The survival of discardedSepia officinalisin the English Channel

Cuttlefish are currently the highest yielding cephalopod group harvested in the north-east Atlantic. English Channel cuttlefish show seasonal migrations to and from deep offshore wintering grounds, which results in a large number of smaller cuttlefish within the offshore stocks, some of which are caught by trawlers. Discarding small cuttlefish from trawls may give them the opportunity to migrate inshore and spawn, but only if they survive. This study examined survival rates of small (<15-cm dorsal mantle length) cuttlefish caught on board a commercial beam trawler. Overall, 31% of the small cuttlefish caught remained alive by the time they reached the sorting table (immediate survival rate). This survival rate dropped to 16% after specimens were subsequently held in an on-board aquarium system for up to 72 h (short-term survival rate). Measures that reduce the capture of small cuttlefish in the first place and/or increase their survival could potentially benefit the stocks.

The survival of discardedSepia officinalisin the English Channel

Cuttlefish are currently the highest yielding cephalopod group harvested in the north-east Atlantic. English Channel cuttlefish show seasonal migrations to and from deep offshore wintering grounds, which results in a large number of smaller cuttlefish within the offshore stocks, some of which are caught by trawlers. Discarding small cuttlefish from trawls may give them the opportunity to migrate inshore and spawn, but only if they survive. This study examined survival rates of small (<15-cm dorsal mantle length) cuttlefish caught on board a commercial beam trawler. Overall, 31% of the small cuttlefish caught remained alive by the time they reached the sorting table (immediate survival rate). This survival rate dropped to 16% after specimens were subsequently held in an on-board aquarium system for up to 72 h (short-term survival rate). Measures that reduce the capture of small cuttlefish in the first place and/or increase their survival could potentially benefit the stocks.

O uso do móbile marketing como estratégia de fidelização de clientes :um estudo e empresas do setor de comércio e serviços em natal-RN

This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process

Leonie Herwartz-Emden / Verena Schurt / Wiebke Waburg (Hrsg.): Mädchen in der Schule, Empirische Studien zu Heterogenität in monoedukativen und koedukativen Kontexten. Opladen: Barbara Budrich 2010 [Rezension]

Rezension von: Leonie Herwartz-Emden / Verena Schurt / Wiebke Waburg (Hrsg.): Mädchen in der Schule, Empirische Studien zu Heterogenität in monoedukativen und koedukativen Kontexten, Opladen: Barbara Budrich 2010 (289 S.; ISBN 978-3-8664-9139-7)

O uso do móbile marketing como estratégia de fidelização de clientes :um estudo e empresas do setor de comércio e serviços em natal-RN

This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process

Factores determinantes del éxito en una transformación cultural durante un proceso de fusión entre empresas intensivas en conocimiento: el caso de Tecnalia.

456 p.

Ilustração de moda segundo a obra de Mucha, Klimt e Schiele

Dissertação para obtenção do grau de Mestre em Design de Moda, apresentada na Universidade de Lisboa - Faculdade de Arquitectura.

Caracterización de patologías del hombro relacionadas con el origen y prestaciones asistenciales y económicas en una EPS, Bogotá, 2012 a 2014

Introducción: Las patologías del hombro suelen ser una de las causas de mayor solicitud de consulta en el ámbito laboral, con generación de incapacidad y pérdidas económicas, tanto para el afectado como para la empresa e incluso, la Entidad Promotora de Salud responsable de la atención y tratamiento. Entre las patologías de hombro más frecuentes se hallan el síndrome del manguito rotador, bursitis del hombro, síndrome de abducción dolorosa del hombro, tendinitis del bíceps, traumatismos del tendón del manguito rotador y tendinitis calcificante del hombro. Objetivo: Determinar y caracterizar las patologías del hombro de origen común y laboral, las prestaciones asistenciales y económicas que de estas se deriva en una EPS durante el periodo 2012 a 2014 en la ciudad de Bogotá. Metodología: Se realizó un estudio de corte transversal con datos secundarios procedentes de 657 afiliados del Régimen Contributivo en una EPS de la ciudad de Bogotá, con información de las patologías del hombro registradas de origen común y laboral, durante el periodo de 2012 a 2014. Las variables incluidas fueron las sociodemográficas, ocupacionales y clínicas. Se describieron las variables cualitativas en términos de proporción y las variables cuantitativas a través de medidas de tendencia central (medias/ medianas) y dispersión (rangos, desviación estándar, cuartiles). Para evaluar la asociación entre variables se utilizó la prueba de Chi cuadrado de Pearson usando nivel de significación α de 0,05. Resultados: Del total de afiliados se encontró que el 27,3% de las patologías fueron de origen laboral y el resto de origen común, predominando el género femenino (76.9%); el estado civil casado (34,4%), la escolaridad secundaria (60,4%). Un alto porcentaje de los pacientes se han desempeñado en la industria manufacturera (51%) y el diagnóstico más frecuente fue el síndrome de manguito rotatorio (89,2%). Al revisar los factores asociados con el origen de la patología en la calificación de estas, se encontró asociación con la edad (p = 0,000), la escolaridad (p = 0,013), la actividad económica (p = 0,0000), el factor ocupacional ergonómico (p = 0,0000) y con los diagnósticos de patologías del hombro (p = 0,025). Los días de incapacidad por las patologías del hombro reportaron una mediana de 111 días con rango de 0 a 1925 días. El tiempo de exposición al factor de riesgo ocupacional presento un rango de 6 a 470 meses, los costos por las patologías del hombro generadas correspondieron a un rango de $4000 a $68894438, con una mediana de $2287304. Es transcendental diagnosticar a tiempo e instaurar medidas terapéuticas, que permitan mejorar la sintomatología que ocasionan las patologías del hombro y la alteración en la funcionalidad del mismo, minimizando así los costos y días de incapacidad que a esto conlleva.

THE PORTUGUESE DIASPORA IN THREE CONTEMPORANEOUS LITERATURE NOVELS: POINTS AND COUNTERPOINTS

In O retorno (2011), Dulce Maria Cardoso invite us to know the Rui’s story, a Portuguese Angolan teenager that returned from Angola, together his family. He is compelled to rebuild his life in Continental Portugal, from a precarious and limited financial situation. The scenario was the seventies and the turbulent period of return of more than a half million of Portuguese citizens, during the decolonization of former Portugal overseas territories in Africa. In this paper, we have analyzed the theme of diaspora in the contemporaneous Portuguese Literature, considering as the start point the sociocultural context contained in the book O retorno. Thus, we have established a bridge with two other novels, within a comparative perspective, in order to find similarities or dissimilarities among them, once they address the same theme: Pouca terra...Poucá terra, by Júlia Nery (1984), that brings to the center of the narrative the emigrants story from France, under the approach of a girl called  Leonor, and Livro, by José Luís Peixoto (2012), which has the main focus, among the multiplicity of themes, the emigration scenario from France, and the loving disagreements between two young lovers: Ilídio and Adelaide. The goal is to sketch a viewpoint, clarified by the cultural studies, which conduct us to understand more largely some questions which come by the Dulce Maria Cardoso novel, and also the two other books in question.  They give us the measure of the construction of the contemporaneous Portuguese novel, and reflect the idea of a nation which uses to have a condition of discomfort. This discomfort is proper to who are at the mercy of the diasporic fateful experience, since the most remote past.