Managing Brand Equity over Time

The main concept of this paper is managing brand equity over time. In the theoretical section, a necessary basis for managing brand equity is first built by reviewing the most important themes related to branding. After this the concept of brand equity is discussed thoroughly, and a framework is built for managing brand equity over time. The empirical section illustrates how the case company, Masku, has built its brand equity over the history of the company. What can be derived from this research is that the process of managing brand equity over time can be an implicit process, and means of reinforcing the brand are often used without specific emphasis to generate business.

Brand ideas: narrar historias mediante la vida de la marca. ¿Cómo se generan los conceptos creativos que otorgan significado y forma a las marcas?

El present projecte analitza la creació i el desenvolupament dels conceptes que donen forma a les marques des d'un punt de vista creatiu. El treball proposa l'estudi del concepte de les brand idees com a resposta a l'evolució que han seguit les marques per aconseguir comunicar la seva essència. La finalitat de l'escrit és disseccionar les dues parts principals del procés creatiu d'una marca, les big ideas i les brand ideas, per trobar la forma més adequada de transmetre l'essència de les marques durant un recorregut de diversos anys. Un escenari que ens ensenyarà si aquest procés és tan nou com es creu, si realment les marques apliquen aquestes teories i els diferents elements a tenir en compte per fer créixer una marca des del punt de vista de la comunicació creativa.

Isomerismo cis-trans: de Werner aos nossos dias

In coordination chemistry the study of geometrical isomerization and reactivity of specific isomers is a topic of major importance. The preparation of specific isomers often requires considerable complexity, and it is important to acquire a sense of what is involved in studying isomerism in laboratory. If it is difficult sometimes to prepare pure isomers, it is not easier to understand the mechanisms of isomerization reactions since studies on this subject have shown conflicting results and diferent interpretations on the same system have been reported in the literature. Although cis-trans isomerism in octahedral metal complexes is a common occurrence, there are relatively few studies reporting how these isomerizations occur. This paper gives an overview on cis-trans isomerization processes and identification of these species.

Teologi

Samlingen teologisk litteratur med signum TF finns vid Teologiska biblioteket. Vid huvudbiblioteket finns teologisk litteratur under signum HB IIc1. Många tusen volymer teologisk litteratur har genom åren donerats till akademibiblioteket och donationer görs allt fortfarande. Bland tidigare donatorer kan som exempel nämnas prostinnan Hortense Grönstrand, häradshövding J.V. Brummer, vicehäradshövding Jon Hartman samt prostarna Konrad Ahlman, Karl Anders Troberg, Viktor Roslin, Theodor von Pfaler, Werner Wirén och C.H. Ekblom. Den teologiska litteraturen söks med sökfunktionen Signum och söktermen TF. Litteratur tryckt före 1980 söks manuellt i en kortkatalog vid Teologiska biblioteket. Retroaktiv inmatning i Alma gör att litteratur tryckt mellan 1830 och 1979 med tiden blir sökbar i Alma.

Utilização de índices r e R obtidos de programas interlaboratoriais para o controle de precisão de método analítico: Determinação de água por Karl Fischer

Values of repeatability (r) and reproducibility (R) are parameters of an analytical method. They are related to the maximum difference between two results of analysis (permissible range) and can be obtained by interlaboratorial comparisons. They represent great importance for the quality control of the results and decisions about the fitness-for-purpose of the method. Water determination in fuel oil samples were performed by 16 laboratories, using the Karl Fischer reaction, during the period from June 1997 to December 1999. Values of r and R were presented. Discussion is made in terms of the main factors that would be contribution to analytical method variabilities and uncertainties of final results.

Prof. Werner Neumannin Bach-esitelmä Sibelius-Akatemian Bach-päivillä 30. 3. 1965

Äänitetty: 30.3.1965, Helsinki, Sibelius-Akatemia.

Alfred Werner e Heinrich Rheinboldt: genealogia e legado científico

The centenary of Alfred Werner's Nobel Prize in Chemistry has prompted this retrospect on his important contributions for the development of stereochemistry and for the understanding of the nature of the coordination compounds. His genealogy has been described, including a discussion on the famous Jørgensen-Werner controversy. As an extension, it has also been reported the German biography of Heinrich Rheinboldt, the founder of the Chemistry School at the University of São Paulo, and his relation with Werner's scientific heritage.

Measuring Brand Equity and Analyzing Its Relationship with Key Marketing Mix Elements

The aim of this paper is to analyze the effect of price and advertising on brand equity. The dimensionality of brand equity is thoroughly examined, and the effect price, price deals, perceived advertising spending and advertising appeal have on the dimensions of brand equity are analyzed using multiple regression analysis as well as other supporting analyses. Price and advertising are found to be of great importance to brand equity. Arguably the most influential finding is the strong positive effect low prices – an integral brand element – have on the case company brand equity, even though a negative effect was hypothesized based on prior research. The results also support separating advertising appeal from perceived advertising spending, as well as linking service quality as part of the overall perceived quality in the context of service-intensive firms.

