UOCrypt : Gestor de contrasenyes d'escriptori amb funcions de sincronització

Treball final de carrera d'ETIS on s'ha desenvolupat un gestor de contrasenyes d'escriptori que implementa funcions de sincronització mitjançant Dropbox.

PasswordVault : Desenvolupament d'una aplicació segura per a la gestió de contrasenyes robustes

Aquest projecte està emmarcat dins l'àrea de la seguretat informàtica i pretén desenvolupar una aplicació que permeti la gestió segura de les contrasenyes. Però no només s'ha de centrar en aquesta gestió, sinó que es pretén dotar a l'aplicació de la seguretat necessària, mitjançant algoritmes criptogràfics, per tal que aquestes dades no es puguin comprometre.

Gender ingroup projection and the evaluative connotation of leader prototypes

The underrepresentation of women in top corporate ranks is a topic of ongoing discussion. Manager prototypes are proposed to be more male-typed than female-typed because historically men more often than women have held leadership roles. Why then is the maleness of manager prototypes even more pronounced among men than among women? Given that most personnel decision makers in organizations are men this phenomenon is problematic for women's advancement to top management positions. We address this question by investigating peoples' use of ingroup projection and their endorsement of evaluative attributes in constructing gender and leader prototypes.

Corporate Social and Regional Responsibility - The View of Small and Medium-sized Enterprises

The objective of this research was to understand and describe what corpo-rate social and regional responsibility is in SMEs and define the meaning of these concepts to the community and region. Corporate social respon-sibility (CSR) creates a basis for regional responsibility. Regional respon-sibility is a new concept and this research examines it from SMEs’ view-point. This is a theoretical research and the aim is to create a theoretical framework of SMEs’ corporate social and regional responsibility. This framework supports the future research on the subject. The research results show that CSR of SMEs is practical, informal and dependent on the scarce resources of SMEs. CSR is a complex and deep concept and SMEs have their own way of interpreting it. It can be stated that CSR-practises in SMEs are closely connected to employment, envi-ronment, community and supply chain. The challenge is to find motivation to socially and regionally responsible behaviour in SMEs. Benefiting from responsible behaviour and the attitude of SME’s owner-manager are the key reasons for SMEs to involve in CSR and regional responsibility. The benefits of this involvement are for example improved image, reputation and market position. CSR can also be used in SMEs as risk management tool and in cost reduction. This study indicates also that creation of strate-gic partnerships, local government participation, a proper legal system and financial support are the basic issues which support CSR of SMEs. This research showed that regional responsibility of SMEs includes active participation in regional strategy processes, L&RED initiatives and regional philanthropy. For SMEs regional responsibility means good relationships with the community and other related stakeholders, involvement in L&RED initiatives and acting responsibly towards the operating environment. In SMEs’ case this means that they need to understand the benefits of this kind of involvement in order to take action and participate. As regional responsibility includes the relationships between firm and the community, it can be stated that regional responsibility extends CSR’s view of stakeholders and emphasises both, the regional stakeholders and public-private partnerships. Community engagement and responsible be-haviour towards community can be seen as a part of SMEs’ social and regional responsibility. This study indicates that social and regional re-sponsibility of SMEs have a significant influence on the community and region where they are located. Better local and regional relationships with regional and community actors are the positive impacts of social and re-gional responsibility of SMEs. Socially and regionally responsible behav-iour creates a more positive environment and deepens the involvement of SMEs to community and L&RED initiatives.

