Liiketoimintalähtöisen hävikinhallintastrategian kehittäminen

Tämän pro gradu -tutkimuksen tavoitteena oli kehittää case-yritykselle strategiaproses-simalli liiketoimintalähtöisen hävikinhallintastrategian määrittelemiseksi sekä tunnistaa hävikinhallinnan strategisen johtamisen kannalta oleellisimmat tehtävät määriteltyjen hävikinhallintastrategian päämäärien ja tavoitteiden toteuttamiseksi. Lisäksi case-yrityksen johto asetti tavoitteeksi tunnistaa tutkimuksen perusteella parhaiten yritykselle soveltuva hävikinhallinnan mallin, joka voidaan liittää osaksi määriteltävää strategiaa. Yhteisen hävikinhallintastrategian ja hävikinhallintamallin uskotaan yhtenäistävän hävikinhallintaan liittyvää ajattelua, tavoitteita ja päämääriä sekä laajentavan hävikkikäsitteen näkökulmia että systematisoivan hävikinhallintatyötä case-yritystä ympäröivässä liiketoimintaverkostossa. Tutkimuksessa käsitellään strategiseen johtamiseen sekä hävikinhallinnan teoriaa ja esitellään case-yrityksen hävikinhallinnan nykytilaa sekä erityispiirteitä. Lisäksi tarkas-tellaan hävikinhallinnan strategisen johtamisen nykytilaa ja sen kehittämistä merkittä-vissä suomalaisissa vähittäiskaupan yrityksissä. Tämän jälkeen teoriaosuudessa tun-nistettuja elementtejä peilataan empiria osuuden havaintoihin. Tutkimustuloksien im-plementointi kohdassa on tunnistettu keskeisimmät kohteet, jotka strategisen johtami-sen teoriamalleista sekä käytännöistä verrokkiyrityksissä olisi hyödynnettävissä hävi-kinhallinnan strategisen johtamisen kehittämiseen case-yrityksessä. Tutkimus toteutettiin kvalitatiivisen tutkimusmenetelmän avulla. Aineisto kerättiin strukturoitujen teemahaastattelujen avulla. Haastatteluaineisto analysoitiin luokittelemalla havainnot kirjallisuustutkimuksessa tunnistettuihin teemoihin Tutkimustulokset tukivat kirjallisuudessa esitettyä näkemystä siitä miten pyritään var-mistamaan liiketoimintalähtöisyys yrityksen tukipalvelustrategioissa. Yrityksen ylimmän johdon tulee linjata hävikinhallintatyön tavoitteet joko strategiaprosessin alussa tai strategiahierarkiassa ylempien liiketoimintastrategioiden kautta. Tämän jälkeen hävikinhallintastrategia määritellään huomioiden annetut tavoitteet ja saadaan tukemaan organisaation yhteisiä päämääriä sekä tavoitteita että tuottamaan lisäarvoa liiketoiminnalle.

Virtaustehokkuuden parantaminen tuotannossa visuaalisen ohjauksen avulla

Yrityksen kilpailukyvyn turvaaminen muuttuvassa toimintaympäristössä on välttämätöntä. Lean-ajattelun avulla tuotantoyritysten on mahdollista toimia tehokkaammin parantamalla virtausta. Tämän työn tarkoituksena on parantaa kotimaisen elintarviketeollisuusyrityksen tuotannon sisäisten materiaalivirtojen tehokkuutta. Tavoitteena tutkimuksella on löytää nykyisistä materiaalivirroista kehittämiskohteita sekä rakentaa niihin ratkaisuja. Tätä kautta kohdeyritystä autetaan saavuttamaan tehokkaampi ja turvallisempi työympäristö. Tutkimuksessa käytettiin kvalitatiivista tutkimusmenetelmää. Teoriaosiossa tehtiin kirjallisuuskatsaus lean-ajatteluun sekä visuaaliseen ohjaukseen. Teoriasta saatiin menetelmät materiaalivirtojen analysointiin sekä toiminnan kehittämiseen. Empiirisessä osiossa tietoa kerättiin tuotannon henkilöstön haastatteluilla sekä havainnoimalla työntekoa tuotannossa materiaalivirtojen kuvaamiseksi. Kuvausten perusteella paikallistettiin materiaalivirroista hukkia, joiden vähentämiseksi luotiin virtaustehokkuutta parantavia kehitysehdotuksia. Virtaustehokkuuden parantamisessa käytettiin hyödyksi materiaalitarpeesta ilmoittavaa andon-järjestelmää, joka kuuluu visuaalisen ohjauksen menetelmiin. Tämän lisäksi käytettiin kohdeyrityksellä jo käytössä olevaa 5S-menetelmää. Näiden menetelmien tehokas hyödyntäminen edellyttää kuitenkin lean-ajattelun periaatteiden mukaisia muutoksia työskentelytapoihin, materiaalien varastopaikkoihin sekä tuotannossa toimiviin osastoihin.

