Performatividad y arte computacional. Hacia una “DIY society”

El artículo analiza la figura del prosumidor desde los estudios visuales a partir de la combinación de la teoría de los actos de habla y los nuevos medios. El objetivo es evaluar si la distinción entre productores y consumidores, estrategias y tácticas de Michel de Certeau continúa siendo operativa en las interfaces gráficas de la cultura global de la información de Scott Lash. Para ello distingue dos tipos de performatividad de los actos de habla: la performatividad top-down del software, y la bottom-up de los juegos del lenguaje y las formas de vida. Estos tipos se aplican al análisis del discurso de los eslóganes que aparecen en los sitios web de las iniciativas “open” y de economía colaborativa, ya que las primeras están dedicadas a la producción de bienes inmateriales y las segundas a la producción de bienes materiales. El desarrollo muestra cómo los dos tipos de performatividad transforman el análisis textual de los estudios literarios y cinematográficos en una metodología capaz de investigar acciones materiales, humanas y no humanas. Las conclusiones describen el surgimiento de nuevas convenciones narrativas de poder y control ajenas a la ficción que apuntan a una “DIY society”.

Of Marx and Makers: an Historical Perspective on Generative Justice

In Marxist frameworks “distributive justice” depends on extracting value through a centralized state. Many new social movements—peer to peer economy, maker activism, community agriculture, queer ecology, etc.—take the opposite approach, keeping value in its unalienated form and allowing it to freely circulate from the bottom up. Unlike Marxism, there is no general theory for bottom-up, unalienated value circulation. This paper examines the concept of “generative justice” through an historical contrast between Marx’s writings and the indigenous cultures that he drew upon. Marx erroneously concluded that while indigenous cultures had unalienated forms of production, only centralized value extraction could allow the productivity needed for a high quality of life. To the contrary, indigenous cultures now provide a robust model for the “gift economy” that underpins open source technological production, agroecology, and restorative approaches to civil rights. Expanding Marx’s concept of unalienated labor value to include unalienated ecological (nonhuman) value, as well as the domain of freedom in speech, sexual orientation, spirituality and other forms of “expressive” value, we arrive at an historically informed perspective for generative justice. 

We’re just like everyone else!’ Rethinking the cultural politics of the London Asian urban music scene

This article engages with the practices of politics and its presence and meanings within the Asian scene. Despite work that has taken youth cultures beyond the framework of ‘resistance’ youth cultures are often still imagined and understood through the lens of ‘resistance’. Yet, within the Asian scene, the tensions, disavowal and ambivalence towards politics points toward a more complex, multilayered understanding of contemporary youth cultural forms. This article takes into account the politics of location and of belonging that Asians within this scene are negotiating that are shaping the kind of political outlooks and attitudes that are being voiced. The growth of a middle-class 'desi' community in the UK and the rise of neoliberalism has led to a significant decline in the practice of a radical, deliberative politics within this 'desi' scene.

A influência cultural portuguesa na cultura das organizações estrangeiras em Portugal

A cultura é constituída pelas normas, valores e crenças de determinado grupo. Com a internacionalização, torna-se imprescindível conhecer as diferentes culturas e saber lidar com elas para se atingir o sucesso organizacional. Nesse sentido, o presente trabalho propõe-se a analisar em que medida a cultura das organizações estrangeiras localizadas em Portugal é influenciada pela cultura portuguesa. Para isso, foi utilizado como base teórica deste estudo um dos maiores e mais recentes estudos culturais, o GLOBE que envolve 170 investigadores que questionaram e analisaram a cultura social e organizacional de 62 países de forma a encontrarem semelhanças e diferenças culturais e de liderança. Com base nos questionários do GLOBE, foram aplicados questionários a cinco organizações estrangeiras de grande dimensão localizadas em Portugal e a uma organização nacional. Os resultados encontrados confirmam que a cultura portuguesa influencia a cultura organizacional das empresas estrangeiras localizadas em Portugal.

