Taustamusiikki markkinoinnin työvälineenä suomalaisissa tavarataloissa

The main research problem of this study was to explain how and why background music is used in Finnish department stores and how it is related to their marketing. The problem was investigated through the opinions, attitudes, and conceptions of the managers of Anttila, Sokos and Stockmann department stores. The data of study (N = 31) constituted of a www-survey to which the managers were asked to answer. In the first chapter of the study s theoretical section, the relationship between background music and an enterprise was examined. It was found that background music can serve as an aid in seeking competitive advantage. In the second chapter, the service encounter s environment and atmosphere in relation to marketing was examined and it was found that they are a part of customer s product or service experience. In the third chapter, the interaction process between service encounter atmosphere and consumer behaviour was examined and the essential finding was that atmospheric stimuli affects an individual through emotional, cognitive, and physiological processes, in which individual s personal characteristics are also in a great role. In the fourth chapter, the significance of background music s musical features was examined but the research results were found so contradictory that only the complexity of the studied phenomenon became clear. Findings from the study s empirical section showed that all examined department stores play background music and the usage of music is chain-controlled. The respondents considered background music in department stores as a fundamental element and they understood its significance in enterprise s marketing. The respondents also believed that customers consider background music important and pleasant. Respondents views on background music s effects to purchasing behaviour divided opinions more, but the majority however believed that background music has effects to purchasing behaviour. The main conclusion of the study was that background music is an important marketing tool, at least in a department store type service encounter.

Koko talo soi : Klemetti-Opisto suomalaisen musiikkikulttuurin kehittäjänä 1953-1968

This study aims to examine the operations and significance of the Klemetti Institute (Klemetti-Opisto) as a developer of Finnish music culture from 1953 to 1968 during the term of office of the Institute s founder and first director, Arvo Vainio. The Klemetti Institute was originally established as a choir institute, but soon expanded to offer a wide range of music courses. In addition to providing courses for choir leaders and singers, the Institute began its orchestral activities as early as the mid-1950s. Other courses included ear training seminars as well as courses for young people s music instructors and in playing the kantele (a Finnish string instrument) and solo singing. More than 20 types of courses were offered over the 16-year period. The Klemetti Institute s courses were incorporated into the folk high school courses offered by the Orivesi Institute (Oriveden Opisto) and were organised during the summer months of June and July. In addition to funding based on the Folk High School Act, financial assistance was obtained from various foundations and funds, such as the Wihuri Foundation. This study is linked to the context of historical research. I examine the Klemetti Institute s operations chronologically, classifying instruction into different course types, and analyse concert activities primarily in the section on the Institute s student union. The source material includes the Klemetti Institute archives, which consist of Arvo Vainio s correspondence, student applications, register books and cards, journals and student lists, course albums and nearly all issues of the Klemettiläinen bulletin. In addition, I have used focused interviews and essays to obtain extensive data from students and teachers. I concentrate on primary school teachers, who accounted for the majority of course participants. A total of more than 2,300 people participated in the courses, nearly half of whom took courses during at least two summers. Primary school teachers accounted for 50% to 70% of the participants in most courses and constituted an even larger share of participants in some courses, such as the music instructor course. The Klemetti Institute contributed to the expansion throughout Finland of a new ideal for choral tone. This involved delicate singing which strives for tonal purity and expressiveness. Chamber choirs had been virtually unheard of in Finland, but the Klemetti Institute Chamber Choir popularised them. Chamber choirs are characterised by an extensive singing repertoire ranging from the Middle Ages to the present. As the name suggests, chamber choirs were originally rather small mixed choirs. Delicate singing meant the avoidance of extensive vibrato techniques and strong, heavy forte sounds, which had previously been typical of Finnish choirs. Those opposing and shunning this new manner of singing called it ghost singing . The Klemetti Institute s teachers included Finland s most prominent pedagogues and artists. As the focused essays, or reminiscences as I call them, show, their significance for the students was central. I examine extensively the Klemetti Institute s enthusiastic atmosphere, which during the early years was characterised by what some writers described as a hunger for music . In addition to distributing a new tonal ideal and choir repertoire, the Klemetti Institute also distributed new methods of music education, thus affecting the music teaching of Finnish primary schools, in particular. The Orff approach, which included various instruments, became well known, although some of Orff s ideas, such as improvisation and physical exercise, were initially unfamiliar. More important than the Orff approach was the in-depth teaching at the Klemetti Institute of the Hungarian ear training method known as the Kodály method. Many course participants were among those launching specialist music classes in schools, and the method became the foundation for music teaching in many such schools. The Klemetti Institute was also a pioneer in organising orchestra camps for young people. The Klemetti Institute promoted Finnish music culture and played an important role in the continuing music education of primary school teachers. Keywords: adult education, Grundtvigian philosophy, popular enlightenment, Klemetti Institute, Kodály method, choir singing, choir conducting, music history, music education, music culture, music camp, Orff approach, Orff-Schulwerk, Orivesi Institute, instrument teaching, free popular education, communality, solo singing, voice production

