Business concept design of an innovative product: Partnership between Nmusic and Rovio Entertainment Ltd.

Field Lab in Entrepreneurial Innovative Ventures

Investigação de mercados e ações de comunicação para a promoção de marcas no mercado

O presente relatório cumpre o objetivo de expor as atividades desempenhadas no estágio curricular realizado na Empresa de Cervejas da Madeira. Para inserir ao leitor no contexto, começo o relatório apresentando a empresa de acolhimento e o departamento do marketing, no qual desenvolvi as minhas funções, depois efetuo um enquadramento teórico com o fim de sustentar a nível conceptual as tarefas executadas, para de seguida fazer um enquadramento prático e narrar cada uma das ações desenvolvidas. O relatório de estágio pretende explicar as ações de comunicação de marketing realizadas, e associá-las aos conceitos teóricos do marketing, bem como expor as competências práticas adquiridas no âmbito dos estudos de mercado, marketing direto, publicidade, promoção de vendas, relações públicas, e meios sociais; da mesma maneira que pretende expor de maneira conclusiva as dificuldades sentidas durante o período de estágio, e as aprendizagens obtidas.

Management consulting labs- Galp loyalty

The purpose of this project was to diagnose and estimate the possible value to add to the current loyalty program of Galp and to explore possible redefinitions to the loyalty approach. In order to do that it was performed a deep benchmarking about the company, exhaustive research on the existent data about loyalty and loyalty programs, new data mining with quantitative and qualitative analysis, exploratory market research and ideation sessions. Based on all the work developed, a group of five changes of paradigm were suggested through structured and innovative ideas to answer the challenge proposed.

Management consulting labs-Galp loyalty

The objective of this consulting project was to assist Galp Energia in its approach to loyalty. In order to do so, two hypotheses were defined. The first assumed there was value to capture in the existing approach. The second held that it was possible to create value through a radically innovative approach. The methodology used to corroborate those hypotheses encompassed several quantitative analyses, as well as desk research and market research. As a result, a compilation of recommendations comprising implementation proposals that considered both hypotheses as valid was presented in order to suggest a paradigm change

Arts management

For the purpose of analyzing how did the considerable increase in the Portuguese tourism has influenced its cultural sector, this paper seeks to explore how has the company AntiFrame | Art Consulting replied to it. Arts Management: Contemporary Art Guides. Alibi – The Portuguese Case reviews some Arts Management literature whilst a multi-method approach is used. A market research was conducted, in which existing contemporary guides were analyzed as well as interviews made to tourists in Lisbon. Findings show that there is a flaw in the Portuguese contemporary art market, which the project Alibi aims to solve. Metrics on how the project’s results should be monitored, as part of a follow-up phase, were included, as well as limitations.

The global shopper & brands communication at airports

This project aims to illuminate two perspectives on travel retail. On the one hand, it describes the main character of the shopping scenario at airports, namely the Global Shopper. It covers the entire profile of the referred character, the main nationalities that represent him and the current shopping trends of the passenger. Also estimates of the booming nationalities and the future purchasing trends are accurately presented. On the other hand, the travel retail market is analyzed from the airport brands’ perspective. It is described what is currently done in terms of brands communication in the top ten airports around the world and the expected future market retail trends. To accurately explore the Global Shopper behavior and purchasing preferences, a market research was conducted with a sample of 128 respondents, male and female, from different nationalities, age groups, occupation and education backgrounds. The essay tests hypothesis regarding the relevance of several variables in the purchasing process of the Global Shopper in order to understand the most pleasant way to approach consumers in travel retail. The main variables studied concern the reasons to shop at airports, to whom the passenger shops, the preferred category and brand of purchase, feelings while shopping abroad, impulsive buying behavior, brand loyalty, the use of mobile devices in the shopping process, brands communication at airports, pre-ordering online and the attitude towards self-service stores. Some findings were in accordance with expectations, while others were a surprise and may produce valuable recommendations for future travel retail practices. 4 The main relevant results concern two areas, namely pre-ordering online and self-service stores. Results showed a certain stress about not having enough time to choose between the various offerings in travel retail, as well as difficulty in dealing with crowed stores. However, pre-ordering online was not common, which would be an initiative that could solve the discomfort at airport’s stores. Moreover, self-service would promote efficiency in stores allowing passengers to save time if they already know how to go through the shopping process by themselves. Another possible recommendation concerns differentiating the strategy in travel retail for the two genders. Some differences were found in the categories bought by male and female, as well as to how brands should shape their approach concerning the demands of each gender.

Characterization of the clients retention in the tlecommunications companies

The ability of a company to be able to do a precisely churn prediction, so it can act on it, is paramount. For this reason, Deloitte addressed me the challenge of characterizing the client’s retention in the telecom companies. To do so, it was created a comprehensive tool that enables Deloitte to evaluate the churn management maturity level of a telecom operator and highlight its strengths and weaknesses. The development of this matrix was based on a depth churn research, a market research based on 40 interviews and 2 focus group and the valuable feedback from Deloitte consultants.

