Brazilian National School of Public Administration

The Brazilian National School of Public Administration (Escola Nacional de Administra????o P??blica ??? ENAP) is a public foundation linked to the Ministry of Planning, Budget and Management. Founded in 1986, its core mission is ???to develop competencies of civil servants in order to enhance government capacity for managing public policies???. To fulfill its mission, a wide program of learning and continued education is offered to public policy managers as well as e-learning and customized courses, in accordance to governmental and institutional strategic objectives. ENAP???s courses are framed according to governmental strategic demands for social inclusion, poverty reduction as well as economic development in order to strengthen the leading South American democracy. The range and diversity of its programs mirrors the challenges of deep changes in the jobs market and the work environment, faced by the current 550,000 federal civil servants and the over 7,000,000 state and municipal civil servants in Brazil, as last counted in 2006.

Intraempreendedorismo e a inova????o na gest??o p??blica federal

O objetivo deste artigo ?? apresentar tr??s a????es empreendedoras em organiza????es p??blicas premiadas pela ENAP no concurso Inova????o na Gest??o P??blica Federal. A partir da revis??o de literatura e estudo de caso, ser??o confrontados os diversos tipos e modelos de processos de inova????o, para identificar as dificuldades apontadas e as solu????es adotadas nas a????es premiadas. Foram selecionados tr??s casos de iniciativas inovadoras no INSS, apontando a origem, caracter??sticas, amplitude e o modelo do processo. Nosso quadro te??rico de refer??ncia est?? estruturado no sentido de aprofundar a percep????o, bem como nos dar condi????es de comparar alguns estudos e apontar lacunas, se existentes. A pesquisa foi realizada por meio de metodologia qualitativa, explorat??ria e adotando a estrat??gia de investiga????o do estudo de caso. A revis??o de literatura teve como objetivo identificar o que se encontra dispon??vel em livros, artigos, teses e, inclusive, experi??ncias. A conclus??o alcan??ada no artigo ?? a de que, apesar dos alegados entraves e limita????es, o intraempreendedorismo se faz presente nas organiza????es p??blicas e vem crescentemente sendo adotado pelas chefias ou mesmo por funcion??rios sem nenhum tipo de fun????o comissionada, como relatado em um dos casos. A inova????o nas organiza????es p??blicas, representada pelo intraempreendedorismo das experi??ncias premiadas pelo concurso, confirma nosso quadro te??rico na medida em que a????es empreendedoras geradoras de inova????o se fazem presentes nas organiza????es p??blicas, em todos os seus processos e meios.

A no????o de compet??ncia na gest??o de pessoas: reflex??es acerca do setor p??blico

O presente ensaio traz ?? discuss??o a gest??o por compet??ncias como atributo elementar para o desempenho organizacional, considerando o impacto que altera????es sociais e econ??micas t??m no trabalho. O objetivo deste ?? contribuir para reflex??es por parte de gestores, colaboradores e pesquisadores sobre a gest??o por compet??ncias enquanto parte de uma gest??o estrat??gica de pessoas, com uma vis??o mais abrangente. Para tanto, fez-se uma revis??o bibliogr??fica que evidenciou a import??ncia da gest??o por compet??ncias no desempenho organizacional e na gest??o estrat??gica de pessoas. O estudo aponta que o caminho ainda ?? vasto e impreciso nas empresas p??blicas pela complexidade cultural e pol??tica envolvida. O sucesso no desenvolvimento da gest??o por compet??ncias (individual e organizacional) est?? em reconhecer que, por ser uma abordagem com foco nas pessoas, se trata de um processo evolucion??rio com eventos planejados e espont??neos que visam transformar comportamentos e atitudes, o que leva tempo e exige paci??ncia ao longo das a????es organizacionais do dia a dia.

Conhecimentos, habilidades e atitudes: o conceito de compet??ncias no trabalho e seu uso no setor p??blico

