Análise dos fatores para implantação de estratégias na perspectiva de gerentes de nível médio de um grande banco nacional

No campo de “Estratégia Empresarial”, diversos estudos dos anos 1990 e 2000 tratam de como as estratégias devem ser formuladas para garantir o sucesso das organizações. Porém, nesse mesmo período, apenas alguns deles se debruçaram sobre o tema modelos e obstáculos na implantação das estratégias. Considerando que os gerentes médios são parte fundamental no sucesso da implantação das estratégias organizacionais, essa dissertação tem como objeto identificar o que motiva e influencia a atuação desses profissionais na condução da equipe e assimilação das diretrizes da empresa. Por meio de entrevistas estruturadas com gerentes médios de um grande banco nacional, esse trabalho apresenta uma investigação empírica e identifica os pontos de convergência e divergência dos entrevistados com a literatura de implantação de estratégia. Retomando as pesquisas de Hornsby (2002), Okumus (2001), Noble (1999), Littler (2000) entre outros autores, verificou-se que a visão dos gerentes médios converge e aprofunda os pontos apresentados na literatura como fundamentais na implantação das estratégias tais como: comunicação transacional, frequente, descentralizada; processos de implantação mais abrangentes, com abordagem qualitativa; alta gestão mais participativa na execução das estratégias, ambiente favorável a mudança, possibilidade de se assumir riscos e definição clara dos papéis e dos ganhos de cada membro no projeto

The consequences of the culture aspect and the power distance in the execution of global strategies in multinational companies in Brazil

One of the challenges presented by the current conjecture in Global Companies is to recognize and understand that the culture and levels in structure of the Power Distance in Organizations in different countries contribute, significantly, toward the failure or success of their strategies. The alignment between the implementation and execution of new strategies for projects intended for the success of the Organization as a whole, rather than as an individual part thereof, is an important step towards reducing the impacts of Power Distance (PDI) on the success of business strategies. A position at odds with this understanding by Companies creates boundaries that increase organizational chasms, also taking into consideration relevant aspects such as, FSAs (Firm-Specific Advantages) and CSAs (Country-Specific Advantages). It is also important that the Organizations based in countries or regions of low Power Distance (PDI) between its individuals be more flexible and prepared to ask and to hear the suggestions from Regional and Local Offices. Thus, the purpose of this study is to highlight the elements of effective strategy implementation considering the relevant aspects at all levels of global corporate culture that justify the influences of power distance when implementing new strategies and also to minimize the impacts of this internal business relationship. This study also recognizes that other corporate and cultural aspects are relevant for the success of business strategies so consider, for instance, the lack of alignment between global and regional/local organizations, the need for competent leadership resources, as well as the challenges that indicate the distance between the hierarchical levels ─ Headquarters and Regional Office ─ as some of the various causes that prevent the successful execution of global strategies. Finally, we show that the execution of the strategy cannot be treated as a construction solely created by the Headquarters or by only one Board and that it needs to be understood as a system aimed at interacting with the surroundings.

Gestão do desempenho organizacional em empresas do setor de construção civil: uma aplicação do Balanced Scorecard

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Management control systems : subcomponents, optimal design and the role of time as a contingency

Management Control System (MCS) research is undergoing turbulent times. For a long time related to cybernetic instruments of management accounting only, MCS are increasingly seen as complex systems comprising not only formal accounting-driven instruments, but also informal mechanisms of control based on organizational culture. But not only have the means of MCS changed; researchers increasingly ap-ply MCS to organizational goals other than strategy implementation.rnrnTaking the question of "How do I design a well-performing MCS?" as a starting point, this dissertation aims at providing a comprehensive and integrated overview of the "current-state" of MCS research. Opting for a definition of MCS, broad in terms of means (all formal as well as informal MCS instruments), but focused in terms of objectives (behavioral control only), the dissertation contributes to MCS theory by, a) developing an integrated (contingency) model of MCS, describing its contingencies, as well as its subcomponents, b) refining the equifinality model of Gresov/Drazin (1997), c) synthesizing research findings from contingency and configuration research concerning MCS, taking into account case studies on research topics such as ambi-dexterity, equifinality and time as a contingency.

Key success factors when implementing strategic manufacturing initiatives

Purpose – This paper reports the study of key success factors (KSFs) in the project management of the implementation of strategic manufacturing initiatives (SMIs). Design/methodology/approach – In order to gather the experience and knowledge of many industries, from different geographic locations, in a broad range of types and sizes of SMIs, a questionnaire-based survey of practitioners worldwide was selected as the most appropriate research method among those available. Findings – The identification of those tasks and activities that must be done well in order to succeed in the implementation of a SMI in practice. Practical implications – Practitioners focusing their attention on the KSFs identified are more likely to succeed. Once these factors have been identified, the value of benchmarking project management methodologies then comes from drawing attention to those tasks that are key to the success of the implementation of SMIs. Originality/value – The paper presents new thinking by bringing project management into the operations strategy implementation literature as an important mediating factor for success. In this context the factors that are required for successful implementation are identified.

