LASIODERMA SERRICORNE (COLEOPTERA: ANOBIIDAE) IN STORED MATRICARIA RECUTITA (ASTERACEAE) IN BRAZIL

Insects pests of stored products and by-products are extending their feeding preferences to new items. We report for the first time in Brazil the feeding and reproduction of the cigarette beetle, Lasioderma serricorne F. (Coleoptera: Anobiidae) on stored chamomile, Matricaria recutita L. (Asteraceae). One intact package (10 cm wide x 15 cm long) of M. recutita infested by L. serricorne was purchased in a supermarket in Vicosa, Minas Gerais, Brazil. In this sample this insect had fed on the dried parts (inflorescences and rods), which made the product unfit for human consumption. This 20 g sample included 101 live and 4 dead Lasioderma serricorne. Circumstantial evidence suggested that the infested material was probably harvested from an infested field in Apr 2013 and packaged with L. serricorne eggs, and that these had developed into the adults found in the package.

Biotratamento de sacolas plásticas de supermercado

Supermarket plastic bags are produced by high density polyethylene (HDPE) and low density polyethylene (LDPE) resins. In Brazil, are produced annually around 150 plastic bags per capita. Disposed in landfills, the supermarket plastic bags prevent the passage of water by slowing the breakdown of biodegradable materials and hindering compaction of waste, according to their low degradability. This work investigated the biodegradation of PE bags containing additive oxo-biodegradable and bags without additives: buried in soil columns, exposed in a controlled environment and exposed to air. The analysis methods used to assess the changes brought in the bags with respect to microbial action and exposure time were weight loss, thickness measurement, infrared (FTIR), scanning electron microscopy (SEM) and contact angle. The results showed that the use of prodegradant agents such as oxobiodegradable additives in polyethylene bags, buried in soil for 270 days, was not efficient to accelerate the biodegradation by microorganisms. It seems that these additives have been more efficient to degrade the colored pigmentation of printed bags, under the influence of light and heat.

Come-See-Me Festival Records - Accession 1408

The Come-See-Me Festival Records consist of papers, photographs, meeting minutes, scrapbooks, media kits, publicity kits, awards, applications, invitations, bylaws, guidelines, histories, correspondence, promotions and advertisements, posters, and memorabilia from the Come-See-Me Festivals from the 1980s to 2013.

Performance tests of two small trigeneration pilot plants

Trigeneration systems have been used with advantage in the last years in distributed electricity generation systems as a function of a growth of natural gas pipeline network distribution system, tax incentives, and energy regulation policies. Typically, a trigeneration system is used to produce electrical power simultaneously with supplying heating and cooling load by recovering the combustion products thermal power content that otherwise would be driven to atmosphere. Concerning that, two small scale trigeneration plants have been tested for overall efficiency evaluation and operational comparison. The first system is based on a 30 kW (ISO) natural gas powered microturbine, and the second one uses a 26 kW natural gas powered internal combustion engine coupled to an electrical generator as a prime mover. The stack gases from both machines were directed to a 17.6 kW ammonia-water absorption refrigeration chiller for producing chilled water first and next to a water heat recovery boiler in order to produce hot water. Experimental results are presented along with relevant system operational parameters for appropriate operation including natural gas consumption, net electrical and thermal power production, i.e., hot and cold water production rates, primary energy saving index, and the energy utilization factor over total and partial electrical load operational conditions. (c) 2011 Elsevier Ltd. All rights reserved.

Food-Retail Development and the Myth of Everyday Low Prices: The Case of Brazil

This article analyses the changes in Brazilian food retailing by investigating the co-existence of, and the pricing variation across, large supermarket chains and small independent supermarkets. It uses cointegration tests to show that, despite the widespread belief that small supermarkets are inefficient and charge higher prices, they in fact charge lower prices. Accordingly, in contrast to the prevailing literature on food-retail development, competition in food retail is complex and cannot be described as a simple Darwinian process of market concentration. The article explores the survival of small retail and its consequences for the current discussion on modern food retail in developing countries.

