The relationship between b2b branding and industrial buying in the digital era: evidence from Finnish gas industry

The aim of this study is to understand the importance of b2b brands in different phases of the industrial buying process in the digital era. The research problem is approached by examining a b2b supplier brand in the context of gas supplier selection. The data was collected by interviewing individuals from ten different companies. The findings contribute to previous theory by showing that as industrial buying behaviour is eventually individual behaviour, brands can influence decision making. The relevance of a brand depends on individual’s personality and preferences. Digital media cannot be ignored in managing brand image as buyers are present in the online environment. The results reveal that traditional personal selling is, nevertheless, in a key role in brand image building and is a source of added value. The salesperson influences buyers’ perceived associations of a brand and gives the brand a face.

Adult Learning in the Transformational Environments of the Digital Revolution: Connecting Theory and Practice

The purpose of this study was to investigate the learning preferences and the post-secondary educational experiences of a group of Net-Gen adult learners, aged between 18 and 35, currently working in the knowledge economy workplace, and their assessment of how adequately they were prepared to meet the requirements of the knowledge economy workplace. This study utilized an explanatory mixed-method research design. Participants completed a questionnaire providing information on their self-reported learning style preferences, their use of digital tools for formal and informal learning, their use of digital technologies in postsecondary educational experiences, and their use of digital technologies in their workplace. Four volunteers from the questionnaire respondents were selected to participate in interviews based on the diversity of their experiences in higher education, including digital environments, and the diversity of their knowledge economy workplaces. Data collected from the questionnaire were analyzed for descriptive and demographic statistics, and categorized so that common patterns could be identified from information gathered from the online questionnaire and interviews. Findings based on this study indicated that these Net-Gen adult learners were fluent with all types of digital technologies in collaborative environments, expecting their educational experiences to provide a similar experience. Participants clearly expressed an understanding that digital/collaborative aptitudes are essential to successful employment in the knowledge economy workplace. The findings of this study indicated that the majority of participants felt that their post-secondary educational experiences did not adequately prepare them to meet the expectations of this type of working environment.

Importance of the embedding environment on the strain within small rings in siliceous materials

The effect of the local environment on the energetic strain within small (SiO)N rings (with N=2,3) in silica materials is investigated via periodic model systems employing density functional calculations. Through comparison of the energies of various nonterminated systems containing small rings in strained and relatively unstrained environments, with alpha quartz, we demonstrate how small ring strain is affected by the nature of the embedding environment. We compare our findings with numerous previously reported calculations, often predicting significantly different small-ring strain energies, leading to a critical assessment of methods of calculating accurate localized ring energies. The results have relevance for estimates of the strain-induced response (e.g., chemical, photo, and radio) of small silica rings, and the propensity for them to form in bulk glasses, thin films, and nanoclusters.

Professional Skills and Competencies for Academic Librarian in an Electronic Environment

Development of new technologies in the field of library and information science especially in academic libraries has resulted in the need for library staff to be flexible in adopting new skills and levels of awareness. In addition to core technology skills, importance is to be given to other skills in communication, management, etc. This paper attempts to describe in brief the competencies and skills required for an academic library professional in the digital era .

Using open source software for digital libraries A case study of CUSAT

The purpose of this paper is to describe the design and development of a digital library at Cochin University of Science and Technology (CUSAT), India, using DSpace open source software. The study covers the structure, contents and usage of CUSAT digital library. Design/methodology/approach – This paper examines the possibilities of applying open source in libraries. An evaluative approach is carried out to explore the features of the CUSAT digital library. The Google Analytics service is employed to measure the amount of use of digital library by users across the world. Findings – CUSAT has successfully applied DSpace open source software for building a digital library. The digital library has had visits from 78 countries, with the major share from India. The distribution of documents in the digital library is uneven. Past exam question papers share the major part of the collection. The number of research papers, articles and rare documents is less. Originality/value – The study is the first of its type that tries to understand digital library design and development using DSpace open source software in a university environment with a focus on the analysis of distribution of items and measuring the value by usage statistics employing the Google Analytics service. The digital library model can be useful for designing similar systems

Think, Construct and Communicate : ICT as a Virtual Learning Environment.'Piensa, construye y comunica : las TIC como Espacio Virtual de Aprendizaje'

Se presenta una manera nueva de trabajar basada en la idea constructivista de la construcci??n del conocimiento; es un modelo de b??squeda en Internet que introduce elementos propios del aprendizaje cooperativo, se llama WebQuest. Todos estos contenidos se colocar??n en un entorno digital que permitir?? utilizar chats, pizarra electr??nica, foros de discusi??n y correo electr??nico interno que facilite a los participantes no s??lo el seguimiento del curso con facilidad, sino que les dar?? la oportunidad de trabajar codo con codo con colegas europeos que tienen sus mismos intereses, favoreciendo la comunicaci??n y la colaboraci??n mediante esta experiencia interactiva. A trav??s de este proyecto se potenciar?? la creaci??n de una red de trabajo efectiva que proporcione experiencias y facilidades de uso a los formadores y al profesorado en el uso de todos estos medios inform??ticos, haciendo un especial hincapi?? en el potencial de las tecnolog??as on line para el desarrollo y el trabajo CD-Rom se recogen los proyectos seleccionados y en seis idiomas realizados por los profesores y futuros profesores durante la fase de comprobaci??n y la gu??a de buenas pr??cticas.