Letter - John Ralston Saul to Donald Ziraldo, 2002

A letter from His Excellency John Ralston Saul 2 May, 2002. He comments on the efforts made by Mr. Ziraldo to protect the agricultural land of Niagara. He also discusses the role of Canadian wine in the international market and tourism in the area.

La gouvernance des réseaux de politique publique : le cas du programme VIH en Haïti

Cette thèse concerne la gouvernance des réseaux de politique publique. Elle cherche à mieux comprendre le phénomène par l’analyse des caractéristiques du réseau d’acteurs impliqués, les défis qui se posent relativement au processus de gouverne, et l’influence qui en résulte pour les interventions. Le cadre d’analyse s’appuie essentiellement sur deux théories de la sociologie des organisations, en l’occurrence la théorie de l’acteur stratégique (Crozier et Friedberg 1977), et la théorie des réseaux de politique publique (Rhodes 1997). Il s’agit d’une étude de cas portant sur le programme VIH/Sida en Haïti, celui-ci étant documenté à partir de données d’entretiens, d’observations et de groupes de discussion. Les résultats de la recherche sont structurés en quatre articles. Le premier article rend compte de l’étape préliminaire, mais non moins importante, de la recherche, c’est-à-dire le travail de terrain. Il présente les défis méthodologiques et éthiques inhérents à la rencontre entre chercheur et participants pour la coconstruction des savoirs, notamment dans le contexte de la recherche en santé mondiale. Le deuxième article analyse les caractéristiques du réseau d’acteurs et montre la nécessité de prendre en compte les attributs propres des acteurs en plus de la structure de leurs interactions pour comprendre la gouvernance des réseaux de politique publique. La plupart des analyses, surtout celles s’appuyant sur l’approche réseau, cherchent à comprendre comment la structure des relations entre les acteurs influence la gouverne, le contenu ou les résultats de politiques. Or, dans le cas du programme VIH en Haïti, il apparaît que ce sont en réalité les attributs des acteurs en termes de ressources et de pouvoir, qui orientent leurs interactions avec les autres acteurs. Le troisième article présente un cadre d’analyse et illustre, à partir de celui-ci, l’influence des outils et des structures, ainsi que du contexte sociopolitique et économique sur la gouvernance du programme VIH/Sida en Haïti. Il argumente ensuite sur les défis que cela pose à la coordination des interventions et à la mise en place des relations de partenariat au sein du réseau d’acteurs. Le quatrième article se penche sur l’émergence de besoins nouveaux chez les personnes vivant avec le VIH (PVVIH) et met en lumière la faiblesse des processus de planification à les cibler. Il renouvelle l’intérêt de l’approche participative, notamment dans le contexte des pays en développement, où il devient crucial d’adapter les interventions au contexte local en utilisant le potentiel et les ressources des communautés. L’étude a donc permis de montrer : 1) les liens qui existent entre les attributs des acteurs, la configuration particulière de leurs interactions et le processus de gouverne; 2) les défis qui résultent de l’influence des outils et structures mis en place, ainsi que des facteurs socioéconomiques et politiques sur le processus de gouverne, et enfin; 3) le lien qui existe entre le mode de gouvernance – via la participation - et la prise en compte des besoins émergents des PVVIH.

Télé/visions : les intellectuels canadiens-français et l'avènement de la télévision (1952-1962)

Cette étude s'intéresse à la perception de l'avènement de la télévision (1952-1962) du point de vue des intellectuels canadiens-français. À cette époque, la province du Québec est dirigée par le gouvernement conservateur de l'Union nationale de Maurice Duplessis qui semble indélogeable pendant les années 1950. En même temps, l'Église catholique maintient son contrôle sur la société canadienne-française, plus particulièrement ses idéologies. Dans ce climat, la discordance intellectuelle avec ces deux pouvoirs mène souvent à la marginalité. Pour diverses raisons, la télévision, et plus particulièrement la Société Radio-Canada (SRC), ne sont pas soumises à ces contraintes. Nouveau média, tout doit être crée pour « alimenter le monstre », comme il a été déjà dit. Si l'équivalent anglophone de la SRC peut acheter des émissions sur le marché international, la télévision francophone mondiale est embryonnaire. L'antenne montréalaise de la SRC se retrouve en situation autarcique et doit s'appuyer sur les ressources du Canada français pour créer ses émissions d'actualités et de divertissements. Un déf de taille attend les premiers artisans de la télévision. Dans ce contexte, comment les intellectuels canadiens-français ont-ils perçu l'avènement de la télévision? Cette étude tente d'apporter quelques éléments de réponse en prenant en compte l'idéologie des intellectuels.