Personal branding on social media - The characteristics of strong personal brands in Finland

The purpose of the study is to define the characteristics of strong personal brands on social media in Finland. Personal branding as a phenomenon is no longer limited to celebrities and political leaders. The digital revolution and the change in online behavior have created the need for a deeper investigation of the characteristics of strong personal brands on social media. The work of different academics on personal branding are examined to gain a comprehensive understanding on this research topic that has gone through a revolution during the last decade. Early impression management theory is refined to include elements from more modern literature related to personal branding, brand identity management and social media to create a theoretical framework that simplifies the process of personal brand building on social media. The framework consisting of three phases clarifies the process of modern personal branding. The results of the study are presented in line with three research themes derived from the theoretical framework: the background of the brand, the brand identity management and the social media behavior and activities. Mixed methods are used in the research as means to broaden perception on the subject. The quantitative part of the study defines general characteristics concerning the most follower personal brands in Finland in three social media channels – Facebook, Instagram and Twitter. The other part of the research was conducted by single case study including two Finnish personal brands cases to provide a deeper understanding of personal branding practices of strong social media personal brands. The results of the study show that the most used social media channels differ in terms of the personal brand characteristics and personal branding activities. Due to the characteristics of the channels also the post activities of the personal brands differ quite significantly. It can be also inferred that there is a difference between brands with an existing offline awareness and the brands with no awareness before joining the social media. In order to reduce the gap between the ideal brand image and the current image, the brand should have a clear vision as well as a good understanding of the target group and the value it creates for its target audience. The brand identity needs to be managed by communicating with the target audience authentically in the right channels, with relevant content. The dedication, the target group’s behavior and the ability to create valuable and relevant content determines the right tactics for social media personal branding.  

"I like my beer cold, my TV loud, and my homosexuals flaming!" : preference for stereotype consistency as a function of a person x situation interaction /

The study centers on the power of Right-Wing Authoritarianism (RWA) and Social Dominance Orientation (SDO) as predictors of prejudice against stereotypical and nonstereotypical homosexuals under the threat of death and the threat of uncertainty. Right-wing authoritarianism (RWA) is an individual difference variable that measures the tendency for individuals to unquestionably follow those perceived to be authorities. Social Dominance Orientation (SDO) is an individual difference variable that measures the degree to which an individual prefers inequality among social groups. The RWA and SDO Scales are considered to be two of the strongest predictors of prejudice, such as prejudice against homosexuals. The study focuses on the unique predictive power of these two variables in predicting prejudice against homosexuals. The study also examines the role of situational threat in prejudice, specifically the threat of death (mortality salience) and the threat of uncertainty (uncertainty salience). Competing predictions from theories involving the threat of death (Terror Management Theory) and the threat of uncertainty (Uncertainty Management Theory) are also tested. The preference for expected information in the form of stereotypes concerning male homosexuals (that is, a stereotypical or non-stereotypical homosexual) were tested. The difference between the predictive power ofRWA and SDO was examined by measuring how these variables predict liking of a stereotypical or non-stereotypical homosexual under the threat of death, the threat of uncertainty, or a control condition. Along with completing a measure for RWA and a measure for SDO, participants were asked to think of their own death, of their being uncertain or about watching television then were asked to read about a week in the life of either a stereotypical or non-stereotypical male homosexual. Participants were then asked to evaluate the individual and his essay. Based on the participants' evaluations, results from 180 heterosexual university students show that RWA and SDO are strong predictors for disliking of a stereotypical homosexual under the threat of uncertainty and disliking of a non-stereotypical homosexual under the threat of death. Furthermore, however, results show that RWA is a particularly strong predictor of disliking of a stereotypical homosexual under the threat of uncertainty, whereas SDO is an exceptionally strong predictor of disliking of the non-stereotypical homosexual under the threat of death. This further adds to the notion that RWA and SDO are indeed unique predictors of prejudice. Implications are also explored, including the fact that the study simuhaneously examined the role of individual difference variables and situational threat variables, as well as exploratory analysis on Dominating Authoritarians.

