Management of Costa Vicentina as a tourism destination for Portuguese surfers

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This dissertation provides a strategic analysis of tourism destination management of Costa Vicentina (CV), based on the methodology purposed by the World Tourism Organization (World Tourism Organization, 2007). The aim is to come up with strategic guidelines for CV to become sustainably more competitive regarding the segment of Portuguese surf tourism. The main conclusions are, on the demand side, that Portuguese surfers are very attractive to counteract seasonality and to help sustainably developing destinations. On the supply side, preserving the natural uniqueness of CV is vital, as well as organizing the tourism sector in a coherent network, properly managed.