Management of Costa Vicentina as a tourism destination for Portuguese surfers

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Management of Costa Vicentina as tourism destination for foreign surf practitioner and beginners

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Perspectives and approaches for the internet of things

Dissertação para obtenção do Grau de Mestre em Engenharia Electrotécnica e de Computadores

História da Arte na World Wide Web

in Varia, Revista do IHA, N.3 (2007), pp.328-331

História da Arte na World Wide Web (II)

in Varia, Revista do IHA, N.4 (2007), pp.379-382

O Website Gravitão – Comunicar sobre Astrofísica e sobre Gravitação

A internet está a tornar-se cada vez mais um meio importante na comunicação de ciência, permitindo a criação de novas atividades de envolvimento do público (AEPs). Instituições científicas, grupos de investigação e até cientistas recorrem à internet para comunicar com o público. Cientistas membros do grupo Gravitation in Técnico (GRIT), do Centro Multidisciplinar de Astrofísica, Instituto Superior Técnico, criaram o website “Gravitão” como meio de difusão de diversos tipos de AEPs para o público, em particular para os jovens. O objetivo principal do estágio curricular foi a criação, em conjunto com os membros do GRIT, de conteúdos para o “Gravitão”. Foram também desenvolvidas outras AEPs, incluindo press releases. Durante o estágio procurou-se ainda analisar a visão dos membros do GRIT sobre as AEPs e sobre a comunicação de ciência, com o objetivo de facilitar o envolvimento dos cientistas nestas atividades. A análise dos dados recolhidos permitiu conhecer melhor a visão destes cientistas e identificar os fatores que influenciam a sua motivação para a participação em AEPs. Este estudo permite apresentar estratégias para o desenvolvimento do website “Gravitão” e de outras AEPs no futuro.

Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales

The nature tourism experienced a great expansion of its market with the appearance of different lifestyles. In this Work Project a study regarding the website direct sales of Rota Vicentina was developed. Its website shows the idea of being solely an information structure and not a purchase one, leading to a current absence of online sales. Hence, it is suggested the modification of its business model, using different instruments and channels. Some digital marketing recommendations were developed in order to boost website sales, such as a platform for online reviews, remarketing campaigns and social media activity.

Omni-channel retail strategies in the luxury world

It’s impossible to neglect the changes that internet and e-commerce caused in the retail sector, by increasing customers’ expectations and forcing retailers to adapt the business to the new digital era. Internet is characterized by the increase in accessibility to everyone, which can be good or not so. For instance, luxury products rely on the sense of exclusivity, instead of being accessible to everyone. Hence, internet represents a challenge for luxury brands once, although they are able to provide a fullness service to their customers, they need to maintain the exclusiveness in which luxury is sustained. Consequently, the appearance of omni-channel was more than a challenge for the luxury sector, in particular, given the need to provide a full integrated experience through different channels. The aim of this dissertation is to find out how important is omni-channel, even in the luxury industry, and how it’s actually implemented based on the case of one of the most successful companies on luxury fashion e-commerce industry – Farfetch. Even though the company started in London, its founder is a Portuguese entrepreneur, and it’s in Portugal where most of its employees work, divided in two offices – Guimarães e Porto. Therefore, a literature review was written on relevant concepts and ideas about luxury, e-commerce and the different channels’ approaches. There were formulated five propositions that were after discussed according to the information gathered about the company and its strategies. In the end, it was possible to identify which propositions are in accordance with theory and which are not, as well as understand which are the most important strategies and trends about omni-channel in the luxury fashion e-commerce sector.