A speculative systems model of the dynamic interaction among students, faculty and administration in the community college, with particular reference to intrinsic motivation and the teacher-administrator interface

The challenge the community college faces in helping meet the needs of the living open system of society is examined in this study. It is postulated that internalization student outcomes are required by society to reduce entropy and remain self-renewing. Such behavior is characterized as having an intrinsically motivated energy source and displays the seeking and conquering of challenge, the development of reflective knowledge and skill, full use of all capabilities, internal control, growth orientation, high self-esteem, relativistic thinking and competence. The development of a conceptual systems model that suggests how transactions among students, faculty and administration might occur to best meet the needs of internalization outcomes in students, and intrinsic motivation in faculty is a major purpose of this study. It is a speculative model that is based on a synthesis of a wide variety of variables. Empirical evidence, theoretical considerations, and speculative ideas are gathered together from researchers and theoretici.ans who are working on separate answers to questions of intrinsic motivation, internal control and environments that encourage their development. The model considers the effect administrators·have on faculty anq the corresponding effect faculty may have on students. The major concentration is on the administrator--teacher interface.For administrators the model may serve as a guide in planning effective transactions, and establishing system goals. The teacher is offered a means to coordinate actions toward a specific overall objective, and the administrator, teacher and researcher are invited to use the model to experiment, innovate, verify the assumptions on which the model is based, and raise additional hypotheses. Goals and history of the community colleges in Ontario are examined against current problems, previous progress and open system thinking. The nature of the person as a five part system is explored with emphasis on intrinsic motivation. The nature, operation, conceptualization, and value of this internal energy source is reviewed in detail. The current state of society, education and management theory are considered and the value of intrinsically motivating teaching tasks together with "system four" leadership style are featured. Evidence is reviewed that suggests intrinsically motivated faculty are needed, and "system four" leadership style is the kind of interaction-influence system needed to nurture intrinsic motivation in faculty.

