Management of Costa Vicentina as tourism destination for foreign surf practitioner and beginners

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Being a country with such remarkable conditions for tourism activity and a strong contribution of this sector to the national GDP, Portugal, has also been growing fast in the attraction of Surf practitioners and beginners from all over the world, due to its amazing conditions for all surf levels and to its large extent of shore. Costa Vicentina is an example of how surf can be an attraction to visitants. In this project I will analyze this region, study the segment “foreign surf beginners and practitioners”, and we will see how Costa Vicentina can be improved in terms of tourism destination management, regarding this specific target.