Toimintaprosessin kehittäminen sairaalaympäristössä teollisuustalouden menetelmin

Työn tavoitteena on tutkia reaaliaikaisen sanelunpurun vaikuttavuutta ja kannattavuutta. Reaaliaikaisen sanelunpurun vaikuttavuuden tarkastelun pohjana käytetään teollisuustalouden puolella tunnettuja ja yrityksissä laajasti käytössä olevia ajatusmalleja, kuten Leania ja Six Sigmaa. Lean –ajattelu perustuu läpimenoajan nopeuttamiseen, hukkaa ja ei lisäarvoa luovien vaiheiden eliminoimisella. Six Sigma keskittyy taas laatuun, jolloin tuote ja palveluvirheitä karsitaan. Lisäksi teoriaosassa käsitellään palveluiden ulkoistamista, tietosuojaa ja palkkakustannusten rakennetta. Empiriaosassa kuvataan kirurgianpoliklinikan ja leikkausosaston prosesseja. Prosesseissa keskitytään nykytilan sekä reaaliaikaisen sanelunpurun vaikutuksiin. Prosessien kuvaamisella saadaan tietoa toiminnan ongelmista ja kehittämiskohteista. Henkilökunnan haastatteluin selvitettiin sanelujonon vaikutuksia sekä kokemuksia ulkoistamisesta. Kustannusanalyysin avulla selvitettiin ulkoistamisen kannattavuutta reaaliaikaisessa sanelunpurussa. Työn tuloksena saatiin vaikuttavuus tarkastelu reaaliaikaisesta sanelunpurusta sekä ulkoistamisen kannattavuudesta. Prosessien kuvaaminen osoittaa, että useissa prosessin eri vaiheissa sanelujen puuttuminen aiheuttaa kustannuksia ja vaikuttaa henkilökunnan työhön. Kustannusanalyysin pohjalta sanelunpurun ulkoistaminen todettiin kannattavaksi. Jatkossa sanelunpurun ulkoistamisessa tulee kiinnittää huomiota siihen, mitkä osat sanelunpurkuprosessista halutaan ulkoistaa. Sähköisten järjestelmien kehittyminen vaikuttaa osaltaan tähän päätökseen. Lisäksi suoritepohjaisen hinnoittelun kehittäminen on tärkeä osa sanelunpurkuprosessin tehokkuutta.

A melancholy skeptic

Hume variously viewed the association of philosophy and melancholy in different stages of his development. In this essay I propose to follow this progress, beginning with his youthful belief that a philosophical life would shelter its pursuer from melancholy. In my hypothesis, for the mature Hume knowledge in the broad sense of wide experience alone can ease melancholy states, while knowledge as narrow rational speculation proves itself untenable, as it triggers a state of melancholy despair in the agent.

Quantitative Sustainability Disclosure –An international comparison and its impact on investor valuation

This research focuses on the link between quantitative sustainability disclosure and information asymmetry. It builds upon previous research which links information asymmetry with voluntary disclosure. Stakeholders from the financial services sector claim that sustainability disclosure needs to be more numerical and comparable between companies. This research covers 111 firms from Denmark, Finland, the Netherlands and Sweden from non-service industries and studies how quantitative their sustainability disclosure is, and whether or not there is a negative relation with information asymmetry. The results support the hypotheses, where two out of three information asymmetry proxies have a significant negative relation with quantitative disclosure. Size is supported as a moderating factor. Quantitativity also proves to have a significant link with third party sustainability ratings. The direct link between quantitativity and cost of capital is not however supported.

Päätöksenteko innovaatioiden alkuvaiheessa teollisuusyrityksessä

Decision-making and the available information are important components of successful innovations. However, innovation-related decision-making in large and multinational industrial companies can be considered complex and challenging. The purpose of this study is to clarify what the innovation channels are, what kind of information is needed to make decisions and how the decision-making mechanism can be improved in Target Company. In addition, the current state of innovation management and decision-making are clarified and the suggestions for improving the current decision-making mechanism are presented in this study. The empirical study proves that the innovation-related decision-making has not been systematic and efficient, although the innovation culture and activity together with the management tool are on a good level. In order to improve the decision-making in Target Company, the importance of the most relevant decision-making criterions (business need, strategic fit, feasibility) need to be underlined during the idea gathering phase. In addition, business unit –specific decision-making in the front-end of innovations needs to be enhanced and developed.