Death anxiety and experiences of transcendence : peak experiences of skydivers

Terror Management Theory (TMT) suggests that human beings battle to protect ourselves from the potential terror resulting from the juxtaposition of our need for selfpreservation and our unique human ability to realize that we cannot avoid death. Over 150 studies have shown that when people are primed with the awareness of mortality they grasp onto their cultural world view more tenaciously than when they are primed with another unpleasant stimulus (i.e., show "cultural world view defense"). Applying the principles ofTMT, the first purpose of the present research was to examine whether the amount of peak experiences reduce the tendency to show cultural world view defense (an indicator of unconscious death fear) after a death prime. The second purpose was to examine a new model of implicit spirituality, by testing proposed relationships between implicit spirituality, peak experiences and intrinsic religiosity, and by testing whether peak experiences and/or intrinsic religiosity mediate the relationship between implicit spirituality and conscious and/or unconscious death fears. Skydivers were chosen as the primary participants for this research because of their unique characteristics in the context of TMT research. Previous research suggests that veteran skydivers have peak experiences as they skydive, and I assumed that their peak experiences would not be influenced by intrinsic religious beliefs. Novice skydivers may have their implicit spirituality brought forth because of their proximity to possible death. The willingness of both groups to place themselves close to death allowed their reactions to unconscious and conscious death fears to be assessed in a real setting. Novice skydivers' proximity to death made them an ideal group to study to see whether intrinsic religiosity mediated the relationship between their implicit spirituality and conscious and/or unconscious death fears. One hundred and twenty-five people participated in this research: 38 veteran and 46 novice skydivers, as well as 41 people who accompanied them to the drop zone. Of these, 23 veterans, 19 novices, and 22 friends returned a follow-up packet of questionnaires three weeks later. As expected, the veterans' unconscious death fear scores remained stable from pre-jump to post-jump (after the death prime), and three weeks later, whereas the novices' scores increased, but only marginally. As predicted, the novice skydivers' implicit spirituality was significantly higher than the veterans' and was negatively correlated with their conscious death fear, which was not mediated by their intrinsic religiosity. Only the novices' follow-up (trait) implicit spirituality correlated negatively with their pre-jump unconscious death fear. Among both groups of skydivers, there were significant relationships between implicit spirituality and peak experiences, and although the novices were significantly higher on peak experiences after the jump, peak experiences did not mediate the relationship between implicit spirituality and unconscious death fear for either group. In both groups follow-up intrinsic religiosity correlated with implicit spirituality. Peak experiences and intrinsic religiosity were not related with one another, suggesting that these are different ways of accessing an implicit spirituality. Results imply that implicit spirituality was brought forth (in the case of novice skydivers who were consciously close to death) and can be accessed through both peak experiences and intrinsic religiosity.

Perceptions of Adolescent Males and Their Parents as to Factors That Influence the Young Men's Academic Performance

Postsecondary enrolments of young males has been declining since the mid-1980s. The decline can be attributed, at least in part, to boys and young men being unable to compete for a fixed number of available places in institutions of higher learning, whether in community college or university. This inability to compete stems from their academic performance in secondary school. This study interviewed adolescent males and their parents as to their perceptions of a number of factors that may contribute to their academic performance. Those factors included noncognitive skills, dimensions of character, perceptions of teachers, general attitudes towards school, and likes and dislikes on a range of course subjects. One of the most important findings was that only one of the seven adolescent male participants was considering a future career that would require a university degree. Other findings showed the young men's noncognitive skills were weak, particularly in relation to time management skills and their unwillingness to ask for help with schoolwork and homework. Most of the young men expressed a dislike for mathematics beyond high school, a subject key to the study, of the natural sciences, engineering, technology, and business. Recommendations include school reforms both inside the classroom and beyond. Additionally, a framework using project management theory and practice has been proposed to improve noncognitive skills, dimensions of character, and executive function.

Quel avenir pour la gestion des parties prenantes?

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Increasing scepticism toward potential liars: effects of existential threat on veracity judgments and the moderating role of honesty norm activation

With the present research, we investigated effects of existential threat on veracity judgments. According to several meta-analyses, people judge potentially deceptive messages of other people as true rather than as false (so-called truth bias). This judgmental bias has been shown to depend on how people weigh the error of judging a true message as a lie (error 1) and the error of judging a lie as a true message (error 2). The weight of these errors has been further shown to be affected by situational variables. Given that research on terror management theory has found evidence that mortality salience (MS) increases the sensitivity toward the compliance of cultural norms, especially when they are of focal attention, we assumed that when the honesty norm is activated, MS affects judgmental error weighing and, consequently, judgmental biases. Specifically, activating the norm of honesty should decrease the weight of error 1 (the error of judging a true message as a lie) and increase the weight of error 2 (the error of judging a lie as a true message) when mortality is salient. In a first study, we found initial evidence for this assumption. Furthermore, the change in error weighing should reduce the truth bias, automatically resulting in better detection accuracy of actual lies and worse accuracy of actual true statements. In two further studies, we manipulated MS and honesty norm activation before participants judged several videos containing actual truths or lies. Results revealed evidence for our prediction. Moreover, in Study 3, the truth bias was increased after MS when group solidarity was previously emphasized.

