Litteratur och livskunskap : modersmålslärarens berättelse om undervisningen i årkurs 7-9

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Culture in business interaction: an individual perspective : empirical studies in Finnish-Russian business relationships

The main objective of this doctoral dissertation is to reach a holistic and indepth understanding of the intercultural interaction within dyadic business relationships through the perspective of individual managers. The empirical setting is dyadic business relationships between Russian and Finnish firms in construction and engineering industries. The motivation for the study mainly arose from: 1) the lack of business marketing literature considering cultural and individual perspectives; 2) the need to find ways to study intercultural issues in business relationships, other than through the application of models derived from the work of Hofstede (1980). The study consists of two parts, an introductory essay containing the research objectives, theoretical foundations, methodological choices, limitations and contributions, and original research articles. The four articles each address a sub-objective: 1) to develop an understanding of intercultural business relationships development, cultural adaptation, and its role in the development of trust (Article 1); 2) to develop an appropriate methodological framework for studying business interaction from a cultural and individual perspective (Article 2); 3) to develop an understanding of the role of culture in individual manager’s sensemaking of interaction events in business relationships (Article 3); and 4) to develop an appropriate theoretical framework for studying interactive intercultural business relationships in international industrial markets (Article 4). The ontological and epistemological foundations are built on the interpretivist/ social constructivist view of reality. Interaction, in this study, is seen as being conducted between individuals, who are the key representative actors of their firms. In turn, culture is regarded both as an independent context existing prior to the individuals’ participation in it, and as knowledge incorporated by the individuals, who use it in sensemaking and interaction across cultures. The methods applied in the articles are: an interpretive qualitative study (Article 1), a literature review and conceptual analysis (Article 2), a structural analysis of the narratives and a metaphor analysis (Article 3), and a literature review and conceptual analysis (Article 4). The main contributions are the following. First, it contributes to business marketing literature by developing the theoretical, conceptual, and methodological underpinning of IMP theories in relation to culture. Second, the thesis contributes to the growing literature on managerial sensemaking in industrial markets by looking at it from a cultural perspective, as well as emphasizing the importance of figurative language in cultural sensemaking.

EPrints Imports via DOI and ORCID

Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

Negotiating home and belonging. Young Kurds in Finland

This study looks at negotiation of belonging and understandings of home among a generation of young Kurdish adults who were born in Iraq, Iran, and Turkey and who reached adulthood in Finland. The young Kurds taking part in the study belong to the generation of migrants who moved to Finland in their childhood and early teenage years from the region of Kurdistan and elsewhere in the Middle East, then grew to adulthood in Finland. In theoretical terms, the study draws broadly from three approaches: transnationalism, intersectionality, and narrativity. Transnationalism refers to individuals’ cross-border ties and interaction extending beyond nationstates’ borders. Young people of migrant background, it has been suggested, are raised in a transnational space that entails cross-border contacts, ties, and visits to the societies of departure. How identities and feelings of belonging become formed in relation to the transnational space is approached with an intersectional frame, for examination of individuals’ positionings in terms of their intersecting attributes of gender, age/generation, and ethnicity, among others. Focus on the narrative approach allows untangling how individuals make sense of their place in the social world and how they narrate their belonging in terms of various mechanisms of inclusion and exclusion, including institutional arrangements and discursive categorisation schemes. The empirical data for this qualitative study come from 25 semi-structured thematic interviews that were conducted with 23 young Kurdish adults living in Turku and Helsinki between 2009 and 2011. The interviewees were aged between 19 and 28 years at the time of interviewing. Interview themes involved topics such as school and working life, family relations and language-learning, political activism and citizenship, transnational ties and attachments, belonging and identification, and plans for the future and aspirations. Furthermore, data were collected from observations during political demonstrations and meetings, along with cultural get-togethers. The data were analysed via thematic analysis. The findings from the study suggest that young Kurds express a strong sense of ‘Kurdishness’ that is based partially on knowing the Kurdish language and is informed by a sense of cultural continuity in the diaspora setting. Collective Kurdish identity narratives, particularly related to the consciousness of being a marginalised ‘other’ in the context of the Middle East, are resonant in young interviewees’ narrations of ‘Kurdishness’. Thus, a sense of ‘Kurdishness’ is drawn from lived experiences indexed to a particular politico-historical context of the Kurdish diaspora movements but also from the current situation of Kurdish minorities in the Middle East. On the other hand, young Kurds construct a sense of belonging in terms of the discursive constructions of ‘Finnishness’ and ‘otherness’ in the Finnish context. The racialised boundaries of ‘Finnishness’ are echoed in young Kurds’ narrations and position them as the ‘other’ – namely, the ‘immigrant’, ‘refugee’, or ‘foreigner’ – on the basis of embodied signifiers (specifically, their darker complexions). This study also indicates that young Kurds navigate between gendered expectations and norms at home and outside the home environment. They negotiate their positionings through linguistic repertoires – for instance, through mastery of the Finnish language – and by adjusting their behaviour in light of the context. This suggests that young Kurds adopt various forms of agency to display and enact their belonging in a transnational diaspora space. Young Kurds’ narrations display both territorially-bounded and non-territorially-bounded elements with regard to the relationship between identity and locality. ‘Home’ is located in Finland, and the future and aspirations are planned in relation to it. In contrast, the region of Kurdistan is viewed as ‘homeland’ and as the place of origins and roots, where temporary stays and visits are a possibility. The emotional attachments are forged in relation to the country (Finland) and not so much relative to ‘Finnishness’, which the interviewees considered an exclusionary identity category. Furthermore, identification with one’s immediate place of residence (city) or, in some cases, with a religious identity as ‘Muslim’ provides a more flexible venue for identification than does identifying oneself with the (Finnish) nation.