"Virar a Sala de Aula”: centrar a aprendizagem no aluno recorrendo a ferramentas cognitivas

Relatório de projeto de mestrado em Ensino de Informática

Segurança na Internet: uma aprendizagem para o presente

Relatório de estágio de mestrado em Ensino de Informática

Inquérito sobre as bibliotecas dos Serviços de Documentação: relatório do questionário aplicado em 2014

Os dados que fundamentam este relatório encontram-se disponíveis em: http://hdl.handle.net/1822/39007

O papel dos vídeos promocionais na formação da imagem dos destinos turísticos culturais

Dissertação de mestrado em Património e Turismo Cultural

La carte postale et la représentation des espaces public et intime

La carte postale est un kaléidoscope de vues, d’ornements et de couleurs, qui consacre un tout petit espace au message. C’est à la photographie et aux procédés de reproduction photomécaniques que revient le mérite d’avoir industrialisé la production de la carte postale. Et ce sont les clichés de villes, avec leurs monuments et leurs paysages, qui confèrent à la carte postale son statut de moyen de communication de masse et qui lui concèdent une affinité avec l’industrie du tourisme. La carte postale s’est ainsi emparée de l’ambition photographique de reproduire le monde, s’alliant aux « besoins de l’exploration, des expéditions et des relevés topographiques » du médium photographique à ses débuts. Ayant comme point de départ la carte postale, notre objectif est de montrer les conséquences culturelles de la révolution optique, commencée au milieu du XIXe siècle, avec l’invention de l’appareil photo, et consumée dans la seconde moitié du XXe siècle, avec l’apparition de l’ordinateur. En effet, depuis l’apparition de l’appareil photographique et des cartes postales jusqu’au flux de pixels de Google Images et aux images satellite de Google Earth, un entrelacement de territoire, puissance et technique a été mis en oeuvre, la terre devenant, en conséquence, de plus en plus auscultée par les appareils de vision, ce qui impacte sur la perception de l’espace. Nous espérons pouvoir montrer avec cette étude que la lettre traditionnelle est à l’email ce que la carte postale est au post que l’on publie dans un blog ou dans des réseaux comme Facebook et Twitter. À notre sens, les cartes postales correspondent à l’ouverture maximale du système postal moderne, qui d’universel devient dépendant et partie intégrante des réseaux télématiques d’envoi. Par elles sont annoncés, en effet, la vitesse de transmission de l’information, la brièveté de la parole et l’hégémonie de la dimension imagétique du message, et pour finir, l’embarras provoqué par la fusion de l’espace public avec l’espace privé.

The internet in young people's everyday life: listening to portuguese teens' voices

[Excerto] Children and young people today go about their lives in an increasingly mediatized fashion. Their daily lives are inhabited by a variety of media, ranging from the so-called new media to the more traditional ones, which have an impact on how they perceive, get to kno,v and represent the world, how they interact with others, how they build their identity, and how they study, have fun and organize their daily lives. The media ecosystem, namely the digit.:tl environments, opened up opportunities to communicate, participate, create and produce information. Apparently, children and young people now have more means and opportunities at their disposal to express and share their ideas, interests and opinions, but are they actually taking advantage of such potential? \'(that uses are they making of these means? Does the Internet, in fact, enable the younger generations to create a new communication culture of expression and participation (...)?

Tarnkappe Information – Arzneimittelwerbung im Internet : Eine Analyse der Webseiten gebaermutterhalskrebs.com und tell-someone.de

Die Untersuchung der beiden Webseiten verfolgte das Ziel, festzustellen, ob und inwieweit die beiden Hersteller GlaxoSmithKline und Sanofi Pasteur MSD Marketingstrategien auf ihren Informationsseiten anwenden. Es zeigte sich in beiden Fällen, dass dies in großem Maße stattfindet. Durch Gestaltung und Inhalt sind Rückschlüsse auf den jeweiligen Impfstoff möglich. Dadurch wird deutlich, dass die Seiten keine reine Informationsabsicht verfolgen. Zusammenfassend bleibt festzustellen,dass die Hersteller die ihnen eingeräumten Freiheiten zur Information auch zu Marketingzwecken missbrauchen.Der zugrundeliegende Schutzzweck des Heilmittelwerbegesetzes (HWG) wird hiermit konterkariert.