Diccionario Enciclopédico de Música en Mexico

The work is the most extensive encyclopedic compilation on Mexican music published to the date, in the form of a dictionary. It includes composer's bios, list of works, musical institutions, instruments, performers, theatres, and many other categories about the music of Mexico. Most of entries include bibliography.

A suprathreshold stochastic resonance based pre-processor for direction-of-arrival estimation

In this paper we propose a nonlinear preprocessor for enhancing the performance of processors used for direction-of-arrival (DOA) estimation in heavy-tailed non-Gaussian noise. The preprocessor based on the phenomenon of suprathreshold stochastic resonance (SSR), provides SNR gain. The preprocessed data is used for DOA estimation by the MUSIC algorithm. Simulation results are presented to show that the SSR preprocessor provides a significant improvement in the performance of MUSIC in heavy-tailed noise at low SNR.

La música en la fiesta del dios Xipe Totec

In Aztec mythology and religion, Xipe Totec ("our lord the flayed one") was a life-death-rebirth deity, god of agriculture, vegetation, the east, disease, spring, goldsmiths, silversmiths and the seasons. The music used for his worship has been described by a diversity of documents (carved stones, depicted codices, and chronicles made by the first European friars arrived to Mexico). This article explores the symbolic content of these descriptions, especially in association with Xochipilli Macuilxochitl, master of music and poetry.

Conservadurismo, negación y diáspora

This contribution deals with social and political aspects affecting cultural life in Jalisco (Mexico), during the last forty years. It is, especially, a critical view on the regional deterioration of experimental music, analysing ethnic, religion, gender and other social components in one of the culturally foremost states of Mexico.

"Musiikki merkitsee minulle paljon" : Asennetutkimus musiikin opiskelun merkityksellisyydestä peruskoulun 9. luokkalaisille

The main purpose of the Master Thesis was to find out what kind of attitudes the pupils in the 9th grade of Finnish comprehensive school have towards music as a school subject and compare it to the attitudes of the principals at a school level. The theoretical context of the research is based on the former studies of the significance of music education in the comprehensive school, the connection between learning and attitudes and the motivational factors towards the study motivation of music. In addition to this, I have analysed the role of the evaluation and the assessment from the point of view of developing the educational system and what is the role of management and leadership in relation to the pupils` behaviour and attitudes. The data of the research is the Finnish National Board of Education`s collected data of the assessment of the learning outcomes of arts education and it is nationally representative (N=5056 I phase and n=1570 II phase), both the Finnish-language and the Swedish-language pupil data. I have especially concentrated on the items of measuring the attitudes, the certain background variables and the questionnaire of the principals. The numerical data was analyzed using the multivariate statistical methods. The results of the research prove that in general the pupils and the principals think that music is quite significant as a school subject. The girls valued music on average more than the boys when comparing all the dimensions. The differences were systematic but the effect sizes were under 10 %. There were not statistically significant differences between the Finnish-language and the Swedish-language pupils. Comparing the grades of music in the 7th grade, the differences were growing linearly and the effect size was 15.7 %. There was a positive statistically significant correlation between the Significance of music and music as a hobby (Active interest in music, Informal interest in music, Taking part of music activities in the school) during free time. The strongest correlation were with the Active interest in music variable (r= 0.53, p= .000). Also the principals thought that music is important as a school subject considering the development of the pupil and the function of the school. The answers of the pupils were not clustering at a school level and there were no strong correlations between the attitudes of the pupils and the principals. A statistically nearly significant and a slight correlation (r= 0.21, p= .011) was found between the principals valuing the Significance of the music for school function and the pupils valuing the Benefits and hobbyism. The role of a well-motivated and active music teacher can be important from this point of view. The most important conclusion of the research was that the significance of music is a very personal individual level phenomenon. The results highlight also that in the pupils` opinion the most important thing about music lessons is to musical activity and learning as an experience.

Ühis- ning erijooni Soome ja Eesti Kaitseliitude puhkpillimuusikas aastatel 1925-1934.

