Managing Customer Retention in Health and Fitness Club Industry

The objective of this study is to resolve how customer retention is managed in Finnish health and fitness clubs, and how is this comparable with the theoretical aspects of customer retention. It is also discussed how the process leading to customer retention is handled, and what the essential elements of customer retention and loyalty are specifically in the health and fitness club industry. In addition, it is discussed to what extent do health and fitness club companies implement the elements of customer retention in their businesses. Finally, there is discussion about the relationship and priority between the behavioral and attitudinal methods of creating retention in the companies. The data was collected by interviewing the management of six health and fitness clubs from different geographical regions in Finland. Results indicated that the most important constructs concerning customer retention were switching barriers, pricing strategy, competitive aspect, corporate image, service quality, employee retention, and customer satisfaction. In addition, the implementation of customer retention was found to vary between different sized companies and companies from different geographical locations. Moreover, it was discovered that the companies put more effort in constructs that are considered to create customer loyalty instead of retention.

The Present State and a Development Plan of Cost Accounting in Batch Production of Wind Turbine Gears

The aim of this master’s thesis was to document the present state and to create a development plan for Moventas Wind’s cost accounting. The current cost accounting system was evaluated and most fundamental problems were chosen as areas of focus in development work. The development plan includes both short- and long-term development proposals for problems identified. This report presents two alternative models for product costing. Benchmarking of cost accounting practices and modern cost accounting theories were used in development of cost accounting. It was found that the current cost accounting system functions quite well and the adjustments in unit cost rate calculation have only a minor influence on costs of goods sold. An OEE-based standard cycle concept was also developed and it was found that the implementation of this new system is worthwhile in the long-term.

A comparative study of difficulties in accounting preparation and judgement in agriculture using fair value and historical cost accounting for biological assets valuation

This paper presents empirical research comparing the accounting difficulties that arise from the use of two valuation methods for biological assets, fair value (FV) and historical cost (HC) accounting, in the agricultural sector. It also compares how reliable each valuation method is in the decision-making process of agents within the sector. By conducting an experiment with students, farmers, and accountants operating in the agricultural sector, we find that they have more difficulties, make larger miscalculations and make poorer judgements with HC accounting than with FV accounting. In-depth interviews uncover flawed accounting practices in the agricultural sector in Spain in order to meet HC accounting requirements. Given the complexities of cost calculation for biological assets and the predominance of small family business units in advanced Western countries, the study concludes that accounting can be more easily applied in the agricultural sector under FV than HC accounting, and that HC conveys a less accurate grasp of the real situation of a farm.

Accounting manager : Servei web gestor de comptabilitat

Aquest projecte consisteix en un petit servei web de comptabilitat desenvolupat amb Vaadin framework, MySQL i Java. Dita aplicació permet crear factures i altres documents i portar-ne unes estadístiques de les figures relacionades amb aquesta comptabilitat. El fet d'utilitzar Vaadin permet desenvolupar aquest servei web mitjançant Java. Aquesta entrega es composa d'una presentació, la memòria i el producte (servei web+BD+instruccions).

Interaktiivisen asiakasrajapinnan mahdollistamat energiatehokkuutta tukevat toiminnot ja niiden kannattavuus

