Avaliação de desempenho : estudo de caso da aplicação do balanced scorecard numa organização especializada na área do exercício, saúde e bem-estar

Atividade física, saúde e bem-estar são temas presentes no dia-a-dia das pessoas. O mercado do Fitness está dinâmico e ativo, quer na comunicação, através das novas tecnologias de informação, quer na especialização da oferta de produtos ou serviços. O Personal training surge como um produto feito á medida do cliente, importante numa sociedade onde a individualidade sobressai, as preferências e necessidades divergem de cliente para cliente. É solicitada uma boa performance constantemente ao profissional, que se pretende traduzida em altas taxas de angariação e retenção. O Balanced Scorecard (BSC), apresenta soluções válidas neste contexto de mercado, já que é uma ferramenta de apoio á gestão estratégica e simultaneamente um sistema de monitorização em tempo real dos indicadores de performance dos profissionais (Personal Trainer) e dos restantes níveis hierárquicos da Organização. Num mercado concorrencial, a valorização do recurso humano tem-se revelado crucial nos resultados alcançados e principal fator de criação de valor e vantagem competitiva, quando bem monitorizada e orientada pela Gestão da Organização. Surge como desafio maior, elaborar, posicionar, implementar, avaliar e medir através deste instrumento (BSC), num contexto laboral diferente (prestadores de serviços) onde já foi aplicado e apurar o nível de desempenho alcançado pela organização orientado nas respetivas visões: financeira, clientes, aprendizagem – crescimento e processos internos.

The Early Intestinal Microbiota of Healthy Korean Newborns

Background: The microflora hypothesis may be the underlying explanation for the growth of inflammatory disease. In addition to many known affecting factors, knowing the gut microbiota of healthy newborns can help to understand the gut immunity and modulate it. Objectives: This study examined the microbiota of healthy newborns from urban regions. Patients and Methods: We enrolled 128 full-term newborns, born at Seoul St. Mary and St. Paul hospital from January 2009 to February 2010. All 143 samples of feces were cultivated in six culture plates to determine the amounts of total bacteria, anaerobes, gram-positive bacteria, coliforms, lactobacilli, and bifidobacteria. The samples were evaluated with a bivariate correlation between coliforms and lactobacilli. Terminal restriction fragment length polymorphism (T-RFLP) analysis with HhaI and MspI and a clustering analysis were performed for determination of diversity. Results: Bacteria were cultured in 61.5% of feces in the following order: anaerobes, gram-positive bacteria, lactobacilli, coliform, and bifidobacteria. The growth of total bacteria and lactobacilli increased in feces defecated after 24 hours of birth (P < 0.001, P = 0.008) and anaerobes decreased (P = 0.003). A negative correlation between the growth of lactobacilli and coliforms was found (r = -463, P < 0.001). Conclusions: This study confirms that bacterial colonization of healthy newborns born in cities is non-sterile, but has early diversification and inter-individuality.

Rompendo com o fascínio pelo conceito abstrato : alguns motivos práticos e teóricos na elaboração da dialética especulativa

Este artigo pretende reconstruir alguns dos motivos práticos e teóricos da dialética hegeliana. Uma introdução geral deve servir ao propósito de delinear os contornos gerais do ponto de vista da dialética especulativa, o que será tentado a partir da apropriação crítica feita por Hegel do conceito kantiano de juízo reflexionante (1). A partir disso, pretendo apresentar a versão hegeliana do projeto da “filosofia da unificação” enquanto crítica da moral kantiana (2). Em seguida, o objetivo é mostrar como Hegel antecipa, nos escritos de juventude, uma compreensão da constituição orgânica e intersubjetiva da comunidade (3). Em terceiro lugar, indicaremos como Hegel vincula a elaboração de sua noção de dialética nas linhas gerais de um diagnóstico das dificuldades de integração social na modernidade política, a serem neutralizadas pelo pensamento de uma articulação imanente entre universal e particular (4). Finalmente, pretendo concluir com uma discussão de elementos da filosofia da religião no jovem Hegel como preâmbulo da crítica à filosofia da reflexão e do nascedouro do ponto de vista dialético-especulativo (5). ______________________________________________________________________________ ABSTRACT