Este estudo tem dois objetivos: revisar criticamente a produ????o cient??fica nacional sobre o tema ???compet??ncias no trabalho e nas organiza????es???; e apresentar o conceito e discutir sua utiliza????o no setor p??blico. Para tanto foram analisados relatos de pesquisa emp??rica e ensaios nacionais e estrangeiros ??? em peri??dicos de psicologia e administra????o. Foram discutidos: enfoques te??ricos, instrumentos de coleta de dados, procedimentos de an??lise, entre outros aspectos. Na an??lise da produ????o nacional, constatou-se que, em sua maioria, as pesquisas: descrevem compet??ncias ocupacionais ou profissionais; possuem desenho survey; apresentam pluralidade quanto ?? natureza da pesquisa e utiliza????o de m??todos e t??cnicas para coleta e an??lise de dados; e s??o realizadas principalmente no setor terci??rio da economia. Verificou-se, ainda, a converg??ncia do conceito de compet??ncia, diante da complexidade e fragmenta????o te??rica previamente constatadas na literatura. Entretanto, mesmo em evid??ncia, a produ????o cient??fica brasileira sobre o tema ?? recente e ainda h?? uma lacuna sobre a discuss??o do construto e sua aplica????o no setor p??blico, em especial no caso brasileiro, quando se trata da administra????o p??blica federal, direta, aut??rquica e fundacional.

O curso de Pedagogia da UFES sob os olhares das/os alunas/os concluintes: processos de subjetivação produzidos num coletivo de intensidades

Analisa o curso de Pedagogia pela perspectiva das/os alunas/os concluintes, tomando a produção de subjetividades como eixo central. Potencializa os discursos pelas narrativas das/os alunas/os, a forma como se constituíram como professoras/es e pedagogas/os no decorrer do curso, fazendo as correlações com as normatizações curriculares e as dimensões vivenciadas por elas/es. Toma o currículo como um conjunto de elementos discursivos, normativos, de conversas, de compartilhamento de experiências, e potencializa-o através dos encontros, de uma formação para o outro, das lacunas prescritivas, formando assim uma complexa produção de subjetividades, sempre coletiva, que se esforça para abandonar os clichês dos significados e as molaridades da prescrição curricular. Tem como principais intercessores teóricos ao problematizar as produções subjetivas no que tange ao currículo, Gilles Deleuze, Félix Guattari e Janete Magalhães Carvalho. Utiliza a cartografia como acompanhamento de processos em que não há uma coleta de dados, mas uma produção desses, pautada no recurso metodológico das narrativas – formas de conversações em que há o principal recurso na produção dos dados. Assim, o processo tornou-se intenso e delicado, mas muito feliz, por ter priorizado as muitas formas de vivenciar esse currículo, sem uma individualização dos sujeitos, mas sempre a partir da perspectiva de uma subjetividade a-centrada, sem rostidade.

Interfaces : educação especial & seguridade social

Com a Constituição da República Federativa do Brasil (1988), a intersetorialidade imprimiu nas políticas públicas de educação e seguridade social uma construção e uma operacionalidade mais articuladas e interdependentes. Entre as leis e portarias interministeriais, destaca-se o Programa Benefício de Prestação Continuada na Escola, que atende pessoas com deficiência de zero a dezoito anos de idade. Nesta pesquisa, questionam-se as interfaces entre as políticas públicas da educação especial e da seguridade social. São objetivos da pesquisa: analisar as interfaces das políticas públicas sociais – educação especial e seguridade social – no que se refere à garantia de direitos à educação de crianças com deficiência ou Transtornos Globais do Desenvolvimento, entre zero e cinco anos, no município de Vitória, Estado do Espírito Santo; identificar como se configuram as interdependências entre profissionais da educação especial e da seguridade social e os familiares (pais ou responsáveis) dessas crianças perante seus processos educacionais; compreender os diferentes movimentos entre as instituições de educação e da seguridade social e suas implicações para a inclusão escolar das crianças com deficiência ou Transtorno Global do Desenvolvimento; analisar como os profissionais da educação e da seguridade social lançam perspectivas para os processos de inclusão escolar e estabelecem diálogo com a família acerca da educação dessas crianças. Esta é uma pesquisa de natureza qualitativa, estudo de caso com coleta de dados empíricos e bibliográficos, na qual foram sujeitos: mães de três crianças de três Centros Municipais de Educação Infantil de Vitória; professoras da sala de atividades e de educação especial, pedagogas e diretoras; técnicos das Secretarias Municipais de Vitória: Educação, Saúde e Assistência Social e do Instituto Nacional do Seguro Social. As técnicas empregadas para coleta de dados foram a entrevista o grupo focal e o diário de itinerância. Foram procedimentos adotados para o registro dos dados a audiogravação de entrevistas e de grupos focais e anotações em diário de itinerância. Os dados foram organizados em cinco categorias de análise, produzidas por meio das narrativas dos familiares e dos profissionais participantes da pesquisa. Os conceitos de Norbert Elias, interdependência e configuração, relação de poder – estabelecidos e outsiders –, processos sociais e relação entre sociedade e Estado (balança do poder) contribuíram para compreender os dados, por serem observados nas categorias produzidas. Os resultados apontam para a fragilidade de Global do Desenvolvimento, no município de Vitória. Revelam, ainda, uma inconsistência de fluxos de referência e contrarreferência e lacunas na dimensão técnica e operativa para as interfaces das políticas públicas intersetoriais com práticas profissionais que cumpram o papel político conforme outorga a legislação federal e municipal. As considerações se ampliam para discussões entre o instituído e o instituinte – políticas públicas e práticas profissionais – que priorizem a efetivação da intersetorialidade diante das demandas do público investigado com vista à garantia dos direitos de acesso a uma educação de qualidade.