Point Of No Return: Dope Sick Love and Reindeerspotting as Documentaries of Addiction

In this postgraduate thesis the focus is on two documentary films, Renaud Brothers's Dope Sick Love (2005) and Joonas Neuvonen's Reindeerspotting (2010). In both of these films, addicts are on limelight. The directors of both films follow addicts and their everyday lives on streets with handheld cameras. This thesis will analyze and compare the narratives of these addicts. Do these documentaries affirm to the existing conventions, according to which representations of addicts and addiction are always either miraculous survival stories or stories, which always end up in utter decadence. The main questions this thesis proposes, are how addicts and their narratives are being handled in the two case study films, and how the drug cultures depicted in the films differ from each other. What changes between New York City and Rovaniemi, Northern Finland, and what remains the same. The academic and theoretical framework of this thesis consists of Susanna Helke's doctoral thesis Nanookin jälki, where the history of documentary films' methods and approaches are discussed. Additionally, the thinking is heavily informed by such poststructuralist writers as Roland Barthes, Michel Foucault, Louis Althusser, Stuart Hall and Chris Weedon.

Let Go and Remember. How Finnish Communities Experienced and Memorialized School Shootings

This study examines the aftermath of mass violence in local communities. Two rampage school shootings that occurred in Finland are analyzed and compared to examine the ways in which communities experience, make sense of, and recover from sudden acts of mass violence. The studied cases took place at Jokela High School, in southern Finland, and at a polytechnic university in Kauhajoki, in western Finland, in 2007 and 2008 respectively. Including the perpetrators, 20 people lost their lives in these shootings. These incidents are part of the global school shooting phenomenon with increasing numbers of incidents occurring in the last two decades, mostly in North America and Europe. The dynamic of solidarity and conflict is one of the main themes of this study. It builds upon previous research on mass violence and disasters which suggests that solidarity increases after a crisis, and that this increase is often followed by conflict in the affected communities. This dissertation also draws from theoretical discussions on remembering, narrating, and commemorating traumatic incidents, as well as the idea of a cultural trauma process in which the origins and consequences of traumas are negotiated alongside collective identities. Memorialization practices and narratives about what happened are vital parts of the social memory of crises and disasters, and their inclusive and exclusive characteristics are discussed in this study. The data include two types of qualitative interviews; focused interviews with 11 crisis workers, and focused, narrative interviews with 21 residents of Jokela and 22 residents of Kauhajoki. A quantitative mail survey of the Jokela population (N=330) provided data used in one of the research articles. The results indicate that both communities experienced a process of simultaneous solidarity and conflict after the shootings. In Jokela, the community was constructed as a victim, and public expressions of solidarity and memorialization were promoted as part of the recovery process. In Kauhajoki, the community was portrayed as an incidental site of mass violence, and