822 resultados para Marketing Integrated Communication


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Stability analyses have been widely used to better understand the mechanism of traffic jam formation. In this paper, we consider the impact of cooperative systems (a.k.a. connected vehicles) on traffic dynamics and, more precisely, on flow stability. Cooperative systems are emerging technologies enabling communication between vehicles and/or with the infrastructure. In a distributed communication framework, equipped vehicles are able to send and receive information to/from other equipped vehicles. Here, the effects of cooperative traffic are modeled through a general bilateral multianticipative car-following law that improves cooperative drivers' perception of their surrounding traffic conditions within a given communication range. Linear stability analyses are performed for a broad class of car-following models. They point out different stability conditions in both multianticipative and nonmultianticipative situations. To better understand what happens in unstable conditions, information on the shock wave structure is studied in the weakly nonlinear regime by the mean of the reductive perturbation method. The shock wave equation is obtained for generic car-following models by deriving the Korteweg de Vries equations. We then derive traffic-state-dependent conditions for the sign of the solitary wave (soliton) amplitude. This analytical result is verified through simulations. Simulation results confirm the validity of the speed estimate. The variation of the soliton amplitude as a function of the communication range is provided. The performed linear and weakly nonlinear analyses help justify the potential benefits of vehicle-integrated communication systems and provide new insights supporting the future implementation of cooperative systems.

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Most countries of Europe, as well as many countries in other parts of the world, are experiencing an increased impact of natural hazards. It is often speculated, but not yet proven, that climate change might influence the frequency and magnitude of certain hydro-meteorological natural hazards. What has certainly been observed is a sharp increase in financial losses caused by natural hazards worldwide. Eventhough Europe appears to be a space that is not affected by natural hazards to such catastrophic extents as other parts of the world are, the damages experienced here are certainly increasing too. Natural hazards, climate change and, in particular, risks have therefore recently been put high on the political agenda of the EU. In the search for appropriate instruments for mitigating impacts of natural hazards and climate change, as well as risks, the integration of these factors into spatial planning practices is constantly receiving higher attention. The focus of most approaches lies on single hazards and climate change mitigation strategies. The current paradigm shift of climate change mitigation to adaptation is used as a basis to draw conclusions and recommendations on what concepts could be further incorporated into spatial planning practices. Especially multi-hazard approaches are discussed as an important approach that should be developed further. One focal point is the definition and applicability of the terms natural hazard, vulnerability and risk in spatial planning practices. Especially vulnerability and risk concepts are so many-fold and complicated that their application in spatial planning has to be analysed most carefully. The PhD thesis is based on six published articles that describe the results of European research projects, which have elaborated strategies and tools for integrated communication and assessment practices on natural hazards and climate change impacts. The papers describe approaches on local, regional and European level, both from theoretical and practical perspectives. Based on these, passed, current and future potential spatial planning applications are reviewed and discussed. In conclusion it is recommended to shift from single hazard assessments to multi-hazard approaches, integrating potential climate change impacts. Vulnerability concepts should play a stronger role than present, and adaptation to natural hazards and climate change should be more emphasized in relation to mitigation. It is outlined that the integration of risk concepts in planning is rather complicated and would need very careful assessment to ensure applicability. Future spatial planning practices should also consider to be more interdisciplinary, i.e. to integrate as many stakeholders and experts as possible to ensure the sustainability of investments.

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[ES]En este proyecto se diseña y se desarrolla todo lo necesario para la realización y el establecimiento de un sistema de comunicaciones integrales para ambulancias haciendo uso de redes de nueva generación, siguiendo la estructura de NGN (Next Generation Networking). Con este fin, se analiza en profundidad el funcionamiento habitual de las ambulancias y su metodología en el uso de los medios de comunicación actuales. De esta manera, el sistema se desarrollará cumpliendo todas las características de los medios de comunicación de emergencias actuales y supliendo las deficiencias de estos, siendo de relevancia todas las comunicaciones multimedia

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A pesquisa detém sua atenção nos sentidos sociais e culturais dos meios de pagamento. Para tal, investiga dois domínios: o universo publicitário construído pelas empresas de tecnologias de pagamento (Visa e MasterCard) e outro prático, vivido por jovens universitários. Correlacionar e comparar as estratégias discursivas de apresentação dos cartões de crédito e os usos práticos desta ferramenta financeira tornou-se o ponto central do estudo. Primeiro, são examinados os sentidos dos meios de pagamento (em especial o cartão de crédito) atribuídos pelos especialistas - profissionais de marketing, planejadores de comunicação, redatores e diretores de arte, responsáveis pela promoção das ferramentas financeiras. Em seguida, concentra-se nos usos práticos dos jovens universitários, nos sentidos conferidos por estes aos cartões de crédito que usam. Comparar este dois domínios possibilita verificar a dificuldade de se falar sobre o dinheiro, o cartão de débito ou o cartão de crédito. Os meios de pagamento devem ser entendidos no plural, suas definições e funções são distintas e variam conforme aqueles que os utilizam.

