Planejamento municipal do turismo: diretrizes e perspectivas - o caso da SETURDE

Given the uncertainties of the environment in today's world, strategic planning is again discussed as an important tool to position the organization in future likely. To address this a more dynamic and less linear, trying to adapt the multiple realities, the method of scenarios can be one of the strategies to anticipate future designs. In the public sphere, an efficient implementation of human resources and financial managers require a new approach to the formulation of strategies. Tourism, in turn, presents itself as an important segment of the national economy shaped up as a major source of funds for the formation of the Gross Domestic Product - GDP - of states and municipalities. This study aims to know the guidelines and perspectives of municipal planning of tourism in the city of Natal/RN from the case by the representatives of the sector. The survey was developed based on a qualitative, exploratory, based on the case in the Secretaria Municipal de Turismo e Desenvolvimento Econômico - SETURDE. The results express that the body goes through a time of changes in its organizational structure and in defining its role with the local tourism. The national plan for tourism and the choice of Christmas as the host city for the World Cup in 2014 have stimulated interest in developing a formal strategic planning in the organization. However, when it comes to more complex tools, such as the method of future scenarios, the technical know its definition and importance for future actions. The results presented support the conclusion that the actions are designed intuitively and without complying with the scientific methods developed for this purpose, as the method of strategic scenarios. However, the evidence beginning to emerge from the plans and documents issued by the federal government, as well as the Secretary's own initiative, direct the actions of the body to coordinate and act as a fulcrum for local action to the increase in tourism

Processo de planejamento estratégico em universidade pública: o caso da Universidade Federal do Pará

The goal of this research is to check if the strategic planning developed between 2001 and 2009 into the State University of Para (Universidade Federal do Pará - UFPA) was consolidated into its Academic Centers as a management practice. To this end, we identified the planning formalization degree of the Academic Centers, the conceived tools for the planning, the conception and the methodological process used in the tools elaboration, as also its implementation. The research used a qualitative approach: it is descriptive and it uses the case study technique. The data were gathered from primary and secondary sources, through bibliography, documents, and field researches through semi-structure interviews. The analysis and data interpretation were done by each investigated Academic Center from the analytics categories guided by the specifics goals. We used theoretic fundamental based principles and the university as a study empiric reference based on its structure analysis, organizational processes and institutional strategic plan. We inspected how the strategic planning process was developed throughout the fixed period and how the investigated Academic Centers are from the collected documents and interviews. The theoretical foundation was built from three axis: the Brazilian undergraduate and posgraduate education system; the university itself including its singularity and complexity as an organization; and the planning as a strategic management process. The main results show us that the UFPA has updated regulatory milestones, presenting organizational structure, laws, instructions, manuals and deployed management model that give the strategic planning development conditions beyond its administration, i. e., into its Academic Centers. The centers also present those established milestones and develop the basic planning processes of the institution. Those processes are conceived based on the institutional strategic planning and the managers mainly use the procedural orientation defined by the university management, from where the conceptual foundation is originated and propagated. According to the literature and to the research done in this work, we can conclude that the Academic Centers from the UFPA developed the strategic planning practice. This planning is organized and founded and guided the plans and decisions which avoided the disordered management and, according to the managers, allowed the advances and performance improvement. We can conclude that the UFPA built an important foundation with respect to the management professionalization. On the other hand, we can not conclude that the management practice is consolidated since there are weaknesses into the structuring of the technical teams and there is not any management tool for the implementation of the elaborated plans