An investigation about Brazilian mango and grape exports

Purpose - The objective of this paper is to characterise the transactions between European buyers and Brazilian mango and grape producers. Design/methodology/approach - The method selected for this paper was multiple case studies. The Brazilian mango and grape supply chains' export activities to Europe were investigated. The field research was undertaken in Brazil, Germany, The Netherlands and the UK. In total, 41 face-to-face interviews were carried out. Findings - The supermarkets' literature tends to generalise the strategies of retailers focusing on differentiation and preferred suppliers. However, in empirical research conducted in the UK, Germany and The Netherlands it is possible to conclude that the procurement strategies of supermarkets can vary sharply. The results reveal the presence of different agents who demand different quality standards. The level of intensity depends on consumer behaviour, the features of product commercialised and the characteristics of the production segment in each country. Research limitations/implications - First, in relation to the empirical method there is a limitation because the case study does not allow statistical generalisation. Consequently, it will be interesting to undertake quantitative research in order to quantify the variables presented and their impact on the structure of value chains. Second, the research focuses only on two stages of the supply chain, producers and buyers. Practical implications - The differences between UK and German supermarkets challenge the supermarket literature, which tends to generalise the strategies of retailers focusing on differentiation and preferred suppliers. Originality/value - The study shows that the issue of influence and activities of retail agents along the value chain can be analysed taking several variables into consideration: the products commercialised; the distribution segment; and the consumer market. This result opens the way for analysing different structures of the value chain and the impact of these differences on the entry of producers for developing countries into the global market.

Uma análise dos principais elementos influenciadores da tomada de decisão de compra de produtos de marca própria de supermercados

A adoção de marcas próprias no mix de produtos de supermercados é uma ação estratégica que alguns varejistas estão utilizando para melhorar sua competitividade no setor. No Brasil, a participação de mercado das marcas próprias ainda é pouco representativa, o que reflete a atitude dos consumidores diante desses produtos. A proposta deste trabalho foi avaliar os fatores que influenciam no comportamento do consumidor em relação aos produtos de marcas próprias de supermercados. Foi desenvolvida uma pesquisa de campo de caráter exploratório com abordagem quantitativa, por meio de questionário auto-administrado, o que possibilitou a coleta de opiniões de uma amostra de 983 clientes de supermercados. Os resultados obtidos demonstram que os respondentes não possuem uma imagem positiva dos produtos de marcas próprias, devido: à grande variação na qualidade dos produtos dentro das categorias e entre as categorias ofertadas, ao risco percebido, à ausência de comunicação efetiva sobre os produtos e à imagem de inferioridade transmitida pelos atributos das marcas próprias como embalagem, forma de exposição e política de preços. Dos fatores obtidos, pode-se concluir que a imagem da loja, a comunicação e preço, a qualidade e preço destacaram-se como os mais importantes para os respondentes e que exerceram maior influência em seu comportamento.

Essays on Personnel Economics and Gender Issues

This thesis consists of four self-contained essays in economics. Tournaments and unfair treatment. This paper introduces the negative feelings associated with the perception of being unfairly treated into a tournament model and examines the impact of these perceptions on workers’ efforts and their willingness to work overtime. The effect of unfair treatment on workers’ behavior is ambiguous in the model in that two countervailing effects arise: a negative impulsive effect and a positive strategic effect. The impulsive effect implies that workers react to the perception of being unfairly treated by reducing their level of effort. The strategic effect implies that workers raise this level in order to improve their career opportunities and thereby avoid feeling even more unfairly treated in the future. An empirical test of the model using survey data from a Swedish municipal utility shows that the overall effect is negative. This suggests that employers should consider the negative impulsive effect of unfair treatment on effort and overtime in designing contracts and determining on promotions. Late careers in Sweden between 1970 and 2000. In this essay Swedish workers’ late careers between 1970 and 2000 are studied. The aim is to examine older workers’ career patterns and whether they have changed during this period. For example, is there a difference in career mobility or labor market exiting between cohorts? What affects the late career, and does this differ between cohorts? The analysis shows that between 1970 and 2000 the late careers of Swedish workers comprised of few job changes and consisted more of “trying to keep the job you had in your mid-fifties” than of climbing up the promotion ladder. There are no cohort differences in this pattern. Also a large fraction of the older workers exited the labor market before the normal retirement age of 65. During the 1970s and first part of the 1980s, 56 percent of the older workers made an early exit and the average drop-out age was 63. During the late 1980s and the 1990s the share of old workers who made an early exit had risen to 76 percent and the average drop-out age had dropped to 61.5. Different factors have affected the probabilities of an early exit between 1970 and 2000. For example, skills did affect the risk of exiting the labor market during the 1970s and up to the mid-1980s, but not in the late 1980s or the 1990s. During the first period old workers in the lowest occupations or with the lowest level of education were more likely to exit the labor market than more highly skilled workers. In the second period old workers at all levels of skill had the same probability of leaving the labor market. The growth and survival of establishments: does gender segregation matter? We empirically examine the employment dynamics that arise in Becker’s (1957) model of labor market discrimination. According to the model, firms that employ a large fraction of women will be relatively more profitable due to lower wage costs, and thus enjoy a greater probability of surviving and growing by underselling other firms in the competitive product market. In order to test these implications, we use a unique Swedish matched employer-employee data set. We find that female-dominated establishments do not enjoy any greater probability of surviving and do not grow faster than other establishments. Additionally, we find that integrated establishments, in terms of gender, age and education levels, are more successful than other establishments. Thus, attempts by legislators to integrate firms along all dimensions of diversity may have positive effects on the growth and survival of firms. Risk and overconfidence – Gender differences in financial decision-making as revealed in the TV game-show Jeopardy. We have used unique data from the Swedish version of the TV-show Jeopardy to uncover gender differences in financial decision-making by looking at the contestants’ final wagering strategies. After ruling out empirical best-responses, which do appear in Jeopardy in the US, a simple model is derived to show that risk preferences, the subjective and objective probabilities of answering correctly (individual and group competence), determine wagering strategies. The empirical model shows that, on average, women adopt more conservative and diversified strategies, while men’s strategies aim for the greatest gains. Further, women’s strategies are more responsive to the competence measures, which suggests that they are less overconfident. Together these traits make women more successful players. These results are in line with earlier findings on gender and financial trading.