public expressions of solidarity by distant witnesses were labeled as unnecessary and often criticized. However, after the shooting, the community was somewhat united in its desire to avoid victimization and a prolonged liminal period. This can be understood as a more modest and invisible process of “silent solidarity”. The processes of enforced solidarity were partly made possible by exclusion. In some accounts, the family of the perpetrator in Jokela was excluded from the community. In Kauhajoki, the whole incident was externalized. In both communities, this exclusion included associating the shooting events, certain places, and certain individuals with the concept of evil, which helped to understand and explain the inconceivable incidents. Differences concerning appropriate emotional orientations, memorialization practices and the pace of the recovery created conflict in both communities. In Jokela, attitudes towards the perpetrator and his family were also a source of friction. Traditional gender roles regarding the expression of emotions remained fairly stable after the school shootings, but in an exceptional situation, conflicting interpretations arose concerning how men and women should express emotion. The results from the Jokela community also suggest that while increased solidarity was seen as important part of the recovery process, some negative effects such as collective guilt, group divisions, and stigmatization also emerged. Based on the results, two simultaneous strategies that took place after mass violence were identified; one was a process of fast-paced normalization, and the other was that of memorialization. Both strategies are ways to restore the feeling of security shattered by violent incidents. The Jokela community emphasized remembering while the Kauhajoki community turned more to the normalization strategy. Both strategies have positive and negative consequences. It is important to note that the tendency to memorialize is not the only way of expressing solidarity, as fast normalization includes its own kind of solidarity and helps prevent the negative consequences of intense solidarity.

Pohjoiskarjalaisen kasvuyrityksen menestystekijät

Tämän pro gradu -tutkielman tarkoituksena oli kartoittaa pohjoiskarjalaisten kasvuyritysten menestystekijöitä. Tutkimuksen tarkoitus oli tehdä alustava pohjatyö pohjoiskarjalaisten kasvuyritysten ja niissä vaikuttavien menestystekijöiden tarkempaa tutkimusta varten. Laajemmassa mittakaavassa tämän tutkimuksen toivotaan tuovan hyötyä pohjoiskarjalaiselle elinkeinoelämälle ja erityisesti aloittaville yrittäjille. Tutkimus toteutettiin laadullisena tutkimuksena. Tutkimusaineisto kerättiin haastattelemalla neljän pohjoiskarjalaisen kasvuyrityksen edustajia soveltamalla teemahaastattelua. Kohdeyritykset määriteltiin kasvuyrityksiksi käyttämällä EurostatOECD:n kasvuyrityksen kriteeriä. Kohdeyrityksistä haastateltiin kahdesta kolmeen ylimpään johtoon kuuluvaa avainhenkilöä, joista useimmat olivat myös yritysten omistajia. Haastattelujen perusteella muodostetut yritysnarratiivit toimivat jatkoanalysoinnin perustana. Tutkimuksessa todettiin, että pohjoiskarjalaisen kasvuyrityksen merkityksellisimmät menestystekijät polveutuvat omistajan yrittäjämäisestä asenteesta ja vasta tämän jälkeen tulevat yrittäjän kasvuasenteisiin, yrityksen strategiseen sopivuuteen ja yrityksen resursseihin lukeutuvat menestystekijät. Myös kulttuuristen tekijöiden epäsuorasta vaikutuksesta yrityksen kasvuun saatiin tutkimuksessa viitteitä.