Export Development

The main aim of this study is to examine the deficiencies of the export development process and strategy in India and, to suggest, in the light of the findings of the above, measures for improvement. The marine products industry has been chosen as a case for a detailed investigation. The researcher conducts an evaluative study on the export potential for India’s marine products and trends in the international market for marine products. The thesis tries to identify the major hurdles in increasing exports of marine products from India. The evaluation of the adequacy and effectiveness of the measures taken to promote marine products exports is also undertaken

Development of Zero Water Exchange Shrimp Culture System Integrated With Bioremediation of Detritus and Ammonia- Nitrogen

Aquaculture is one of the fastest growing food sectors in the world. Amongst the various branches of aquaculture, shrimp culture has expanded rapidly across the globe because of its faster growth rate, short culture period, high export value and demand in the International market. Indian shrimp farming has experienced phenomenal development over the decades due to its excellent commercial viability. Farmers have adopted a number of innovative technologies to improve the production and to maximize the returns per unit area. The culture methods adopted can be classified in to extensive, modified extensive and semi intensive based on the management strategies adopted in terms of pond size, stocking density, feeding and environmental control. In all these systems water exchanges through the natural tidal effects, or pump fed either from creek or from estuaries is a common practice. In all the cases, the systems are prone to epizootics due to the pathogen introduction through the incoming water, either brought by vectors, reservoir hosts, infected tissue debris and free pathogens themselves. In this scenario, measures to prevent the introduction of pathogen have become a necessity to protect the crop from the onslaught of diseases as well as to prevent the discharge of waste water in to the culture environment.The present thesis deals with Standardization of bioremediation technology for zero water exchange shrimp culture system

Median Sets and Median Number of a Graph

A profile is a finite sequence of vertices of a graph. The set of all vertices of the graph which minimises the sum of the distances to the vertices of the profile is the median of the profile. Any subset of the vertex set such that it is the median of some profile is called a median set. The number of median sets of a graph is defined to be the median number of the graph. In this paper, we identify the median sets of various classes of graphs such as Kp − e, Kp,q forP > 2, and wheel graph and so forth. The median numbers of these graphs and hypercubes are found out, and an upper bound for the median number of even cycles is established.We also express the median number of a product graph in terms of the median number of their factors.

Export performancecof Indian spices in the WTO regime: a disaggregated analysis

Export has assumed an important place in the development of any country and considered as the engine of economic growth. India requires huge amount of foreign exchange for its essential import and for achieving rapid growth. Millions of job opportunities have to be created to utilise the youth for nation building. Even though the country has different sources of foreign exchange, export earning is the safe way of obtaining it in the long run. Export of high valued traditional products not only gives foreign exchange, but also employment to large number of people. Spices are the traditional products of India whose production process is highly intensive in semi and unskilled labour, and high domestic and foreign market prices compared to other traditional products. The new world trade scenario with the establishment of WTO has affected India’s spices export considerably. The study examines the export performance of Indian spices in the WTO regime taking the export of major spices from 1985 to 2013 using the growth of export, trend and instability in growth rate, changes in the composition and direction of spices, export performance ratio and the prospects of spices in earning foreign exchange during the WTO period and Pre-WTO period. The analysis reveals that the overall performance of Indian spices exports during the WTO regime are satisfactory. Export volume and value increased much during this period. But the decrease in market share of spices export during the WTO period reflects that, the favourable conditions in the international market are not exploited by India. High Revealed Comparative Advantage (RCA) and Value Elasticity (EV) of major spices amidst the low export shares shows that export performance of Indian spices during the WTO regime was not mainly affected by external demand factors as suggested by Ragnar Nurkse in his Demand Deficiency Thesis, but because of internal supply factors as suggested in Supply Deficiency Thesis, (supported by K.S Dhinsha, Dacosta, Goddamwar,etc.). But the fluctuations of export during the recession and prosperity periods show that external demand is also a determinant of Indian spices export. From this one can conclude that both the domestic supply factors and foreign demand factors influence the export performance of Indian spices. The long term performance of Indian spices exports are mainly influenced by domestic supply factors as suggested by Supply Deficiency Thesis and short term performance is mostly influenced by external demand factors as suggested by Demand Deficiency Thesis.

Modell zur Förderung des Wettbewerbs und der Transparenz auf dem Ratingmarkt unter Berücksichtigung der Besonderheiten der deutschen Bankenstruktur

This paper provides a model for the international market of credit ratings in order to promote transparency of rating methodologies and combat the oligopolistic market structure where Standard & Poor‘s, Moody‘s and Fitch Ratings collectively comprise approximately 85 percent of the market. For the German credit market this paper strongly advises the establishment of at least three centralistic credit rating agencies (CRAs), set up and run independently by the large bank institutions – „Großbanken“, „Sparkassen“ and „Genossenschaftsbanken“. By acting as CRAs, universal banks could not only decrease their costs but would also be able to increase competition and transparency. These new credit rating agencies would be subject to the Basel II internal ratings-based (IRB) surveillance standards that go far beyond the Basel II standard approach with its external ratings by the dominating three US-american CRAs. Due to the fact that the new Basle Accord has already been implemented in Europe, this model could be applied all over Europe and possibly even worldwide, assuming the US were to adopt the new capital adequacy rules. This would lead to an increase in the number of CRAs and hence to more competition, as the barriers to entry in the rating industry would not apply to these new institutions because of their expertise in the credit market. The fact that the IRB-criteria already have to be disclosed by law would make the methodologies transparent and subject to approval by national regulators such as the „Bundesanstalt für Finanzdienstleistungsaufsicht“ (BaFin) in Germany. Hence the requirement to set up a new monitoring committee in Europe would become obsolete.