Traducir en tiempos de crisis: estudio comparativo de la traducción francés-español de colocaciones en el lenguaje de los negocios

El presente artículo estudia la traducción de las colocaciones formadas a partir del término crise, aparecidas en un corpus especializado. Tras reseñar algunos trabajos previos sobre lenguaje económico y metáfora en tiempos de crisis, se clasifican las colocaciones originales identificadas en el corpus según diversos conceptos metafóricos. Por último, se analizan las estrategias de traducción y se valoran con el apoyo de un corpus comparable ad hoc. El análisis revela, por una parte, que las metáforas identificadas pueden asociarse a conceptos como, entre otros, alimentos, catástrofes, enfermedades, objetos o pozos, y, por otra parte, que existe una clara tendencia a la traducción literal, especialmente en el caso de las expresiones asociadas a las enfermedades, si bien también se dan en menor medida otras estrategias de traducción. Los resultados del estudio son de utilidad para la enseñanza de la traducción y el lenguaje económico o en la elaboración de repertorios fraseológicos.

Visual Manifestations of Primary Metaphors Through Mise-en-scène Techniques

Grady distinguishes two main types of metaphor in order to provide a solution in the controversies stemming from the conceptual theory of metaphor: correlation-based metaphors and resemblance metaphors. In “correlation-based metaphors”, the source domain is sensory-motor, while the target domain is not. On the contrary, “resemblance metaphors” are originated by a physical or conceptual perception which is common in both domains, by the association of concepts with common features. Primary metaphors are the minimal units of correlation-based metaphors; they are inherent in human nature and the result of the nature of our brain, our body and the world that we inhabit. We acquire them automatically and we cannot avoid them. Furthermore, as corporal experiences are universal, so are primary metaphors. In this paper, I will argue that primary metaphors manifest themselves visually through scene-setting techniques such as composition, framing, camera movement or lighting. Film-makers can use the different aspects of mise-en-scène metaphorically in order to express abstract notions like evil, importance, control, relationship or confusion. Such visual manifestations, as also occurs with their verbal equivalents, frequently go unnoticed or have been used so often that they have become clichés. But the important thing to bear in mind is that their origin lies in a primary metaphor and due to this origin these kinds of film-making strategies have been so expressively successful.

Myth, Language, and Complex Ideologies

Ideologies use for their conservation and propagation persuasive methods of communication: rhetoric. Rhetoric is analyzed from the semiotic and logical-mathematical points of view. The following hypotheses are established: (1) language L is a self-explanatory system, mediated by a successive series of systems of cultural conventions, (2) connotative significances of an ideological advertising rhetoric must be known, and (3) the notion of ideological information is a neutral notion that does not imply the valuation of ideology or its conditions of veracity or falsification. Rhetorical figures like metonymy, metaphor, parable analogy, and allegory are defined as relations. Metaphor and parable are order relations. Operations of metonymic and metaphoric substitution are defined and several theorems derived from these operations have been deduced.

On terminological figurativeness: From theory to practice

Terminologists’ interest in studying the role of metaphor and metaphorical terms in specialized communication has proliferated since the first papers addressing this issue appeared in the 1990s. However, we believe that some facets of terminological meaning still remain overlooked or merit further analysis. This paper attempts to contribute to the study of one of these facets: the figurative meaning of some compound terms used in the domain of luxury marketing and business. In order to present a systematized view of this phenomenon we will adopt some theoretical tools from the Conventional Figurative Language Theory, in order to confirm the validity of some of its postulates for compound term analysis. Next, a contrastive approach between English, Spanish and Russian compound terms will put the theoretical ideas into practice with the aim of illustrating their applied and metalinguistic potential. Some basic conclusions will be offered at the end of the paper.

Aprehender dibujando: los dibujos de Luis Borobio

Este artículo es una contribución al entendimiento del dibujo como aprehensión de su objeto, en general, y de la arquitectura, en particular, es decir, como definición de lo tangible que luego se materializará en la obra. Para ello, tomamos como referencia algunos dibujos de Luis Borobio (1924-2005), arquitecto y catedrático de Estética, poeta y caricaturista, que ilustran sus libros y cuyo valor, como apuntes a mano alzada, es el de dar a entender, de manera sencilla y eficaz, aquello que representan. De este estudio se desprende su capacidad para la transmisión de conocimiento, el sentido del boceto como metáfora y de la caricatura como crítica, herramientas con las que la mano llega a conocer y dar a conocer su objeto. Se añade una reflexión final sobre Mi árbol, verdadero manual de expresión gráfica, idóneo para contribuir a esclarecer la dialéctica entre masa y espacio que es propia de toda arquitectura.

«Soy vampiro, pero también una chica»: vampiros regenerados en True Blood

En la literatura y el cine góticos clásicos, el vampiro se concebía como un monstruo al que cabía eliminar. Sin embargo, en los últimos cuarenta años, novelas, películas y series revelan una voluntad de asimilarlo a la sociedad humana, un proceso conocido como domesticación o regeneración. Como metáfora de la diferencia sexual, racial, de género o de clase, tal asimilación representa, de acuerdo con los postulados de Foucault, una operación que lleva a cabo el poder para someterlas, integrándolas en el orden social y cultural establecido. La serie estadounidense True Blood (2008-2014) refleja a la perfección este proceso dual de regeneración que implica, a su vez, sometimiento. Relacionado con los supuestos de la corrección política, el nuevo monstruo ya no simboliza al «perverso» sino al «diferente» que se debe proteger y aceptar en el seno de la sociedad, pese al riesgo de cohesión social y amenaza para la familia que comporta.