Becoming Locals in a Borderland of Exiles. Sense of Place in the Stories of Lithuania Minor Dwellers

This thesis deals with sense of place, the relation that we construct with our dwelling and the surrounding environment. The topic belongs to the field of human geography. Sense of place is deeply intertwined with the ideas of feeling at home and having a place where to return. I argue that narratives of life experience help us relate to the places we inhabit, go through, leave. My analysis concerns Lithuania Minor, the Lithuanian region lying by the border with Kaliningrad, and focuses in particular on Vilkyškiai, a village in the municipality of Pagėgiai. Most of the area’s original population disappeared in the war. After 1945, people from all over the country and the USSR settled here. This raised the prickly question of who belongs to the borderland. Refugees, migrants and settlers allow us to observe closely the development of sense of place and its main constituents. Through this analysis, I challenge the idea of people’s natural rights to places and shows how time, engagement in local-based cultural activities and recollection help foreigners become locals. To grasp the locals’ sense of place, I collected open, light-structured interviews and applied some elements of semantic analysis to interpret the materials. From my research, it emerges that the cultivation of the region’s cultural heritage and the practice of storytelling were crucial in making the respondents feel at home. Leaving aside all legalistic claims concerning the issue, I suggest that people belong to the land they dwell. I believe that their sense of place deserves consideration from the State and the other actors seeing them as migrants.

Collective Action in Commons: Its Diverse Ends and Consequences

Collective Action in Commons: Its Diverse Ends and Consequences explores new ways in which collective action theories can contribute to our understanding of natural resource management, especially the management of common-pools. Combining classical collective action theories and lessons from earlier empirical works, the study shows that cooperation among resource users is not only a possible solution to “the tragedy of the commons”, but it can be a part of the problem as well. That is, successful cooperation may increase the likelihood of resource depletion, for example, through more effective resource utilization or collusion against sanctioning and monitoring systems. The study also explores how analytic narratives can be used to tell the story behind problems of resource use and their solutions, including the diverse roles of cooperation.

Rakennettu areenatähteys. Rock-konsertti globalisoituvana mediaspektaakkelina 1965-2013

Kulttuurihistorian alaan kuuluva artikkeliväitöskirja edustaa populaarikulttuurin ja tarkemmin populaarimusiikin tutkimusta kiinnittyen ennen muuta audiovisuaalisen mediakulttuurin muutokseen 1960-luvulta tähän päivään. Väitöskirja käsittelee Pink Floydin, The Rolling Stonesin, U2:n ja Peter Gabrielin areenakonserttikiertueita ja kyseisten kiertueiden lavasuunnittelijoiden Mark Fisherin ja Robert Lepagen toimintaa. Tutkimus tarkastelee, miten jättiläismäiset mediaspektaakkelit saivat alkunsa, ammattimaistuivat ja globalisoituivat vuosien 1965–2013 välillä. Analyysin kohteena on se, miten ne rakentuivat ja toisaalta rakensivat areenatähteyttä sekä uudistivat audiovisuaalista kulttuuria. Konserttien avainkohtia ja populaarijulkisia aineistoja hermeneuttisesti tulkiten ja lähilukien sekä historiallisesti kontekstoiden tutkimus rakentaa kulttuurihistoriallisen kokonaistulkinnan viihdeteollisuuden mahtipontiseksi muotoutuneen ilmiön tuotannosta. Tutkimuksen lähtökohtana on populaarimusiikkitähden vaikutus 1900-luvun jälkipuoliskon ja 2000-luvun alun massamediassa ja kulttuurissa. Tarkastelemalla areenarockin mediaspektaakkeleiden kulttuurihistoriaa tutkimus ottaa kantaa niihin kaupallisiin, teknologisiin ja poliittisiin muutoksiin, jotka ovat viimeisen viidenkymmenen vuoden aikana mahdollistaneet tähteyden globaalia leviämistä. Tämän muutoksen seurauksena lähes kenestä tahansa voi tulla tähti ja lähes mistä tahansa kulttuuri-ilmiöstä voi tulla populaaria. Mutta vain jotkut tähdet ja yhtyeet esiintyvät täysille areenoille. Areenakonsertit ovatkin tähteysilmiön keskeisiä huipentumia, globaalin viihdekulttuurin äärimmäisiä manifestaatioita. Nykyiset areenoilla tapahtuvat mediaspektaakkelit ovat monimutkaista audiovisuaalista musiikkiteatteria, jossa kaikkien esityksen elementtien – teatraalisten ja audiovisuaalisten efektien – tulee olla mahdollisimman suuria ja taitavasti rytmitettyjä. Mediaspektaakkelien analyysissa tulee erityisesti kohdistaa huomio erilaisten medioiden suhteisiin sekä kysymykseen siitä, miten suuri osa audiovisuaalista konserttikokemusta itse asiassa on ennalta rakennettua ja nauhoitettua. Lavasuunnittelu yhdistää esiintyjän teatraaliset eleet ja esiintymisen laajempaan audiovisuaaliseen ja ennalta mietittyyn temaattiseen kokonaisuuteen. Tähän kuuluvat suurten konserttilavojen kertakäyttöarkkitehtuuri, valon ja pintojen yhdistäminen populaariin kuvastoon sekä itse teoksien audiovisuaalisen kerronnan historiallisiin ja nostalgisiin viitteisiin.

