Marca institucional: a gestão da marca no contexto de uma IPSS

Relatório de Estágio apresentado ao Instituto Superior de Contabilidade e Administração do Porto para a obtenção do Grau de Mestre em Assessoria de Administração Orientadora: Doutora Isabel Ardions

Blogues de moda: a influência dos blogues no consumo de moda

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

A comunicação on-line das ONGs e a angariação de fundos

Dissertação de Mestrado apresentado ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação da Mestre Inês Veiga Pereira “Esta versão contém as críticas e sugestões dos elementos do júri”

Sagrada melancolia

Pretende-se, com este Trabalho de Projecto, incitar a essa discussão o que acontece no que concerne à tradução de poesia, neste caso através da realização de uma tradução para a língua Inglesa da obra Sagrada Melancolia, de Sérgio Pereira. Mediante a discussão patente sobre a traduzibilidade da poesia, será esta impossível? Intraduzível? E, se possível, através de que metodologias, teorias e respectivas opções tradutivas? Para o presente Trabalho de Projecto foram consideradas e aplicadas as teorias de tradutores, linguistas e poetas, como John Dryden, Alexander Tytler, Eugène Nida, Roman Jakobson, Jean Paul Vinay e Jean Paul Darbelnet, Juliane House e Peter Newmark. Sendo a Poesia uma forma de Arte, a sua tradução será também Arte? Considera-se sugerir à editora a publicação da obra traduzida. Faz, também, parte deste Trabalho de Projecto a intenção de Localizar o blog Sagrada Melancolia para as línguas Inglesa, Francesa e Espanhola, em colaboração com o autor, Sérgio Pereira.

Business plan for the brand My Tea Break

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

O Impacto dos Social Media no Comportamento dos Consumidores de Health Clubs em Portugal

Este estudo enquadra-se num contexto do Marketing Digital e do Comportamento do Consumidor, tendo como tema o impacto dos social media no comportamento dos consumidores de health clubs no mercado português. O principal objectivo deste trabalho está em perceber até que ponto são os consumidores influenciados por aquilo que é publicado nos social media, no momento de aderir a um health club. O desenvolvimento da Web 2.0 proporcionou o aparecimento de uma nova forma de comunicação através dos social media. Inicialmente apareceram como meio de comunicar entre familiares e amigos, só há pouco tempo os social media começaram a ser vistos pelas empresas como uma ferramenta de comunicação. A partir de então a forma de comunicar das empresas sofreu significativas alterações. Como consequência desta nova forma de comunicação, deparamo-nos com uns consumidores mais informados, activos e exigentes que exercem um maior controlo sobre consumo que fazem dos media. De acordo com um estudo da Marktest de 2013, é o Facebook que lidera as preferências dos utilizadores das redes sociais. Numa sociedade de consumo onde reina o culto ao corpo, o desporto assume actualmente um papel fulcral no bem-estar dos indivíduos pois não só é visto como meio para se melhorar as condições físicas e de saúde mas também como meio de relaxamento e anti-stress. Desde os anos 80 que se tem vindo a multiplicar os health clubs pelos centros urbanos, altura em que a prática de exercício físico começou a assumir uma maior regularidade na vida dos portugueses. No entanto, constatamos nos dias de hoje que existe uma grande preocupação em corresponderem às necessidades da sociedade relativamente à prática de actividade física. De modo a perceber-se melhor esta problemática foi desenvolvida uma investigação focada nas páginas na rede social Facebook de health clubs do mercado português. Neste estudo foram utilizados estudos do tipo qualitativo e quantitativo. No que respeita ao método qualitativo recorremos a duas entrevistas exploratórias estruturadas a responsáveis pela concepção e implementação das estratégias de Marketing Digital nos departamentos de Comunicação e Marketing de dois diferentes health clubs. Por outro lado, utilizamos o inquérito por questionário, onde foram recolhidas cem respostas, e a observação directa às páginas do Facebook do Fitness Hut Arco do Cego, Solinca, Holmes Place Alvalade e Virgin Active Portugal em dois diferentes dias. Apesar de se concluir que a maioria dos inquiridos não só tem conhecimento que o health club que frequenta tem página numa rede social como também é seguidor/amigo/colocou um like na mesma, a percentagem de inquiridos que afirma que a sua decisão no momento de escolha em aderir a um health club foi condicionada por um comentário que publicado numa rede social é bastante reduzida. Porém, a mesma situação aplicada a comentários/ posts num blogue ainda é mais insignificante. Outra conclusão a que chegámos prende-se com o facto das páginas de Facebook dos health clubs estarem, pelo conteúdo publicado, mais direccionadas para satisfazer as necessidades dos consumidores que já são clientes do que para conquistar novos.

