No início era o fim: a (des)ordem intencional de Irréversible, de Gaspar Noé

O cinema clássico caracteriza-se por uma absoluta linearidade evenemencial, em que, por causa e efeito, o filme progride até ao seu fim, o qual corresponde ao cumprimento de todos os objetivos do herói. Este sistema orienta o espetador ao longo do percurso de storytelling, permitindo-lhe usufruir da imersão no mundo diegético. É também nesta base que as crianças aprendem o significado do mundo, quando colocam as questões: “Porquê?”/“E depois?”. Mas e se o “depois” viesse “antes”? Nesse caso verificar-se-ia uma sabotagem do resultado e um boicote do entendimento. Contudo, é essa a proposta estética de um filme que decide contar uma história com princípio, meio e fim, mas fazendo-o, em tranches, por ordem inversa à dos eventos: Irréversible (Gaspar Noé, 2002). Analiso este filme com o intuito de provar que esta construção não é um mero jogo lúdico ou um simples artifício criativo, pois o material narrativo é muito pesado e a estratégia tem intuitos ideológicos metanarrativos. A inversão da ordem dos acontecimentos proporciona uma avaliação do filme como discurso autoral sobre a narrativa cinematográfica, em que o realizador/argumentista nos confronta com propósitos dramatúrgicos precisos. A interpretação do filme é inteiramente condicionada pela ordem em que os factos nos são apresentados, aumentando o valor da história narrada, tanto quanto o da narração.

Análisis de determinantes de oferta y demanda de servicios y productos en el sector publicitario y de branding en Colombia

En Colombia nacen sin fin de empresas dedicadas a la publicidad, el mercadeo, el branding y promoción; Muchas de ellas surgen sin siquiera un estudio de mercado somero o sencillo; sino solamente basados en intuición y ganas de parte de sus líderes. En éste documento nos dedicaremos a encontrar y delimitar los aspectos y determinantes de la oferta y de la demanda de productos y servicios en el sector de la publicidad, transmedia y la marca en Colombia. A su vez se identificarán y establecerán Productos diferenciadores para Walloom SAS.

Marvel Cinematic Universe in translation: a study of intertextual coherence and inter-filmic discourse

The primary objective of the present thesis was to determine the extent of intertextual coherence and inter-filmic discourse retained in the Finnish DVD subtitles of the first twelve feature films set in the Marvel Cinematic Universe and ten episodes of the first season of Agents of S.H.I.E.L.D., a transmedia extension of the MCU. The cinematic world of Marvel was chosen as research data in this study for the inherence, abundance, and conspicuousness of its intertextuality. Two categories through which to retain intertextual coherence in translation were set as the premise of the study: 1) the consistent application of the same form of MCU-related proper names in translation and 2) the retention of MCU-related allusions in translation when the retention of the allusion is a strategic choice. The data was collected and analyzed primarily in this juxtaposition. The examination of the gathered data and the set research questions necessitated the division of audiovisual allusions into three categories: verbal visual allusions, secondary spoken allusions, and primary spoken allusions, the last of which was further divided into ambiguous and unambiguous types. Because of their qualitative inadequacies, unambiguous primary spoken allusions were not eligible as data in the present study. 33.3 percent of the proper names qualified as data were translated consistently in each installment they were referenced. In terms of allusions, 76.2 percent of the qualified source-text instances were retained in translation. The results indicate that intertextual elements are more easily identified and retained within the context of one narrative than when this requires the observation of multiple connected narratives as one interwoven universe.

SPINNING NARRATIVES ACROSS POLITICAL DIVIDES: HARNESSING THE CULTURAL POWER OF A STORY WELL-TOLD

This dissertation explores how two American storytellers, considered by many in their to be exemplary in their craft, rely on narrative strategies to communicate to their audiences on divisive political topics in a way that both invokes feelings of pleasure and connection and transcends party identification and ideological divides. Anna Quindlen, through her political columns and op-eds, and Aaron Sorkin, through his television show The West Wing, have won over a politically diverse fan base in spite of the fact that their writing espouses liberal political viewpoints. By telling stories that entertain, first and foremost, Quindlen and Sorkin are able to have a material impact on their audiences on both dry and controversial topics, accomplishing that which 19th Century writer and activist Harriet Farley made her practice: writing in such a way to gain the access necessary to “do good by stealth.” This dissertation will argue that it is their skilled use of storytelling elements, which capitalize on the cultural relationship humans have with storytelling, that enables Quindlen and Sorkin to achieve this. The dissertation asks: How do stories shape the beliefs, perspectives, and cognitive functions of humans? How do stories construct culture and interact with cultural values? What is the media’s role in shaping society? What gives stories their power to unite as a medium? What is the significance of the experience of reading or hearing a well-told story, of how it feels? What are the effects of Quindlen’s and Sorkin’s writing on audience members and the political world at large? What is lost when a simplistic narrative structure is followed? Who is left out and what is overlooked? The literature that informs the answers to these questions will cross over and through several academic disciplines: American Studies, British Cultural Studies, Communication, Folklore, Journalism, Literature, Media Studies, Popular Culture, and Social Psychology. The chapters will also explore scholarship on the subjects of narratology and schema theory.