Student poem composed by Jacob Abbot Cummings, 1799 September 16

Handwritten poem composed by Jacob Abbot Cummings when he was an undergraduate at Harvard College. The rhyming poem celebrates morning (as a metaphor for life) and describes the farmer, industrious milk maid, and market man. It begins, “Loud speaks the clarion of approaching day..." The poem is labeled "16 September 1799 Cummings" and is headed with a quote from John Milton's Paradise Lost: "Sweet in the breath of morn, her rising sweet, with song of earliest bird."

Kitāb Sharḥ al-istiʻārāt / lil-ʻAllāmah al-Shaykh Aḥmad al-Mallawī : manuscript, 1850

Author's own abridgement of his longer work "ʻIqd al-durar al-bahīyah fī sharḥ al-Risālah al-Samarqandīyah".

'A Kind of Logic, A Kind of Dominant Logic': Navigating Colonialism, Honoring Black Mobility, and Thinking on Moving Through

My thesis thinks through the ways Newtonian logics require linear mobility in order to produce narratives of progress. I argue that this linear mobility, and the resulting logics, potentially erases the chaotic and non-linear motions that are required to navigate a colonial landscape. I suggest that these non-linear movements produce important critiques of the seeming stasis of colonial constructs and highlight the ways these logics must appear neutral and scientific in an attempt to conceal the constant and complex adjustments these frameworks require. In order to make room for these complex motions, I develop a quantum intervention. Specifically, I use quantum physics as a metaphor to think through the significance of black life, the double-consciousness ofland, and the intricate motions of sound. In order to put forth this intervention, I look at news coverage of Hurricane Katrina, Du Bois’s characterization of land in Souls of Black Folks, and the aural mobilities of blackness articulated in an academic discussion and interview about post- humanism.

A música e o devir

Process philosophies focus on becoming and often have recourse to the musical metaphor. Becoming is whole and indivisible. Bergson’s notion of durée coincides with the Whiteheadian notion of process. Becoming is duration. Every being is temporal; its very essence is temporality. The unveiling of each being is durational and has its own particular temporality; every creature’s individualization is in accordance with its own particular way of enduring. A melody is also whole and indivisible; its very meaning relates to its whole, undivided temporality. A note of music is nothing at an instant; the wholeness of its being thoroughly defines it.

Processos metafóricos no desenvolvimento da escrita em aprendentes chineses de PLE

Esta é uma investigação em linguística aplicada que, ao procurar perceber melhor o modo como o processo de aprendizagem do aprendente chinês de português como língua estrangeira(PLE)pode ser afetado pela aquisição do significado metafórico, assume um pendor linguístico, não deixando de se situar no âmago do ato pedagógico. Admitindo a hipótese da existência de uma correlação positiva entre a frequência do uso da metáfora gramatical e o nível de proficiência dos aprendentes na expressão escrita, esta dissertação pretende aprofundar a compreensão dos mecanismos de aquisição do Português por aprendentes (PLE/PL2) que têm como língua materna o Chinês, designadamente os que se prendem com a aquisição de processos metafóricos. Neste estudo, teremos como referência a teorização sobre o significado metafórico proposto por Halliday (1985, 1994, 2004). A ocorrência de metáforas gramaticais foi escrutinada emdois manuais de ensino de PLE concebidos para os níveis A2 e B1 do QECR, de forma a poder identificar, qualitativa e quantitativamente, os padrões textuais metafóricos com que os aprendentes têm que lidar nestes momentos específicos do processo de aprendizagem. Para compreender a produção escrita de pendor metafórico dos aprendentes, é realizada análise sistemática de amostras da expressão escrita de alunos de PLE chineses dos mesmos dois níveis, constantes no Corpus de Português Língua Estrangeira/Língua Segunda, COPLE2. Do confronto dos dados dos dois planos de análise, foi possível confirmar que a transição entre os dois níveis subsequentes escolhidos (A2 e B1) representa uma mudança crucial no padrão metafórico, quer dos textos propostos aos aprendentes, quer dos textos por estes produzidos, mudança esta que pode explicar alguns dos bloqueios de aprendizagem associados ao nível B1 e seguintes. Foi possível, entre outros aspetos, identificar a primazia da metáfora ideacional na acomodação da expressão metafórica, compreender como o aprendente evita o recurso metafórico, tornando a sua escrita menos abstrata e densa, como o aprendente aborda a metáfora interpessoal, restringindo o seu uso a géneros discursivos muito específicos. Sendo, embora, um estudo exploratório, permite confirmar que esta linha de investigação oferece dados inestimáveis aos professores de PLE e agentes de ensino, em geral.

Zur ästhetik der metapher ...

Diss.

Die Metapher bei Lucrez /

"Benützte ausgaben": p. [v]-vi.

We/Me

Thesis (Master's)--University of Washington, 2016-06

Technologizing inhumanity: A discursive practice

A political interview intended to justify refugee detention in Australia is analysed using an interdisciplinary critical discourse method. Barthesian semiotic theory in which the 'Other' is the foundation of national myth provides a context for a close textual analysis using Hallidayan linguistics. The lexico-grammatical analysis identifies features associated with processes (verbs), grammatical metaphors, and nominals. Essentially, the effect is to blunt agency and distance the speaker, but, more importantly, create a classificatory system that allows humans to be treated in certain ways according to bureaucratic procedures. The discursive strategy is labelled technologizing the inhumane because it objectifies the subjective, turning profound human issues into technical issues. Analysed discursively, the interview reveals how discursive control is established and how democracy is represented as impeding the orderly procedure of 'objective' procedures.