SPINNING NARRATIVES ACROSS POLITICAL DIVIDES: HARNESSING THE CULTURAL POWER OF A STORY WELL-TOLD

This dissertation explores how two American storytellers, considered by many in their to be exemplary in their craft, rely on narrative strategies to communicate to their audiences on divisive political topics in a way that both invokes feelings of pleasure and connection and transcends party identification and ideological divides. Anna Quindlen, through her political columns and op-eds, and Aaron Sorkin, through his television show The West Wing, have won over a politically diverse fan base in spite of the fact that their writing espouses liberal political viewpoints. By telling stories that entertain, first and foremost, Quindlen and Sorkin are able to have a material impact on their audiences on both dry and controversial topics, accomplishing that which 19th Century writer and activist Harriet Farley made her practice: writing in such a way to gain the access necessary to “do good by stealth.” This dissertation will argue that it is their skilled use of storytelling elements, which capitalize on the cultural relationship humans have with storytelling, that enables Quindlen and Sorkin to achieve this. The dissertation asks: How do stories shape the beliefs, perspectives, and cognitive functions of humans? How do stories construct culture and interact with cultural values? What is the media’s role in shaping society? What gives stories their power to unite as a medium? What is the significance of the experience of reading or hearing a well-told story, of how it feels? What are the effects of Quindlen’s and Sorkin’s writing on audience members and the political world at large? What is lost when a simplistic narrative structure is followed? Who is left out and what is overlooked? The literature that informs the answers to these questions will cross over and through several academic disciplines: American Studies, British Cultural Studies, Communication, Folklore, Journalism, Literature, Media Studies, Popular Culture, and Social Psychology. The chapters will also explore scholarship on the subjects of narratology and schema theory.

Gender and diversity in the workplace : Introduction to the special issue

Research on gender and diversity has taken longer than usual to develop in Portuguese academia. Different explanations can be provided for the apparent lack of interest in these matters. Comparative cultural studies have depicted Portuguese culture as scoring high on femininity (Hofstede, 1991). «Femininity pertains to societies in which social gender roles overlap» (p. 82) and it may have an influence on people’s attitudes towards ‘the other’ and the role of men and women in the organisation, and in shaping the individual’s behaviour and attitudes towards equality and diversity. On the other hand, Portuguese society likes to portray itself as a homogenous society (Cabral-Cardoso, 2002). Taken together, these factors may partly explain why gender and diversity issues have failed to make it to the top of research agendas in Portuguese academia. The limited number of papers included in this special issue and focusing on the Portuguese context still reflects that state of affairs.

Makt och motstånd i köpcentrumet

This article focuses how power and resistance are exercised in one of Stockholm’s biggest shopping centres. Power and resistance are key words in Cultural Studies. However, the tradition is dominated by studies where 'ordinary/common’ people and their everyday resistance against economical, political and symbolic power is analysed. Critics of Cultural Studies have pointed out that this domination in some cases has led to a romanticized view on common people s resistance and an unproblematic, simplified concept of power. This article works in the tradition of Cultural Studies, but takes this critique seriously by distinguishing three arenas where economic, political and symbolical forms of power intersect and clash with other interests. These are located in the tension between three sets of relations: a) the shopping centre versus the local municipality, b) the centre management versus the individual businesses that run shops in the centre, and c) the shopping centre as a whole (comprising the owners, the shops and the space itself) versus the visitors (who are predominantly women). The empirical material consists of observations and field-notes, branch statistics, interviews with customers, shop employees and centre managers, photographic documentation, advertisements and other public sources from 1998 to 2002.

La retroalimentación facial y su efecto en la evaluación de publicidad de humor

La hipótesis de retroalimentación facial planteada por Tomkins en 1962 sustenta que la activación de algunos músculos faciales envía información sensorial al cerebro y se induce entonces una experiencia emocional en el sujeto. Partiendo de dicha teoría y de investigaciones que la sustentan, el presente estudio se propuso confirmar el efecto de la emoción inducida a través de la retroalimentación facial sobre la evaluación de cinco tipos de humor en publicidad. Para ello se realizó un experimento con 60 hombres y 60 mujeres, que fueron asignados aleatoriamente a una de dos condiciones: estimulación de sonrisa –músculos hacia arriba- o inhibición de sonrisa –músculos hacía abajo-, mientras evaluaban 16 imágenes de publicidad de humor. A partir del análisis de los resultados se encontraron diferencias significativas entre las condiciones; en línea con la hipótesis formulada, los participantes expuestos a la condición estimulación de sonrisa –músculos hacía arriba- evaluaron más positivamente los comerciales. También se encontraron diferencias significativas en función del sexo y los tipos de humor evaluados. El estudio ofrece evidencia empírica de la teoría propuesta hace más de medio siglo y su efecto en el ámbito de la publicidad actual.

Gobierno empresarial: etnografía de un proyecto de cultura organizacional en la Cía. Aceros Ltda

La presente investigación analiza las dinámicas y relaciones sociales de la implementación de un estudio de cultura organizacional en un escenario etnográfico concreto. El propósito del presente trabajo, es analizar el estudio de la cultura organizacional como una técnica de gobierno con unas prácticas específicas, negociadas, consensuadas y establecidas en el marco de la participación de los empleados en el estudio realizado por la empresa.