This study focuses on the similarities and differences between the Estonian Defence League and the Finnish Civil Guard brass bands during the period 1925-1934. By 1934 this paramilitary volunteer state defence organisation had reached stability in its development, such that social, cultural and patriotic education of the people - with the help of brass band music among other means- had acquired a significant role, in addition to prioritised military and sports activities. The study begins with introductory paragraphs I and II, which describes the founding of the organisations, their participation in the Wars of Independence and their subsequent peace time activities as well as their representation in the media at the time. The thesis also briefly introduces military music in Finland and Estonia, as well as describes the influence of military music on the Defence League brass bands. The period under review includes the global economic crisis, which undoubtedly concerned the Defence League/Civil Guard and the Lapua and War of Independence movements, which greatly affected the apolitical principles of the organisations. The main emphasis of the thesis is the Defence League/Civil Guard brass band`s musical activities in two counties - Etelä-Pohjanmaa and Pärnumaa, while also including a general overview of the Estonian Defence League brass bands´ activities. One of the most important benefits of the thesis is its introduction of the brass band repertoire in use at the time, which was played by both professional and as well as amateur orchestras the latter of which also included the brass bands of the Defence League/Civil Guard and the Fire Services. Brass band music held a secondary, yet significant position in the Defence League/Civil Guard, where the orchestra as a musical grouping was obliged to perform not only at inner-organisational and national celebrations but also at any event requiring brass band music, such as song festivals, singing days, and other local cultural events. The professional preparation of the band conductors at the beginning of the period under review was not well specialised, but the training of the Defence League/Civil Defence brass band conductors was carried out regularly in both republic according to the opportunities and dedicated training programmes available. The musicians of the Defence League/Civil Defence brass bands were at the same time members of the military organisations as well as amateur musicians, which placed upon them extra demands - they were under close public supervision in all situations. Based on the principle of chronology it appeared that both Finnish and Estonian respective organisations´ brass bands used the gradually improving economic situation for purchasing musical instruments, obtaining repertoire and training musicians/conductors. Despite the fact that brass band music in the Defence League/Civil Guard was considered an amateur activity and a hobby, the more far-reaching objective of the organisation was to resemble the Defence Forces´ orchestras as closely as possible in all aspects. The Defence League/Civil Guard brass band music definitely had a significant influence on forming, developing and enriching music life in both republics. The reviewed nine-year period introduced the musical activities of the Defence League/Civil Guard against the background of the everyday life of the organisation and the need for brass band music and its continuity in the voluntary state defence institutions of both republics.

Don Ramón Vega, enigmático rebelde de la ópera mexicana

Resumen: Un fortuito hallazgo del libreto manuscrito de la ópera El grito de Dolores, de Ramón Vega, compositor mexicano del siglo XIX, protagonizado por esta autora, desencadenó una serie de preguntas que hasta el presente no han sido respondidas a cabalidad por los estudios dedicados a la historia de la música en México. La investigación desarrollada con el propósito de situar el manuscrito encontrado en el contexto social y cultural del siglo de la Independencia y la exhaustiva pesquisa realizada en diferentes archivos históricos fructificaron en el descubrimiento de un vasto corpus de fuentes documentales actualmente desconocidas. La información que arrojó el análisis de estos documentos completó el conocimiento existente sobre la vida de Ramón Vega, permitió enderezar algunas ideas falibles en torno a su producción operística, así como construir y sustentar la hipótesis de que El grito de Dolores puede calificarse como el primer intento de creación de una ópera mexicana “enteramente nacional”.

