Myth, Language, and Complex Ideologies
Contribuinte(s) |
Universidad de Alicante. Departamento de Matemática Aplicada Sistémica, Cibernética y Optimización (SCO) |
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Data(s) |
10/03/2015
10/03/2015
13/02/2014
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Resumo |
Ideologies use for their conservation and propagation persuasive methods of communication: rhetoric. Rhetoric is analyzed from the semiotic and logical-mathematical points of view. The following hypotheses are established: (1) language L is a self-explanatory system, mediated by a successive series of systems of cultural conventions, (2) connotative significances of an ideological advertising rhetoric must be known, and (3) the notion of ideological information is a neutral notion that does not imply the valuation of ideology or its conditions of veracity or falsification. Rhetorical figures like metonymy, metaphor, parable analogy, and allegory are defined as relations. Metaphor and parable are order relations. Operations of metonymic and metaphoric substitution are defined and several theorems derived from these operations have been deduced. |
Identificador |
Complexity. 2014, 20(2): 63-81. doi:10.1002/cplx.21506 1076-2787 (Print) 1099-0526 (Online) http://hdl.handle.net/10045/45731 10.1002/cplx.21506 |
Idioma(s) |
eng |
Publicador |
Wiley Periodicals |
Relação |
http://dx.doi.org/10.1002/cplx.21506 |
Direitos |
© 2014 Wiley Periodicals, Inc. info:eu-repo/semantics/openAccess |
Palavras-Chave | #Allegory #Analogy #Connotation chains #Ideology #Metaphor #Metonymy #Parable #Rhetoric #Matemática Aplicada |
Tipo |
info:eu-repo/semantics/article |