Between Memory and Strategy: Media Discourse Analysis of an Industrial Shutdown

In 2006 UPM was able to gain a level of social legitimacy that allowed it to carry out one of the largest industrial restructuring programmes in Finnish industrial history, shut down major operations in Finland and still appear to be functioning in the interests of the nation as well as itself. This study considers and examines various contexts of this shutdown with the aim of demonstrating how profoundly mediated such organizational events are though they appear to be produced primarily through strategic company decisions. The study aims to examine the processes of mediation at two levels. At one level, through close analysis of press releases and newspaper reports in local and national newspapers, the study presents a discursive analysis of the Voikkaa case. The discursive analysis focuses on providing historical contexts for understanding why this organizational event was also an occasion for reimagining the past and future of the Finnish nation; spatial contexts for understanding the differing struggles over the meaning of the event nationally and regionally; and the temporal dynamics of the media reports. At another level, the study considers and refines methods for reading and analyzing mediation in organization studies. Bringing together recent research of media text–based legitimation studies, emerging research on organizational memory and organizational death and a Foucaultian analytics of power, this work suggests that organizational research needs to be less concerned with particular typologies and narratives of shutdowns, and more curious about the processes of mediation through which organizational events are imagined and remembered.

“Inifrån utanförskapet” : en vårdvetenskaplig studie om lidande i utanförskap

Syftet med denna vårdvetenskapliga avhandling är att tränga djupare in i fenomenet utanförskap genom att studera utanförskap och dess förhållande till och inverkan på människans hälsa och lidande. Frågeställningarna gäller vad utanförskap är och hur lidandet i utanförskap ser ut. Avhandlingen har ett vårdvetenskapligt perspektiv enligt den caritativa traditionen som utvecklats vid Åbo Akademi i Vasa. Målet med studien är att bidra med en större förståelse inom vården för det lidande som människor upplever då de befinner sig i utanförskap. Avhandlingen görs som en kvalitativ studie bestående av två delar, dels av en teoretisk studie, dels en empirisk undersökning. Den teoretiska delen består av en översikt av tidigare forskning, där materialet utgörs av nitton vetenskapliga artiklar. Materialet i den empiriska delen av studien utgörs av samtal med samt skrivna berättelser av forskningspersoner. Forskningspersonerna kommer från två olika kontexter: dels utländska studerande som studerar i Finland, dels personer som upplevt utanförskap i förhållande till ett religiöst samfund. Båda delarna av studien tolkas genom en kvalitativ innehållsanalys. Resultatet visar att utanförskap kan erfaras inom många olika kontexter. Ur den teoretiska delen av studien steg följande teman fram som lidande i utanförskap: ensamhet, främlingskap, förluster, stigma och skam, social smärta samt mental ohälsa. Den empiriska delen av studien visar att utanförskap som upplevs inom en religiös kontext är ett svårare och djupare lidande än det som upplevs av utländska studerande. Teman om lidande i utanförskap som steg fram ur den empiriska studien är: social smärta, språkbarriär och nya sociala koder. Dessutom framkom positiva aspekter: utanförskap som ett äventyr och som samhörighet. Tolkningen av det gemensamma resultatet utmynnade i tre kategorier: det inre lidandet, det yttre lidandet och positiva aspekter av utanförskap. Med en ökad förståelse för lidandet i utanförskap kan vi möta människor i deras lidande och vara delaktiga i att lindra deras lidande.

