478 resultados para Hotels -- Màrqueting


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The influx of Fortune 500 companies like IBM, Toyota and Starwood Hotels into the virtual world of Second Life has generated much publicity in 2006 and 2007. The virtual world landscape has changed substantially since. Many early adopters have abandoned virtual worlds, and the number of security-related incidents in virtual worlds has risen substantially. This paper discusses key security threats in virtual worlds, and highlights the need for users and stakeholders to better understand these threats in order to manage them more effectively. The issue of managing security threats in virtual worlds is especially important in ensuring that virtual worlds remain a friendly environment to thriving online communities and ebusiness; and represent an environment whereby the interests of various stakeholders are protected and upheld. The paper contributes to practice and research by (i) raising security awareness among virtual world users and stakeholders, and (ii) prescribing a systematic approach for analyzing the nature and implication of security threats in virtual worlds.

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Recent proliferation and popularity of personal computer and console games has meant that scholarship around video arcade games has been largely ignored. Arcade games had their halcyon days during the 1970s and 1980s when 'Space Invaders', 'Pong' and 'Donkey Kong' were household names. The inception of scholarship into games occurred in the 1990s; a time when arcade games were writ small in the cultural imagination, at least compared to the newer home computer and video games. Thus in games theory they are typically discussed only in terms of their role as antecedents to their more popular kin. Moreover, they seem innocuous because they are so publicly accessible. Against this assumption, and lack of scholarship, this paper explores a selection of contemporary arcade games which we describe as 'hunting' games. Arcade hunting games are first-person shooter (FPS) involving one or more players shooting simulated wild animals. They are commonly situated in cinema foyers, hotels, and family entertainment centres. However, despite a presumption of institutional moderation afforded by the public accessibility of these spaces, this paper argues that this genre works through a range of political modalities that require more scholarly consideration than currently given.

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Having an eye catching and attractive website could help hotels to compete in the vigorous online market. This study attempts to examine the relationship between human personality and the web design preferences. Kohonen Networks were adopted to cluster people with similar personality characteristics and identify their differences on web design preferences. Empirical results indicated people with similar personality traits have similar design preferences. For example, to attract those who got high scores in agreeableness, conscientiousness and openness but low score in neuroticism, a web page should start with a language selection page with introductory movie, one large image on the web page showing hotel interior design with hotel guest in the photo, and with background music.

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The objective of this study is to investigate the impacts of mixed use developments on parking requirements. Along with the renewed interests in mixed use development, shared parking concept has been a focus for traffic engineers, local governments and mixed use developers in recent years. With the help of a case study of Gold Coast city in Australia, this study has identified that shared parking significantly reduces the overall parking requirements of mixed use developments. However, to be shared parking more effective, the type and the size of various land uses within a particular mixed use development should favour the concept. For example, offices and hotels can go side by side as the time-of-day parking requirements and peak parking demand do not conflict each other. A series of time-of-day parking occupancy rates have been developed for typical land use categories to identify such effectiveness.

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Change has engulfed the coastal fringe of Australia. In balancing the built and natural environment, community needs, cultural significance and economic sustainability, planners aim to improve quality of life and create vibrant communities. Yet managing place change, particularly in coastal areas, is fraught with tensions. Most planning discussions about the rapidity of change, the impact of the Sea Change process and increased development have focused upon the extensiveness of residential expansion and the housing styles that challenge the essence of the character of these coastal towns. Character and sense of place qualities are the very reasons that sea changers desire to engage with and reside within these communities. One aspect missing from this discussion and analysis is the impact that large-scale transformations of iconic buildings are having upon these places. This paper examines the consequences that major commercial development projects have upon the communities of Sorrento and Queenscliff. It considers changes (proposed or realised) to four landmark historic hotels: The Koonya and Continental in Sorrento; and the Ozone and Vue Grand in Queenscliff. This paper focuses on issues of planning, social engagement and community debate.

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Facebook is celebrating its 10th anniversary in 2014. Like its social media cousin, Twitter, Facebook has transformed how journalists gather and disseminate international news. On Facebook, freelance journalists work together in open and closed communities to share information about news production in the latest crisis news datelines. One such community is the Vulture Club. This 'secret' site is being used to garner resources that previously were available only to mainstream staff correspondents. The majority of the posts on this site seek advice on good fixers, visas, safety gear, hotels and contacts. This article uses content analysis to examine posts on the VC site. It concentrates in particular on requests by freelance journalists for help with finding fixers in different countries. The study compares this model to a previous research study on staff correspondents and fixers. The findings are theorised by employing the work of Pierre Bourdieu on the acquisition of social and cultural capital. 