Remolding a company through a compliance program : the case of Siemens

Abstract : Since at least the 1980's, a growing number of companies have set up an ethics or a compliance program within their organization. However, in the field of study of business management, there is a paucity of research studies concerning these management systems. This observation warranted the present investigation of one company's compliance program. Compliance programs are set up so that individuals working within an organization observe the laws and regulations which pertain to their work. This study used a constructivist grounded theory methodology to examine the process by which a specific compliance program, that of Siemens Canada Limited, was implemented throughout its organization. In conformity with this methodology, instead of proceeding with the investigation in accordance to a particular theoretical framework, the study established a number of theoretical constructs used strictly as reference points. The study's research question was stated as: what are the characteristics of the process by which Siemens' compliance program integrated itself into the existing organizational structure and gained employee acceptance? Data consisted of documents produced by the company and of interviews done with twenty-four managers working for Siemens Canada Limited. The researcher used QSR-Nvivo computer assisted software to code transcripts and to help with analyzing interviews and documents. Triangulation was done by using a number of analysis techniques and by constantly comparing findings with extant theory. A descriptive model of the implementation process grounded in the experience of participants and in the contents of the documents emerged from the data. The process was called "Remolding"; remolding being the core category having emerged. This main process consisted of two sub-processes identified as "embedding" and "appraising." The investigation was able to provide a detailed account of the appraising process. It identified that employees appraised the compliance program according to three facets: the impact of the program on the employee's daily activities, the relationship employees have with the local compliance organization, and the relationship employees have with the corporate ethics identity. The study suggests that a company who is entertaining the idea of implementing a compliance program should consider all three facets. In particular, it suggests that any company interested in designing and implementing a compliance program should pay particular attention to its corporate ethics identity. This is because employee's acceptance of the program is influenced by their comparison of the company's ethics identity to their local ethics identity. Implications of the study suggest that personnel responsible for the development and organizational support of a compliance program should understand the appraisal process by which employees build their relationship with the program. The originality of this study is that it points emphatically that companies must pay special attention in developing a corporate ethics identify which is coherent, well documented and well explained.

Estágio curricular realizado na Empresa Camino Barcelona

O presente relatório destina-se a refletir o trabalho levado a cabo aquando da realização do Estágio Curricular na empresa Camino Barcelona, Escola de Espanhol em Barcelona. Este estágio foi realizado no âmbito do Mestrado em Línguas e Relações Empresariais da Universidade de Aveiro. Em primeira instância, começar-se-á por apresentar a empresa e sua história, serviços oferecidos pela mesma, estrutura organizacional, entre outros. Em seguida falar-se-á das atividades desenvolvidas ao longo do estágio e outras particularidades da empresa. Passar-se-á então a abordagem de temas de marketing de serviços que se verificam postos em prática nesta instituição, rematando com temas como recomendações à empresa, dificuldades encontradas e como foram ultrapassadas e a influência de tópicos abordados ao longo do percurso académico e como influenciaram a realização do estágio.

The Social Engineering framework para el aseguramiento de PYME

El trabajo plantea un aporte al framework de ingeniería social (The Social Engineering Framework) para la evaluación del riesgo y mitigación de distintos vectores de ataque, por medio del análisis de árboles de ataque -- Adicionalmente se muestra una recopilación de estadísticas de ataques realizados a compañías de diferentes industrias relacionadas con la seguridad informática, enfocado en los ataques de ingeniería social y las consecuencias a las que se enfrentan las organizaciones -- Se acompañan las estadísticas con la descripción de ejemplos reales y sus consecuencias

Professional service productization and its implications to knowledge transfer in internationalization processes –Case: Company X in Finnish, Swedish and Norwegian markets

