non-trivial task. In this paper we address the issue of application mapping onto a NoCbased many-core platform when considering fundamentals and trends of current many-core operating systems, specifically, we elaborate on a limited migrative application model encompassing a message-passing paradigm as a communication primitive. As the main contribution, we formulate the problem of real-time application mapping, and propose a three-stage process to efficiently solve it. Through analysis it is assured that derived solutions guarantee the fulfilment of posed time constraints regarding worst-case communication latencies, and at the same time provide an environment to perform load balancing for e.g. thermal, energy, fault tolerance or performance reasons.We also propose several constraints regarding the topological structure of the application mapping, as well as the inter- and intra-application communication patterns, which efficiently solve the issues of pessimism and/or intractability when performing the analysis.

Response time analysis of slotted WiDom in noisy wireless channels

WiDom is a wireless prioritized medium access control protocol which offers very large number of priority levels. Hence, it brings the potential to employ non-preemptive static-priority scheduling and schedulability analysis for a wireless channel assuming that the overhead of WiDom is modeled properly. Recent research has created a new version of WiDom (we call it: Slotted WiDom) which offers lower overhead compared to the previous version. In this paper we propose a new schedulability analysis for slotted WiDom and extend it to work for message streams with release jitter. Furthermore, to provide an accurate timing analysis, we must include the effect of transmission faults on message latencies. Thus, in the proposed analysis we consider the existence of different noise sources and develop the analysis for the case where messages are transmitted under noisy wireless channels. Evaluation of the proposed analysis is done by testing the slotted WiDom in two different modes on a real test-bed. The results from the experiments provide a firm validation on our findings.

Contribuição para o desenvolvimento de uma estratégia integrada de gestão de resíduos industriais não perigosos

Tendo como objecto de estudo a actual gestão de resíduos industriais não perigosos na região de Santarém, o trabalho desenvolvido definiu como meta principal o desenvolvimento de uma estratégia para a gestão desses resíduos que é suportada por um modelo de gestão integrada. Esta estratégia assenta na maximização do desvio dos resíduos de aterro, através da sua valorização, utilizando para isso unidades de tratamento ou de processamento para resíduos sólidos urbanos, nomeadamente unidades de valorização orgânica e triagem. Na revisão da literatura procurou-se apresentar casos de estudo europeus em que foram definidas estratégias para a gestão de resíduos industriais, com especial destaque para aqueles que definem opções conjuntas de gestão de resíduos sólidos urbanos (RSU) e resíduos industriais banais (RIB). São também introduzidas algumas considerações acerca de incentivos estabelecidos para maximizar o desvio de resíduos de aterro, sendo dada especial atenção às políticas comunitárias que potenciam a valorização dos resíduos industriais em detrimento da sua deposição em aterro. Posteriormente são analisados vários modelos recentes no âmbito da gestão de resíduos sólidos, sendo apresentados essencialmente, os seus objectivos, potencialidades e resultados decorrentes da sua aplicação. É igualmente descrito e analisado o modelo “Integrated Waste Management 2” (IWM-2), desenvolvido por McDougall et al. (2001), que suporta a estratégia de gestão de resíduos industriais banais, estabelecida no presente estudo. A metodologia do estudo realizado centrou-se na recolha e análise de informação sobre as quantidades e características dos RIB produzidos na área de estudo e obtenção de dados que permitisse correr o modelo. Primeiro procedeu-se à consulta e análise das guias de pesagem desses resíduos nos aterro existentes na região. Seguiu-se um conjunto de acções tendentes a obter a informação complementar junto das indústrias através de inquérito (via fax e e-mail) e de visitas. Na metodologia foram equacionados diferentes cenários que permitiram a comparação entre a situação actual de gestão, que passa essencialmente pela deposição em aterro, e opções que contemplem a triagem dos resíduos para reciclagem e valorização orgânica. A pertinência desta última opção prende-se com a predominância de agro-indústrias e indústrias alimentares, na região de estudo. Os resultados deste estudo, obtidos através da corrida do modelo permitiram identificar algumas lacunas bem como oportunidades de melhoria do modelo IWM-2. Os resultados designadamente custos económicos e ambientais, resultantes da aplicação do modelo e decorrentes das diferentes soluções preconizadas reforçam que a actual gestão de resíduos apresenta as maiores cargas ambientais, quer em termos de emissões gasosas, efluentes produzidos, consumo de combustíveis, quer no se refere a custos. Por outro lado conclui-se que o cenário que contempla a triagem de resíduos, para reciclagem e valorização orgânica por digestão anaeróbia, com os menores custos ambientais e económicos em termos globais, assegura a optimização desejada para a gestão de RIB na área de estudo.

A framework for the development of parallel and distributed real-time embedded systems

Embedded real-time applications increasingly present high computation requirements, which need to be completed within specific deadlines, but that present highly variable patterns, depending on the set of data available in a determined instant. The current trend to provide parallel processing in the embedded domain allows providing higher processing power; however, it does not address the variability in the processing pattern. Dimensioning each device for its worst-case scenario implies lower average utilization, and increased available, but unusable, processing in the overall system. A solution for this problem is to extend the parallel execution of the applications, allowing networked nodes to distribute the workload, on peak situations, to neighbour nodes. In this context, this report proposes a framework to develop parallel and distributed real-time embedded applications, transparently using OpenMP and Message Passing Interface (MPI), within a programming model based on OpenMP. The technical report also devises an integrated timing model, which enables the structured reasoning on the timing behaviour of these hybrid architectures.