Automaattisen mittarinluvun yleistyminen ja asiakkaan verkkoliitynnässä käytettävän tekniikan kehittyminen luovat pohjan uudentyyppisen interaktiivisen asiakasrajanpinnan synnylle. Se voi osaltaan mahdollistaa asiakkaan entistä joustavamman sähköverkkoon liitynnän sekä nykyistä reaaliaikaisemmat ja tarkemmat mittaukset. Näiden pohjalle on mahdollista kehittää erilaisia energiatehokkuutta tukevia toimintoja ja niihin perustuvia palveluita. Tämän työn tarkoituksena on tutkia interaktiivisen asiakasrajapinnan mahdollistamia energiatehokkuutta tukevia toimintoja. Lupaavimpia toimintoja, niiden kannattavuutta ja potentiaalia energiatehokkuuden parantamisessa analysoidaan tarkemmin. Lisäksi tarkastellaan niihin tarvittavaa tekniikkaa, mittaustietoja ja tiedonsiirtoa. Nykyinen tekniikka mahdollistaa useiden erilaisten energiatehokkuutta tukevien toimintojen toteuttamisen. Tässä työssä käsiteltiin tarkemmin energiayhtiön AMR-pohjaista tasehallintaa ja sähkön pienkuluttajien hintaohjausta. AMR-pohjaisen tasehallinnan havaittiin olevan oikein kohdennettuna kannattavaa. Sähkön hintaohjaus voi laajassa mittakaavassa toteutettuna olla kannattavaa, mutta yksittäiskohteissa sen toteutuksen kustannukset ovat liian suuret. Suurimpia ongelmia energiatehokkuutta tukevien toimintojen toteutuksen kannalta muodostavat usein kiinteät kustannukset sekä yleisten rajapin-tavaatimusten ja toimintamallien puute. Tuotteiden standardointi, sarjatuotanto sekä tekniikan kehittyminen voivat mahdollistaa kiinteiden kustannusten huomattavan pienenemisen ja tätä kautta toimintojen kustannustehokkuuden paranemisen. Kehittämällä uusia yhteisiä toimintamalleja ja tuotteita voidaan käytettävissä olevaa tekniikkaa hyödyntää tehokkaammin. Myös uudet näköpiirissä olevat nopeammat ja luotettavammat tiedonsiirtotekniikat voivat mahdollistaa reaaliaikaisemmat mittaustietojen ja signaalien välitykset, mikä usein parantaa toimintojen tehokkuutta ja kannattavuutta.

Performance Indicators in Sourcing : Case: Mainospyörä Ltd

The business environment has rapidly become more global and more competitive. It sets new requirements for the company management. It is not enough to look at the financial information of the company, but one need to analyse also the internal processes as well. Sourcing exists in every company. It is no longer just a supporting function in a company chain of operations. By sourcing company can affect the profitability of the company in both direct and indirect ways The thesis overviewed the role of strategic accounting, sourcing and performance measurements in particularly, in company strategic steering. The study is qualitative, where the meaning was to describe true life. In the same time it is an explanatory case study. The aim of the study was to build up a set of sourcing performance indicators for the case company.

Yritysjärjestelyiden vaikutus lyhyen aikavälin osaketuottoihin ja pitkän aikavälin kannattavuuteen Suomen markkinoilla

Tutkimuksen tavoitteena on selvittää yritysjärjestelyiden vaikutuksia Suomen markkinoilla, sekä tutkia onko yritysjärjestelyiden eroavaisuuksilla vaikutusta menestymiseen. Yritysjärjestelyt ryhmitellään maksutavan, koon, kansainvälisyyden ja markkina-arvo/kirja-arvon perusteella. Tutkimuksen aineisto koostuu 31 yritysjärjestelystä, joissa ainakin toinen osapuoli on ilmoitushetkellä ollut listattuna Helsingin pörssiin. Tutkimukseen valitut yritysjärjestelyt ovat tapahtuneet vuosien 1999-2007 välillä. Tutkimus suoritetaan kahdella eri menetelmällä: markkinaperusteisia tuottoja ja yritysten taloudellista informaatiota analysoimalla. Markkinaperusteisia tuottoja tutkitaan epänormaaleiden tuottojen avulla. Taloudelliseen informaatioon perustuvaa kannattavuutta tutkitaan kassavirran ja operatiivisen tuloksen avulla, jotka suhteutetaan yritysten markkina-arvoon ja liikevaihtoon. Empiiristen tulosten mukaan yritysjärjestelyt tuottavat ostettavan yrityksen osakkeenomistajille epänormaaleita tuottoja ja ostavan yrityksen osakkeenomistajille nollatuottoja. Tulokset ovat samankaltaisia kuin kansainvälisellä aineistolla aiemmin saadut. Taloudelliseen informaatioon perustuvat tulokset ovat ristiriitaisia mutta niistä on havaittavissa heikohko menestyminen yhdistymisen jälkeen.