Tragedian tarina. Nuoren itsemurhaan päättynyt elämä vanhemman kertomana

Tutkimuksessa tarkastellaan suomalaisnuorten itsemurhia teon inhimillisen ja sosiaalisen ulottuvuuden näkökulmasta. Tutkimustehtävänä on itsemurhan tehneen lapsen vanhempien subjektiivisten kokemusten tavoittaminen. Tarkoituksena on selvittää (1) millaisia sisältöjä ja merkityksiä nuoren elämä ja itsemurha saavat vanhempien kertomuksissa, (2) millä tavoin vanhemmat ovat ennakoineet nuoren tulevaa itsemurhaa ja millaisiksi varjelevat tekijät muodostuvat vanhempien ennakointien pohjalta sekä (3) miten auttamistyö merkityksellistyy osana ennusmerkkeihin ja varjeleviin tekijöihin liittyviä kertomuksia. Tutkimus on suunnattu edistämään itsemurhien ehkäisyä. Tutkimustyyppinä on narratiivinen laadullinen tutkimus. Pääaineistona on 14 lapsen itsemurhakuoleman kokeneen vanhemman kerronnallista haastattelua. Nuorten kuoliniän vaihteluväli on 15–31 vuotta. Täydentävä aineisto koostuu vanhempien kanssa käydyistä sähköpostikeskusteluista sekä heidän antamasta kirjallisesta lisämateriaalista, johon lukeutuu vanhempien omia muistelmia, heidän itsemurhan tehneiden lasten päiväkirjamerkintöjä ja jäähyväiskirjeitä. Analysointi on väljästi ymmärrettynä aineistolähtöinen. Analyysi perustuu narratiivisuuden ja sisällönanalyysin suomiin mahdollisuuksiin tukeutuen myös elämäkerralliseen näkökulmaan. Elämä ja kuolema ovat toistensa vastakohtia ja tiloja, jotka ovat jatkuvassa vuorovaikutuksessa keskenään. Itsensä surmaamisessa merkityksellistyy tavoitteellinen toiminta, jolla on korostuneesti yhteys nuoren sosiaaliseen ympäristöön suhteineen ja tapahtumineen. Ennusmerkit, eli vanhempien jälkikäteen näkemät vihjeet ennen lapsen itsemurhaa, liittyvät useisiin samanaikaisesti tapahtuneisiin prosesseihin, joissa elämään yleisesti liittyvät osa-alueet ovat yhdistyneet toisiinsa ja sekoittuneet keskenään. Varjelevat tekijät rakentuvat ennusmerkkien kääntöpuolina eli sisältöinä, joita vanhemman näkökulmasta nuoren eläessä olisi pitänyt tapahtua. Kyse voi olla myös seikoista, joista vanhempi on jälkeenpäin pohtinut, että tämä jonkun olisi pitänyt ymmärtää tai tehdä toisin. Vanhemmat kritisoivat laajasti auttamistyötä. Kritiikki kohdistui palvelujärjestelmään ja auttamistyötä toteuttaneiden tahojen toimintaan. Vanhempien kriittinen toimijuus tekee näkyväksi yksilön ja yhteiskunnan välisen kompleksisen suhteen. Palvelujärjestelmää on kehitettävä kokemusperäisen tiedon näkökulmasta. Ammattikäytännöissä korostuu psykososiaalisen työn merkitys. Tutkimus osoittaa, että sensitiivisten aiheiden tutkiminen on tärkeää ja laadullisen kulttuurisen kontekstin huomioivain itsemurhatutkimuksen tarve on suuri.