O entre do carvão ao corpo - em - arte de ator-brincante

I propose with this paper a reflection on the experiences contained in the creation of the body- in-art (FERRACINI, 2006a, b) that originated the show Rosmaninhos... This process was developed within the coletivo UZUME teatro from João Pessoa PB, through recreations and resignifications of the corporeity and physicality contained in the steps, loas, aboios, songs and choreography observed in the manners that Mestre Zequinha plays in his group of Cavalo Marinho (Sea Horse), resident in the city of Bayeux - PB, and starting from the appropriation of the text Hamlet of William Shakespeare. The body-in-art is understood in this work as a vectorial body that dilates its daily functionality, recognizing a potential learning area capable to generate creative escape lines that destabilize the "subject centered in an individuality and identity" (FOUCAULT apud FERRACINI, 2006b, p.14), being open to the differentiation of itself, indicating the possible existence of an itself-other and of the exchange-in-art space. This process of construction of the body-in-art based on Master Zequinha s ways of playing the Cavalo Marinho was methodically guided by the appropriation of the coletivo UZUME teatro of the stages of Observation, Codification and Theatricalization contained in the technique of corporal mimeses proposed by the LUME Teatro (Campinas - SP). That use resulted in two phases: Active Observation and Composition of the body-in-art. Through the repetition of these aesthetic matrixes of the Cavalo Marinho, the actors discovered actions that when, codified and organized, can configure their body-in-art, which created a vectorial exchange-in-art space to what was found in the Cavalo Marinho party. This search proposed the means of potentiating the actors' work when it comes to a preparation that allowed to dilate the scenic presence and stimulated the production of actions, which culminated in the mounting of the show Rosmaninhos...

Barcelona: Espacio Literario, Espacio Urbano en la Novela Catalana Femenina del Siglo XX

This dissertation analyses, through a rhetorical framework and a literary approach, texts written in Catalan and Castilian by four Catalan female writers (Dolors Monserdà, Maria Aurèlia Capmany, Esther Tusquets, Monserrat Roig ), whose works cover from 1900 to the 1980. Utilizing this urban feminine literature, it discusses the historical-geographical vision about the changes in Catalan society during the twentieth century with its consequences for the urban space, especially the space occupied by women. It is also established that Barcelona’s recovery and literary vindication by women has been done through the written text, as literary affirmation and as a matter of conscience in which the city could not be summed up as a backdrop, but rather as an active part of a literary creation, active in the double sense, as a socio-historical space in the novel and as characteristic of their works. The primary purpose of this dissertation is to demonstrate that the use of the city as a setting for the novels determines and characterizes those female writers’ texts. Consequently, these writings are literary material relevant and essential to the understanding of the Barcelonian women’s space. However their use of space is not arbitrary, on the contrary it corresponds to a social order established by the patriarchy where the relation of women to the world is embodied in the intentional and socially restricted space and movements of their bodies. The theoretical perspectives of this study are based on Montserrat Roig’s feminist urban space theories. Her theory advocates the right to individuality, denouncing the patriarchal and hierarchical social system present in gendered space from the outside male world to the domestic feminized space. I also turn to the writings of Maria Aurèlia Capmany, who addresses cultural aspects of women’s roles revealing a purposive controlled patriarchal society according to a historical-geographical analysis. This study of texts permits a new reading of the Catalan capital and demonstrates that Catalan women writers have consciously willed to give birth to a new history of the city: the history of women as protagonist citizens, producers, reproducers, and consumers of the space represented by the Catalan capital

