Offering planning process development: Bridging the Offering Gaps and Consolidating Top Priority Needs in Product Offering

The aim of this Thesis is to study how to manage the front-end of the offering planning process. This includes actual process development and methods to gather and analyze information to achieve the best outcome in customer oriented product offering. Study is carried out in two parts: theoretical part and company related part. Theoretical framework is created introducing different types of approaches to manage product planning processes. Products are seen as platforms and they are broken down to subsystems to show different parts of the development. With the help of the matrix-based approaches product platform related information is gathered and analyzed. In this kind of analysis business/market drivers and cus-tomer/competitor information are connected with product subsystems. This gives possibilities to study product gaps/needs and possible future ideas/scenarios in different customer segments. Company related part consists of offering planning process development in real company environment. Process formation includes documents and tools that guide planning from the information gathering to the prioritization and decision making.

Assessment of an information product project success: case business blueprint

The objective of this study was to find out how project success can be measured in a case where the output of a project is an intangible information product, what kind of framework can be used to evaluate the project success, and how the project assessment can be done in practice. As a case example, the success of a business blueprint project was assessed from the product point of view. A framework for assessing business blueprint project success was made based on a literature review. Furthermore, separate frameworks for measuring information product quality and project costs were developed. The theory of business blueprinting was discovered not to be firmly institutionalized and it is briefly covered in the thesis. The possible net benefits from the strategic business process harmonization were noted to be much more significant than the costs of the business blueprint project. The project was seen as a sufficient success from the viewpoint of the created output.

Creating Global Competitive Advantage by Global Product Technology Transfers

Globalization is the trend which is realized in all areas in today’s business world. Pressure for cost reduction, changes in market situation and available scale economies have changed business environment more global than ever. To respond to new situation, companies are establishing global strategies. In this thesis, available global competitive advantages in electrical machine industry are studied in context of gaining them by global technology transfers. In theory part, establishing global strategy and competitive advantage is considered with connection to global sourcing and supply chain management. Additionally, market development in 21st century and its impact on global strategies is studied. In practice, global manufacturing is enabled by technology transfer projects. Smooth and fast project implementation enables faster and more flexible production ramp up. By starting the production available competitive advantages can be realized. In this thesis the present situation of technology transfer projects and the risks and advantages related to global manufacturing are analyzed. The analysis of implemented technology transfer projects indicates that project implementation is in good level. For further development of project execution 10 minor suggestions could be presented with two major ones: higher level standardization and development of product information model to support better global manufacturing.

La crisis o nuevos mecanismos de acumulación por desposesión de la reproducción

Desde que empezó la crisis hemos presenciado un doble proceso político que amenaza con socavar algunos de los avances más importantes en materia de igualdad de género realizados en época reciente. Por un lado, hemos asistido a un inmenso recorte del gasto público social y, por el otro, al ascenso por doquier de la derecha, la cual desempolva obcecada sus recetas de auxilio a la familia tradicional para salvarla de los supuestamente crecientes y virulentos ataques perpetrados sobre esta durante los últimos años. Estos dos procesos se encuentran profundamente relacionados y contribuyen a provocar nuevos y actualizados mecanismos de acumulación por desposesión del trabajo reproductivo no remunerado de las mujeres.

Structuration and branding of a religious tourism product: Catalonia sacra

This article aims to provide an overview of the products Catalonia has to offer in terms of religious tourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along with the region's wealth of religious heritage (particularly connected to the Christian Church) contrast with the lack of religion-based tourism products available, which results in its absence from the region's image as a tourism destination. In view of this, the Faculty of Tourism (University of Girona), the Vic Bishopric's Albergueria-Centre for Cultural Dissemination and the Tarraconense Episcopal Conference's Interdiocese Secretariat for the Custody and Promotion of Holy Art (SICPAS) decided to address the situation with the help of funding from the Autonomous Government of Catalonia. In order to re-position Christian religious heritage in the image of Catalonia as a tourist destination, the aforementioned parties embarked upon a project to set up a series of routes throughout the region, branded under the name Catalonia Sacra

Factores Psicosociales y Organizaciones Saludables en tiempos de crisis

Presentación del Modelo de empresa saludable y sostenible y del Modelo para la intervención psicosocial laboral.

Organizaciones saludables en tiempo de crisis

Peer-reviewed

Juventud, trabajo y desempleo en los prolegómenos de la crisis económica en España. Reflexiones críticas

La elevada y preocupante cifra de desempleo juvenil hoy día en España invita a reflexionar sobre cómo era esta situación en los prolegómenos de la actual crisis económica y social. En el presente artículo se analiza y reflexiona si tras la explicación predominante, basada en la responsabilización del joven, se eludían otros aspectos interesantes a tener en cuenta. Para ello se aplica una metodología variada, basada en la revisión estadística y documental, complementada con observación participante y entrevistas (semiestructuradas y estructuradas) a jóvenes (16-19 años), a profesionales del ámbito educativo-ocupacional y a responsables de la administración local. La principal aportación realizada es, por un lado, la identificación, a partir del análisis empírico, de algunas reflexiones en torno a elementos que cuestionan el discurso culpabilizador hacia el joven, y por otro lado, la presentación de elementos exógenos a la figura del joven interesantes de incorporar en el análisis sobre jóvenes e inserción laboral.