Blogues. Reflexões em ambientes de e-learning pela prática

Esta dissertação tem como referência o trabalho que realizamos no Ministério Público de Pernambuco, onde temos a oportunidade de observar e conhecer os serviços de acolhimento institucional para crianças e adolescentes, bem como da atuação de outros atores que atuam nesta área de medida protetiva, no Estado de Pernambuco. Aqui articularemos esta prática com os achados históricos, teóricos e legais vigentes em busca de estabelecer estratégias e ações de intervenção, para atuarmos neste contexto que geograficamente tem pontos de articulações distantes. Buscamos neste estudo analisar todos os lados de uma construção para a execução de uma plataforma que possa oferecer um serviço de capacitação em e-learning aos profissionais que atuam na área protetiva. Para isto precisaremos identificar o perfil destes profissionais e reconhecer que se, mesmo diante das dificuldades de sua profissão, eles se dispõem em participar de capacitação on-line voltado para a prática. Analisou-se o blog como um sistema adequado para se trabalhar com e-learning recorrendo à literatura para identificar quais os critérios, parâmetros e indicadores que faz um blog institucional de qualidade. Dando corpo ao nosso intento, faremos um percurso pelas teorias da aprendizagem buscando consistência para investigarmos se novas abordagens como o Conectivismo, responde ou não aos nossos anseios de formação continuada na prática e pela prática.

O âmbito de aplicação material da legislação de proteção de dados pessoais e o tratamento de imagem por pessoa singular

Images have gained a never before seen importance. Technological changes have given the Information Society extraordinary means to capture, treat and transmit images, wheter your own or those of others, with or without a commercial purpose, with no boundaries of time or country, without “any kind of eraser”. From the several different ways natural persons may engage in image processing with no commercial purpose, the cases of sharing pictures through social networks and video surveillance assume particular relevance. Consequently there are growing legitimate concerns with the protection of one's image, since its processing may sometimes generate situations of privacy invasion or put at risk other fundamental rights. With this in mind, the present thesis arises from the question: what are the existent legal instruments in Portuguese Law that enable citizens to protect themselves from the abusive usage of their own pictures, whether because that image have been captured by a smartphone or some video surveillance camera, whether because it was massively shared through a blog or some social network? There is no question the one's right to not having his or her image used in an abusive way is protected by the Portuguese constitution, through the article 26th CRP, as well as personally right, under the article 79th of the Civil Code, and finally through criminal law, articles 192nd and 193rd of the Criminal Code. The question arises in the personal data protection context, considering that one's picture, given certain conditions, is personal data. Both the Directive 95/46/CE dated from 1995 as well as the LPD from 1998 are applicable to the processing of personal data, but both exclude situations of natural persons doing so in the pursuit of activities strictly personal or family-related. These laws demand complex procedures to natural persons, such as the preemptive formal authorisation request to the Data Protection National Commission. Failing to do so a natural person may result in the application of fines as high as €2.500,00 or even criminal charges. Consequently, the present thesis aims to study if the image processing with no commercial purposes by a natural person in the context of social networks or through video surveillance belongs to the domain of the existent personal data protection law. To that effect, it was made general considerations regarding the concept of video surveillance, what is its regimen, in a way that it may be distinguishable from Steve Mann's definition of sousveillance, and what are the associated obligations in order to better understand the concept's essence. The application of the existent laws on personal data protection to images processing by natural persons has been analysed taking into account the Directive 95/46/CE, the LPD and the General Regulation. From this analysis it is concluded that the regimen from 1995 to 1998 is out of touch with reality creating an absence of legal shielding in the personal data protection law, a flaw that doesn't exist because compensated by the right to image as a right to personality, that anyway reveals the inability of the Portuguese legislator to face the new technological challenges. It is urgent to legislate. A contrary interpretation will evidence the unconstitutionality of several rules on the LPD due to the obligations natural persons are bound to that violate the right to the freedom of speech and information, which would be inadequate and disproportionate. Considering the recently approved General Regulation and in the case it becomes the final version, the use for natural person of video surveillance of private spaces, Google Glass (in public and private places) and other similar gadgets used to recreational purposes, as well as social networks are subject to its regulation only if the images are shared without limits or existing commercial purposes. Video surveillance of public spaces in all situations is subject to General Regulation provisions.