¡Porque ni putas, ni peluqueras, ni nada… somos ciudadanas!’: Reflexiones sobre ciudadanía desde un grupo trans en la ciudad de Bogotá

‘¡Porque ni putas, ni peluqueras, ni nada… somos ciudadanas!’. Se pregunta por cómo se puede entender la ciudadanía desde las acciones comunitarias que llevaron a cabo un grupo de mujeres trans en la ciudad de Bogotá . Según informes nacionales y a nivel Latinoamérica son las mujeres trans pertenecientes al sector LGBT las que dijeron sentir, en mayor número, vulnerados sus derechos entorno a trabajo, salud y educación en la capital del país en comparación a la población LGB. La causa de tal vulneración pareció coincidir con su identidad de género, por ejemplo, al no poder encontrar trabajo por las expresiones de género que utilizaban. Por ende era necesario abordar cómo se entiende la ciudadanía desde corporalidades que no han tenido un óptimo acceso a la ciudad teniendo como referencia sus experiencias personales. Siendo el tránsito un proceso que se hace a lo largo del tiempo.

Inglês como Língua Franca Não é Zona Neutra, é Zona Transcultural de Poder: Por Uma Descolonização de Concepções, Práticas e Atitudes

O objetivo do artigo é discutir a condição do inglês como língua franca (ILF) na contemporaneidade, demonstrando que o seu avanço pelo mundo é um fenômeno sui generis, de caráter transcultural e que transcende a concepção tradicional de língua franca (OSTLER, 2010; MAURANEN, 2018). Em diálogo com os estudos de descolonialidade (QUIJANO, 2007; MIGNOLO, 2010), translinguismo (CANAGARAJAH, 2013; GARCÍA; WEI, 2014) e a partir das implicações político-pedagógicas das pesquisas em ILF (SEIDLHOFER, 2011; COGO, 2015), defende-se aqui um processo de descolonização de crenças, atitudes, premissas e métodos nos mais diversos níveis, visando, entre outros aspectos, à des(re)construção de discursos e práticas daqueles envolvidos diretamente com o ensino do idioma.

Literatura Infantojuvenil em Cordel: Uma Breve Fisionomia da Adaptação, do Fantástico e do Imaginário

Este estudo busca fundamentar a inter-relação entre dois aspectos pertinentes à mediação da leitura de textos infantojuvenis no cenário escolar: a adaptação e o imaginário arquetípico. O primeiro é temporal, sempre ajustado a determinado público ou contexto, a fim de obter aceitação. O segundo, atemporal, pois diz respeito ao grande reservatório de imagens ou conjunto de imagens oníricas ou oriundas da mente primitiva, que alicerça nosso modo de viver, pensar e agir. Dessa forma, este texto objetiva mostrar como esses dois tópicos estão dispostos na literatura infantojuvenil. Para tanto, discorremos sobre esses temas em três obras adaptadas em cordel para crianças e jovens: O pequeno Polegar, Pinóquio e O Soldadinho de Chumbo à luz dos estudos da adaptação, da literatura fantástica e dos estudos do imaginário arquetípico, amparo teórico elencado para este estudo bibliográfico. Esta proposta surgiu da necessidade de fundamentação de um trabalho de mediação de leitores no contexto de formação de professores, na vivência do componente curricular Literatura Infantil, do curso de graduação em pedagogia em uma universidade pública no Nordeste brasileiro. A partir do olhar hermenêutico das obras da literatura infantojuvenil adaptadas em cordel, conclui-se que os elementos em análise se revelam potencialmente significativos para dinamizar o processo de mediação da leitura no contexto escolar.

Feminist Disability Theory: Domestic Violence Against Women with a Disability

Women with a disability continue to experience social oppression and domestic violence as a consequence of gender and disability dimensions. Current explanations of domestic violence and disability inadequately explain several features that lead women who have a disability to experience violent situations. This article incorporates both disability and material feminist theory as an alternative explanation to the dominant approaches (psychological and sociological traditions) of conceptualising domestic violence. This paper is informed by a study which was concerned with examining the nature and perceptions of violence against women with a physical impairment. The emerging analytical framework integrating material feminist interpretations and disability theory provided a basis for exploring gender and disability dimensions. Insight was also provided by the women who identified as having a disability in the study and who explained domestic violence in terms of a gendered and disabling experience. The article argues that material feminist interpretations and disability theory, with their emphasis on gender relations, disablism and poverty, should be used as an alternative tool for exploring the nature and consequences of violence against women with a disability.