As a result of globalization, two thirds of the world’s business takes place nowadays in the service sector. In line, professional service firms are growing their share of the global service production. However, saturation of the professional service sector has forced professional service firms to search for more heuristic ways to conduct business in the international markets. By leveraging effectively the firm’s professionals, a professional service firm can lower its costs to clients and simultaneously generate additional value for the company and thus gain competitive advantage. Even though the academic field has shown growing interest towards services for decades, the fields of service productization and service internationalization are heavily understudied even today. Hence, the objective of this study was to contribute to the research on professional service internationalization and productization. The study concentrated on examining the impact that productization has on knowledge sharing and leveraging in professional service firms operating internationally. The research question focused on examining what implications productization has on knowledge transfer and leveraging during professional service internationalization by leaning on the existing research and on an empirical research. The empirical research was conducted as a single case study within a professional service firm operating in debt-related administrative service business. The case company is one of the leading operators in its field of business and therefore offered a fruitful environment to observe and analyze the topics in question. Additionally, the case company has a strong international presence and a large scale of operations in the selected markets, Finland, Norway and Sweden. Based on the previous literature and on the empirical research, this study found that for professional service firms to efficiently utilize individual, tacit knowledge, in its internationalization processes, it must be shared with the whole organization. By exploiting productization as a knowledge leveraging mechanism, a PSF can apply and transfer knowledge profoundly during its internationalization processes that would otherwise be difficult to tap into. Productization might not be sufficient alone, but by complementing it with a favorable organizational structure and culture, and by encouraging open communication, a PSF may take advantage of the whole potential that productization has to offer.

A organização do processo de projeto de arquitetura no meio profissional: uma análise da produção em escritórios

This paper examines, through case studies, the organization of the production process of architectural projects in architecture offices in the city of Natal, specifically in relation to building projects. The specifics of the design process in architecture, the production of the project in a professional field in Natal, are studied in light of theories of design and its production process. The survey, in its different phases, was conducted between March 2010 and September 2012 and aimed to identify, understand, and analyze comparatively, by mapping the design process, the organization of production of building projects in two offices in Natal, checking as well the relationships of their agents during the process. The project was based on desk research and exploration, adopting, for both, data collection tools such as forms, questionnaires, and interviews. With the specific aim of mapping the design process, we adopted a technique that allows obtaining the information directly from employee agents involved in the production process. The technique consisted of registering information by completing daily, during or at the end of the workday, an individual virtual agenda, in which all agent collaborators described the tasks performed. The data collected allowed for the identification of the organizational structure of the office, its hierarchy, the responsibilities of agents, as well as the tasks performed by them during the two months of monitoring at each office. The research findings were based on analyses of data collected in the two offices and on comparative studies between the results of these analyses. The end result was a diagnostic evaluation that considered the level of organization and elaborated this perspective, as well as proposed solutions aimed at improving both the organization of the process and the relationships between the agents under the lens analyzed

Paul Perny y el aprendizaje de la lengua china : estudio del Dictionnaire français-latin-chinois de la langue mandarine parlée como parte de una obra didáctica

This paper defends the idea that the Dictionnaire français-latin-chinois de la langue mandarine parlée (1869), written by French clergyman Paul Perny, represents a groundbreaking work within the French to Chinese multilingual lexicography based on its strong communicative stance. It outlines the relationship between Perny’s work and the sinological tradition initiated by the Jesuits in China, and further analyzes the dictionary’s organizational structure, including the nature of its lexical inventory. It is noteworthy that this dictionary features a large number of terms belonging to the Catholic religion, even though it is possible to identify a significant and systematic presence of vocabulary specific to pagan Chinese tradition. The Dictionnaire français-latin-chinois de la langue mandarine parlée also stands out for including the vocabulary of modern Chinese along with numerous expressions and terms related to Chinese culture which enable a closer understanding of the Chinese cultural universe.

Padrões de organização das assembleias de aves florestais em uma paisagem fragmentada de Floresta Atlântica