Ditos populares em músicas do cancioneiro popular: uma abordagem cognitiva

Nesta dissertação, analisam-se alguns ditos populares retomados em músicas do cancioneiro popular, com base na teoria da metáfora conceptual (Lakoff e Jonhson, 1980; Kövecses, 2002), e na teoria da integração conceptual (Fauconnier e Turner, 2002). Busca se investigar se a projeção metafórica presente no dito empregado em situações cotidianas se sustenta, quando o mesmo é retomado em uma letra de música. Este estudo encontra sua justificativa em uma das assunções basilares da linguística cognitiva de que as metáforas conceptuais estão presentes tanto nas conversas cotidianas quanto nas manifestações literárias e artísticas. Pretende se, assim, observar a multidirecionalidade dos processos de significação desse tipo de construção linguística, a fim de postular seu poder projetivo e metafórico na mente dos falantes. Dentro do repertório de construções proverbiais em português, é perceptível a construção proverbial condicional com a configuração sintático semântica [x P Q], entre as quais foi escolhida como objeto de estudo a configuração [Quem P Q]. A escolha das músicas foi aleatória, já que não se buscou um gênero ou estilo específico, mas canções que possuíssem ditos populares em suas letras. Na análise, de cunho interpretativo, procedeu-se a identificação do papel da metáfora conceptual presente no dito empregado em situações cotidianas e nas 10 músicas selecionadas para este estudo. Em seguida, postularam-se redes de integração conceptual subjacente ao sentido dos ditos nas interações em geral e nas músicas, de modo a explicar que as diferenças de sentido observadas ou não nos ditos transpostos para letras de músicas estão relacionadas ao tipo de rede de integração conceptual ativado durante o processo de mesclagem. As redes de integração postuladas para explicar a construção de sentido dos ditos e destes nas músicas analisadas, revelam compressões das relações de CAUSA EFEITO, MUDANÇA, IDENTIDADE, ANALOGIA DESANALOGIA e TEMPO, devido, sobretudo, ao papel que os ditos desempenham ao ilustrar cenas da vida das pessoas. Entre as metáforas que estruturam os ditos, nas interações e nas músicas, encontram-se A VIDA É UMA VIAGEM / A VIDA É UM TRAJETO QUE DEVE SER PERCORRIDO COM CAUTELA / VIDA É UM JOGO DE AZAR; TEMPO É LOCAL PARA ONDE ALGO SE DESLOCA; DIFICULDADES SÃO IMPEDIMENTOS (IN) TRANSPONÍVEIS; RELIGIÃO É UMA TRANSAÇÃO COMERCIAL; MORAL É UM OBJETO PRECIOSO (MAS FRÁGIL COMO O VIDRO); EXAGEROS SÃO GOLPES INCERTOS. Espera-se que a hipótese aventada com este estudo motive outras pesquisas sob o escopo teórico da Linguística Cognitiva; em especial, as teorias da metáfora e da mesclagem conceptual, as quais revelaram um potencial descritivo promissor para análise de fenômenos semântico-pragmáticos da língua portuguesa, como os ditos populares, construções situadas no topo da escala de idiomaticidade

Pragmatemas e a música no ensino-aprendizagem de inglês como língua adicional em um colégio estadual do RJ: papel na retenção lexical

O presente estudo analisa as contribuições do uso da música e de pragmatemas na retenção lexical por parte de três turmas de inglês como língua adicional em uma escola estadual na cidade de São João de Meriti (RJ). Para tal, constituiu três condições de pesquisa das quais fizeram parte doze alunos na turma 1 (T1); doze alunos na turma 2 (T2); e nove alunos na turma 3 (T3). A turma 1 (T1) participou de práticas pedagógicas com foco na música e sem foco explícito nos pragmatemas presentes na letra; a turma 2 (T2) de práticas pedagógicas com foco na música e nos pragmatemas da letra; e a turma 3 (T3) de práticas pedagógicas voltadas somente para o ensino-aprendizagem dos pragmatemas presentes na letra, sem o suporte da música. Anteriormente à intervenção, foi aplicado um questionário sobre os hábitos sócio-culturais dos participantes visando conhecer suas preferências musicais e perfil de letramento. Para analisar a relação entre o uso da música e de pragmatemas na retenção lexical, foram aplicados um pré-teste antes da intervenção e dois pós-testes com intervalo de 1 mês entre eles. Além disso, o estudo contou com uma entrevista semi-estruturada com os participantes, visando entender a percepção dos mesmos sobre as práticas utilizadas na intervenção. Os achados apontam que houve uma retenção ligeiramente superior nas condições T2 (música e foco nos pragmatemas) e T3 (foco exclusivo nos pragmatemas), com ligeira superioridade para a condição 3. O pragmatema recuperado com maior frequência foi "What's up", fato que pode ser parcialmente explicado pelo fato de ser pronunciado como uma palavra só e pelo número de letras que o representa ortograficamente. Estudos futuros poderão esclarecer se há significância estatística entre as diferenças encontradas assim como melhor explorar como o ensino explícito de unidades lexicais complexas pode contribuir para a retenção desses itens lexicais e consequentemente para o ensino-aprendizagem de línguas adicionais. A intervenção permitiu que os aprendizes passassem a entender que as palavras não ocorrem de modo isolado, mas que sempre caminham junto a outras. Permitiu também que a rotina pedagógica contemplasse a coconstrução do conhecimento, levando os aprendizes a reagir positivamente às práticas utilizadas no ensino de inglês, conforme relatos durante as entrevistas semi-estruturadas. Isso per se já justifica a utilização de práticas semelhantes e ilustra a contribuição do presente estudo