Adaption of Courses and Learning Environment to the User Context in dotLRN

The explosive growth of Internet during the last years has been reflected in the ever-increasing amount of the diversity and heterogeneity of user preferences, types and features of devices and access networks. Usually the heterogeneity in the context of the users which request Web contents is not taken into account by the servers that deliver them implying that these contents will not always suit their needs. In the particular case of e-learning platforms this issue is especially critical due to the fact that it puts at stake the knowledge acquired by their users. In the following paper we present a system that aims to provide the dotLRN e-learning platform with the capability to adapt to its users context. By integrating dotLRN with a multi-agent hypermedia system, online courses being undertaken by students as well as their learning environment are adapted in real time

Underwater SLAM in a marina environment

This paper describes a navigation system for autonomous underwater vehicles (AUVs) in partially structured environments, such as dams, harbors, marinas or marine platforms. A mechanical scanning imaging sonar is used to obtain information about the location of planar structures present in such environments. A modified version of the Hough transform has been developed to extract line features, together with their uncertainty, from the continuous sonar dataflow. The information obtained is incorporated into a feature-based SLAM algorithm running an Extended Kalman Filter (EKF). Simultaneously, the AUV's position estimate is provided to the feature extraction algorithm to correct the distortions that the vehicle motion produces in the acoustic images. Experiments carried out in a marina located in the Costa Brava (Spain) with the Ictineu AUV show the viability of the proposed approach

A distributed environment for virtual and/or real experiments for underwater robots

This paper presents the distributed environment for virtual and/or real experiments for underwater robots (DEVRE). This environment is composed of a set of processes running on a local area network composed of three sites: 1) the onboard AUV computer; 2) a surface computer used as human-machine interface (HMI); and 3) a computer used for simulating the vehicle dynamics and representing the virtual world. The HMI can be transparently linked to the real sensors and actuators dealing with a real mission. It can also be linked with virtual sensors and virtual actuators, dealing with a virtual mission. The aim of DEVRE is to assist engineers during the software development and testing in the lab prior to real experiments

Adaptive business intelligence for an open negotiation environment

Engineering of negotiation model allows to develop effective heuristic for business intelligence. Digital ecosystems demand open negotiation models. To define in advance effective heuristics is not compliant with the requirement of openness. The new challenge is to develop business intelligence in advance exploiting an adaptive approach. The idea is to learn business strategy once new negotiation model rise in the e-market arena. In this paper we present how recommendation technology may be deployed in an open negotiation environment where the interaction protocol models are not known in advance. The solution we propose is delivered as part of the ONE Platform, open source software that implements a fully distributed open environment for business negotiation

Montaje y operación de Puntos Vive Digital en Bogotá

Estudio de prefactibilidad para determinar si genera rentabilidad financiera por encima de la tasa de oportunidad de la empresa, el montaje y operación de 40 Puntos Vive Digital en la ciudad de Bogotá. Teniendo en cuenta los estudios de soporte tales como: entorno, mercado, técnico, administrativo, legal, financiero, económico-social. Para llevar a cabo dicho objetivo, la empresa deberá evaluar la posibilidad de presentarse a la convocatoria que lidera el Ministerio de Tecnologías de Información y las Comunicaciones (TIC), en el marco del Plan Vive Digital a través del Programa Compartel que promueve la creación de 320 Puntos Vive Digital para el año 2012. Por esta razón, la empresa contrató un formulador para estructurar el proyecto y servir como soporte de un proceso para la toma de decisiones en el escenario real de participar en la convocatoria del proyecto de Puntos Vive Digital del Ministerio de Tecnologías de Información y las Comunicaciones (TIC). Luego de finalizar dicha investigación, resultó recomendable para la empresa, participar en el Programa Plan Vive Digital, particularmente en el proyecto de Puntos Vive Digital, luego de constatar que genera riqueza a la empresa, contribuye en su plan estratégico 2012-2014, especialmente en ampliar su portafolio de servicios TIC de manera rentable y finalmente, cuenta con la experiencia de ejecutar este tipo de proyectos debido a la gran trayectoria en el montaje y operación de puntos de acceso masivo a internet en la ciudad.

Competencia digital: desarrollo de aprendizajes con mundos virtuales en la escuela 2.0

Resumen tomado de la publicación

El ???Personal Learning Environment??? (PLE), m??s enll?? de les teories i enfocaments pedag??gics

Resumen basado en el de la publicaci??n

Optical environment in classrooms for hearing-impaired children: recent developments and continuing needs

This paper is a review of the literature regarding design of classrooms for hearing impaired children.

Classroom acoustics: enhancing the listening environment through the use of amplification systems

This paper discusses the variables affecting classroom acoustics and a case study examination of some local classrooms. Classrooms were measured against proposed American National Standards Institute (ANSI) standards and treatment options for improving acoustics are suggested.