Venäjän informaatio-psykologinen sodankäyntitapa terrorismin torjunnassa ja viiden päivän sodassa

This study examines Russia’s Pattern of Information-Psychologic Warfare in Counter-terrorism and in the Five Day War. The first case of this comparative case study research examines an internal national security crisis, namely two of the most notorious terrorist strikes that took place firstly in The Moscow Dubrovka Theater in October 2002 and two years later in Beslan School 2004 in September. In the second case an external national security crisis, the Five Day War conducted in August 2008 between the Russian Federation and the state of Georgia will be analyzed. At the centre of this research report lays an idea: a war of information by using information as the target and as a weapon. Based on a comparative case study setting this study tries to understand how Russian pattern of information warfare manifests itself in the light of these two internal / external national security crises. Three hypotheses that guide this research report are: Russian pattern of information warfare has a long tradition which can be traced back to the Cold War era; it is possible to discern specifically Russian, partially divergent information warfare pattern; and finally by exploring the two recent internal / external national security crises, it becomes possible to sketch specifically Russian systematics. In this research report the main focus of interest is on the information-psychological dimension of the overall information warfare concept as part of the military science tradition. After such theoretical review the two empirical cases will be contextualized and chronologically introduced. Analysis will be sharpened on the parties’ actions especially from the information-psychological perspective. This will be done with the help of the developed Russia’s six action fields-model which has been divided into two main dimensions: political and military with three levels: strategic informa-tion-psychological level, and two tactical levels, namely information-technical and information-PSYOP. This creates six possible actions fields. As the empirical analysis will reveal, many of these six action fields have been used by Russia in its internal / external national security crises, which proves the study’s hypotheses: Russia has its own pattern of information psychologic warfare that is based on its historical tradition and as such it creates a base for Russian systematics.

Aukko-osuuden mittausmenetelmien kartoitus PWR PACTEL -koelaitteiston pystyhöyrystimen sekundääripuolella

Diplomityössä kartoitetaan mahdollisuuksia aukko-osuuden mittaamiseksi ydinvoimalaitosta mallintavan PWR PACTEL -koelaitteiston pystyhöyrystimen sekundääripuolella. Työ on toteutettu osana kansallista SAFIR2014-ydinturvallisuustutkimusohjelmaa. Diplomityön tavoitteena on löytää kustannuksiltaan mahdollisimman järkevä ja toimiva menetelmä aukko-osuuden määrittämiseksi. Aukko-osuuden mittaaminen on tärkeää sekundääripuolen kaksifaasivirtauksen käyttäytymisen paremman tuntemuksen lisäämiseksi. Aukko-osuusmittausdataa tarvitaan muun muassa laskentakoodien validointiin. Diplomityössä perehdytään kaksifaasivirtauksen ja aukko-osuuden fysiikkaan sekä esitellään erityyppisiä aukko-osuuden mittausmenetelmiä. Kunkin mittausmenetelmän soveltuvuutta PWR PACTEL -koelaitteistoon arvioidaan erikseen. Aukko-osuuden mittaaminen höyrystimen sekundääripuolella osoittautuu käytännössä erittäin hankalaksi. Pääasiassa tämä johtuu höyrystimen rakenteesta sekä mittausmenetelmien korkeista kustannuksista. Tämän vuoksi työssä tarkastellaan myös edellytyksiä aukko-osuuden mittaamiselle erillisessä höyrystintä mallintavassa koelaitteistossa. Mikäli aukko-osuutta haluttaisiin mitata erilliskoelaitteistossa, tulisi höyrystinmallin rakennetta, materiaaleja tai kiertoainetta muuttaa PWR PACTELin höyrystimeen verrattuna.