The Contribution of Mobile Device Manufacturers’ Site Usage to Brand Satisfaction and Loyalty

Recently most of the mobile phone manufacturer companies started to pay extra attention to their websites. This research investigates the sources of value creation on the mobile phone manufacturers’ website and the affect visiting the manufacturers’ website has on brand loyalty and brand satisfaction. The results show a correlation between positive website usage experience, brand loyalty and brand satisfaction. Moreover there is a relation between Novelty, Efficiency, Lock-in and the perceived usefulness the manufacturers’ website has on the mobile phone device. And finally the main reason behind Finnish student’s mobile phone brand loyalty is its country of origin.

Brand positioning for sport goods

The objective of this study was to find out how Exel position itself against its most important competitors, and how it could strengthen its own position in the future. Both end and intermediate customers was researched about their preferences and how the decision process could be influenced. The research was done by telephone interviews and the data was analyzed by statistical methods. The results showed that the decision making when buying floorball sticks is mainly influenced by the image of the brand and the popularity of the brand, rather than the actual technical abilities of the stick.

Consumers’ brand experiences of magazine brands

Tässä kvalitatiivisessa pro gradu -työssä tutkittiin kuluttajien brändikokemuksia aikakauslehtien brändeistä. Päätutkimusongelmana oli kuinka kuluttaja kokee aikakauslehden brändin. Alaongelmia olivat seuraavat: mitä ovat brändikokemukset, mitkä ovat brändikokemuksen ulottuvuudet, mitkä konseptit liittyvät brändikokemukseen, kuka on vastuussa brändikokemusten luomisesta ja miten brändikokemuksia luodaan. Tässä tutkimuksessa on analysoitu yhtä avointa kysymystä: kerro meille kokemuksiasi X lehden brändistä. Vastausten perusteella vastaajista muodostettiin kahdeksan ryhmää: Uloskasvaneet, Internet-sivujen käyttäjät, Toistoon kyllästyneet, Vertaistukijat, Nostalgiset, Uskolliset, Tyytyväiset ja Luottavaiset.

Epistemological anarchism of Paul Karl Feyerabend and medical education

The thoughts of the philosopher Paul Karl Feyerabend brought important contributions to the debate on Science in the 20th century. Most recently his views about non-existence of a single method for doing science have been employed to rethink science education and propose the use of multiple methods for effective teaching-learning process. This article employs the theoretical framework of the author expressed in the book Against Method, 1977, about the epistemological anarchism and the methodological pluralism and uses it in the contemporary discussion of medical education.

Matkustus Suomessa. : Ensimmäinen jakso. ... : Selitykset Z. Topeliusʼen kirjoittamat.

Engraved illustrations are based on the original oil paintings of several Finnish artists: A. v. Becker, A. Edelfelt, R. W. Ekman, W. Holmberg, K. E. Jansson, O. Kleineh, J. Knutson, B. Lindholm, H. Munsterhjelm och B. Reinhold.

En resa i Finland. : Första serien. ... : Text af Z. Topelius.

Engraved illustrations are based on the original oil paintings of several Finnish artists: A. v. Becker, A. Edelfelt, R. W. Ekman, W. Holmberg, K. E. Jansson, O. Kleineh, J. Knutson, B. Lindholm, H. Munsterhjelm och B. Reinhold.

The True Brand Loyalty in the Finnish Tabloid Industry

Asiakas- ja brandiuskollisuutta on tutkittu 1920-luvulta alkaen ja sitä käsittelevän kirjallisuuden kirjo on hyvin laaja. Empiirisiä tutkimuksia löytyy kattava joukko aina pankkimaailmasta päivittäiskaupan tuotteisiin. Iltapäivälehtimarkkinaa tutkivaa empiiristä asiakas- tai brandiuskollisuustutkimusta ei kuitenkaan toistaiseksi ole tieteellisen tutkimuksen saralla tehty. Tässä tutkimuksessa perehdytään asiakas- ja brandiuskollisuuden maailmaan ja tutkitaan brandiuskollisuuden toteutumista suomalaisien iltapäivälehtien keskuudessa. Tutkimuksen keskeisin tavoite on selvittää, voidaanko todeta asiakas- ja brandiuskollisuutta olevan suomalaisien iltapäivälehtien keskuudessa ja mikäli sitä todetaan olevan, mitkä ovat ne tekijät, jotka tämän uskollisuuden muodostumiseen vaikuttavat. Tutkimus toteutettiin yhteistyössä toisen suuren suomalaisen iltapäivälehtitalon kanssa. Empiirinen tutkimus toteutettiin strukturoituna Internet-kyselynä, josta saatu aineisto analysoitiin kvantitatiivisin tutkimusmenetelmin. Tutkimuksen tulokset osoittavat, että asiakas- ja brandiuskollisuutta löytyy suomalaisien iltapäivälehtien keskuudessa. Tärkeimmät havainnot osoittavat, että muun muassa uskollisuus iltapäivälehden verkkosivustoa kohtaan vaikuttaa positiivisesti uskollisuuteen ja toistuvaan ostokäyttäytymiseen samaa iltapäivälehteä kohtaan. Tämä on merkittävä löytö, sillä asian on monissa aiemmissa tutkimuksissa oletettu olevan päinvastoin. Myös luottamus brandiin, sitoutuneisuus brandiin, asiakkaan kokemat hyödyt ja asiakastyytyväisyys todettiin tutkimustuloksien pohjalta vaikuttavan positiivisesti sekä asenteellisen että behavioristisen uskollisuuden muodostumiseen iltapäivälehtiä kohtaan.