Hoteleria i Turisme. 'Hostelería y Turismo'.

Materiales curriculares para Formación Profesional en Hostelería y Turismo. Se compone de tres bloques articulados a su vez en dos unidades, currículum y orientaciones para su desarrollo, cada una de las cuales en cuaderno independiente. El primero de los bloques responde a Cocina para grado medio, el segundo Servicios de Restaurant y Bar, también de grado medio, y el tercero sobre Información y Comercialización Turísticas, de grado superior. Componen así seis cuadernos agrupados en una carpeta y destinados al apoyo docente de los profesores de estas materias eminentemente prácticas.

Playing with computers, learning English. 'Jugando con ordenadores, aprendiendo inglés'.

Contiene: memoria final y 6 unidades didácticas: At the restaurant, at home, travelling, cooking is fantastic,out and about y the people i love. Premios concedidos a proyectos de innovación educativa en el curso 1996-1997. Anexo Memoria en C-Innov.45

Ast??rix y Ob??lix bombardean nuestro SMD

Se pone en com??n una experiencia educativa llevada a cabo con alumnado de 2.?? curso de Educaci??n Primaria en la isla de Tenerife. Lleva por t??tulo "Ideafix's restaurant" y nace, prioritariamente, ante el tedio que provoca en escolares el trabajo con el Sistema M??trico Decimal (SMD). Se desarrolla el trabajo cooperativo e interdisciplinar por competencias, desde las ??reas de matem??ticas, lengua castellana, conocimiento del medio, educaci??n pl??stica y visual y educaci??n para la ciudadan??a . A trav??s de las aventuras de los personajes de c??mic Ast??rix y Ob??lix, los diversos grupos trabajan un conjunto de actividades y un proyecto final en el que cada uno debe crear su propio negocio.

Análisis y evaluación de la vulnerabilidad de la población de La Fortuna de San Carlos a la actividad volcànica del Volcán Arenal, Costa Rica.

El Volcán Arenal es un joven estratovolcán (7ka) localizado en el noroeste de Costa Rica. Inicio su presente ciclo eruptivo el 29 de Julio de 1968 con una gran explosión lateral que mató alrededor de 90 personas. En el momento inicial de la erupción los alrededores del volcán estaban ocupados principalmente por fincas ganaderas. Hoy día, 40 años después de constante actividad volcánica las tierras dedicadas a la ganadería en los alrededores del volcán han retrocedido como principal actividad económica para dar paso a la creciente infraestructura turística. La población de La Fortuna, la ciudad más cercana al volcán (5 km) ha crecido aceleradamente como producto del desarrollo del turismo y la cercanía al volcán. Considerando los peligros volcánicos presentes, las tendencias de crecimiento de la población, y la extensión de la actividad turística, se propone una zonificación de los usos del suelo en La Fortuna de San Carlos y alrededores del Volcán Arenal. El estudio de percepción del riesgo en la población fue implementado en La Fortuna y alrededores con posee una población de aproximadamente 12000 personas. La población fue dividida en dos segmentos para el análisis. Lo primero fue una muestra (N=32) de la población directamente involucrada en la actividad turística (dueños de hotel, empleados, dueños de restaurante, operadora de tour, etc). La segunda (N=40) fue una muestra de la población residente en la ciudad de La Fortuna y alrededores, relacionados o no con las actividades turísticas. Se diseño una entrevista para cada segmento investigado. Así se investigó la percepción del riesgo de la población directamente beneficiada por el turismo atreves de la actividad volcánica y la población residente. El Volcán Arenal es visto de dos formas diferentes por la población que vive en la zona de La Fortuna. Por un lado, la población que vive directamente de la actividad turística, mencionan que el volcán es la razón del acelerado crecimiento económico en el lugar durante la última década. Además, para este grupo el Arenal es la fuente de cientos de empleos y la fuerza que ha transformado a La Fortuna de un poblado rural a una prospera ciudad con una inusual oferta de servicios para los turistas y residentes. Por otra parte, los residentes que no dependen directamente de la actividad turística creen que el volcán es el más importante peligro natural en la zona, sin embargo han aprendido a convivir con él.