Mallipohjainen suunnittelu osana aurinkosähkövaihtosuuntaajan tuotekehitystä

Työssä selvitetään mallipohjaisen suunnittelun ja simulointimallista tuotetun ohjelmakoodin kelpoisuutta tuotekehityskäytössä. Työtapoja tutkitaan, koska halutaan selvittää parantavatko esitetyt toimintatavat aurinkosähkövaihtosuuntaajien ohjelmistokehitystä. Työssä käydään läpi mallipohjaisen suunnittelun työvaiheet, niiden sisältö ja tarkoitus. Aurinkosähköjärjestelmästä muodostetaan simulointimalli, josta tuotetaan maksimitehopisteseuraajan ohjelmakoodi, jonka toiminta testataan aurinkosähkövaihtosuuntaajan ohjausalustan simulaattorissa. Mallipohjainen suunnittelu mahdollistaa ohjelmistotuotekehityksen nopeuttamisen käyttämällä samaa järjestelmää useassa työvaiheessa. Ohjelmakoodin tuottaminen simulointimallista on mahdollista ja hyödyllistä, jos yrityksessä käytetään simulointitestausta säätö- ja ohjausjärjestelmän toiminnan suunnitteluun ja varmentamiseen.

Cross-cultural knowledge transfer within a multinational company

The ability to share knowledge efficiently is vital in day-to-day operations of multinational companies. Therefore, the tools for the effective knowledge sharing along with the transfer knowledge models are of a primary interest for the companies. Knowledge transfer often involves participants of different cultural background. The purpose of this research is to investigate how the cross-cultural knowledge transfer in a multinational corporation takes place and how the successful knowledge transfer is ensured. The four sub-questions will help to answer the research question. Firstly, the author will try to identify what difficulties might occur while transferring knowledge in a multicultural environment. Secondly, the cultural differences’ impact on cross-cultural communication will be explored. Thirdly, the tools and models for effective tacit knowledge transfer will be covered by the author. Lastly, the methods of assessing if a knowledge transfer was successful or not will be discussed. The focus of this thesis is on knowledge transfer within a multinational setting. A multinational corporation is used as a practical example for this study; namely the Training Centre of the multinational corporation. The study was carried out by using a qualitative research approach. The four employees of the Training Centre were interviewed in order to obtain the answers to the research questions. The complete idea of the data gathering process can be obtained by reading through the first part of the methodology section Furthermore, the matters of transferability, confirmability, trustworthiness and objectivity were discussed in the methodological section. The study indicates that in order to carry out the successful and efficient knowledge transfer several requests have to be met. Mutual motivation, e.g. the motivation of both knowledge sender and knowledge receiver is one of the most important determinants of knowledge transfer. Sufficient and bearable workload for the knowledge senders is important to ensure the quality and involvement of the knowledge sender into knowledge transfer process. Course contents, infrastructure and other matters will be discussed further on in relation of successful knowledge transfer. Influences of cultural differences on knowledge sharing were studied in this thesis. At the end of the empirical study- a model used to transfer knowledge in Training Centre will be presented. The model created proves to be functional and appropriate for transferring knowledge to representatives of different cultures.

Immunohistochemical detection of Tritrichomonas foetus in experimentally infected mice