Towards network-on-chip agreement protocols

Demands for functionality enhancements, cost reductions and power savings clearly suggest the introduction of multiand many-core platforms in real-time embedded systems. However, when compared to uni-core platforms, the manycores experience additional problems, namely the lack of scalable coherence mechanisms and the necessity to perform migrations. These problems have to be addressed before such systems can be considered for integration into the realtime embedded domain. We have devised several agreement protocols which solve some of the aforementioned issues. The protocols allow the applications to plan and organise their future executions both temporally and spatially (i.e. when and where the next job will be executed). Decisions can be driven by several factors, e.g. load balancing, energy savings and thermal issues. All presented protocols are analytically described, with the particular emphasis on their respective real-time behaviours and worst-case performance. The underlying assumptions are based on the multi-kernel model and the message-passing paradigm, which constitutes the communication between the interacting instances.

Slotted wiDom: schedulability analysis and its experimental validation

WiDom is a wireless prioritized medium access control protocol which offers a very large number of priority levels. Hence, it brings the potential to employ non-preemptive static-priority scheduling and schedulability analysis for a wireless channel assuming that the overhead of WiDom is modeled properly. One schedulability analysis for WiDom has already been proposed but recent research has created a new version of WiDom (we call it: Slotted WiDom) with lower overhead and for this version of WiDom no schedulability analysis exists. In this paper we propose a new schedulability analysis for slotted WiDom and extend it to work also for message streams with release jitter. We have performed experiments with an implementation of slotted WiDom on a real-world platform (MicaZ). We find that for each message stream, the maximum observed response time never exceeds the calculated response time and hence this corroborates our belief that our new scheduling theory is applicable in practice.

Outsourcing das actividades de marketing digital nas PME

Dissertação de Mestrado Apresentado ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação de Professor Doutor Freitas Santos

The utilization bound of non-preemptive rate-monotonic scheduling in controller area networks is 25%

Consider a distributed computer system comprising many computer nodes, each interconnected with a controller area network (CAN) bus. We prove that if priorities to message streams are assigned using rate-monotonic (RM) and if the requested capacity of the CAN bus does not exceed 25% then all deadlines are met.

Improving quality-of-service in wireless sensor networks by mitigating “Hidden-Node Collisions”

Wireless sensor networks (WSNs) emerge as underlying infrastructures for new classes of large-scale networked embedded systems. However, WSNs system designers must fulfill the quality-of-service (QoS) requirements imposed by the applications (and users). Very harsh and dynamic physical environments and extremely limited energy/computing/memory/communication node resources are major obstacles for satisfying QoS metrics such as reliability, timeliness, and system lifetime. The limited communication range of WSN nodes, link asymmetry, and the characteristics of the physical environment lead to a major source of QoS degradation in WSNs-the ldquohidden node problem.rdquo In wireless contention-based medium access control (MAC) protocols, when two nodes that are not visible to each other transmit to a third node that is visible to the former, there will be a collision-called hidden-node or blind collision. This problem greatly impacts network throughput, energy-efficiency and message transfer delays, and the problem dramatically increases with the number of nodes. This paper proposes H-NAMe, a very simple yet extremely efficient hidden-node avoidance mechanism for WSNs. H-NAMe relies on a grouping strategy that splits each cluster of a WSN into disjoint groups of non-hidden nodes that scales to multiple clusters via a cluster grouping strategy that guarantees no interference between overlapping clusters. Importantly, H-NAMe is instantiated in IEEE 802.15.4/ZigBee, which currently are the most widespread communication technologies for WSNs, with only minor add-ons and ensuring backward compatibility with their protocols standards. H-NAMe was implemented and exhaustively tested using an experimental test-bed based on ldquooff-the-shelfrdquo technology, showing that it increases network throughput and transmission success probability up to twice the values obtained without H-NAMe. H-NAMe effectiveness was also demonstrated in a target tracking application with mobile robots - over a WSN deployment.

Contributo das relações públicas na comunicação do plano estratégico de combate à fraude e evasão fiscais e aduaneira 2012/2014

Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.

Dimensioning and worst-case analysis of cluster-tree sensor networks

Modeling the fundamental performance limits of Wireless Sensor Networks (WSNs) is of paramount importance to understand their behavior under the worst-case conditions and to make the appropriate design choices. This is particular relevant for time-sensitive WSN applications, where the timing behavior of the network protocols (message transmission must respect deadlines) impacts on the correct operation of these applications. In that direction this paper contributes with a methodology based on Network Calculus, which enables quick and efficient worst-case dimensioning of static or even dynamically changing cluster-tree WSNs where the data sink can either be static or mobile. We propose closed-form recurrent expressions for computing the worst-case end-to-end delays, buffering and bandwidth requirements across any source-destination path in a cluster-tree WSN. We show how to apply our methodology to the case of IEEE 802.15.4/ZigBee cluster-tree WSNs. Finally, we demonstrate the validity and analyze the accuracy of our methodology through a comprehensive experimental study using commercially available technology, namely TelosB motes running TinyOS.

Quality-of-service in wireless sensor networks: state-of-the-art and future directions

Wireless sensor networks (WSNs) are one of today’s most prominent instantiations of the ubiquituous computing paradigm. In order to achieve high levels of integration, WSNs need to be conceived considering requirements beyond the mere system’s functionality. While Quality-of-Service (QoS) is traditionally associated with bit/data rate, network throughput, message delay and bit/packet error rate, we believe that this concept is too strict, in the sense that these properties alone do not reflect the overall quality-ofservice provided to the user/application. Other non-functional properties such as scalability, security or energy sustainability must also be considered in the system design. This paper identifies the most important non-functional properties that affect the overall quality of the service provided to the users, outlining their relevance, state-of-the-art and future research directions.

Estratégia de comunicação da burberry em Portugal: um estudo de caso

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.