Development of a multi-species method by GC-coupling with inductively coupled plasma isotope dilution mass spectrometry for the simultaneous determination of alkylated lead, mercury and tin compounds

An accurate and sensitive species-specific GC-ICP-IDMS (gas chromatography inductively coupled plasma isotope dilution mass spectrometry) method for the determination of trimethyllead and a multi-species-specific GC-ICP-IDMS method for the simultaneous determination of trimethyllead, methylmercury, and butyltins in biological and environmental samples were developed. They allow the determination of corresponding elemental species down to the low ng g-1 range. The developed synthesis scheme for the formation of isotopically labeled Me3206Pb+ can be used for future production of this spike. The novel extraction technique, stir bar sorptive extraction (SBSE), was applied for the first time in connection with species-specific isotope dilution GC-ICP-MS for the determination of trimethyllead, methylmercury and butyltins. The results were compared with liquid-liquid extraction. The developed methods were validated by the analysis of certified reference materials. The liquid-liquid extraction GC-ICP-IDMS method was applied to seafood samples purchased from a supermarket. The methylated lead fraction in these samples, correlated to total lead, varied in a broad range of 0.01-7.6 %. On the contrary, the fraction of methylmercury is much higher, normally in the range of 80-98 %. The highest methylmercury content of up to 12 µg g-1 has been determined in shark samples, an animal which is at the end of the marine food chain, whereas in other seafood samples a MeHg+ content of less than 0.2 µg g-1 was found. Butyltin species could only be determined in samples, where anthropogenic contaminations must be assumed. This explains the observed broad variation of the butylated tin fraction in the range of <0.3-49 % in different seafood samples. Because all isotope-labelled spike compounds, except trimethyllead, are commercially available, the developed multi-species-specific GC-ICP-IDMS method has a high potential in future for routine analysis.

Costruzione di un sistema per l'alimentazione dei materiali alla produzione: il caso Bosch Rexroth Oil Control S.p.A.

Il seguente elaborato è il risultato di uno stage di sei mesi, svolto presso l’azienda Bosch Rexroth Oil Control S.p.A.. L’ente presso cui è stato svolto il tirocinio è l’Industrial Engineering. In particolare è stata compiuta un’analisi dei flussi delle cartucce meccaniche, una famiglia di valvole oleodinamiche. Il lavoro si è sviluppato in tre fasi: nella prima è stata fatta un’analisi dei dati di giacenza, tempi e cicli di lavoro delle cartucce; nella seconda fase si è proposta l’introduzione di un nuovo sistema di picking gestito con supermarket a kanban; nell’ultima fase si è valutata la convenienza dai punti di vista tecnico ed economico del progetto.