The need to intensify knowledge of the pathogenesis of bovine genital trichomoniasis (BGT) led to the use of alternative animal models such as the mouse. Nevertheless, it is necessary to elucidate the dynamics of the infection in this animal species, evaluating different stages of the colonization and evolution of the pathological alterations. The immunohistochemistry (IHC) offers advantages over the routine histopathological staining techniques for the detection of the protozoan in tissues, cellular detritus and inside the macrophages. The goal of the present study was to demonstrate the presence of Tritrichomonas foetus in the reproductive tract of infected mice using an IHC technique. Female BALB/c mice were infected with a suspension of T. foetus by intravaginal route, in the estrum phase, detected by exfoliative vaginal cytology. After 10 weeks, the animals were sacrificed; uterus and vagina were fixed and histologically processed. Some slides were stained with HE. The rest of the slides were processed for IHC. An immunoadsorbed polyclonal serum against T. foetus was used. The avidine-biotine technique (HistoMouse, Zymed™) was employed. The histopathological studies showed a dilation of the uterine glands, presence of macrophages in the lumen of the organ and inner part of the endometrial glands. No T. foetus was identified using this method. The IHQ allowed additionally the identification of the protozoan in the endometrium, endometrial glands, uterine lumen and inside neutrophils and macrophages. The cytological studies stained with IHC showed either isolated T. foetus adhered to epithelial cells or inside macrophages. This technique proves to be a useful tool for the study of the pathogenesis of bovine genital trichomoniasis (BGT) in an experimental model.

Laser-TIG hybrid welding process

Joining processes and techniques need to meet the trend of new applications and the development of new materials. The application in connection with thick and thin plates in industrial fields is wide and the joining technology is in very urgent need. The laser-TIG hybrid welding technology can play the respective advantages of both of them. One major advantage of the hybrid laser-TIG welding technology is its efficient use of laser energy. Additionally, it can develop into a high and new advanced welding technology and become a hot spot in both the application and research area. This thesis investigated laser –TIG hybrid welding with the aim of enlightening the reader on its advantages, disadvantages and future areas of improvement. The main objective is to investigate laser-TIG hybrid on the welding of various metals (steels, magnesium, aluminium etc.). In addition, it elaborates on various possible combinations on hybrid laser-TIG welding technology and their benefits. The possibility of using laser-TIG hybrid in welding of thick materials was investigated. The method applied in carrying out this research is by using literature review. The results showed that hybrid laser-TIG is applicable to almost all weldable metals. Also it proves to be effective in welding refractive metals. The possibility of welding with or without filler materials is of economic advantage especially in welding of materials with no filler material. Thick plate’s hybrid laser-TIG welding is showing great prospects although it normally finds its used in welding thin materials in the range of 0.4 to 0.8 mm. The findings show that laser-TIG hybrid welding can be a versatile welding process and therefore will be increasingly used industrially due to its numerous advantages and the development of new TIG arc that enhances its capabilities.

Evaluation of bursal lymphoid depletion: comparison between the conventional histology method and digital lymphocyte depletion evaluation system

Abstract: Fifty-five bursa of Fabricius (BF) were evaluated by optical microscopy for three different avian histopathologists (H1, H3 and H4) to determine the degree of lymphoid depletion. One histologist evaluated the same slides at two different times (H1 and H2) with four-months interval between the observations. The same BFs were evaluated using the system of Digital Lymphocyte Depletion Evaluation (ADDL), being performed by three differents operators of the system, not histopathologists. The results showed was a significant difference between the histopathologists and between the scores established by the same expert (H1 and H2). However, there were not significant differences between the scores with the ADDL system, obtained using ADDL. The results make clear the fragility of the subjective lymphocyte depletion score classification by the traditional histologic method, while the ADDL system proves to be more appropriated for the assessment of the lymphoid loss in the BF.

A cyber security architecture for military networks using a cognitive network approach

Cyber security is one of the main topics that are discussed around the world today. The threat is real, and it is unlikely to diminish. People, business, governments, and even armed forces are networked in a way or another. Thus, the cyber threat is also facing military networking. On the other hand, the concept of Network Centric Warfare sets high requirements for military tactical data communications and security. A challenging networking environment and cyber threats force us to consider new approaches to build security on the military communication systems. The purpose of this thesis is to develop a cyber security architecture for military networks, and to evaluate the designed architecture. The architecture is described as a technical functionality. As a new approach, the thesis introduces Cognitive Networks (CN) which are a theoretical concept to build more intelligent, dynamic and even secure communication networks. The cognitive networks are capable of observe the networking environment, make decisions for optimal performance and adapt its system parameter according to the decisions. As a result, the thesis presents a five-layer cyber security architecture that consists of security elements controlled by a cognitive process. The proposed architecture includes the infrastructure, services and application layers that are managed and controlled by the cognitive and management layers. The architecture defines the tasks of the security elements at a functional level without introducing any new protocols or algorithms. For evaluating two separated method were used. The first method is based on the SABSA framework that uses a layered approach to analyze overall security of an organization. The second method was a scenario based method in which a risk severity level is calculated. The evaluation results show that the proposed architecture fulfills the security requirements at least at a high level. However, the evaluation of the proposed architecture proved to be very challenging. Thus, the evaluation results must be considered very critically. The thesis proves the cognitive networks are a promising approach, and they provide lots of benefits when designing a cyber security architecture for the tactical military networks. However, many implementation problems exist, and several details must be considered and studied during the future work.