THE INTERPLAY PERFORMANCE PRACTICE: PLAY AND SOCIAL CHANGE IN LATE CAPITALISM

Practitioners of the performance form “InterPlay” utilize dance, storytelling and song to build community and generate social change. I elucidate how this community of practitioners conceptualizes “social change.” I argue that the InterPlay social movement organizes around the application of play to performances of self in everyday life. I explore how the InterPlay non-profit corporation, Body Wisdom Inc., employs this technique to address racial justice in its organizational practices. I also examine how practitioners understand their use of this performance play in places of work, concluding that—even in these endeavors—they see social change as a process immanent to both individual people and the systems they create, not as the intervention of an autonomous external power. Ultimately, I argue that, within late capitalism, play should no longer be conceptualized as an activity separate from everyday sociality but as an immanent process of change constitutive of a socioaesthetic domain.

A hora do conto: a importância de contar histórias em contexto pré-escolar

Relatório de estágio apresentado à Escola Superior de Educação de Paula Frassinetti, para obtenção do grau de mestre em Educação Pré-Escolar

Dealing with the devil: a critical and creative look at the diabolical pact

This thesis is comprised of three parts: a critical dissertation, a creative work of fiction and a bridge piece that connects the two. The critical work is an examination of the Devil as a satirist in Faustian bargains. Through the usage of the Devil as a literary figure, his character has become a more secular being: a trickster rather than evil incarnate—a facilitator of sin rather than its originator. In the tragicomedy of pacts with the Devil, he acts as a mirror, reflecting mankind’s foibles and vanity, while elevating the reader in the process. The thesis considers the language, tone, purpose and conceits of several versions of the story. While the focus is primarily on American Literature, the influence of English, Scottish, French and German folklore and fiction are recognized as an essential component of the theme’s evolution. In the bridge piece, the pact with the Devil is literalized in a modern context; a corporate business of reaping souls is theorized in which techniques of persuasion are streamlined into an effective formula. Whether immersive or expository in approach, the portrayal of the supernatural depends on the literary principles of science fiction and fantasy in order to manipulate the reader and allow irrational concepts to obey rational laws. Such theories are cited to support how the Devil functions as a believable character. The novel, Could Be Much Worse, relates the story of an egocentric boss and his dependable employee, a scout who disguises himself as a taxi driver and seeks candidates who may succumb to temptation. Passengers’ monologues of desperation and pathos are interspersed throughout the protagonist’s day-to-day narrative. At times, the work is experimental, utilizing irregular storytelling techniques, alternative forms and conceits. Light-hearted, but nonetheless poignant, the story serves as a cautionary tale, illustrating the tedium of a bureaucratic job in a transmundane existence.

Contar histórias num grupo de 5 anos: que reflexos nas aprendizagens

Relatório de estágio apresentado à Escola Superior de Educação de Paula Frassinetti para obtenção do grau de Mestre em Educação Pré-Escolar

A importância das histórias no desenvolvimento das crianças

Relatório de estágio para a obtenção do grau de mestre em Ensino de pré-escolar e de 1º ciclo do ensino básico

A Figured Worlds Perspective on Middle School Learners' Climate Literacy Development