Studio e stabilizzazione di insalate di IV gamma

Negli ultimi 50 anni il mercato alimentare è stato caratterizzato da profondi cambiamenti influenzati soprattutto da evoluzioni sociali e da notevoli mutamenti delle abitudini alimentari (Riquelme et al., 1994). La costante diffusione dei grandi supermarket ed il recente interesse verso la salute e l’ambiente, nonché la modifica dello stile di vita da parte del consumatore, hanno portato le industrie alimentari a sviluppare nuovi metodi di conservazione e di distribuzione e tipologie di prodotti innovative, come i prodotti ortofrutticoli minimamente trasformati. La perdita di qualità dei prodotti ortofrutticoli minimamente trasformati è il risultato di complessi meccanismi chimici e biochimici che si traducono macroscopicamente in modificazioni a carico del colore, delle texture e delle caratteristiche organolettiche (Mencarelli & Massantini, 1994). A fronte dei suddetti fenomeni degradativi, in un contesto di incrementale aumento della domanda dei prodotti freschi, sani, ad elevata convenience e senza additivi chimici (Day, 2002) l’introduzione delle atmosfere protettive per la conservazione degli alimenti è risultata strategica per prolungare la shelf-life ed il mantenimento qualitativo dei prodotti freschi (Jeyas & Jeyamkondan, 2002). Le attuali tecnologie disponibili per le industrie alimentari permettono l’applicazione di condizioni di atmosfera modificata sia in fase di stoccaggio di prodotti ortofrutticoli sia in fase di condizionamento. Il primo obiettivo è generalmente la parziale rimozione dell’O2 e l’aumento dei livelli di CO2 nell’ambiente circostante il prodotto. Oltre ai gas usati tradizionalmente per la realizzazione delle atmosfere modificate, quali N2 e CO2, recentemente è aumentato l’interesse verso i potenziali effetti benefici di nuovi gas, quali argon (Ar) e protossido d’azoto (N2O). Questi ultimi, ora permessi in Europa per uso alimentare, sono risultati efficaci nell’inibizione della crescita microbica e delle reazioni enzimatiche degradative, a carico soprattutto del colore e della consistenza dei vegetali minimamente processati (Spencer, 1995; Kader et al., 1989; Watada et al., 1996). Premesso questo, in tale lavoro di tesi è stata effettuata una ricerca sugli effetti di N2, N2O e Ar e di differenti trattamenti ad immersione, noti come dipping (con acido ascorbico, acido citrico e cloruro di calcio), sul metabolismo di prodotti ortofrutticoli. In particolare, per ciò che concerne la parte sperimentale, gli obiettivi principali sono stati quelli di approfondire le potenzialità di tali gas e dipping nel mantenimento qualitativo (colore, consistenza, metabolismo respiratorio) e di verificare l’efficacia di interventi combinati di dipping e MAP (atmosfera modificata) nel prolungamento della shelf-life del prodotto. Questa sperimentazione è stata effettuata su due varietà di lattuga: una da cespo (Iceberg) e una da taglio (Lattughino).