Identification of research trends in the field of separation processes. Application of epidemiological model, citation analysis, text mining, and technical analysis of the financial markets

Choice of industrial development options and the relevant allocation of the research funds become more and more difficult because of the increasing R&D costs and pressure for shorter development period. Forecast of the research progress is based on the analysis of the publications activity in the field of interest as well as on the dynamics of its change. Moreover, allocation of funds is hindered by exponential growth in the number of publications and patents. Thematic clusters become more and more difficult to identify, and their evolution hard to follow. The existing approaches of research field structuring and identification of its development are very limited. They do not identify the thematic clusters with adequate precision while the identified trends are often ambiguous. Therefore, there is a clear need to develop methods and tools, which are able to identify developing fields of research. The main objective of this Thesis is to develop tools and methods helping in the identification of the promising research topics in the field of separation processes. Two structuring methods as well as three approaches for identification of the development trends have been proposed. The proposed methods have been applied to the analysis of the research on distillation and filtration. The results show that the developed methods are universal and could be used to study of the various fields of research. The identified thematic clusters and the forecasted trends of their development have been confirmed in almost all tested cases. It proves the universality of the proposed methods. The results allow for identification of the fast-growing scientific fields as well as the topics characterized by stagnant or diminishing research activity.

Puolueiden keskustelutilaisuuksista mediatapahtumiksi. Television vaaliohjelmat ja niihin liittynyt sanomalehtijulkisuus 1960-luvulta 1980-luvulle