Ein digitales Kulturobjekt. Der Fall der »Restaurierung« des Ecce homo von Borja

Im August 2012 brachte der Heimatverein von Borja, in Spanien, auf seinem Blog seine »tiefe Betroffenheit« über einen, wie es hieß, »unbeschreiblichen Vorgang« zum Ausdruck: Ein Wandgemälde in der Iglesia del Santuario de la Misericordia war in einer Form restauriert worden, die das ursprüngliche Motiv - den Schmerzensmann - fast unkenntlich machte. Die Affäre ging in kürzester Zeit durch die internationale Presse und durch das Internet. Sie schlug dabei unerwartet hohe Wellen, mit denen sich Hohn und Spott über den in fast allen Kommentaren als »misslungen« bezeichneten Restaurierungsakt ergoss. Im Web 2.0 hingegen gab das dergestalt »restaurierte« Antlitz des Ecce homo Anlass zu einer Vielzahl von Neuinterpretationen, es avancierte zu einem regelrechten Internet-Phänomen, das in der vorliegenden Studie in Hinblick auf den Umgang mit und die Aneignung von Bildern im digitalen Zeitalter untersucht werden soll.

Mandy Klein fonds

Mandy Klein was diagnosed with Asperger’s syndrome as an adult. Her husband also has Asperger’s syndrome, and together they have a daughter with autism. She lives in Ontario and writes about her family’s experiences with autism on her blog, Tales from an Autism Family, http://talesfromanaustismfamily.blogspot.ca.

Estee Klar fonds, 2005-2014

Estee Klar is the founder and executive director of The Autism Acceptance Project, an organization that strives to support people with autism by promoting acceptance and inclusion of these individuals. She is the mother of a son, Adam, who has autism, and writes about her experiences with him on her blog, found at http://www.esteeklar.com. She also writes about issues concerning autism in the area of human rights, law, and social justice, and has contributed to several books, including The Thinking Person's Guide to Autism, Between Interruptions: Thirty Women Tell the Truth about Motherhood, and Concepts of Normality: The Autistic and Typical Spectrum. Currently, she is a Ph.D. candidate at York University, Critical Disability Studies, as well as a writer and freelance curator of art.

Enhancing Student Learning: Study of a Motivational Resource for Educators

This study surveyed practicing classroom teacher’s perceptions of a proposed educational resource “Avatar Academy” designed to enhance students’, particularly young boys, motivation and general attitude towards learning. The Avatar Academy resource is an instructional guide for implementing a classroom reward system based on common game mechanics. The resource emphasizes the modification of current pedagogies to exploit the use of game design to engage boys. A survey of recent literature indicated an opportunity to study teachers’ perceptions of the possible applications of game design mechanics to support the enhancement of student motivation and learning in the classroom. As a result the Avatar Academy handbook and blog resource were developed to assist teachers with the integration and administration of a program designed to enhance student motivation, especially boys, using avatars and a point based reward system. The resources were initially distributed to several practicing teachers for their review, and their feedback formed the basis for revisions of the Avatar Academy resource. After implementing changes to the resource based on initial teacher feedback, an updated Avatar Academy was redistributed and teacher opinions and perceptions of the tool’s possible impacts on classroom learning were collected.