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In addition to extending the empirical investigation of the relationship between transformational leadership and follower affective commitment to the Chinese hospitality industry, this study makes a theoretical contribution by investigating the influence of individually held cultural values on this relationship. Building on previous research which has examined whether collectivism moderates the transformational leadership/affective commitment relationship, this study investigates the moderating effects of two additional cultural value orientations, namely power distance and uncertainty avoidance. Hierarchical regression analysis was utilized to analyse survey data from 398 employees of four Chinese hotels in Zhejiang Province. In addition to finding a positive relationship between transformational leadership and affective commitment, data analysis revealed that followers low in power distance exhibited higher levels of affective commitment when working under a transformational leader than those high in power distance. In addition, followers high in uncertainty avoidance and collectivism exhibited greater commitment when working under a transformational leader than those low in uncertainty avoidance and collectivism. These findings clearly indicate the importance of within-country cultural differences to the effectiveness of leaders in the workplace. © 2014 © 2013 Taylor & Francis.

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A pesquisa “A organização do lazer e seus prazeres: o caso do Club Med” se inscreve no âmbito de um campo recente de investigação que toma o turismo como prática social e procura compreender a sua inserção nas dinâmicas culturais em nível local e global. A partir do caso Club Med, analiso comparativamente o fenômeno dos hotéis de lazer no Brasil e em outros países. O objetivo é entender como ocorre o processo de elaboração desses hotéis como espaços lúdicos altamente cobiçados mundo afora. Paralelamente, o estudo contempla também a perspectiva do cliente e, conseqüentemente, a questão do consumo do produto resort na sociedade contemporânea.

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No presente trabalho o objetivo geral consiste em investigar preliminarmente o que é a hotelaria, suas origens, o seu desenvolvimento ao longo da história e particularmente na Cidade do Rio de Janeiro. Posteriormente, objetivou-se apresentar o que é a atividade hoteleira e suas ferramentas gerenciais mais utilizadas para manter padrões adequados de competitividade e eficiência. A última etapa do trabalho trata do estudo de caso sobre a Rede Othon de Hotéis, que empresa de origem brasileira. Seu fundador, foi um visionário, pois resolveu investir num ramo de atividade totalmente desconhecido para sua época. A investigação avança, no sentido de descobrir a suas origens, sua motivação e suas práticas gerenciais.

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The main purpose of this dissertation was to analyse whether hotels managed by international hotel chains present competitive differential when compared to hotels independently operated. This dissertation was only concerned with analyzing the benefits brought to the hotel, according to the marketing point of view, taking into consideration the differentials related to the brands, the distribution channels, the marketing budget and the commercial structure offered by the hotel chains to their affiliated hotels.This dissertation was developed through reading, as well as interviewing professionals of the area, such as hotels managers, hotel chains' directors, and consultant of hotel area in order to get to know their perceptions about the subject. Executive hotels under the luxury category were analyzed in the city of São Paulo.The conclusion was that hotels managed by international chains do present competitive differential in relation to the independently operated hotels. This differential is due to the usage of a brand known worldwide, the marketing budget, the sales and commercial structure of the hotels chains. This benefit is even bigger when the hotel is inside the international market.

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o propósito deste estudo é o de analisar criticamente o serviço de hotelaria em relação à formação e às habilidades dos profissionais da área, especialmente gerentes e empregados da linha de frente, para atender a expectativas presentes e futuras de clientes multiculturais, visando à competitividade. Uma breve retrospectiva histórica situa a experiência brasileira nesse servIço em expansão e sofisticação crescentes no país e no mundo globalizado e apresenta as características de cada unidade hoteleira estudada. No cenário de hotelaria, comunicação e idiomas são fatores centrais, gerando impactos recíprocos entre os envolvidos. O estudo identifica propostas e iniciativas de treinamento dessa natureza entre os gerentes entrevistados e avalia as possibilidades para competência intercultural. Uma visitação a autores estudiosos em cultura, cultura brasileira, cultura organizacional, comunicação organizacional, linguagem, idiomas e diferenças culturais no gerenciamento compôs o referencial teórico. A metodologia empregada foi primordialmente qualitativa, buscando percepções dos gerentes e suas implicações para a gestão das diferenças culturais. Essa foi complementada com uma análise de dados quantitativos, com o objetivo de dar maior consistência à leitura da realidade multicultural da hotelaria. Diante de indícios de atenção ao fator cultura para competitividade, as conclusões apontaram para a necessidade de melhorar o entendimento conceitual de cultura, sistematizar e ampliar conteúdos de treinamento multicultural, incluir a linha de frente mais ampla e freqüentemente nesses programas, cobrindo idiomas.

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Trata-se de um estudo exploratório/explanatório que visa avaliar a convergência entre a percepção de atratividade do mercado hoteleiro brasileiro e o posicionamento estratégico para negócios das grandes cadeias multinacionais de hotéis na avaliação de seus altos dirigentes. A pesquisa está inserida no contexto das estratégias de negócios internacionais e da expansão global hoteleira, tendo o Brasil como alvo.