Measuring Customer Experience in Mobile Internet

Problems in the mobile services are complex where the lack of the user analysis is not the modest issue. User centered design has increasingly become as a basis for the design of mobile services. The concept of user centered design gives end-user extensive attention at each stage of the design process. Mobile service providers want to offer experiences for users and clearly the users look for services that can provide pleasant experiences. In this thesis, the elements of user experience in mobile internet were studied as well as user experience measuring methods were researched. This study was looking for user experience measuring metrics and methods to specify new factors to measure user experience. During this thesis research project an application called CEM4Mobile was designed and implemented. CEM4Mobile is an application for observing and analysing user experience based on the user activity and behaviour. As a result of this thesis, a collection of user experience elements and measuring metrics were found. The elements and metrics were designed and implemented to CEM4Mobile product, which measures user experience. It was found out that the user experience measuring methods were based on interaction between two people but CEM4Mobile makes user observation programmatic.

Asiakaslaskentatoimi pankkitoimialalla

Tutkimuksen tavoitteena on tarkastella asiakaslaskentatoimea strategisen johdon laskentatoimen osa-alueena. Tavoitteena on selvittää Suomessa toimivien pankkien julkisten strategioiden yhtäläisyyksiä ja eroavaisuuksia sekä konttoreiden johtajien näkemyksiä asiakaslaskentatoimesta. Tutkimuksen teoreettinen viitekehys rakentuu strategisen johdon laskentatoimen ja asiakaslaskentatoimen tieteellisten tutkimusten pohjalta. Tutkimuksen empiirinen osa koostuu pankkien julkisten strategioiden analysoinnista sekä konttoreiden johtajien haastatteluista. Johtopäätöksenä voidaan esittää, että asiakaslaskentatoimen teoria ja käytäntö mukailevat toisiaan hyvin pitkälti, vaikka tiettyjä ristiriitoja onkin havaittavissa. Suomen pankkiryhmät toimivat tiettyjen samankaltaisten perusperiaatteiden mukaisesti, mutta erovaisuuksia löydettiin liittyen julkiseen strategiaan, asiakastiedon tuottamiseen, asiakaslaskentatoimen menetelmiin sekä tiedon hyväksikäyttöön.

Enhancing Customer Knowledge and Its Sharing At a Paper Production Line

This study has been made for specific paper production line at an international forest industry company in Finland. The main purpose for the study was a need to examine the current situation of the customer knowledge and its’ sharing at case production line, recognize the problems in it and finally, find out the improvement actions. The study is composed of theoretical and empirical parts. In theoretical part, knowledge management and information sharing in addition to customer knowledge management are presented. Empirical data from case production line was collected by using survey questionnaires. The results are analyzed in discussion and conclusions and finally, study ends with summary which includes recommendations. Based on the study, the amount and quality of customer knowledge and gaining and transferring the customer knowledge were found as the main challenges. The proposed solutions were discovered from moving towards more dynamic operating environment and in the area of customer knowledge management, especially from the communities of creation.

Success factors of customer and supplier master data system

Especially in global enterprises, key data is fragmented in multiple Enterprise Resource Planning (ERP) systems. Thus the data is inconsistent, fragmented and redundant across the various systems. Master Data Management (MDM) is a concept, which creates cross-references between customers, suppliers and business units, and enables corporate hierarchies and structures. The overall goal for MDM is the ability to create an enterprise-wide consistent data model, which enables analyzing and reporting customer and supplier data. The goal of the study was defining the properties and success factors of a master data system. The theoretical background was based on literature and the case consisted of enterprise specific needs and demands. The theoretical part presents the concept, background, and principles of MDM and then the phases of system planning and implementation project. Case consists of background, definition of as is situation, definition of project, evaluation criterions and concludes the key results of the thesis. In the end chapter Conclusions combines common principles with the results of the case. The case part ended up dividing important factors of the system in success factors, technical requirements and business benefits. To clarify the project and find funding for the project, business benefits have to be defined and the realization has to be monitored. The thesis found out six success factors for the MDM system: Well defined business case, data management and monitoring, data models and structures defined and maintained, customer and supplier data governance, delivery and quality, commitment, and continuous communication with business. Technical requirements emerged several times during the thesis and therefore those can’t be ignored in the project. Conclusions chapter goes through these factors on a general level. The success factors and technical requirements are related to the essentials of MDM: Governance, Action and Quality. This chapter could be used as guidance in a master data management project.