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The Mandate of the National Fisheries Resources Research institute (NaFIRRI) is to manage, promote and undertake applied and basic research of strategic and national importance in aquaculture, capture fisheries, water environment, socio-economics and marketing, information communication management and any emerging issues in the fisheries

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This paper addresses a new way for handling distributed design know as the Macro concept. It is based round the assumption that future design teams will become more distributed in nature as industry exploits the Internet and other integrated communication and data exchange systems. The paper notes that this concept is part of an attack on the problems associated with the total process of Distribute Multi-Disciplinary design and Optimisation. The concepts rely on the creation of distributed self-building and self-organising teams made up from members who are globally distributed. The paper describes both the approach adopted and its implementation in a prototype software system operating over the Internet. In essence the work presented is describing a novel method for implementing a distributed design process which is far from complete but which is producing challenging ideas. © 2000 by Cranfield University.

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Relatório de estágio realizado por: Tiago André Nogueira da Cruz Trabalho orientado pela Mestre Célia Sousa

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Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

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Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.

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Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

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Esta dissertação de mestrado, apresentada junto a Fundação Getulio Vargas, Escola Brasileira de Administração Pública, Centro de Formação Acadêmica e Pesquisa, tem como foco o estudo dos rumores na comunicação organizacional, defmindo o Metaendomarketing, como base da pesquisa no caso da empresa SIMENS METERING INEPAR no Paraná no ano de 2001. O objetivo deste trabalho está no desenvolvimento de um mecanismo/ferramental que minimize a influência negativa dos rumores na comunicação organizacional, utilizando como base a análise do processo de desenvolvimento e repercussão da informação sem bases verídicas nos meios de comunicação das organizações. Busca-se desta forma, junto a empresa pesquisada, concomitantemente as sustentações bibliográficas relacionadas à Teoria do Comportamento, Comunicação Integrada e Desenvolvimento Organizacional, soluções para este problema.

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Fenômeno que tem sofrido um crescimento considerável nas últimas décadas, a constituição de projetos de memória empresarial se insere em um panorama mais amplo de valorização do passado na sociedade contemporânea, caracterizada pela 'febre da memória'. Parte de um expediente que tem como objetivo final fortalecer a identidade e a imagem dessas instituições entre seus funcionários e o público mais amplo, essas iniciativas têm gerado diferentes produtos e linhas de ação, sendo inicialmente vinculadas às áreas de marketing e comunicação, mas mostrando sinais de profissionalização e ampliação dos seus horizontes. O presente estudo tomou como objeto de análise o projeto memorial do Banco Itaú, criado em 2003, buscando compreender a natureza dessa iniciativa e de que maneira ela colabora na consolidação da imagem de 'vocação' cultural do Banco.

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This Dissertation aims to provide a communication mechanism between Digital TV viewers and interaction devices, such as robots, for example, placed on the environment from which a TV program is being live broadcasted. Such communication mechanism has the objective to allow viewers controll the Interaction Devices through their TV devices, using the broadcast channel present in Interactive Digital TV systems, and receive data from the devices by the broadcast channel. This system was projected as a middlewaer system where the Interaction Devices in the TV program set are interconnected, creating a Interactive Device Network. With this approach, the system is capable of manage the devices on the network, controlling the flow of coming and leaving elements, in a transparent way for the viewers. The system yet allows the Interaction Devices communicate each other, with a integrated communication channel with no worries about the physical communication layer

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The work presents a literature review on the topic of internal communication as an innovation factor in Micro and Small Business. The objective is to discuss how internal communication can be an essential factor in the pursuit of innovation and the consequent competitive advantage in the Micro and Small Enterprises scenario. We present the concepts of integrated communication, organizational communication, internal communication, whether crafted by a philosophy of Public Relations, can lead these companies to gain competitive advantage and overcome the limitations and challenges imposed on them