Engagement of multifocal neural circuits during recall of autobiographical happy events

Happy emotional states have not been extensively explored in functional magnetic resonance imaging studies using autobiographic recall paradigms. We investigated the brain circuitry engaged during induction of happiness by standardized script-driven autobiographical recall in 11 healthy subjects (6 males), aged 32.4 ± 7.2 years, without physical or psychiatric disorders, selected according to their ability to vividly recall personal experiences. Blood oxygen level-dependent (BOLD) changes were recorded during auditory presentation of personal scripts of happiness, neutral content and negative emotional content (irritability). The same uniform structure was used for the cueing narratives of both emotionally salient and neutral conditions, in order to decrease the variability of findings. In the happiness relative to the neutral condition, there was an increased BOLD signal in the left dorsal prefrontal cortex and anterior insula, thalamus bilaterally, left hypothalamus, left anterior cingulate gyrus, and midportions of the left middle temporal gyrus (P < 0.05, corrected for multiple comparisons). Relative to the irritability condition, the happiness condition showed increased activity in the left insula, thalamus and hypothalamus, and in anterior and midportions of the inferior and middle temporal gyri bilaterally (P < 0.05, corrected), varying in size between 13 and 64 voxels. Findings of happiness-related increased activity in prefrontal and subcortical regions extend the results of previous functional imaging studies of autobiographical recall. The BOLD signal changes identified reflect general aspects of emotional processing, emotional control, and the processing of sensory and bodily signals associated with internally generated feelings of happiness. These results reinforce the notion that happiness induction engages a wide network of brain regions.

Trust Embedded Open Innovation: Human-Centricity in the Financial

Globalization and interconnectedness in the worldwide sphere have changed the existing and prevailing modus operandi of organizations around the globe and have challenged existing practices along with the business as usual mindset. There are no rules in terms of creating a competitive advantage and positioning within an unstable, constantly changing and volatile globalized business environment. The financial industry, the locomotive or the flagship industry of global economy, especially, within the aftermath of the financial crisis, has reached a certain point trying to recover and redefine its strategic orientation and positioning within the global business arena. Innovation has always been a trend and a buzzword and by many has been considered as the ultimate answer to any kind of problem. The mantra Innovate or Die has been prevailing in any organizational entity in a, sometimes, ruthless endeavour to develop cutting-edge products and services and capture a landmark position in the market. The emerging shift from a closed to an open innovation paradigm has been considered as new operational mechanism within the management and leadership of the company of the future. To that respect, open innovation has been experiencing a tremendous growth research trajectory by putting forward a new way of exchanging and using surplus knowledge in order to sustain innovation within organizations and in the level of industry. In the abovementioned reality, there seems to be something missing: the human element. This research, by going beyond the traditional narratives for open innovation, aims at making an innovative theoretical and managerial contribution developed and grounded on the on-going discussion regarding the individual and organizational barriers to open innovation within the financial industry. By functioning across disciplines and researching out to primary data, it debunks the myth that open innovation is solely a knowledge inflow and outflow mechanism and sheds light to the understanding on the why and the how organizational open innovation works by enlightening the broader dynamics and underlying principles of this fascinating paradigm. Little attention has been given to the role of the human element, the foundational pre-requisite of trust encapsulated within the precise and fundamental nature of organizing for open innovation, the organizational capabilities, the individual profiles of open innovation leaders, the definition of open innovation in the realms of the financial industry, the strategic intent of the financial industry and the need for nurturing a societal impact for human development. To that respect, this research introduces the trust-embedded approach to open innovation as a new insightful way of organizing for open innovation. It unveils the peculiarities of the corporate and individual spheres that act as a catalyst towards the creation of productive open innovation activities. The incentive of this research captures the fundamental question revolving around the need for financial institutions to recognise the importance for organizing for open innovation. The overarching question is why and how to create a corporate culture of openness in the financial industry, an organizational environment that can help open innovation excel. This research shares novel and cutting edge outcomes and propositions both under the prism of theory and practice. The trust-embedded open innovation paradigm captures the norms and narratives around the way of leading open innovation within the 21st century by cultivating a human-centricity mindset that leads to the creation of human organizations, leaving behind the dehumanization mindset currently prevailing within the financial industry.