Educação corporativa : uma análise sobre sua contribuição no desenvolvimento de competências no trabalho em uma empresa de mineração

O presente trabalho tem como objetivo descrever um Programa de Desenvolvimento oferecido pela Universidade Corporativa de empresa mineradora, com atuação em Vitória/ES, e compreender as possíveis relações deste Programa com o desenvolvimento das competências profissionais esperadas pela Organização. A Empresa Gama, que assim será identificada durante todo o trabalho, teve o início de sua Universidade Corporativa no ano de 2003, sob o propósito de transformar vidas desenvolvendo pessoas, e é vista pela Empresa Gama como fator importante para a geração de competitividade, para evolução nos negócios e aumento da sinergia organizacional. Dentre todos os Programas ofertados, opta-se pelo estudo do Programa “Trilha de Gestão e Liderança”, lançado em 2004, e voltado para a formação de gestores da Empresa Gama. Para a realização desta pesquisa qualitativa, foram entrevistados quatro Supervisores da Empresa Gama, que tiveram a oportunidade de participar da “Trilha de Gestão e Liderança”. Foram realizadas entrevistas semi-estruturadas e pesquisa documental para obtenção de dados. Opta-se pela Analise de Conteúdo como método de análise. Compreende-se que, para a Empresa Gama, o Programa “Trilha de Gestão e Liderança” é uma importante ferramenta para o desenvolvimento das competências esperadas pela organização. Contudo, não se trata da principal ferramenta, estando nítido que este desenvolvimento vai muito além dos Programas oferecidos por sua Universidade Corporativa.

A constituição do Instituto de Educação de Vitória/ES e a formação de professores primários no Espírito Santo (1971-2000)

Investiga o processo de transição da Escola Normal para outro espaço físico sob a forma de Instituto de Educação e os desdobramentos dessa mudança na formação de professores no Espírito Santo, segundo as diretrizes instituídas pela Lei nº. 5.692/71, durante o Regime Ditatorial Brasileiro (1964-1985). O recorte temporal inicia-se em 1971, quando ocorreu a transição, e encerra-se no ano 2000, momento em que o Instituto passa a denominar-se Escola Estadual de 2º grau Professor Fernando Duarte Rabelo. Privilegia, como interlocutores teóricos, os historiadores Carlo Ginzburg (1986, 2006), Marc Bloch (2001) e Michel de Certeau (2004) e toma, como corpus documental, propostas curriculares do Estado, portarias, matérias de jornais, fotografias de eventos realizados pela instituição e entrevistas com sujeitos que atuaram naquele espaço como professoras, diretora e aluna. As fontes foram interrogadas a partir das seguintes questões: como se deu a transição da Escola Normal D. Pedro II para o Instituto de Educação de Vitória? Que motivos levaram a essa transição? Como se configurou a formação de professores no Instituto de Educação? Quais os desdobramentos das mudanças ocorridas, em se tratando da formação de professores capixabas? Pareceram intrigantes silêncios e lacunas observados em relação à transição da Escola Normal para o Instituto de Educação e aos motivos que desencadearam essa mudança. Das falas das professoras, depreende-se que decisões sobre a transferência do espaço físico e as modificações no currículo vieram prontas, de cima para baixo. O discurso da modernização alardeia a técnica e o tecnicismo e anuncia novidades. A Escola Normal e as suas tradições passam a habitar o passado como algo que se apaga em nome do avanço técnico. Ainda que sutilmente, o cheiro do cafezinho gratuito e do mingau fizessem espargir o aroma da saudade de um outro tempo em que o lanche dos professores da Escola Normal era um encontro “solene”. Conclui-se que a abrupta descontinuidade da Escola Normal, cujo prédio passou a abrigar a atual Escola Estadual Maria Ortiz, possivelmente não se esgota nas questões de ordem técnico-pedagógica que os documentos deixam explícitas. Entretanto, tendo em vista o cronograma limitado desta pesquisa e a lacuna das fontes, não foi possível explorar outras possibilidades de resposta.