Customer reference marketing in a business to business context

This study focuses on the phenomenon of customer reference marketing in a business tobusiness (B to B) context. Although customer references are generally considered an important marketing and sales tool, the academic literature has paid surprisingly little attention to the phenomenon. The study suggests that customer references could be viewed as important marketing assets for industrial suppliers, and the ability to build, manage and leverage customer reference portfolios systematically constitutes a relevant marketing capability. The role of customer references is examined in the context of the industrial suppliers' shift towards a solution and project orientation and in the light of the on going changes in the project business. Suppliers in several industry sectors are undergoing a change from traditional equipment manufacturing towards project and solution oriented business. It is argued in this thesis that the high complexity, the project oriented nature and the intangible service elements that characterise many contemporary B to B offerings further increase the role of customer references. The study proposes three mechanisms of customer reference marketing: status transfer, validation through testimonials and the demonstration of experience and prior performance. The study was conducted in the context of Finnish B to B process technology and information technology companies. The empirical data comprises 38 interviews with managers of four case companies, 165 customer reference descriptions gathered from six case companies' Web sites, as well as company internal material. The findings from the case studies show that customer references have various external and internal functions that contribute to the growth and performance of B to B firms. Externally, customer references bring status transfer effects from reputable customers, concretise and demonstrate complex solutions, and provide indirect evidence of experience, previous performance, technological functionality and delivered customer value. They can also be leveraged internally to facilitate organisational learning and training, advance offering development, and motivate personnel. Major reference projects create new business opportunities and can be used as a vehicle for strategic change. The findings of the study shed light on the on going changing orientations in the project business environment, increase understanding of the variety of ways in which customer references can be deployed as marketing assets, and provide a framework of the relevant tasks and activities related to building, managing and leveraging a firm's customer reference portfolio. The findings contribute to the industrial marketing research, to the literature on marketing assets and capabilities and to the literature on projects and solutions. The proposed functions and mechanisms of customer reference marketing bring a more thorough and structured understanding about the essence and characteristics of the phenomenon and give a wide ranging view of the role of customer references as marketing assets for B to B firms. The study suggests several managerial implications for industrial suppliers in order to systematise customer reference marketing efforts.

Sales and Operations Planning Implementation

The master’s thesis focused on implementing a sales and operations planning process. The main objectives were to create planning methods and tools for the implementation. The ultimate goal of the process, beyond this master’s thesis, is to balance the supply of products with customer demand, with optimized profitability. The theoretical part focused on giving a thorough view on the sales and operations planning process. The basis for a monthly planning cycle was identified. Methods, tools, and metrics for demand forecasting and operations planning were also introduced. Based on the theoretical part, a method for forecasting, a forecast spreadsheet, and a forecast accuracy metric were designed. A spreadsheet tool and methods were also designed for the monthly planning of production volumes, capacity, and inventory. The implementation progress was reviewed for two product families for three months. The sales and operations planning process was able to successfully identify a demand peak for the product families. Suggestions for the future of sales and operations planning were also made.

Diesel/biodiesel soot oxidation with ceo2 and ceo2-zro2-modified cordierites: a facile way of accounting for their catalytic ability in fuel combustion processes

CeO2 and mixed CeO2-ZrO2 nanopowders were synthesized and efficiently deposited onto cordierite substrates, with the evaluation of their morphologic and structural properties through XRD, SEM, and FTIR. The modified substrates were employed as outer heterogeneous catalysts for reducing the soot originated from the diesel and diesel/biodiesel blends incomplete combustion. Their activity was evaluated in a diesel stationary motor, and a comparative analysis of the soot emission was carried out through diffuse reflectance spectroscopy. The analyses have shown that the catalyst-impregnated cordierite samples are very efficient for soot oxidation, being capable of reducing the soot emission in more than 60%.

The Pursued Benefits of Customer Loyalty Programs

Customer loyalty programs have increased in recent decades and customers are members in several loyalty programs. Loyalty programs are seen as a tool of exploiting customer relationship management with the aim of long-term, profitable customer relationships. Companies have created such a market where customers are rewarded automatically, even if they are disloyal. In addition, companies are struggling as they try to motivate customers to purchase more and make more frequent visits.