Methodology to obtain the user's Human Values Scale from Smart User Models

En años recientes,la Inteligencia Artificial ha contribuido a resolver problemas encontrados en el desempeño de las tareas de unidades informáticas, tanto si las computadoras están distribuidas para interactuar entre ellas o en cualquier entorno (Inteligencia Artificial Distribuida). Las Tecnologías de la Información permiten la creación de soluciones novedosas para problemas específicos mediante la aplicación de los hallazgos en diversas áreas de investigación. Nuestro trabajo está dirigido a la creación de modelos de usuario mediante un enfoque multidisciplinario en los cuales se emplean los principios de la psicología, inteligencia artificial distribuida, y el aprendizaje automático para crear modelos de usuario en entornos abiertos; uno de estos es la Inteligencia Ambiental basada en Modelos de Usuario con funciones de aprendizaje incremental y distribuido (conocidos como Smart User Model). Basándonos en estos modelos de usuario, dirigimos esta investigación a la adquisición de características del usuario importantes y que determinan la escala de valores dominantes de este en aquellos temas en los cuales está más interesado, desarrollando una metodología para obtener la Escala de Valores Humanos del usuario con respecto a sus características objetivas, subjetivas y emocionales (particularmente en Sistemas de Recomendación).Una de las áreas que ha sido poco investigada es la inclusión de la escala de valores humanos en los sistemas de información. Un Sistema de Recomendación, Modelo de usuario o Sistemas de Información, solo toman en cuenta las preferencias y emociones del usuario [Velásquez, 1996, 1997; Goldspink, 2000; Conte and Paolucci, 2001; Urban and Schmidt, 2001; Dal Forno and Merlone, 2001, 2002; Berkovsky et al., 2007c]. Por lo tanto, el principal enfoque de nuestra investigación está basado en la creación de una metodología que permita la generación de una escala de valores humanos para el usuario desde el modelo de usuario. Presentamos resultados obtenidos de un estudio de casos utilizando las características objetivas, subjetivas y emocionales en las áreas de servicios bancarios y de restaurantes donde la metodología propuesta en esta investigación fue puesta a prueba.En esta tesis, las principales contribuciones son: El desarrollo de una metodología que, dado un modelo de usuario con atributos objetivos, subjetivos y emocionales, se obtenga la Escala de Valores Humanos del usuario. La metodología propuesta está basada en el uso de aplicaciones ya existentes, donde todas las conexiones entre usuarios, agentes y dominios que se caracterizan por estas particularidades y atributos; por lo tanto, no se requiere de un esfuerzo extra por parte del usuario.

Brand equity, brand loyalty and consumer satisfaction

This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal self-congruence, brand identification and lifestyle-congruence—are found to have positive effects on consumer satisfaction. The findings of the study suggest that consumer satisfaction partially mediates the effects of staff behaviour, ideal self-congruence and brand identification on brand loyalty. The effects of physical quality and lifestyle-congruence on brand loyalty are fully mediated by consumer satisfaction.

Investigating Environmental Determinants of Diet, Physical Activity, and Overweight among Adults in Sao Paulo, Brazil

There is worldwide recognition that the burden of noncommunicable diseases (NCDs) and obesity-related health problems is rapidly increasing in low- and middle-income countries. Environmental determinants of obesity are likely to differ between countries, particularly in those undergoing rapid socioeconomic and nutrition transitions such as Brazil. This study aims to describe some built environment and local food environment variables and to explore their association with the overweight rate and diet and physical activity area-level aggregated indicators of adults living in the city of Sao Paulo, the largest city in Brazil. This formative study includes an ecological analysis of environmental factors associated with overweight across 31 submunicipalities of the city of Sao Paulo using statistical and spatial analyses. Average prevalence of overweight was 41.69% (95% confidence interval 38.74, 44.64), ranging from 27.14% to 60.75% across the submunicipalities. There was a wide geographical variation of both individual diet and physical activity, and indicators of food and built environments, favoring wealthier areas. After controlling for area socioeconomic status, there was a positive correlation between regular fruits and vegetables (FV) intake and density of FV specialized food markets (r = 0.497; p < 0.001), but no relationship between fast-food restaurant density and overweight prevalence was found. A negative association between overweight prevalence and density of parks and public sport facilities was seen (r = -0.527; p < 0.05). Understanding the relationship between local neighborhood environments and increasing rates of poor diet, physical activity, and obesity is essential in countries undergoing rapid economic and urban development, such as Brazil, in order to provide insights for policies to reduce increasing rates of NCDs and food access and health inequalities.