Tässä tutkimuksessa tarkastellaan television vaaliohjelmia ja niihin liittynyttä sanomalehtijulkisuutta 1960-luvun alusta 1980-luvun lopulle. Tarkastelun kohteena ovat sekä eduskunta- että presidentinvaalien vaaliohjelmat. Tutkimusaineisto koostuu Yleisradion hallinto- ja ohjelmaneuvostojen pöytäkirjoista, vaaliohjelmien televisiotallenteista sekä vaaliohjelmia käsittelevistä sanomalehtikirjoituksista. Lehtiaineisto on kerätty Helsingin Sanomista, Ilta-Sanomista, Iltalehdestä, Aamulehdestä, Kansan Uutisista, Suomenmaasta sekä Suomen Sosialidemokraatista. Sanomalehtiaineistoa on täydennetty Yleisradion leikearkistoon kerätyillä lehtileikkeillä. Tutkimuksessa on analysoitu toisaalta television vaaliohjelmien kehitystä ja toisaalta vaaliohjelmiin liittynyttä sanomalehtikirjoittelua. Television vaaliohjelmien kehityksen osalta tutkimuksessa on kuvattu, millä tavoin vaaliohjelmia on eri aikoina tehty ja millaisia poliittisia kiistoja niiden tekemiseen on liittynyt. Sanomalehtiaineiston analyysissa on tarkasteltu sitä, mihin seikkoihin vaaliohjelmia käsittelevissä kirjoituksissa on kiinnitetty huomiota, millä tavoin lehdet ovat suhtautuneet ohjelmien toteutukseen ja millainen rooli ohjelmilla on nähty olleen vaalikampanjoinnissa. Väitöskirjan näkökulma on historiallinen, mikä merkitsee ajallisten kontekstien keskeisyyttä analyysissa. Tutkimuksessa on kiinnitetty huomiota sekä poliittisessa kulttuurissa että mediamaisemassa tapahtuneisiin muutoksiin. Vaaliohjelmat olivat 1960-luvulla tarkkaan säänneltyjä puolueiden välisiä keskustelutilaisuuksia, joissa toimittajilla ei ollut näkyvää roolia. Ohjelmien toteutuksesta vastasivat puoluemandaateilla toimineet Yleisradion ohjelma- ja hallintoneuvoston jäsenet, joten ohjelmien toteutuksen yksityiskohdista vastasivat puolueet. Puolueet riitelivät usein vaaliohjelmien toteutuksesta, mikä osoittaa, että puolueille television vaaliohjelmat olivat tärkeitä poliittisia foorumeita jo 1960-luvulta lähtien. Vaaliohjelmat jakautuivat kahteen erilaiseen ohjelmaformaattiin; vaalitentteihin ja suureen vaalikeskusteluun. Vaalitenteissä kunkin puolueen edustajat olivat vuorollaan ”altavastaajina”, joille muiden puolueiden edustajat esittivät kysymyksiä. Suuri vaalikeskustelu oli perinteisempi paneelikeskustelu, jossa poliitikot selvittivät vuorotellen kantojaan ajankohtaisiin poliittisin kysymyksiin. 1970-luvun puolivälissä vaalitenttien toteutuksessa tapahtui suuria muutoksia, kun toimittajat syrjäyttivät poliitikot vaalitenttien kyselijöinä. Suuri vaalikeskustelu säilyi ennallaan. Sanomalehtien suhtautuminen vaaliohjelmiin oli 1960- ja 1970-luvuilla huomattavasti pidättyvämpää kuin poliitikkojen. Sanomalehdistön näkökulmasta television vaaliohjelmien tärkeimpänä tehtävänä oli puolueiden poliittisten linjausten esittely. Vaaliohjelmia käsittelevissä teksteissä esiteltiin pääasiassa poliitikkojen ohjelmissa pitämiä puheenvuoroja. Puoluelehdissä puheenvuorojen sisältöä arvioitiin aatteellisista lähtökohdista, sitoutumattomissa sanomalehdissä neutraalimmin. Vaaliohjelmien toteutukseen liittynyt kritiikki kohdistui toisaalta poliitikkojen puoluepropagandaan, toisaalta poliitikkojen liialliseen varovaisuuteen. Sanomalehtien suhtautuminen vaaliohjelmiin säilyi ennallaan myös 1970-luvulla, jolloin vaaliohjelmia alettiin tehdä toimittajavetoisesti. Ainoa muutos liittyi vaaliohjelmakritiikkiin, joka kohdistui nyt poliitikkojen ohella myös toimittajiin, joiden katsottiin olleen ohjelmissa liian hyökkääviä. Suurin muutos vaaliohjelmiin liittyneessä kirjoittelussa tapahtui 1980-luvulla. Vaaliohjelmia käsitteleviä kirjoituksia julkaistiin sanomalehdistössä monikertainen määrä 1970-lukuun verrattuna. Samalla myös vaaliohjelmia käsittelevien kirjoitusten näkökulmat alkoivat muuttua, kun ohjelmin visuaalinen ulottuvuus alkoi olla yhä näkyvämmin esillä sanomalehtiin laadituissa analyyseissa. Lehdet alkoivat teettää säännöllisesti erilaisia tutkimuksia poliitikkojen pärjäämisestä ohjelmissa ja kirjoittaa vaalikeskusteluiden voittajista ja häviäjistä. Lisäksi lehtijutuissa arvioitiin poliitikkojen esiintymistä ja vaaliohjelmista välittyviä vaikutelmia. Vuoden 1982 presidentinvaaleissa uusista näkökulmista kirjoittivat erityisesti iltapäivälehdet, mutta vuosikymmenen jälkipuoliskolla samankaltaisia lähestymistapoja omaksuivat myös Helsingin Sanomat ja Aamulehti. Niiden vaaliohjelmia käsittelevissä uutisissa kiinnitettiin yhä useammin huomiota poliitikkojen esiintymiseen, pukeutumiseen ja tunnetiloihin. Puoluelehtien suhtautuminen vaaliohjelmiin säilyi kuitenkin ennallaan, ja myös vaaliohjelmakritiikki säilyi suurelta osin muuttumattomana. 1980-luvun aikana television vaaliohjelmat muuttuivat lehdistön käsittelyssä puolueiden tavoitteita esittelevistä keskustelutilaisuuksista poliitikkojen ja puolue johtajien henkilökohtaisia ominaisuuksia mittaaviksi esiintymiskokeiksi ja suuriksi mediatapahtumiksi, joiden katsottiin toisinaan jopa ratkaisseen vaalin tuloksen. Nostaessaan television vaaliohjelmat kampanjajournalisminsa ytimeen, sanomalehdet vahvistivat television poliittista roolia.