LEARNING ENVIRONMENTS IN THE CONTEXT OF A MASTER DEGREE IN ANIMATION AND ILLUSTRATION

This paper aims to describe the processes of teaching illustration and animation, together, in the context of a masters degree program. In Portugal, until very recently, illustration and animation higher education courses, were very scarce and only provided by a few private universities, which offered separated programs - either illustration or animation. The MA in Illustration and Animation (MIA) based in the Instituto Politécnico do Cávado e Ave in Portugal, dared to join these two creative areas in a common learning model and is already starting it’s third edition with encouraging results and will be supported by the first international conference on illustration and animation (CONFIA). This masters program integrates several approaches and techniques (in illustration and animation) and integrates and encourages creative writing and critique writing. This paper describes the iterative process of construction, and implementation of the program as well as the results obtained on the initial years of existence in terms of pedagogic and learning conclusions. In summary, we aim to compare pedagogic models of animation or illustration teaching in higher education opposed to a more contemporary and multidisciplinary model approach that integrates the two - on an earlier stage - and allows them to be developed separately – on the second part of the program. This is based on the differences and specificities of animation (from classic techniques to 3D) and illustration (drawing the illustration) and the intersection area of these two subjects within the program structure focused on the students learning and competencies acquired to use in professional or authorial projects.

Evidencia empírica de los factores que afectan a la independencia del auditor

The European Union considers it appropriate to further discuss how to strengthen the independence of the auditors to address conflicts of interest inherent in the current scenario, characterized by factors such as the appointment of auditors for the audited company, low turnover or different service delivery to the audit. This paper aims to realize the expectations of the factors that affect, both positively and negatively, the auditor maintains its independence from the client.