Competence requirements for managing supply in interorganizational networks

The authors address the growing call for research into the management of supply networks serving the public sector. Building on prior action research, this empirical paper focuses on the management of supply in interorganizational, health sector networks identifying the competence requirements (skills, knowledge, traits, and behavioural indicators) associated with effective team performance. Drawing on empirical data, the authors present a competence framework that aims to capture a team’s tacit understanding of strategic supply management. Competence indicators are organized into six themes: network understanding; developing network position; relationship management; learning, knowledge and knowledge management; strategy formulation; strategy implementation. Finally, the relevance of the framework to boundary spanning personnel outside the purchasing function and to other organizations is considered.

Managing Vietnamese newsrooms: the role of internal communication

There have been many studies on news production but little has been found about newsroom efficiency despite the fact that this is journalists’ main concern. The very few (mostly foreign) researchers who study Vietnamese media usually look at them from policy making and political-social perspectives, and with an outsider’s eye. They have little physical access, if any, to the media houses, which surely limits their view. Their approach implicitly over-emphasizes the influence of political forces and neglects the media’s own dynamics. This research takes a different approach: from insiders’ point of view. Using two daily newspapers as case studies, this multi-disciplinary ethnographic research seeks to understand the strategies Vietnamese news media employ to cope with the subsidy cuts and increasing competition while still under close political control. A particular focus is on the newsroom operational strategies to improve efficiency. It is found that organizational structure and culture, work climate, motivation and employee satisfaction, leadership and management styles, personnel policies (task requirements vs personal abilities and skills), systems/policies and procedures, and most importantly, communication are the factors that affect the newsroom efficiency, as well as newsroom strategy implementation and results.

Strategiaprosessi monikansallisessa yrityksessä

Tämän kandidaatintutkielman tavoitteena on tunnistaa strategiaprosessin eri vaiheet sekä kuvailla, miten prosessi toteutettiin tapausyritys Suominen Oyj:llä. Tavoitteina on myös analysoida, miten Suominen Oyj:n henkilöstö kokee oman suhteensa organisaatioon, sen strategiaan, tavoitteisiin ja arvoihin. Analyysin pohjalta pyritään muodostamaan kuva siitä, kuinka strategian implementoinnissa on onnistuttu. Lisäksi tarkastellaan, eroavatko nämä kokemukset eri maissa tapausyrityksessä. Tutkimuksessa käytetään sekä kvalitatiivisia että kvantitatiivisia tutkimusmenetelmiä. Suominen Oyj:n strategiaprosessista hankitaan informaatiota kahdella laadullisella puolistrukturoidulla teemahaastattelulla. Kvantitatiivisen analyysin kohteena puolestaan on tapausyrityksen yhdeksältäkymmeneltä ylimmässä asemassa työskentelevältä henkilöltä kerätty tilastollinen kyselydata, jota analysoidaan muun muassa Kruskal-Wallisin testillä sekä Spearmanin korrelaatioanalyysillä. Tutkielmassa muodostetaan kuva prosessista, jossa hyvin muotoiltu strategia sekä selkeät tavoitteet luovat pohjan strategian implementoinnille. Onnistuneen implementoinnin keinoja ovat muun muassa kehitysohjelmat, tarkka rekrytointi, tavoitteiden ja palkkioiden sitominen strategiaan, strategian kanssa yhteensopiva organisaatiokulttuuri, useamman eri hierarkiatason osallistuminen ja erilaisten kontrollijärjestelmien sekä implementointityökalujen hyödyntäminen. Havaitaan, että tapausyritys käyttää näistä keinoista useampaa. Yrityksen monikansallisuus vaikuttaa erityisesti organisaatiokulttuuriin sekä sisäiseen viestintään. Tutkielman kvantitatiivisen analyysin tulokset näyttävät, ettei maiden välillä ole tilastollisesti merkittäviä eroja siinä, miten henkilöstö kokee oman suhteensa tapausyritykseen, sen strategiaan, tavoitteisiin ja arvoihin. Kvantitatiivisen analyysin perusteella Suominen Oyj:n strategiaprosessi on onnistunut hyvin. Tutkimuksessa esitellään vielä muutamia kehitysajatuksia yritystä sekä mahdollisia jatkotutkimuksia varten.

Increasing value add in white collar work using lean methods

The efficient indirect office work brings competitive advantage for companies in a rapidly changing business environment. The direct work methods in factory floors have been developed already for decades, but the office work is an area where the potential to improve the value add has not been studied and utilized systematically so far. The first objective of the thesis work is to find useful method for identifying and managing value add using literature. The usefulness of the method is validated in the case company`s environment. The second objective of the work is to understand what kind of effort is required to create more efficient target setting for the white collar employees. The operative level targets should be linked more tightly to the company strategy. Lean methods are selected as a tool for the improvement, since they are widely used in all kinds of industries and they are already familiar in other functions in the case company. Based on the literature review, suitable improvement methods are selected. The core of the lean is to identify the value add of a customer and eliminate the waste. Also visual control, cross functional work team, flow office and continuous improvement are used. The methods are tested in one production line and the results and feedback indicate that methods are useful in the studied environment.