Der irische Buchmarkt

Der irische Buchmarkt als Teil des englischsprachigen Buchmarktes ist stark von der Geschichte des Landes geprägt. Die Fremdbestimmung im Rahmen des Commonwealth unterdrückte eine eigenständige Verlagslandschaft bis weit ins 20. Jahrhundert hinein. Mit der Unabhängigkeit des irischen Staates stieg die Anzahl der Verlage langsam aber stetig an. In den 70er Jahren kam die irische Verlagslandschaft zu einem fast explosionsartigen Erblühen. Die Gründung des Verlegerverbandes Clé war einer von vielen Schritten, um den nationalen Buchmarkt von der Dominanz britischer Bücher in Buchhandlungen und Bibliotheken zu emanzipieren. Die Nachfrage nach Irish-Interest-Titeln ist im Inland hoch. Britische Verlage hatten bis dato diesen Bedarf übersehen, und so füllten irische Verlage diese Nische. Die Einführung eines von Großbritannien unabhängigen Lehrplans führte zur Etablierung eines eigenständigen Schulbuchmarktes, inklusive Lehrwerke zur irischen Sprache bzw. Titel auf Irisch. Irische Verlage sind in ihrem Programm größtenteils breit aufgestellt und selten spezialisiert. Sie sind erstaunlich häufig unabhängige mittelständische Unternehmen. Nur wenige Verlage sind staatlich geführt oder gehören ausländischen Konzernen an. Auch der stationäre Buchhandel ist überwiegend eigenständig, da die – vor dem Wirtschaftsboom wenig kaufkräftige - Republik von den expandierenden britischen Buchhandelsketten vernachlässigt wurde. Erst nach dem Wirtschaftsboom und dem damit verbundenen soziokulturellen Wandel von einer traditionellen Agrar- hin zu einer modernen Informationsgesellschaft stiegen die Umsätze mit Büchern stark an. Sobald der Buchmarkt eine nennenswerte wirtschaftliche Größe erreichte, eröffneten britische Buchhandlungen Filialen in irischen Städten. Sie vermochten jedoch nicht, die Sortimentsvielfalt der irischen Buchhandelslandschaft zu zerstören. Die fehlende Buchpreisbindung ist keine Bedrohung der Titelvielfalt, da Handelsformen wie Buchclubs, Supermärkte und Internethandel – die mit teils aggressivem Preismarketing arbeitenden Nebenmärkte – hier nur eine Randexistenz führen. In diesem Fall wandelt sich die geringe (Umsatz-) Größe und damit Attraktivität des Buchmarktes zum Vorteil. Die staatliche Kulturförderung ist ein bedeutender Beitrag zum Verlegen von Literatur, die wirtschaftlich gerechnet keine Daseinsberechtigung hätte. Irische Verleger mit relativ geringem Budget sind nicht in der Lage, solche unökonomischen Titel mit dem finanziellen Erfolg eines Bestsellers in Mischkalkulation aufzufangen. Hier greift die staatliche Unterstützung. Die Subventionierung von Titeln über die irischen Sprache bzw. von Literatur auf Irisch führte zur Herausbildung eines Marktsektors, der vor der Staatsgründung nicht existierte. Die Übersetzungsförderung verstärkt die Verbreitung von bis dato unbekannter irischer Literatur im Ausland und stimuliert das Lizenzgeschäft. Die aktuelle staatliche Kulturpolitik setzt ihren Schwerpunkt auf Marketing, PR sowie Nachfolgeregelung und fördert so nachhaltig statt bloß in Form einer kurzlebigen Titelsubvention. Eine noch mehr in die Zukunft gerichtete Förderung würde genauso wie die Unterstützung von Fortbildungsmaßnahmen zu besseren wirtschaftlichen Rahmenbedingungen führen. Auch wenn die nationale Verlagsszene im Aufschwung begriffen ist, befindet sich der irische Buchmarkt insgesamt in fester Hand der britischen Verlagsproduktion. Der britische Buchmarkt mit seinen multinationalen und finanzkräftigen Verlagen lebt vom Export. Aus Sicht von Großbritannien ist heutzutage der Nachbar Irland, einst Teil des britischen Buchmarktes, einer der besten Kunden. Dieser Aspekt bezieht sich nicht nur auf die langjährig entwickelten Handelsbeziehungen. In kulturellen Aspekten orientiert sich Irland stark am britischen Vorbild: Ein britischer Bestseller wird fast immer auch ein Bestseller in Irland. Lediglich Irish-Interest-Titel durchbrechen diesen Automatismus. Während Irish Interest im Inland hohe Umsätze vorweist, sind diese Titel im Ausland lediglich ein Nischenprodukt. Zusätzlich müssen irische Verlage außerhalb des Landes mit britischen und US-amerikanischen Verlagen in Konkurrenz treten, die ebenfalls Irish-Interest-Titel für die irische Diaspora anbieten. Es besteht daher nur eine geringe Chance, erfolgreich am globalen englischsprachigen Buchmarkt mitzuwirken. Bis dato haben Versuche, dem irischen Buchmarkt durch Export zu Umsatzwachstum zu verhelfen, keinen nennenswerten Erfolg gebracht. Lediglich auf dem Gebiet der populären Literatur und in Form von Kooperationen mit britischen Verlagskonzernen vermögen irische Verlage, am internationalen Buchhandel teilzuhaben.