Capital Intelectual: sua divulgação no setor bancário em Portugal

The importance of intangible resources has increased dramatically in recent years comparing to tangible ones. The economy in which we live is the result of competitive pressures that have imposed the implementation of business at an international level as well as a requirement in the application of sophisticated technologies that allow us to follow this fast evolution. In this age of information and innovation organizations will only survive if they are inserted in a global network of strategic relations, generically called as the network economy by Lev (2003). The service sector has stood out against the more traditional sectors of the economy. The intensive use of knowledge and a strong customer orientation created a new reality in today’s organizations: a growing importance attached to innovation, to the quality of products and services offered, to the information and communication technologies adopted, and to the creativity and particular abilities of human resources. The concept of intangible assets is more common in an accounting language and intellectual capital is most often applied in the context of management, being associated with a more comprehensive, multidimensional approach, representing all the knowledge that the institution owns and that it applies in the form of expertise, the creativity and organizational competencies that lead to innovation and to the sustained attainment of future economic benefits. An analysis of the scope of intellectual capital is fundamental to take more appropriate management decisions so that a more appropriate accounting treatment could be given by the accounting standardization organizations. This study intends to analyse the practices of information disclosure of the intellectual capital in the banking sector in Portugal, complementing the analysis of the disclosure of intangible assets in the context of accounting standards with the disclosure of intellectual capital in the context of organizational management. In particular, our main aims are to identify the extent of disclosure of intellectual capital made by banks in Portugal and also to identify the factors that determine such a disclosure. The disclosure in the context of accounting standards will be studied by checking the disclosure of intangible assets through the items listed in the International Accounting Standard 38 developed by the International Accounting Standards Board. The context of management was analysed by means of creating a voluntary disclosure index based on assumptions of the model Intellectus, developed by the Centro de Investigación sobre la Sociedad del Conocimiento – Instituto de Administración de Empresas (CIC-IADE) of the Universidad Autónoma of Madrid, and of the model Intellectual Capital Statement (made in Europe) (InCaS), both promoted by the European Commission and that we have adapted to the banking sector. When analysing the disclosure of intangible assets based on the context of accounting standards and the voluntary disclosure of intellectual capital, this study has tried to raise awareness about the importance of issuing reports on the intellectual capital as an alternative tool to take management decisions in the existing organizations and reflects the transparency and legitimacy that these institutions seek through a more extensive and more detailed information disclosure of their intellectual capital. Based on a complimentarily of economic theories, together with social and political theories, we tried to check the extent, evolution and tendencies of the compulsory disclosure of intangible assets and of the voluntary disclosure of the intellectual capital analysed in the period 2001-2011. Banks characteristics were also analysed in order to deduce those factors that determine or promote a larger disclosure in this sector. Based on these objectives, we adopted a longitudinal approach to explore the extent and the development of the disclosure of intangible assets as well as the factors that have determined it. Furthermore, we sought to assess the impact of the adoption of IAS 38 in the financial statements of the organizations in this sector. The disclosure index created on the basis of the disclosure requirements stated in IAS 38 from IASB was applied to the consolidated financial statements of the seventeen banks that rendered their statements in Portugal from 2001 to 2009. Since the information disclosed in the context of accounting standards may not have an important role as a management tool once it was not able to reflect what really contributes to the competitiveness and organizational growth, the voluntary disclosure of the intellectual capital was analysed according to the information obtained from the 2010 annual individual reports of the banks operating in Portugal in that year and from their respective websites in 2011. We tried to analyse the extent of the voluntary disclosure of the intellectual capital and of each of its components, human capital, structural capital and relational capital. The comparative analysis of their annual reports and their web pages allowed us to assess the incidence of the disclosure and discover what channel the banking sector focuses on when disclosing their intellectual capital. Also in this analysis the study of the disclosure determinants has allowed us to conclude about the influence of particular characteristics in the voluntary disclosure of the intellectual capital. The results of the analysis to the extent of the disclosure of intangible assets in the consolidated financial statements of the banking groups in Portugal in the period 2001-2009 have shown an average information disclosure of 0.24. This information disclosure evolved from an average value of 0.1940 in 2001 to 0.2778 in 2009. The average value is 0.8286 if it is only considered the disclosure of the intangible assets that the banks possessed. The evolution of this index means an increase in the average disclosure from 0.7852 in 2001 to 0.8788 in 2009. From the first results that are related to the extent of the disclosure of intangible assets in the financial statements, we can verify that the banking groups present a low disclosure level of these resources. However, when considering the disclosure of only the intangible assets that each institution owns, the disclosure level appears to be in compliance with the disclosure requirements for this sector. An evolution in the disclosure of intangible assets for the period considered was confirmed, showing an increase in the information disclosure of intangible assets in 2005, the year in which the accounting rules for intangible assets changed. The analysis that focused on the disclosure in the context of management tried to understand the extent, the incidence and the determinants of the voluntary information disclosure of intellectual capital in the annual reports of 2010 and on their web pages in 2011, studying the 32 banks operating in Portugal in this period. The average voluntary disclosure of the intellectual capital in the 2010 annual reports is 0.4342 while that in web pages is 0.2907. A review of the components of the intellectual capital allowed us to assess the importance that the banks confer to each of these components. The data obtained show that the relational capital, and more specifically the business capital, is the most disclosed component by banks in Portugal both in the annual reports and in their institutional web pages, followed by the structural capital and, finally, by the human capital. The disclosure of the human capital and the structural capital is higher in the annual reports than that in the websites, while the relational capital is more disclosed in the websites than in the annual reports. The results have also shown that the banks make a complementary use of both sources when disclosing information about their structural capital and relational capital but they do not show any information about their human capital in their websites. We tried to prove the influence of factors that could determine the accounting disclosure and the voluntary disclosure of the intellectual capital in this sector. The change in the IASB accounting rules as from January 1st 2005 gave a greater disclosure of accounting information of intangible assets in the financial statements of banks. The bank size and corporate governance measures have statistically proved to have an influence on the extent of the accounting disclosure of intangible assets and on the voluntary disclosure of the intellectual capital. Economic and financial variables such as profitability, operating efficiency or solvency were not determinants of information disclosure. The instability that the banking sector has experienced in economic and financial indicators in recent years as a result of the global financial markets imbalance has worsen indicators such as profitability, efficiency and solvency and caused major discrepancies in the economic situation between banks in Portugal. This empirical analysis has contributed to confront the disclosure required by accounting rules performed in the financial statements of organizations with that performed in the main disclosure media which is available for entities and which is increasingly requested in the process of taking management decisions. It also allowed us to verify whether there is homogeneity between institutions in the fulfilment of the requirements for information disclosure of intangible assets. However, as for voluntary disclosure of intellectual capital, there are large disparities in the disclosure extent between organizations. Regardless of this sector specific characteristics, the voluntary disclosure of intellectual capital made by banks in Portugal follows the trends in other sectors and the practices adopted in other countries, namely regarding the amount of information disclosed, the incidence of the disclosure on the indicators of relational capital and the importance of variables such as size as determinants of disclosure of intellectual capital. For a further knowledge in this field, we created a specific index for the banking sector, considering appropriate indicators for an incisive, comprehensive analysis in order to consider the most relevant indicators of intellectual capital components. Besides, confronting the analysis of disclosure in the context of accounting standards with the study of voluntary disclosure brought a new analysis approach to the research on intellectual capital disclosure. With this study, we have also intended to raise greater awareness of the need for harmonization in the intellectual capital disclosure on the part of the regulatory banking authority by means of a demanding, consistent and transparent report of intellectual capital with simple, clear, objective indicators so that those interested in disclosing intellectual capital information in the organizations in this sector may obtain more harmonized and comparable information. A research on the disclosure quality of intellectual capital, together with the application of other analysis methodologies in this sector, might be a promising approach for future research. Applying the voluntary disclosure index to the same sector in other countries may also contribute to the knowledge of disclosure practices in different geographical environments. We highlight the relevance of further studies contributing to the harmonization and consistency in the presentation of an intellectual capital report so as to enable organizations to disclose the resources that contribute most to their competitiveness and growth.