Uma memória ímpar: a trajetória de Arthur Napoleão na sociabilidade musical de dois continentes (1843-1925)

Essa tese tem como objetivo primordial estudar a trajetória musical do pianista português Arthur Napoleão (1843-1925), desde a sua iniciação musical na cidade natal do Porto, até o falecimento no Rio de Janeiro em 1925. Discute-se aqui a relevância da inserção do pianista e de sua música nos meio sócios-culturais dos países da Europa e Américas, em cujas cidades se apresentou durante os primeiros quinze anos de sua carreira. Do mesmo modo, estuda-se também as circunstâncias da permanência do notável intérprete no Brasil, como imigrante radicado, desde 1868, bem como se deu a consolidação da sua nova perspectiva laboral no campo da música, como empreendedor e mediador cultural. E ainda por meio da organização de estabelecimentos comerciais voltados para a venda de pianos e partituras musicais, que se tornaram importantes espaços de sociabilidade musical na Corte, depois capital federal da República, ao longo de sua vida. As numerosas e variadas fontes aqui utilizadas são caudatárias do texto autobiográfico legado por Arthur Napoleão, de 1907. Essas "Memórias", ao mesmo tempo fonte de informação e objeto de estudo, possibilitam traçar, pelo exame vis-à-vis com a documentação restante, a trajetória artística de Arthur Napoleão, desde Portugal até o Brasil, no universo sócio-cultural em transformação, da segunda metade do século XIX ao primeiro quarto do XX.

Spór o kulturę muzyczną w Polsce – twórca modernistyczny w polemice z awangardą na przykładzie działalności i twórczości Tadeusza Szeligowskiego

Wydział Nauk Społecznych

SELECTED NINETEENTH CENTURY VARIATIONS FOR PIANO

The beauty and artistry of the variation form were fully developed and represented in the nineteenth century. The treasures of nineteenth century piano variations are a significant part of the total piano repertoire. The main goal of this dissertation is to show how various composers of the nineteenth century used the variation form to project their imagination and coloring of a simple melody. They used many different techniques to vary melodies and create their own music. Beethoven's Piano Sonata No. 12 in A-flat Major Op. 26 breaks with the conventional sonata design by using variation form instead of sonata-allegro form for the first movement, and having no movement in sonata-allegro form. Chopin's Variations Brillantes on "Je Vends des scapulaires" Op. 12 and Henri Herz's Variations on 'Non piu mesta" from "La Cenerentola" shows how they applied their art to composing variations on opera themes. Mendelssohn's Variations Serieuses Op. 54 was a reaction against the salon music in the 19" century. Schubert applies the variation form to his Impromptus in B-flat D. 935 No. 3. Schurnann's Symphonic Etudes represents a perfect example of the arts of variation, using counterpoint, and special coloring; and Faure's Theme and Variations Op. 73 represents one of the most outstanding nineteenth-century works in variation form. As a traditionalist in the nineteenth century, Brahms favored the variations over other classic forms. I have performed three of his most important sets of variations: including Variations on a theme by Schumann Op. 9, Variations on a Theme by Handel Op. 24, and Variations for two pianos on a Theme by Haydn Op. 56b. The variations listed above were divided into three recitals. These variations represent a very important part of the piano music of the nineteenth century. By discovering, preparing, and performing these wonderful works, I have grown, both as a pianist and as a musician.

Sikh Sabad Kirtan as a Musical Construction of Memory

The performance of devotional music in India has been an active, sonic conduit where spiritual identities are shaped and forged, and both history and mythology lived out and remembered daily. For the followers of Sikhism, congregational hymn singing has been the vehicle through which text, melody and ritual act as repositories of memory, elevating memory to a place where historical and social events can be reenacted and memorialized on levels of spiritual significance. This dissertation investigates the musical process of Shabad Kirtan, Sikh hymn singing, in a Sikh musical service as a powerful vehicle to forge a sense of identification between individual and the group. As an intimate part of Sikh life from birth to death, the repertoire of Shabad Kirtan draws from a rich mosaic of classical and folk genres as well as performance styles, acting as a musical and cognitive archive. Through a detailed analysis of the Asa Di Var service, Shabad Kirtan is explored as a phenomenological experience where time, place and occasion interact as a meaningful unit through which the congregation creates and recreates themselves, invoking deep memories and emotional experiences. Supported by explanatory tables, diagrams and musical transcriptions, the sonic movements of the service show how the Divine Word as Shabad is not only embodied through the Guru Granth Sahib, but also encountered through the human enactment of the service, aurally, viscerally and phenomenologically.