"Talking about Marriage ..." : Polizeiarbeit in Upper West, Ghana /// Arbeitspapiere / Institut für Ethnologie und Afrikastudien ; 102

Polizei in Afrika ist korrupt und schlecht ausgebildet und eine „Marionette“ der Regierungen − so das nicht nur im populären, sondern auch sozialwissenschaftlichen Diskurs vermittelte Bild. Eine ethnographische Perspektive, die Polizeiarbeit im Alltag beobachtet und auf die Interaktionsstrategien der Polizisten mit Klienten und ihre Deutungen und Selbstbilder fokussiert, erlaubt neue Einsichten in das alltägliche Funktionieren der Organisation. Die vorliegende Arbeit basiert auf einem dreimonatigen Aufenthalt in der domestic violence unit der Police Headquarters in der Upper West Region Ghanas. Sie zeigt unter anderem, wie die Akteure die Ausbildung zum Polizisten, Gehaltsfragen, Versetzungen, Geschlechterverhältnis und Beförderungen konzeptionalisieren und wo sie sich in ihrer Arbeitswelt positionieren. Die besondere Aufmerksamkeit der Arbeit gilt der Interaktion der Polizisten mit Akteuren außerhalb ihrer Organisation, den „Klienten“. Eine zentrale Erkenntnis ist, dass die Klienten erst mit Hilfe typischer bürokratischer Praktiken und Redensarten als solche von den Polizisten konstruiert werden. Dabei sind die Klienten aber weder passiv polizeilicher Willkür ausgeliefert noch können einflussreiche Klienten die Polizei nach ihrem Gusto manipulieren. In zwei Fallstudien von Verhandlungssituationen wird deutlich, wie Polizisten Autorität in der Interaktion mit Klienten herstellen und legitimieren und welche Maßnahmen Klienten ihrerseits ergreifen, um die Situation zu ihren Gunsten zu gestalten.

Tutela e valorizzazione delle produzioni agroalimentari di qualità attraverso strategie di brand management.Il modello Coop.

Questa tesi di dottorato verte sull'individuazione di politiche industriali atte ad implementare il mercato dei prodotti a denominazione di origine. Inevitabilmente, l’analisi economica dei prodotti agroalimentari tipici di qualità implica anche l’approfondimento e l’individuazione, delle problematiche connesse con la creazione di un valore addizionale per il consumatore, rispetto a quello dei prodotti standardizzati. Questo approccio richiama l’attenzione, da una parte, sulle caratteristiche della domanda e sulla disponibilità del consumatore a riconoscere e apprezzare questo plus-valore, dall’altra sulle strategie che l’offerta può attivare per conseguire un premium price rispetto al prodotto standardizzato. Le certificazioni comunitarie Dop, Igp e Stg oltre che il marchio di prodotto biologico racchiudono, solitamente, tali dinamiche valoriali ma sono tutt’oggi poco conosciute dai consumatori. Diversi studi internazionali dimostrano, infatti, che la maggioranza dei cittadini comunitari ignorano il significato delle certificazioni di qualità. L’ipotesi di fondo di questo studio si basa sulla possibilità di fidelizzare questi marchi con i brand della grande distribuzione già affermati, come quello di Coop. Analizzare gli effetti dell’introduzione di prodotti private label a denominazione di origine nel mercato della grande distribuzione organizzata italiana ci permetterebbe di comprendere se questo segmento di mercato può aiutare il settore delle Dop/Igp. Questo studio ha cercato di verificare se il prodotto private label a denominazione di origine, riesca a sfruttare il doppio binario di fiducia rappresentato dal marchio comunitario unito a quello dell’impresa di distribuzione. Per comprendere la propensione del consumatore a spendere di più per questi prodotti, abbiamo utilizzato l’analisi dell’elasticità della domanda sul prezzo dei dati scanner fornitici da Coop Adriatica. Siamo riusciti a dimostrare tale positivo connubio confermato anche da una indagine demoscopica effettuata ad hoc sui consumatori.

Progettazione e sviluppo di un'applicazione iOS per il supporto di strategie di mobile marketing automation e di prossimità

In questa tesi vengono presentati la progettazione e lo sviluppo di un'applicazione iOS, denominata "Promotions", che ha lo scopo di essere il supporto alle strategie di mobile marketing automation e di prossimità di un ipotetico brand con una catena di negozi, che vuole proporre alla propria clientela promozioni, messaggi, sondaggi, sistemi di engagement e fidelity definiti in un determinato customer journey. L'elaborato parte da una descrizione e analisi del mobile marketing, del marketing automation e di prossimità, della piattaforma e delle tecnologie utilizzate. Prosegue con un'analisi sullo stato dell'arte di applicazioni e realtà simili a quella sviluppata già presenti sul mercato, per poi passare alla relazione sulla progettazione, sviluppo e realizzazione dell'app. Vengono poi evidenziate le scelte implementative attuate e descritte le simulazioni di utilizzo dell'app, terminando con gli obiettivi raggiunti e con le conclusioni finali.