La innovación de los procesos - diferenciación en los servicios turísticos

The innovation contributes to business success and increased competitive advantage, one of the concepts that has deserved more attention among researchers in the field of management. Innovation is not exclusive of tangible products or services and can naturally extend to the process itself, the organization or marketing. Although it is not easy to gather a universal concept for innovation, do not seem to be no doubt that its importance is such that allows the company to build on the foundations of this future development, regardless of past success. This work has as its central purpose the study of process innovation in the supply outlook for tourism, given its importance in achieving business success. The recognition of its value assumes it as a challenge, making it necessary to distinguish with product, marketing and organizational innovation, either in substance or in the organizational competencies. Will be presented in this work, a brief description (as well as evolution of the concept) as a way of contextualizing and, then, clarified the distinction between the concepts process innovation and innovation process. Search will bring together the key distinguishing features from the perspective of tourism as a means of achieving competitive advantage for business. We will also discuss implications for management and future studies.

Money laundering and virtual money: the bitcoin example

Money laundering operations faced multiple changes and become more complex, in line with financial innovation. Often, regulation does not follow that innovation, giving opportunity to take advantage of thes e gaps in less lawful activities. The bitcoin is a virtual currency that has grown significantly, both in value and in volume of transactions, in recent years. The dimension of the phenomenon led to an increasing surveillance from the financial supervisors . We search for evidence of the relationship between money laundering and transactions carried out in bitcoins, the most popular virtual currency at the moment. We analyse the official publications relating the two themes, academic research and the notori ety within the international media. The attitudes toward the bitcoin are diverse, but all share concerns about its future impact. Some sparse evidence indicates that bitcoin may be an opportunity for money laundering, however more data is required.

Linking strategy and the knowledge of the firm

Discovering the ways through which firms develop and maintain competitive advantage is a central research stream in management theory. The objective of this paper is to present a contribution to the discussion of the knowledge of the firm as a source of competitive advantage. The paper states that a firm's success is a consequence of its ability in the continuous development of core competencies that will sustain its competitiveness over time. Core competencies are understood as the sets of knowledge that differentiate a company strategically. The firm must discover, develop, share and update the knowledge that sustains the present and future core competencies. Knowledge management, through processes of knowledge creation and integration, is one way of doing this.

Health education: the role and functions of the specialist and the generalist

Education for health is a process in which all public health and medical care personnel are involved. People learn both formally (planned learning experiences) and informally (unplanned learning experiences). Since the patient, the client, the consummer and the community expect public health and medical care personnel to assist them with health and disease issues and problems, the response of the professional "educates" the customer whether the professional intends to educate or not. Therefore, it is incumbent on all public health and medical care professionals to understand their educational functions and their role in health education. It is also important that the role of the specialist in education be clear. The specialist, as to all other specialists, has an in-depth knowledge of his area of expertise, i.e., the teaching/learning process; s/he may function as a consultant to others to enhance the educational potential of their role or s/he may work with a team or with communities or groups of patients. Specific competencies and knowledge are required of the health education specialist; and there is a body of learning and social change theory which provides a frame of reference for planning, implementing and evaluating educational programs. Working with others to enhance their potential to learn and to make informed decisions about health/disease issues is the hallmark of the health education specialist.