Reflexão sobre a parentalidade em contexto comunitário

O experimento da parentalidade vai ser sempre único, seja o primeiro filho ou não, a experiência vai reger-se pela individualidade de cada criança e também pelas experiências vividas pelos pais. Deste modo, muitas vezes os pais não se sentem preparados, ou encontram dificuldades e inseguranças nesta tarefa. De acordo com Santos e Morais (s/data) a falta de preparação e as inseguranças que os levam a cometer erros na parentalidade podem advir de falta de experiência própria, ou então das falhas nos métodos e técnicas. Contudo, o papel dos pais é fundamental para o desenvolvimento da criança, tal como a família. A parentalidade pode ser encarada pelo adulto como sendo um desafio, e como sendo o mais exigente, sendo assim, também o que lhe irá proporcionar mais satisfação. Este desafio vai carecer que o adulto se aplique psicologicamente, fisicamente e intelectualmente. Ao viver a parentalidade, cada pai/mãe, vai experienciar o seu papel de diversas formas e deste modo, os pais vão avaliar o seu próprio desempenho, permitindo que estes se sintam mais ou menos competentes. Ao avaliar as suas competências e falhas como pais, permite que haja um bom ajuste ao papel parental e permite uma abertura a práticas parentais positivas. Os recentes problemas económicos que atravessam o país, têm vindo a constituir-se como um fator de mudanças na família. Neste contexto, diversas instituições de apoio comunitário, propõem-se a um acompanhamento e intervenção a nível parental e familiar. Deste modo, o presente estudo debruçou-se em compreender as necessidades das famílias acompanhadas em contexto social e comunitário numa IPSS, de forma a possibilitar um planeamento de uma intervenção mais adequada e eficaz, que lhes permita uma melhoria da qualidade da vida familiar. Pretende-se assim, dar resposta a determinadas questões como: Qual o estilo parental mais evidente nos agregados familiares; Quais os principais problemas familiares; quais as maiores dúvidas dos pais/tutores; Qual o modelo de intervenção em Educação parental mais apropriado; qual o nível de intervenção e finalmente que tipo de intervenção será a mais adequada.

A stakeholder perspective on heritage branding and digital communication

How does an archaeological museum understand its function in a digital environment? Consumer expectations are rapidly shifting, from what used to be a passive relationship with exhibition contents, towards a different one, in which interaction, individuality and proactivity define the visitor experience. This consumer paradigm is much studied in fast moving markets, where it provokes immediately measurable impacts. In other fields, such as tourism and regional development, the very heterogeneous nature of the product to be branded makes it near to impossible for only one player to engage successfully. This systemic feature implies that museums, acting as major stakeholders, often anchor a regional brand around which SME tend to cluster, and thus assume responsibilities in constructing marketable identities. As such, the archaeological element becomes a very useful trademark. On the other hand, it also emerges erratically on the Internet, in personal blogs, commercial websites, and social networks. This forces museums to enter as a mediator, authenticating contents and providing credibility. What might be called the digital pull factor poses specific challenges to museum management: what is to be promoted, and how, in order to create and maintain a coherent presence in social media? The underlying issue this paper tries to address is how museums perceive their current and future role in digital communication.

Monomanias - auto-narrativas e auto-ficções: estudo sobre as manias do eu como sintoma civilizacional e seu reflexo nas artes plásticas : Monomanias - auto narratives and auto-fictions: study on the manias of the self as a civilizational symptom and their reflection in contemporay art

A palavra monomania provém do grego monos que se traduz por "um" e mania que significa "mania". O emprego do termo em psiquiatria deve-se a Esquirol e mais tarde a Pierre Janet. Contudo, o uso da palavra não se circunscreve ao campo da psiquiatria, o conceito de monomania é também usado para definir as denominadas "manias do eu". Nos dias de hoje, a subjectividade, a particularidade de cada indivíduo apartou-se da noção de Homem como um todo objectivo. A massificação gerou a sociedade do narcisismo. A World Wide Web permitiu ao sujeito dar a conhecer ao mundo a sua individualidade. O sujeito é livre de se mostrar, de se fazer ouvir, de contar as suas histórias e principalmente a sua própria. À semelhança do nosso quotidiano, podemos encontrar na arte contemporânea propostas artísticas que se prendem com o conceito de monomania, como o exemplo das mitologias individuais, auto-narrativas e auto-ficções de Sophie Calle: "de vivre sa vie pour faire ceuvre et de faire ceuvre pour vivre sa vie." ABSTRACT: Etymologically, "monomania" originates from the Greek words "monos" and "mania". The former refers to the notion of "one" and the latter to "mania". The term's introduction in the field of psychiatry is attributed first to Esquirol and later Pierre Janet. Usage of the word isn’t, however, exclusive to psychiatric jargon: the concept of monomania is also used to define so called "manias of the self’. Today, the subjectivity and specificity of each individual have distanced themselves from the notion of Man as an objective whole. Massification has led to a society of narcissism. The World Wide Web has allowed the subject to make her individuality known to the world at large. The subject is free to exhibit herself, make herself heard, tell her stories, and especially her own. ln a way similar to daily life, we find agendas in contemporary art that approach the concept of monomania, such as the personal mythologies, self-narratives and selffictions of Sophie Calle: "de vivre sa vie pour faire oeuvre et de faire oeuvre pour vivre sa vie."