Asiakaskannattavuus ja potentiaali autokaupan CRM-järjestelmässä

Nykyaikana suuri haaste autoalalla on asiakkaan kasvaviin palveluvaatimuksiin vastaaminen. Samoin tuloskehitys on menossa laskevaan suuntaan. Nämä ovat osasyitä siihen, miksi tarvitaan CRM-järjestelmää. Asiakashallintajärjestelmän avulla on mandollista parantaa kannattavuutta asiakasuskollisuuden kasvun sekä markkinointikustannusten pienentymisen kautta. CRM-järjestelmän rakentaminen on pitkä prosessi, johon kuuluu paljon muutakin kuin itse tietojärjestelmän hankkiminen. Autokaupan haasteena on nykyäänkin asiakkaan luokittelu kannattavuuden tai potentiaalin kannalta. Diplomityössä on pohdittu, millaisia asioita kannattaa ottaa huomioon CRM-järjestelmän rakentamisessa. Samoin on esitetty muutamaa mallia, joiden perusteella voimme jakaa asiakkaita erilaisiin segmentteihin. Yhden tällaisen mallin pohjalta on myös toteutettu työkalu, jonka tarkoituksena on listata asiakkaat potentiaalin sekä kannattavuuden mukaan. Tämän tiedon perusteella pystymme suunnittelemaan markkinointia ja toteuttamaan asiakasstrategiaa. Työkalun ideana on tarjota mielenkiintoinen lähestymistapa myyjille ja myynninjohdolle asiakashallintaan. Myyjille työkalu antaa tietoa asiakkaasta, joka helpottaa kun ollaan asiakkaaseen yhteydessä. Myynninjohdolle tämä työkalu antaa mandollisuuden tutkia, ketkä asiakkaat kannattavat ja tämän perusteella tehdä johtopäätöksiä, jotta mihin toimintoihin kannattaa panostaa. Työkalua on tarkoitus käyttää tulevaisuudessa Niskan Autossa ja tämän avulla suorittaa myyntimarkkinointia. Testeissä työkalu on osoittautunut hyödylliseksi. Pelkästään asiakkaiden listaaminen kannattavuuden perusteella antaa myynninjohdolle mandollisuuden oikeiden asioiden tekemiseen.

Gli altri noi : Rom e residenti nella Svizzera italiana : etnografia e mediazione

Cette recherche porte sur les roms (vlach) qui séjournent périodiquement en Suisse italienne, en camping-cars ou en caravanes, pratiquant un semi- nomadisme lié à des motivations principalement économiques, mais également familiales et religieuses. Elle poursuit simultanément deux objectifs. Le premier est lié à un souci de médiation culturelle, qui rejoint les réflexions sur la façon de gérer au mieux les conflits entre les diverses composantes du vivre ensemble. Le second vise à approfondir la connaissance des populations roms concernées (lovara, éurara ou kalderasa, de nationalités italienne, française et espagnole). Les deux objectifs sont évidemment reliés, car comprendre les dynamiques conflictuelles exige la connaissance approfondie des acteurs en interaction. Les relations entre résidents tessinois et roms ont évolué dans le temps, avec des oscillations entre le pôle du refus et celui de l'attraction, entre rejet et reconnaissance, méfiance et confiance. Ces variations historiques renvoient à un fondement commun, à une dynamique des oppositions réciproques. L'analyse anthropologique a fait apparaître le rôle ambivalent du conflit dans la production et la reproduction de la relation d'altérité. L'exclusion des roms fournit à certaines tendances politiques locales l'occasion d'apparaître comme les protecteurs des résidents contre les étrangers ; inversement, l'opposition des roms aux gaiés leur permet de resserrer leur communauté et de prévenir l'assimilation. La médiation culturelle peut espérer gérer cette dynamique relationnelle, certainement pas la faire disparaître. Le modèle intégratif traditionnel de l'État- nation se révèle trop étroit pour accueillir la culture rom. Casser la résistance des roms envers le travail salarié et envers la scolarisation obligatoire, entraver leur semi-nomadisme (qui incite aussi leurs rencontres familiales et religieuses), refuser de reconnaître leur organe de justice interne et leur langue, tout cela ne ferait que concourir à leur disparition culturelle. Les roms sont conscients de ces possibilités, raison pour laquelle ils maintiennent une ambivalence relationnelle avec les ga£és, quitte à apparaître comme des « tsiganes indésirables ». Abstract : This research focuses on the Roma people (Vlach) who periodically stay in Italian Switzerland in caravans or camper vans, practising a semi-nomadic lifestyle - a choice based mainly on economic imperatives but also on familial and religious grounds. This study will address two objectives at the same time. The first involves cultural mediation, and considers the best way to manage the existing conflicts between the cultural components of the social environment. The second aims to increase knowledge of the Roma populations under examination - the Italian, French and Spanish Lovara, Éurara or Kalderasa. The two objectives are clearly linked, as a deeper understanding of the people involved is vital if we are to increase understanding of the dynamics of confrontation. The relationships between the residents of the Ticino area and the Roma people have evolved over time, oscillating in varying degrees between rejection and attraction, confrontation and recognition, suspicion and trust. These variations spring from a common base, a dynamic shaped by mutual opposition. The anthropological analysis highlights the ambivalent role of conflict in the production and reproduction of relations of otherness. Excluding the Roma has given some local politicians the opportunity to position themselves as protectors of residents against foreigners. Inversely, the Roma people's opposition to the Gazé strengthens links within their community and prevents assimilation. Cultural mediation may aspire to manage this relational dynamic, but not abolish it. The traditional integrative model of the nation-state has shown itself to be too restrictive to accommodate the Romani culture. Rejecting the Roma's resistance to salaried work and obligatory schooling, obstructing their semi-nomadic lifestyle (one that also involves family and religious assemblies) and refusing to recognise their traditional courts and mother tongue, all that can only contribute to the dilution of their cultural heritage. The Roma are fully aware of these possibilities, which is why they retain a relational ambivalence in their dealings with the Gazé, at the cost of appearing to be "undesirable gypsies".

