870 resultados para Attention sélective


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In this work we analyze the reforms carried out by the Mexican state in the nineties of the 20th century, in the items concerning the policies of housing and urban land, based on an exhaustive review of the main actions, programs and changes in the legal and institutional frame that applies for each of these fields. The nineties represent a "breaking point" in the way the State considers the satisfaction of the right to the housing and attends the offer of urbanized land for a tidy and sustainable urban development. In this period of time, the approach of direct intervention in developing and financing housing and creation of land reserves has changed into another one, ruled by the logic of the market. The balance to the first decade of the 21st century is ambiguous, as neither the housing policy has solved the housing shortage for low-income population, nor the land policy has eliminated the illegal urban growth.

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Los niños con trastorno de déficit de atención e hiperactividad (ADHD) pueden experimentar a menudo fracaso escolar, expulsión escolar y problemas emocionales, conductuales y sociales. Para desmitificar esta disfunción, este manual ayuda a comprenderla y a manejarla, a adoptar las estrategias educativas y los enfoques de gestión del comportamiento más adecuados para cada niño. También explora el uso de los tratamientos alternativos, tales como estrategias psicológicas y psiquiátricas, medicamentos, asesoramiento, entrenamiento y cambios en la dieta, lo que permite ofrecer a los niños un futuro más positivo.

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Recurso para padres, profesores y todo el personal de la escuela que trata con jóvenes con trastorno de déficit de atención e hiperactividad (ADHD), o que presentan un tipo de comportamiento ADHD. Su objetivo es desmitificar el ADHD, permitir entender un poco más sobre este tipo de personalidad, facilitar a estos alumnos una mayor comprensión de su propio estado, proporcionar un método para adultos que trabajan con estos jóvenes y mostrar que si en personas con ADHD se dan las condiciones óptimas para su desarrollo pueden convertirse en los miembros más productivos e innovadores de nuestra sociedad. Contiene actividades y ejercicios para alumnos diagnosticados, o que presenta muchas de las características de esta disfunción. Incluye secciones sobre tratamiento médico y alternativas para el tratamiento, ejercicios de muchas disciplinas, por ejemplo yoga terapia de arte, diseñadas para mejorar la organización y la concentración.

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Manual que ofrece numerosas recomendaciones para hacer frente a los múltiples síntomas del bajo auto-control y gestión del tiempo, la falta de atención y desorganización, y el comportamiento impulsivo y descuidado que afecta a casi todos los ámbitos de las principales actividades de la vida de los adultos con TDAH. Describe cómo el cerebro de la persona con Trastorno por Déficit de Atención e Hiperactividad (TDAH) procesa la información y cómo se producen los típicos desafíos que estas personas experimentan, así como por qué ciertas estrategias son efectivas y otras no. Explica detalladamente el tratamiento, tipo de medicamentos, terapia y entrenamiento, además de los tratamientos alternativos. Proporciona una amplia colección de estrategias prácticas en las áreas de la autoestima, trabajo, relaciones, amistad, paternidad y la vida cotidiana. Incluye la gestión de tiempo para organizarse. Está estructurado en ciento ochenta y nueve artículos independientes entre si que tratan sobre un tema en particular.

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The objectives of the study were (a) to examine which information and design elements on dairy product packages operate as cues in consumer evaluations of product healthfulness, and (b) to measure the degree to which consumers voluntarily attend to these elements during product choice. Visual attention was measured by means of eye-tracking. Task (free viewing, product healthfulness evaluation, and purchase likelihood evaluation) and product (five different yoghurt products) were varied in a mixed within-between subjects design. The free viewing condition served as a baseline against which increases or decreases in attention during product healthfulness evaluation and purchase likelihood evaluation were assessed. The analysis revealed that the only element operating as a health cue during product healthfulness evaluation was the nutrition label. The information cues used during purchase likelihood evaluation were the name of the product category and the nutrition label. Taken together, the results suggest that the only information element that consumers consistently utilize as a health cue is the nutrition label and that only a limited amount of attention is devoted to read nutrition labels during purchase likelihood evaluations. The study also revealed that the probability that a consumer will read the nutrition label during the purchase decision process is associated with gender, body mass index and health motivation.

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The increasing use of the World Wide Web has promised a huge advertising platform for marketers. Investment in online advertising is growing and is expected to overcome traditional media. However, recent studies have reported that users avoid looking at advertising displayed on the World Wide Web. This study aimed at examining the impact of verbal emotional cues (negative/neutral/positive) to capture attention on website’s advertising areas through an eye tracker system. The results revealed significant statistical differences between fixations to negative, positive words and neutral words. Significant differences between the number of fixations and recognition of the target words were found only for the negative valence words. We conclude that negative emotional words could play a major role on user attention to advertising.

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The ISO norm line 9241 states some criteria for ergonomics of human system interaction. In markets with a huge variety of offers and little possibility of differentiation, providers can gain a decisive competitive advantage by user oriented interfaces. A precondition for this is that relevant information can be obtained for entrepreneurial decisions in this regard. To test how users of universal search result pages use those pages and pay attention to different elements, an eye tracking experiment with a mixed design has been developed. Twenty subjects were confronted with search engine result pages (SERPs) and were instructed to make a decision while conditions “national vs. international city” and “with vs. without miniaturized Google map” were used. Different parameters like fixation count, duration and time to first fixation were computed from the eye tracking raw data and supplemented by click rate data as well as data from questionnaires. Results of this pilot study revealed some remarkable facts like a vampire effect on miniaturized Google maps. Furthermore, Google maps did not shorten the process of decision making, Google ads were not fixated, visual attention on SERPs was influenced by position of the elements on the SERP and by the users’ familiarity with the search target. These results support the theory of Amount of Invested Mental Effort (AIME) and give providers empirical evidence to take users’ expectations into account. Furthermore, the results indicated that the task oriented goal mode of participants was a moderator for the attention spent on ads. Most important, SERPs with images attracted the viewers’ attention much longer than those without images. This unique selling proposition may lead to a distortion of competition on markets.