El Outsourcing en la dinámica de sistemas hacia mercados extranjeros
| Contribuinte(s) |
Rivera Lozano, Miller |
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| Data(s) |
11/07/2014
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| Resumo |
Este trabajo recopila literatura académica relevante sobre estrategias de entrada y metodologías para la toma de decisión sobre la contratación de servicios de Outsourcing para el caso de empresas que planean expandirse hacia mercados extranjeros. La manera en que una empresa planifica su entrada a un mercado extranjero, y realiza la consideración y evaluación de información relevante y el diseño de la estrategia, determina el éxito o no de la misma. De otro lado, las metodologías consideradas se concentran en el nivel estratégico de la pirámide organizacional. Se parte de métodos simples para llegar a aquellos basados en la Teoría de Decisión Multicriterio, tanto individuales como híbridos. Finalmente, se presenta la Dinámica de Sistemas como herramienta valiosa en el proceso, por cuanto puede combinarse con métodos multicriterio. Universidad del Rosario This study entails an academic literature review relevant to market entry and methodologies for decision-making for organizations which are searching for an Outsourcing supplier to enter to foreign markets. The way in which a firm plans its enter to a foreign market as well as perform proper quality data evaluation and strategy design determines their success or not. On the other side, the methodologies presented are focused on strategic level or organization vertical structure. It begins at simple methods through those based on the Multicriteria Decision-making Theory, both individually and hybrid ones. Finally, we exhibit the System Dynamics Theory as a useful tool but it can be fuzzy with multicriteria decision-making methods. |
| Formato |
application/pdf |
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| Idioma(s) |
spa |
| Publicador |
Facultad de administración |
| Direitos |
info:eu-repo/semantics/openAccess |
| Fonte |
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| Palavras-Chave | #Planificación estratégica #Comercio exterior #Outsourcing #Administración de empresas #658.4 #Outsourcing #Methodologies #Foreign Market #Strategy #Strategic level decisions #Multicriteria Decision-making theory #System Dynamics |
| Tipo |
info:eu-repo/semantics/bachelorThesis info:eu-repo/semantics/acceptedVersion |