Estratègies psicològiques de màrqueting : Supermercat Mercadona i l'estratègia de posicionament

Aquest treball presenta una investigació realitzada sobre les estratègies psicològiques de màrqueting que utilitzen les grans empreses que gestionen els supermercats per atraure als consumidors i augmentar les seves vendes. L’objectiu de la investigació es centra en conèixer més a fons com es dóna, en particular, una estratègia de màrqueting - l’estratègia de posicionament- a la cadena de supermercats Mercadona, i esbrinar el comportament i el grau de consciència dels consumidors davant aquesta estratègia. L’estudi s’ha realitzat al Mercadona de Montcada i Reixac al mes de Gener del 2014. Per tal de realitzar aquesta investigació, s’ha enquestat a 180 consumidors de Mercadona i s’ha realitzat una entrevista en profunditat al responsable de màrqueting d’aquest supermercat. Els resultats obtinguts un cop realitzat l’estudi indiquen que les estratègies de màrqueting que empra Mercadona – concretament l’estratègia de posicionament- condicionen la compra dels consumidors i les seves actituds, no obstant, els consumidors coneixen l’estratègia i els missatges que emet Mercadona per modificar el comportament dels clients i augmentar les seves ventes.

Positive Self-Image in Tournaments

This article analyzes the implications of worker overestimation of productivity for firms in which incentives take the form of tournaments. Each worker overestimates his productivity but is aware of the bias in his opponent's self-assessment. The manager of the firm, on the other hand, correctly assesses workers' productivities and self-beliefs when setting tournament prizes. The article shows that, under a variety of circumstances, firms can benefit from worker positive self-image. The article also shows that worker positive self-image can improve welfare in tournaments. In contrast, workers' utility declines due to their own misguided choices.

El Gestor del patrimoni cultural com a generador de dinàmiques econòmiques, responsables i cooperatives en el territori a partir de la recuperació d’oficis: estudi de cas: el gestor del patrimoni cultural en el projecte Carbó d’Ardenya i Gavarres (2013-2014)

L’objectiu general d’aquest treball és definir les competències i limitacions del perfil del gestor del patrimoni cultural en el context de nous projectes de gestió del patrimoni que tenen l’objectiu de dinamitzar econòmica i socialment el territori. Per a fer-ho es parteix de l’avaluació del paper del gestor patrimonial en un projecte concret de recuperació d’oficis

Sistema multiagent per a la classificació de dades

Aquest programari enmarca diversos algorimes supervisats, que extreuen informació devaris fitxers, i diversos agents classificadors que la transporten a un agent Manager.Finalment, aquest agent Manager computa tota aquesta informació rebuda per predir diferents valors de diverses instàncies aleatòries introduïdes per l'usuari.

Liderazgo y dirección de empresas en el s. XXI

Peer-reviewed

Fantasy cycling

Joc manager de ciclisme on l'usuari es podrà convertir en president, director esportiu i entrenador d'un equip professional de ciclisme durant les 3 grans rondes del ciclisme en ruta.