How initial vocational education and training (IVET) teachers in Sweden perceive their prospects of being able to prepare upper secondary school pupils for a future occupation

Vocational teachers in Swedish upper secondary schools are a heterogeneous category of teachers, connected to different types of trade. These teachers represent a broad set of trade skills varying in content and character. In their teacher role, they continue to wear the clothes, speak the language, share the culture and remain mentally in their former professions. Still, it is central that they keep up this contact to be able to school the pupils into the environment of the trade in question, but also to help them to understand what skills a profession demands. However, the individual teacher also has to distance himself from the negative elements in the culture of the profession: patterns and habits that, for various reasons, have to be broken or changed. This paper draws attention to the ways in which a group of vocational teachers, who were participants in a project that aimed to train unauthorized vocational teachers, expressed their ambitions to prepare the pupils for a future professional career. When collecting information, we used the degree dissertations they produced and discussed in seminars, and informal dialogues. The result shows that it is important that the instruction location resembles a real working site as far as possible. These places are more or less realistic copies of a garage, a restaurant kitchen, a hairdressing salon, and so on, in order to give the pupils a realistic setting for instruction. However, the fact that these simulated workplaces lack the necessary support functions that exist in a company creates problems, problems which make a lot of extra work for the teachers. Vocational teachers also have to instruct the pupil in the experienced practitioner’s professional skills and working situation, but the pupil herself/himself must learn the job by doing it in practice. Some vocational upper secondary programs lack relevant course literature and the businesses give little support. This also makes extra work for the teachers. Moreover, the distance between the vocational programs and the trainee jobs was experienced as being difficult to overcome. One reason seems to be differences between businesses and differing preconditions between small and big companies’ abilities to take care of these pupils. The upper secondary school vocational programs also play a role in cementing existing gender roles, as well as perpetuating class-related patterns on the labour market.

How initial vocational education and training (IVET) teachers in Sweden perceive their prospects of being able to prepare upper secondary school pupils for a future occupation

Vocational teachers in Swedish upper secondary schools are a heterogeneous category of teachers, connected to different types of trade. These teachers represent a broad set of trade skills varying in content and character. In their teacher role, they continue to wear the clothes, speak the language, share the culture and remain mentally in their former professions. Still, it is central that they keep up this contact to be able to school the pupils into the environment of the trade in question, but also to help them to understand what skills a profession demands. However, the individual teacher also has to distance himself from the negative elements in the culture of the profession: patterns and habits that, for various reasons, have to be broken or changed. This paper draws attention to the ways in which a group of vocational teachers, who were participants in a project that aimed to train unauthorized vocational teachers, expressed their ambitions to prepare the pupils for a future professional career. When collecting information, we used the degree dissertations they produced and discussed in seminars, and informal dialogues. The result shows that it is important that the instruction location resembles a real working site as far as possible. These places are more or less realistic copies of a garage, a restaurant kitchen, a hairdressing salon, and so on, in order to give the pupils a realistic setting for instruction. However, the fact that these simulated workplaces lack the necessary support functions that exist in a company creates problems, problems which make a lot of extra work for the teachers. Vocational teachers also have to instruct the pupil in the experienced practitioner’s professional skills and working situation, but the pupil herself/himself must learn the job by doing it in practice. Some vocational upper secondary programs lack relevant course literature and the businesses give little support. This also makes extra work for the teachers. Moreover, the distance between the vocational programs and the trainee jobs was experienced as being difficult to overcome. One reason seems to be differences between businesses and differing preconditions between small and big companies’ abilities to take care of these pupils. The upper secondary school vocational programs also play a role in cementing existing gender roles, as well as perpetuating class-related patterns on the labour market.