EL TURISMO Y LA CONVIVENCIA COMUNAL EN UN ÁREA RURAL-COSTERA

En el presente artículo el lector podrá encontrar algunos aspectos  relacionados  con el turismo como actividad económica y su expresión concreta en las comunidades de Tambor y Montezuma de Cóbano, provincia de Puntarenas, Costa Rica. Pero además y es la parte fundamental del mismo se hace referencia aquí al impacto que ha tenido este sector en la convivencia comunal y cotidianidad de esas comunidades. Este impacto se analiza en tres dimensiones específicas: la socioeconómica, la cultural y la ambiental. En síntesis y como producto de los efectos del turismo, la zona analizada sufre una transformación importante que engloba la convivencia comunal; convivencia que en sus manifestaciones generales coincide en cierta medida con el contexto nacional y mundial, pero que también tiene su particularidad. En este sentido, se nota una re-dimensión en la individualidad de actor y sector social, pero además en la totalidad de la convivencia comunal. Esta re-dimensión, si bien es producto de actividades económicas  de sistemas productivos y de nuevas estrategias de desarrollo globalizantes, se manifiesta en lo social, en lo cultural y en la relación sociedad naturaleza ó ambiente a nivel local, como un producto más divertido de la actividad turística.   Abstract: This paper discusses the effects of the tourism industry in the communities of Tambor and Montezuma, Cobano, province of Puntarenas, Costa Rica. If focuses in the impact and tourism in peoples everyday life from on three- fold perspective: socio-economic, cultural and evironmental. Regarding the impact of tourism in the socioeconomic dimensión the study revels an important change in the labor market, which was traditionally related to farming and fishing, now oriented to the production of goods and services for tourists and other economic activities take place in medium and small scales and involve men and women, Young  and adults. They generate different social and interpersonal relations, which contribute to change comunal daily coexistence. In the cultural discussion tourism had changed daily like in these communities and patterns of social coexistence. Among the most significant changes are customs and holidays, clothing styles, the loss of traditional forms of communication, the beginning of different ways of dialoging and new relationships among neighbors, and even of the way people talk and how and whit they eat. In relation to the environment the new ways to relate to nature and of trying to manage and handle the natural resources the awareness and the new attitude in regard to the environmental situation, as well as the wormiest for conservation. For having clean and healthy surroundings, among others, had the collective levels. To summarize as a result of the effects of tourism an important transformation is talking place in the communities under study that coincides with the national and global context to a certain extent, but to also has its own particularities. In this sense, it is noticeable a re-definition of the individuality of each actor and social sector and in the totality of the communal identify as well. Eventhough that redefinition is the result of economic activities, of economic systems and new globalized developmental strategies, also effects in the social and cultural aspects and in the relation men-nature in a local level.

VISIONS OF THE WORLD AND THE SELF IN CHILDREN´S LITERATURE: COMMENTS ON THE WORK A BOLSA AMARELA, BY LYGIA BOJUNGA NUNES

Starting by the productive flourishing that children’s literature has been through between the decades of 1960 and 1980, this paper analyses the most inovating aspects of the book A bolsa Amarela (1976), by Lygia Bojunga Nunes. This literary piece is highly relevant because it incorporates an inovating structure combined with an inovating theme. In this sense, aspects such as language, fantasy, the seek for identity and individuality in an oppressive family environment and the constant questioning of family structure are all delineated here. In this way, A Bolsa Amarela is a proof that there are no restrictions concerning the young readers, since it is possible to approach the most intimate and complex feelings of the young people. Besides, this literary piece metaphorically represents Brazil in the 60‘s by focalizing the child’s viewpoint, revealing inumerous situations which constitute real analogies to dictatorship in Brazil, resulting in  thorough criticism to reality.