Protocolo de investigación

Este documento es una breve reseña explicativa de la evolución del Grupo de Investigación en Perdurabilidad Empresarial (GIPE) de la Facultad de Administración de la Universidad del Rosario, cuyo código de registro en el GrupLac de Colciencias es COL0004854, con página web que se puede consultar en http://201.234.78.173:8080/gruplac/jsp/visualiza/visualizagr. jsp?nro=00000000001029. El presente documento se preparó sobre la base del ejercicio realizado por el profesor Hugo Rivera para la conformación de la línea de investigación en perdurabilidad, a partir del protocolo de investigación del Grupo como requerimiento de la Decanatura en el primer semestre del 2011 y la revisión histórica del proceso de investigación en la Facultad de Administración, realizado por el profesor Diego Cardona al asumir las funciones de director de investigación de la Facultad en el mismo semestre. El documento contiene un inventario de elementos importantes para el estudio de la perdurabilidad como son las metodologías utilizadas para estudiar la perdurabilidad, los investigadores con los cuales se podrían hacer acercamientos para trabajos conjuntos y las publicaciones donde se explora el tema. Luego el lector encuentra la relación de algunas temáticas particulares por estudiar en la línea, la relación del trabajo con el grupo de investigación, los resultados esperados y las referencias bibliográficas. Las empresas, en contraste con los seres vivos, que tienen una forma física tangible, son vistas como una abstracción económica y legal, cuyos alcances y ciclo de vida constituyen representaciones intangibles. La permanencia de las empresas en el tiempo de manera exitosa se constituye en un tema de preocupación para el Gobierno, las empresas y la academia de la Administración. Se han realizado varias investigaciones, materializadas en libros, artículos y ponencias, tratando de explicar por qué unas organizaciones perduran y otras desaparecen. Sin embargo, ninguno de los campos de estudio vinculados a la Academy of Management ha decidido estudiar de manera exclusiva dentro de sus divisiones o grupos de interés el tema de la perdurabilidad; aunque podría decirse que existen divisiones dentro de dicha asociación que guardan más afinidad con el tema como son Business Policy and Strategy y Organization and Management Theory. Por fuera de la Academy of Management se encuentra la comunidad de la historia empresarial, que se ha dedicado a estudiar la manera como las empresas se han perpetuado en el tiempo. En Estados Unidos las universidades de Stanford y Wharton abanderaron a comienzos de los años 1990 la misión de realizar investigaciones donde se estudien casos de empresas exitosas. En Europa la escuela de negocios Esade y la Universidad de Innsbruck en Austria han efectuado estudios similares, y en América Latina los intentos por establecer los motivos que pueden llevar a una empresa a pasar de la longevidad a la perdurabilidad son escasos. Se resalta en este sentido el trabajo de la Universidad Externado de Colombia en el periodo 1997-2000 y la investigación de DelaCerda-Gastélum (2009).

Análisis del impacto del tamaño de los activos en la cuenta de resultados mediante la utilización de espacios de fase y análisis de recurrencia

Los resultados financieros de las organizaciones son objeto de estudio y análisis permanente, predecir sus comportamientos es una tarea permanente de empresarios, inversionistas, analistas y académicos. En el presente trabajo se explora el impacto del tamaño de los activos (valor total de los activos) en la cuenta de resultados operativos y netos, analizando inicialmente la relación entre dichas variables con indicadores tradicionales del análisis financiero como es el caso de la rentabilidad operativa y neta y con elementos de estadística descriptiva que permiten calificar los datos utilizados como lineales o no lineales. Descubriendo posteriormente que los resultados financieros de las empresas vigiladas por la Superintendencia de Sociedades para el año 2012, tienen un comportamiento no lineal, de esta manera se procede a analizar la relación de los activos y los resultados con la utilización de espacios de fase y análisis de recurrencia, herramientas útiles para sistemas caóticos y complejos. Para el desarrollo de la investigación y la revisión de la relación entre las variables de activos y resultados financieros se tomó como fuente de información los reportes financieros del cierre del año 2012 de la Superintendencia de Sociedades (Superintendencia de Sociedades, 2012).