Young peoples’ entrance to the workplace : Introduction to occupational health and safety

Negative outcomes of a poor work environment are more frequent among young workers. The aim of the current study was to study former pupils’ conditions concerning occupational health and safety by investigating the workplaces’, safety climate, the degree of implementation of SWEM and the their introduction programs. Four branches were included in the study: Industrial, Restaurant, Transport and Handicraft, specialising in wood. Semi-structured dialogues were undertaken with 15 employers at companies in which former pupils were employed. They also answered a questionnaire about SWEM. Former pupils and experienced employees were upon the same occasion asked to fill in a questionnaire about safety climate at the workplace. Workplace introduction programs varied and were strongly linked to company size. Most of the former pupils and experienced employees rated the safety climate at their company as high, or good. Employers in three of the branches rated the SWEM implemented at their workplaces to be effective. The Industry companies, which had the largest workplaces, gave the most systematic and workplace introduction for new employees. There are no results from this study explaining the fact that young workers have a higher risk for workplace accidents.

O planejamento e o gerenciamento econômico-financeiros como instrumentos de redução da mortalidade das micro e pequenas empresas - estudo de caso: Restaurante Buongustaio

O presente estudo objetivou identificar as principais causas da mortalidade das micro e pequenas empresas brasileiras e como os instrumentos de planejamento e gerenciamento econômico-financeiros podem reduzir esta mortalidade. Foi realizada pesquisa bibliográfica sobre as micro e pequenas empresas (MPE) em que se identificaram: as definições, as principais características, a importância, as principais necessidades e dificuldades, a taxa de mortalidade e os fatores de mortalidade desse segmento de empresas. Dessa forma, verificou-se que as MPE têm grande importância na economia e sociedade brasileiras. A maioria expressiva (98%) das empresas brasileiras é classificada como MPE, sendo elas responsáveis por 43% da oferta de empregos e por quase a metade de toda a receita e valor da produção do país. O trabalho abordou pesquisas mostrando que as taxas médias de mortalidade das empresas brasileiras são significativas e preocupantes, podendo atingir índices próximos a 60% somente no primeiro ano de sua constituição, em alguns Estados do Brasil. Este fenômeno não pode ser atribuído a um fator isoladamente, mas a um conjunto de fatores ambientais, técnicos, administrativos e outros mais que, combinados, podem ampliar os riscos de fechamento das x empresas. No entanto, grande parte dos estudos aponta problemas de origem financeira como um dos principais fatores condicionantes da mortalidade das MPE. As necessidades mais prementes nas MPE, identificadas na pesquisa bibliográfica, foram: instrumentos de planejamento e gestão, treinamento especializado, capital de giro, crédito a taxas compatíveis com a rentabilidade e formalização dos processos. A pesquisa principal do trabalho é o estudo de caso abordando a experiência vivencial de implantação, planejamento, gerenciamento e controle do Restaurante Buongustaio em Brasília, nos seus 10 meses iniciais de funcionamento. Foram abordadas as principais dificuldades, problemas enfrentados e soluções envolvendo planejamento, gestão, recursos humanos, capital de giro e atendimento a clientes, dentre outros. o estudo de caso possibilitou a aferição de vários conceitos e conteúdos abordados na pesquisa bibliográfica e conclui-se que a utilização dos instrumentos de planejamento e gerenciamento econômico-financeiros, como: plano de negócios, análise econômico-financeira, gerenciamento do fluxo de caixa e de capital de giro, fornece importante contribuição para a sobrevivência e crescimento da micro e pequena empresa, reduzindo o seu risco de falência ou mortalidade prematura.

Valor percebido pelo consumidor e estratégia de marketing de restaurantes na cidade de São Paulo: um estudo exploratório

Examina o valor percebido que os consumidores formam no ambiente de restaurantes na cidade de São Paulo, focando como a administração destes empreendimentos vê o construto valor percebido e como lida com ele na implementação de sua estratégia de marketing. Envolve uma revisão do estado da arte destes conceitos e de suas inter-relações na esfera de marketing, complementada por entrevistas com administradores de restaurantes. Ao final, são feitas análise de conteúdo, comentários e sugestões para pesquisas adicionais neste campo.