Brazil is home to one of the richest avifaunas the world, which is subject to high levels of environmental degradation, in particular forest fragmentation. The Atlantic Forest biome depicts this history of devastation and today remains as small isolated fragments on highly degraded landscapes. This project aimed to evaluate the effects of forest fragmentation in an area with Atlantic Forest remnants in northern Paraná (Brazil) on the distribution and the organization of assemblage of forest birds and tested the hypothesis that the structure of the assembly in the fragments is different than expected by chance. We did four qualitative samplings of birds in three sets of forest fragments in the landscape, each with three fragments: large, medium and small. The method applied in the sampling was point counts along transects, traveled randomly for four hours in each fragment. Samples were taken in two periods: from September to November / 2013, and between March and May / 2014. The structure of the meeting was assessed by rates of co-occurring species (Checkerboard and CScore) and α diversity patterns (wealth) and β (turnover of species), while the landscape structure was analyzed from the parameters: area, distance between fragments, fractal dimension, edge density, fragment shape index and nuclear area index. The null hypothesis of no structure in the assembly of birds in the landscape was tested with null models from the co-occurrence indexes. The effects of landscape structure on the assembly of the structure were analyzed by the Mantel test and principal component analysis (PCA). The assembly of the structure in the landscape showed a pattern of spatiotemporal organization significantly different from that expected by chance, revealing a structure most influenced by segregation of the species. The fragments showed significant differences in richness, unlike sets of fragments, indicating relative homogeneity in the landscape structure. The differences between the size and the distance between the fragments significantly influenced the patterns of organization of the meeting of forest birds in the landscape and patterns of α and β diversity, indicating that the higher the fragment and smaller distances between them, more the standard of species cooccurrence is different than expected by chance. Thus, the fragmented landscape of remnants of the northern Paraná Atlantic Forest still has availability of environmental resources and physical characteristics that allow a persistent organizational structure of the assembly of forest birds in space over time.

Planteamiento para una cadena de valor aplicada al modelo de negocio Hotelero All Inclusive

Durante los últimos 10 años, el modelo de negocio hotelero All Inclusive ha sido posicionado como principal influencia para la expansión turística global, sin embargo, en la revisión documental, se ha observado que este modelo no está fundamentado en una estructura organizacional definida, por lo cual, es común que se manifiesten deficiencias en la calidad de los servicios prestados. A partir de este escenario, se propone aportar nuevos elementos teóricos al modelo conceptual de Cadena de Valor, como herramienta de gestión, mediante la construcción de un marco teórico basado en documentos de distintos autores, reconociendo nuevas variables (eslabones) que pueden complementar la teoría, e indagando su relación e incidencia en algunos de los principales destinos en América, al fin de obtener un referente de interés para futuras líneas de investigación. Palabras clave: All Inclusive, Cadena de Valor, Medio Ambiente, Recurso Humano, Turismo.