Strategic narratives and competitive advantage : do winners speak differently?

Concepts, models, or theories that end up shaping practices, whether those practices fall in the domains of science, technology, social movements, or business, always emerge through a change in language use. First, communities begin to talk differently, incorporating new vocabularies (Rorty, 1989), in their narratives. Whether the community’s new narratives respond to perceived anomalies or failures of the existing ones (Kuhn, 1962) or actually reveal inadequacies by addressing previously unrecognized practices (Fleck, 1979; Rorty, 1989) is less important here than the very phenomena that they introduce differences. Then, if the new language proves to be useful, for example, because it helps the community solve a problem or create a possibility that existing narratives do not, the new narrative will begin circulating more broadly throughout the community. If other communities learn of the usefulness of these new narratives, and find them sufficiently persuasive, they may be compelled to test, modify, and eventually adopt them. Of primary importance is the idea that a new concept or narrative perceived as useful is more likely to be adopted. We can expect that business concepts emerge through a similar pattern. Concepts such as “competitive advantage,” “disruption,” and the “resource based view,” now broadly known and accepted, were each at some point first introduced by a community. This community experimented with the concepts they introduced and found them useful. The concept “competitive advantage,” for example, helped researchers better explain why some firm’s outperformed others and helped practitioners more clearly understand what choices to make to improve the profit and growth prospects of their firms. The benefits of using these terms compelled other communities to consider, apply, and eventually adopt them as well. Were these terms not viewed as useful, they would not likely have been adopted. This thesis attempts to observe and anticipate new business concepts that may be emerging. It does so by seeking to observe a community of business practitioners that are using different language and appear to be more successful than a similar community of practitioners that are have not yet begun using this different language as extensively. It argues that if the community that is adopting new types of narratives is perceived as being more successful, their success will attract the attention of other communities who may then seek to adopt the same narratives. Specifically, this thesis compares the narratives used by a set of firms that are considered to be performing well (called Winners) with those of set of less-successful peers (called Losers). It does so with the aim of addressing two questions: - How do the strategic narratives that circulate within “winning” companies and their leaders differ from those circulating within “losing” companies and their leaders? - Given the answer to the first question: what new business strategy concepts are likely to emerge in the business community at large? I expected to observe “winning” companies shifting their language, abandoning an older set of narratives for newer ones. However the analysis indicates a more interesting dynamic: “winning” companies adopt the same core narratives as their “losing” peers with equal frequency yet they go beyond these. Both “winners” and “losers” seem to pursue economies of scale, customer captivity, best practices, and securing preferential access to resources with similar vigor. But “winners” seem to go further, applying three additional narratives in their pursuits of competitive advantage. They speak of coordinating what is uncoordinated, adopting what this thesis calls “exchanging the role of guest for that of host,” and “forcing a two-front battle” more frequently than their “loser” peers. Since these “winning” companies are likely perceived as being more successful, the unique narratives they use are more likely to be emulated and adopted. Understanding in what ways winners speak differently, therefore, gives us a glimpse into the possible future evolution of business concepts.