Raising Creativity: Exploring How Creativity Can be Nurtured in Educational Contexts

The question of how we can encourage creative capacities in young people has never been more relevant than it is today (Pink, 2006; Robinson as cited in TEDtalksDirector, 2007; Eisner as cited in VanderbiltUniversity, 2009). While the world is rapidly evolving, education has the great challenge of adapting to keep up. Scholars say that to meet the needs of 21st century learners, pedagogy must focus on fostering creative skills to enable students to manage in a future we cannot yet envision (Robinson as cited in TEDtalksDirector, 2007). Further, research demonstrates that creativity thrives with autonomy, support, and without judgment (Amabile, 1996; Codack [Zak], 2010; Harrington, Block, & Block, 1987; Holt, 1989; Kohn, 1993). So how well are schools doing in this regard? How do alternative models of education nurture or neglect creativity, and how can this inform teaching practice all around? In other words, ultimately, how can we nurture creativity in education? This documentary explores these questions from a scholarly art-based perspective. Artist/researcher/teacher Rebecca Zak builds on her experience in the art studio, academia, and the art classroom to investigate the various philosophies and strategies that diverse educational models implement to illuminate the possibilities for educational and paradigmatic transformation. The Raising Creativity documentary project consists of multiple parts across multiple platforms. There are five videos in the series that answer the why, who, how, what, and now what about creativity in education respectively (i.e., why is this topic important, who has spoken/written on this topic already, how will this issue be investigated this time, what was observed during the inquiry, and now what will this mean going forward?). There is also a self-reflexive blog that addresses certain aspects of the topic in greater depth (located here, on this website) and in the context of Rebecca's lived experience to complement the video format. Together, all video and blog artifacts housed on this website function as a polyptych, wherein the pieces can stand alone individually yet are intended to work together and fulfill the dissertation requirements for Rebecca's doctorate degree in education in reimagined ways.

Cynthia Kim fonds, 2012-2015

Cynthia Kim was diagnosed with Asperger’s syndrome when she was 42 years old. She has contributed articles to Autism Parenting magazine, Thinking Person’s Guide to Autism, and Autism West Midlands’ magazine. She has also written two books on autism, I Think I Might Be Autistic: A Guide to Autism Spectrum Disorder Diagnosis and Self-Discovery for Adults, and Nerdy, Shy, and Socially Inappropriate: A User Guide to an Asperger Life.

Du blogue au livre : réflexions sur la nature générique du blogue

Internet change notre manière de traiter l’information. Il change aussi les discours de tous les jours. De plus, des gens ont commencé à écrire, sur le web, des textes qui se sont imposés par la suite au milieu éditorial. Quel impact Internet a-t-il sur la littérature ? Je me sers de mon corpus (Les chroniques d’une mère indigne de Caroline Allard, Un taxi la nuit de Pierre-Léon Lalonde et Lucie le chien de Sophie Bienvenu) pour répondre à cette question : je cherche à démontrer que le blogue constitue un nouveau genre littéraire. Internet, d’abord, marque matériellement ce nouveau genre. Ensuite, que le blogue soit présenté sur le web ou dans un livre, il fonctionne essentiellement à partir d’anecdotes qui tournent autour d’un thème central, défini par un blogueur qui se met en scène en tant que personnage. Ces caractéristiques du blogue permettent de le comparer à deux genres qui lui ressemblent : le journal intime et l’essai. Le blogue est différent du journal intime à plusieurs points de vue, les plus importants étant le thème développé dans le blogue et le personnage que le blogueur construit. Par ailleurs, il ne peut être considéré comme un type d’essai : son caractère fortement anecdotique lui confère une visée plus narrative et un blogueur ne réfléchit pas sur le monde de la même manière qu’un essayiste. Bref, le blogue est un genre à part entière, tout jeune, qui se distingue suffisamment du journal intime et de l’essai pour être étudié avec des outils spécifiques.