The purpose of this study was to investigate the nature of the relationship between middle school science learners’ conditions and their developing understandings of climate change. I applied the anthropological theoretical perspective of figured worlds (Holland, Lachicotte, Skinner, & Cain, 1998) to examine learners’ views of themselves and their capacities to act in relation to climate change. My overarching research question was: How are middle school science learners’ figured worlds of climate change related to the conditions in which they are embedded? I used a descriptive single-case study design to examine the climate change ideas of eight purposefully selected 6th grade science learners. Data sources included: classroom observations, curriculum documents, interviews, focus groups, and written assessments and artifacts, including learners’ self- generated drawings. I identified six analytic lenses with which to explore the data. Insights from the application of these analytic lenses provided information about the elements of participants’ climate change stories, which I reported through the use of a storytelling heuristic. I then synthesized elements of participants’ collective climate change story, which provided an “entrance” (Kitchell, Hannan, & Kempton, 2000, p. 96) into their figured world of climate change. Aspects of learners’ conditions—such as their worlds of school, technology and media use, and family—appeared to shape their figured world of climate change. Within their figured world of climate change, learners saw themselves—individually and as members of groups—as inhabiting a variety of climate change identities, some of which were in conflict with each other. I posited that learners’ enactment of these identities – or the ways in which they expressed their climate change agency – had the potential to reshape or reinforce their conditions. Thus, learners’ figured worlds of climate change might be considered “spaces of authoring” (Holland et al., 1998, p. 45) with potential for inciting social and environmental change. The nature of such change would hinge on the extent to which these nascent climate change identities become salient for these early adolescent learners through their continued climate change learning experiences. Implications for policy, curriculum and instruction, and science education research related to climate change education are presented.

Geschichten erzählen als Methode im Musikunterricht. Ergebnisse und Forschungsmethoden einer historischen Studie

Storytelling as a teaching method in the music classroom can no longer be found in repertoires of music teaching methods, even though stories are still being told in music lessons nowadays and storytelling has a long teaching tradition. Numerous sources of the late 18th century and beyond account for different kinds of storytelling in the German music classroom. They have systematically been analysed with regard to certain aspects and teaching patterns. In this way the present study takes account of a decades- old demand within the discipline of historical music pedagogical research, which has postulated a structural historiography. Starting with a reflection of the historiographical research method the author finally illustrates the benefits of combining historical classroom research and the research of current teaching practices. (DIPF/Orig.)

Cuando el miedo invade la ficción. Análisis de Perdidos (Lost, ABC, 2004-2010) y de otros Quality Dramas de la era Post 11S.

521 p.

Estudio de la versión digital de diario El Tiempo: análisis y propuesta de innovación

La presente tesis “Estudio de la versión digital de Diario El Tiempo: análisis y propuesta de innovación” tiene como objetivo analizar el sitio web de Diario El Tiempo de Cuenca para comprobar si cumple las expectativas y necesidades de los usuarios, revisar si aprovecha las posibilidades multimedia del mundo digital, y por último, presentar una propuesta para mejorar la edición digital. En el Capítulo I se revisan los conceptos generales de comunicación y periodismo digital, y sus máximos referentes a nivel mundial. El Capítulo II describe brevemente la historia del periodismo en el Ecuador, los sitios web de los principales medios impresos del país, y las nuevas narrativas multimedia. El Capítulo III analiza las características de eltiempo.com.ec, como el diseño, contenido, usabilidad, accesibilidad, arquitectura de información, recursos audiovisuales y multimedia, interacción comunicativa con los usuarios, redes sociales, por último lo compara con otros medios digitales como El Comercio y El Mercurio. El Capítulo IV muestra los resultados de la encuesta realizada para conocer el nivel de aceptación del sitio entre los internautas. Finalmente, el Capítulo V presenta una propuesta de innovación para el sitio y el personal que trabaja en la elaboración de contenidos y mantenimiento del sitio, junto a un manual de redacción web y uso de redes sociales.

Promotion of literacy skills in early childhood: a follow-up study from kindergarten to grade 1

Several researchers have shown that invented spelling activities in kindergarten foster preschool children’s early literacy skills. However, few studies have assessed its impact on learning to read and write in the first year of primary school. Our goal was to analyse the impact of an invented spelling programme with kindergarteners on their literacy skills until the end of Grade 1. A follow-up study was conducted with 45 five-year-old Portuguese children attending two classes of two schools in Lisbon. The teaching effect was controlled as children from each class were randomly assigned into two groups (experimental/control) — equivalent on letter knowledge, cognitive abilities and phonological awareness. The participants were assessed in kindergarten with a pre-test, immediate post-test and delayed post-test (spelling; reading; phonemic awareness) and at the end of Grade 1 (spelling; reading). The experimental group participated in invented spelling sessions, while control children participated in storytelling activities. Data analysis revealed statistically significant differences between the two groups. The experimental group scored higher, not only in kindergarten but also in the follow-up year for all literacy measures.

Do imaginado ao imaginário : magia, improviso e salvação nas narrativas orais tradicionais e nos discursos de formação da Igreja e da religiosidade católica no Brasil

Tese (doutorado)—Universidade de Brasília, Instituto de Ciências Sociais, Departamento de Sociologia, 2016.