Análisis de posicionamiento en el sector de servicios de hosterías en el Valle de Yunguilla y propuesta de diseño de un plan estratégico de marketing para la hostería “Los Cisnes” en el periodo 2015-2018

El proyecto está enfocado al desarrollo de un Plan Estratégico aplicado a Hostería “Los Cisnes”. Tiene como objetivo contribuir con el desarrollo organizacional de la empresa, hacer frente a la competencia con la finalidad de prestar un servicio de calidad.Para la consecución de lo mencionado anteriormente se realizó un esquema que contempla lo siguiente: Se Expone conceptos y definiciones básicos de marketing que se necesitarán a lo largo del desarrollo del proyecto para el entendimiento del mismo.Se realizó el estudio del sector mediante encuestas y entrevistas aplicadas a personas que hacen uso del servicio de hostería y a los administradores de estos establecimientos. Para la obtención de resultados se utilizó el programa SPSS donde se emplearon variables e indicadores. Se estableció un ranking de acuerdo al catastro de establecimientos otorgado por el Ministerio de Turismo, encontrándose Hostería Los Cisnes en el tercer lugar, esto de acuerdo a la encuesta aplicada por las autoras del trabajo de titulación. Se desarrolló la situación actual de la empresa mediante herramientas como: análisis del micro-entrono y macro-entorno, análisis FODA, matriz EFI, matriz EFE, matriz BCG. Se desarrolló el Plan Estratégico de Marketing que contempla: misión, visión, objetivos, implementación de estrategias, planes de acción y presupuestos, es decir, está formado por todos los recursos necesarios para posicionamiento de la empresa.Finalmente se presenta las conclusiones y recomendaciones que fortalezcan la realización de las estrategias planteadas y que a la vez determinen resultados óptimos para la hostería.

A comunicação da ASF com os colaboradores e com a comunidade em geral

O presente trabalho tem como objetivo principal analisar a comunicação da ASF com os colaboradores e com a comunidade em geral. Para tal, identificaram-se ferramentas e ações na comunicação dirigida ao público interno e ao público em geral e, por fim, apresentaram-se campanhas e ações de comunicação. A ASF tem por missão assegurar o bom funcionamento do mercado segurador e dos fundos de pensões em Portugal, por forma a contribuir para a garantia da proteção dos tomadores de seguros, pessoas seguras, participantes e beneficiários. A falta de notoriedade, credibilidade e compreensão das funções desta entidade junto da comunidade em geral, nomeadamente dos consumidores, são os principais pontos fracos da sua estratégia de comunicação. Posto isto, criaram-se ações específicas para o público interno que, naturalmente, tiveram implicações diretas no público externo, e permitiram alcançar objetivos da ASF. Foram desenvolvidas atividades na revista de imprensa, nas plataformas de apoio à gestão, monotorização e análise dos dados media e da intranet, edição de materiais e organização de eventos, nomeadamente o aniversário da ASF. Também se participou no PNFF (Plano Nacional de Formação Financeira) e no processo da mudança da designação ISP (Instituto de Seguros de Portugal) para ASF (Autoridade de Supervisão de Seguros e Fundos de Pensões) o que possibilitou à equipa de comunicação desenvolver novas e melhores estratégias. Por fim, considerou-se ainda que a ASF deveria implementar uma estratégia em que a imagem de qualidade do seu trabalho fosse do conhecimento público, ou seja, deverá primeiro ganhar notoriedade e depois desenvolver as associações pretendidas para a imagem que quer criar junto do público. A aproximação a escolas e aos jovens poderá ser uma forma interessante para atingir os objetivos da ASF, essencialmente junto do público externo; Abstract: The chief goal of the present thesis is to analyses the communication of the Insurance Supervisory Authority and Pension Fund (ASF) towards its collaborators and the community, in general. In order to achieve this purpose, the thesis identified the tools and actions of the communication developed for the internal public and the community, then, it identifies specific actionist presents specific actions of communication. ASF aims to ensure the proper functioning of insurance market and pension funds in Portugal, in order to contribute towards ensuring policyholders protection, insured persons, participants and beneficiaries. Under the new strategy implementation on behalf of insurance and pension funds consumers a form of communication was developed focused on promoting consumers understanding about the running of this sector. Specific actions for internal public were intensified, which, of course, have had direct implications on external public, largely achieving the ASF objectives. The main weaknesses of this entity’s communication strategy are the lack of notoriety, credibility and understanding of the functions. Activities have been developed within the management of the press review events, such as ASF’birthday. The participation in PNFF and the process of change to the new designation enabled the communication team to develop communication strategies. Concerning the analysis of ASF’s communication strategy, it is suggested that the company should implement a strategy in which the quality of its work is of public knowledge. This means that, first, it should gain notoriety and, then, it should develop associations between the brand and the public.