Dinamitzar sectors d'alt valor afegit evitarà crisis

Segons dades de Biocat, Catalunya té el 21% de les empreses del sector biotecnològic espanyol que mouen més de 15.000 milions d'euros i ocupen més de 22.000 persones. A final del 2011, en el sector hi constaven 1.156 empreses i entitats, incloent-hi centres de recerca. De les 481 empreses, un 84% són d'origen català. Una part important són d'R+D+I i d'àmbit en què les universitats i centres de recerca catalans estan més ben situats en els rànquings internacionals

Product Data Managemet as a Key Success Factor in After Sales Business

The objective of this master’s thesis is to define Larox´s Product Data present state and future development needs from after sales point of view. In particular the object was to investigate after sales needs, which data related to products need to be managed by using Product Data Management. Empirical material of thesis was collected mainly through interviews, benchmark visits, and personal experience. Among the interviewees were internal stakeholders who are closely related to the product process, as well as external stakeholders. Interviews revealed that each stakeholder group has deviating needs for product data management and that at present all the needs are not met to take the best possible way. The main requirement was availability of up-to-date information, which plays a key role in after sales business. At the end of study is concentrated to find development targets at Larox, especially from after sales point of view. In addition, consideration of how the product data management advantages can utilized in making internal processes more efficient. Development needs are collected together as project descriptions, whose headings are shown at the end of the study.

Organic chicken product authentication: state-of-the-art and future perspectives

Organic food products are highly susceptible to fraud. Currently, administrative controls are conducted to detect fraud, but having an analytical tool able to verify the organic identity of food would be very supportive. The state-of-the-art in food authentication relies on fingerprinting approaches that find characteristic analytical patterns to unequivocally identify authentic products. While wide research on authentication has been conducted for other commodities, the authentication of organic chicken products is still in its infancy. Challenges include finding fingerprints to discriminate organic from conventional products, and recruiting sample sets that cover natural variability. Future research might be oriented towards developing new authentication models for organic feed, eggs and chicken meat, keeping models updated and implementing them into regulations. Meanwhile, these models might be very supportive to the administrative controls directing inspections towards suspicious fraudulent samples.

La repercusión de la crisis en las entidades financieras: el caso de Lleida

Tras dos décadas con todo a favor para las entidades bancarias españolas, sobre todo para las cajas de ahorros, en cuento a su crecimiento y su expansión, la llegada de la crisis actual ha cambiado toda esta tendencia. El proceso de reestructuración del sistema bancario español a partir de 2009 provoca grandes transformaciones dentro del sector financiero, que afectan especialmente a las mismas cajas. Estos cambios son visibles a diferentes escalas del territorio. Por ello en este trabajo descubriremos el comportamiento de las oficinas bancarias en la ciudad de Lleida, especialmente durante el reciente período para averiguar las repercusiones que pueden tener estas medidas en una ciudad de tamaño medio, pero para ello encuadraremos nuestro trabajo en otras escalas territoriales.

La importancia de una buena gestión de comunicación en situaciones de crisis. El caso de ébola en España

Aquest Treball Final de Grau se centra en la gestió de comunicació en les situacions de crisis institucionals, donat que aquestes han demostrat que la imatge és un dels actius més rellevants en les organitzacions. Per atenuar totes les conseqüències negatives de les crisis, s’ha de comprometre’s a la preparació i a la prevenció dels riscos des de tots els punts de vista. Les crisis ben gestionades poden ser oportunitats per reposicionar una marca i, a la vegada, enfortir-la. Per aquest motiu, una bona gestió de crisis és la base per intentar evitar una crisis o, en el cas que succeeixi, sortir il·lès de les conseqüències i millorar la imatge de l’entitat. A més a més, per recalcar la importància d’una bona preparació abans que esdevingui la crisis, s’analitza un cas - la crisis sanitària de l’ebola a España - on es reflexa clarament la necessitat d’estar previngut.

Informed recommender: basing recommendations on consumer product reviews

Recommender systems attempt to predict items in which a user might be interested, given some information about the user's and items' profiles. Most existing recommender systems use content-based or collaborative filtering methods or hybrid methods that combine both techniques (see the sidebar for more details). We created Informed Recommender to address the problem of using consumer opinion about products, expressed online in free-form text, to generate product recommendations. Informed recommender uses prioritized consumer product reviews to make recommendations. Using text-mining techniques, it maps each piece of each review comment automatically into an ontology

Bio-based composites from stone groundwood applied to new product development

This paper deals with the product design, engineering, and material selection intended for the manufacturing of an eco-friendly chair. The final product is expected to combine design attributes with technical and legal feasibility with the implementation of new bio-based materials. Considering the industrial design, a range of objectives and trends were determined after setting the market requirements, and the final concept was proposed and modeled. The product geometry, production technology, and legal specifications were the input data for product engineering. The material selection was based on the technical requirements. Polypropylene (PP) composite materials based on coupled-fiberglass, sized-fiberglass, and coupled-stone ground wood reinforcements were prepared and characterized. Final formulations based on these PP composites are proposed and justified