Análisis de las tendencias del sector de artes gráficas colombiano para el diseño de un plan estratégico de la empresa Editorial Edeco Ltda.

El presente texto expone el análisis del sector de artes gráficas, un sector que continúa en crecimiento y trae consigo nuevas tendencias y retos para las empresas, como por ejemplo la digitalización de contenidos, impresión por demanda, conciencia medioambiental, entre otros. Adicionalmente se expone las diferentes oportunidades y amenazas del sector, la competencia como una variable que afecta directamente la rentabilidad; debido a la guerra de precios existente y la Comoditización de productos y servicios. En el marco teórico se estudian herramientas como DOFA, matriz de Ansoff, benchmarking y primordialmente el análisis estructural de sectores estratégicos, que permite construir una percepción amplia de lo que ocurre en el sector, de tal forma que la empresa pueda replantear su modelo de negocio y pueda construir valor. Se realizaran propuestas de estrategias a desarrollar, con el fin de visualizar nuevos modelos de negocio que en el largo plazo garanticen la supervivencia del negocio, desde un enfoque de adaptación a las nuevas tendencias; así mismo se busca estudiar la posibilidad de entrar en el mundo de la digitalización de contenidos y la creación de nuevos productos que atiendan a los mismos segmentos de clientes actuales de una forma diferente.

La muerte en la psicoterapia fenomenológico-existencial

El siguiente trabajo pretende, mediante la revisión de diferentes fuentes bibliográficas, mostrar las distintas categorías en las que la muerte se trabaja dentro de la psicoterapia fenomenológico existencial. Es así como se hace un recorrido por los antecedentes filosóficos de este enfoque psicoterapéutico, las diferentes escuelas que dentro de él se desarrollan y sus planteamientos frente a la muerte, las maneras de morir, la muerte y el ciclo vital, y los avances actuales como la Teoría del Manejo del Terror (TMT) . Todos estos elementos se revisan para después ser relacionados y así proponer una serie de acciones prácticas a llevar a cabo dentro del encuentro psicoterapéutico con miras a un trabajo adecuado y productivo con la muerte desde una perspectiva existencial.

Perdurabilidad empresarial

Todas las empresas buscan ser perdurables y mantenerse en el mercado, a pesar de las situaciones adversas que se pueden presentar tanto por condiciones internas de la empresa o por condiciones externas, por lo tanto la perdurabilidad de las empresas siempre se ve amenazada. En razón del cuestionamiento del por qué unas empresas son mas perdurables que otras, el Grupo de Investigación de Perdurabilidad Empresarial (GIPE) de la Universidad del Rosario estudian los factores que permiten la perdurabilidad de las empresas para determinar cuáles de esos factores pueden tomarse en cuenta en un indicador que permita medir la perdurabilidad de una empresa.

El Outsourcing en la dinámica de sistemas hacia mercados extranjeros

Este trabajo recopila literatura académica relevante sobre estrategias de entrada y metodologías para la toma de decisión sobre la contratación de servicios de Outsourcing para el caso de empresas que planean expandirse hacia mercados extranjeros. La manera en que una empresa planifica su entrada a un mercado extranjero, y realiza la consideración y evaluación de información relevante y el diseño de la estrategia, determina el éxito o no de la misma. De otro lado, las metodologías consideradas se concentran en el nivel estratégico de la pirámide organizacional. Se parte de métodos simples para llegar a aquellos basados en la Teoría de Decisión Multicriterio, tanto individuales como híbridos. Finalmente, se presenta la Dinámica de Sistemas como herramienta valiosa en el proceso, por cuanto puede combinarse con métodos multicriterio.