Implementação de um Sistema de Gestão da Qualidade na USF Fafe Sentinela

Dissertação de Mestrado em Gestão Integrada da Qualidade, Ambiente e Segurança

SCHOOL DISTRICT GOVERNANCE AND KNOWLEDGE-FIT IN DECISION RIGHTS: HOW DISTRICTS RECRUIT AND HIRE SCHOOL LIBRARIANS

This study examines the organizational structures and decision-making processes used by school districts to recruit and hire school librarians. For students to acquire the information and technology literacy education they need, school libraries must be staffed with qualified individuals who can fulfill the librarian’s role as leader, teacher, instructional partner, information specialist, and program administrator. Principals are typically given decision rights for hiring staff, including school librarians. Research shows that principals have limited knowledge of the skills and abilities of the school librarian or the specific needs and functions of the library program. Research also indicates that those with specific knowledge of school library programs, namely school district library supervisors, are only consulted on recruiting and hiring about half the time. School districts entrust library supervisors with responsibilities such as professional development of school librarians only after they are hired. This study uses a theoretical lens from research on IT governance, which focuses on the use of knowledge-fit in applying decision rights in an organization. This framework is appropriate because of its incorporation of a specialist with a specific knowledge set in determining the placement of input and decision rights in the decision-making processes. The method used in this research was a multiple-case study design using five school districts as cases, varying by the involvement of the supervisors and other individuals in the hiring process. The data collected from each school district were interviews about the district’s recruiting and hiring practices with principals, an individual in HR, library supervisors, and recently hired school librarians. Data analysis was conducted through iterative coding from themes in the research questions, with continuous adjustments as new themes developed. Results from the study indicate that governance framework is applicable to evaluating the decision-making processes used in recruiting and hiring school librarians. However, a district’s use of governance did not consistently use knowledge-fit in the determination of input and decision rights. In the hiring process, governance was more likely to be based on placing decision rights at a certain level of the district hierarchy rather than the location of specific knowledge, most often resulting in site-based governance for decision rights at the school-building level. The governance of the recruiting process was most affected by the shortage or surplus of candidates available to the district to fill positions. Districts struggling with a shortage of candidates typically placed governance for the decision-making process on recruiting at the district level, giving the library supervisor more opportunity for input and collaboration with human resources. In districts that use site-based governance and that place all input and decision rights at the building level, some principals use their autonomy to eliminate the school library position in the allotment phase or hire librarians that, while certified through testing, do not have the same level of expertise as those who achieve certification through LIS programs. The principals in districts who use site-based governance for decision rights but call on the library supervisor for advisement stated how valuable they found the supervisor’s expertise in evaluating candidates for hire. In no district was a principal or school required to involve the library supervisor in the hiring of school librarians. With a better understanding of the tasks involved, the effect of district governance on decision-making, and the use of knowledge to assign input and decision rights, it is possible to look at how all of these factors affect the outcome in the quality of the hire. A next step is to look at the hiring process that school librarians went through and connect those with the measurable outcomes of hiring: school librarian success, retention, and attrition; the quality of school library program services, outreach, and involvement in a school; and the perceptions of the success of the school librarian and the library program as seen from students, teachers, administrators, parents, and other community stakeholders.

Dinâmicas nas (re)configurações da cultura organizacional : a Casa de Infância de Santo António (1858-2008)

Tese de Doutoramento, Educação (Sociologia da Educação), 11 de Julho 2013, Universidade dos Açores.

Condiciones para la innovación, cultura organizacional y sostenibilidad de las organizaciones

Las organizaciones se pueden asumir como el resultado de las necesidades históricas del entorno y de los sistemas sociales en su proceso evolutivo, y su sostenibilidad depende de la capacidad de entender su propia complejidad. Este artículo propone que la dotación de condiciones para la innovación, como expresión de la cultura organizacional, es una opción garante de sostenibilidad y requiere de un proceso no uniforme, ni predecible, es decir, un proceso complejo. Las reflexiones apuntan a que las empresas, para garantizar su sostenibilidad deben encontrar, cuasiequilibrios altamente dinámicos y transitorios, del núcleo de los requerimientos funcionales de las demandas y las capacidades estructurales de la oferta. Como resultado de esta reflexión se propone que las decisiones instrumentadas a partir de estas capacidades, pueden aceptarse dentro de un rango amplio de estrategias evolutivas eficientes, en un extenso espectro que va desde la adición cercana a los enfoques económicos ortodoxos hasta los actuales de innovación.

Relatório de estágio realizado na empresa Ribermold

O presente trabalho propõe-se descrever as tarefas realizadas durante o estágio curricular do Mestrado em Línguas e Relações Empresariais, da Universidade de Aveiro, realizado na empresa Ribermold, lda, na Marinha Grande. Num primeiro momento, procede-se à apresentação e descrição da entidade de acolhimento do Estágio curricular, referindo-se a estrutura organizacional, localização, missão, visão e valores da empresa. Seguidamente, realiza-se uma descrição dos departamentos e respetivas atividades, em que se desenvolveu o Estágio. Num segundo momento, a partir do conceito de Marketing business to business, focam-se as tarefas que desempenhei no departamento de Marketing e o projeto desenvolvido no âmbito do e-marketing. De seguida, aborda-se a vertente comercial, em que se apresenta um estudo de mercado e uma descrição das atividades desenvolvidas. Para finalizar, apresenta-se uma análise do percurso efetuado, acompanhada de uma breve reflexão pessoal sobre a experiência adquirida.