Influência das dimensões organizacionais na gestão do conhecimento: pesquisa empírica na rede de hoteleira de Natal/RN

This dissertation of Master of Science investigates the influence of the organization dimensions in the development of the management of the knowledge in the administrative activities developed by the tourist sector of the city of the Natal/RN. The adopted methodology was a descriptive research and exploration, using the technique of analysis of Cluster and Box Multiple Plot. The objective of if using descriptive and exploration analysis of the absolute values and the gotten percentages, are to present, on the basis of the studied dimensions, the degree of importance and the agreement related to the organization knowledge in the perception of the interviewed ones. The used instrument of research was a composed questionnaire for two parts: study of the management of the knowledge and profiles of the companies and interviewed. This questionnaire aims at the study of the organization environment, evidencing if the same it propitiates one administrative politics directed for the creation, storage and dissemination of the organization knowledge. Of this form, the general result presented a relationship of the content seen in the bibliography with the activities developed in the hotels, demonstrating that the management of the organization knowledge is of great importance for the development of this activity

Formação e capacitação profissional no setor hoteleiro de Ponta Negra, Natal/RN

This paper aims to analyse and discuss the labour in hospitality industry, specially the hospitality trade in Ponta Negra Natal/RN, Brazil, since the tourism has increased in the city, by investigating if the tourism field is suitable for public politics programs and labour qualification. The choice for Ponta Negra is because it has become the focus of tourism development in Natal. The research was developed by using qualitative approach of investigation, by means of some procedures such as: bibliographic and empirical researches, by using questionnaires with workers and recruiting personnel of hotels, always following a theory and a reflexive descriptive attitude. This dissertation involves eight chapters: Neoliberalism and labour; Economical and spatial restructuring of Rio Grande do Norte; Public politics concerning tourism area; Tourism, graduation and qualification in hospitality industry; Qualification for tourism hospitality; Hotels: territorialization and unterritorialization; Social qualification reality of people involved in hospitality activities in Ponta Negra, Natal/RN, Brazil; and Final considerations and recommendations. Therefore, this paper intends to contribute for understanding professional qualification in hospitality trade, confronting the needs that the service requires, and mainly, in the tourism sector, which is increasing in our city, Natal

O uso do móbile marketing como estratégia de fidelização de clientes :um estudo e empresas do setor de comércio e serviços em natal-RN

This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process

Educação superior em turismo: o profissional de turismo frente às competências exigidas pelo mercado de trabalho do setor hoteleiro em Natal

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Influência de variáveis arquitetônicas no desempenho energético de hotéis no clima quente e úmido da cidade de Natal/RN

This master thesis aims to assess the influence of the design decisions on the energy building performance of hotels. The research is based on the integration of field study and computer simulation. Firstly, a detailed field study is carried out to identify the characteristics of hotels in Natal, Rio Grande do Norte. The items assessed are occupancies, light and equipment densities, types of air conditioning, total and monthly energy consumption, among others. A second and more comprehensive field study is carried out to identify the range of occurrence of architectural variables, with a larger number of buildings. A base case is modelled in VisualDOE, based on the first field study. Then, a first set of simulations are run to explore the sensitivity of the variables on the energy consumption. The results analyses were the base of a second set of simulations, which combined the most influential variables. The results of 384 models were assessed, and the impacts of design decisions were quantified. The study discusses tendencies and recommendations, as well as the methods advantages and disadvantages

Análise tecnológica sobre os aspectos ambientais de empreendimentos hoteleiros da Praia de Ponta Negra Natal/RN: um modelo de sistema de gestão ambiental

The present work aimed the elaboration of an environmental study focused on the hotel sector in order to present an analysis of the environmental aspects of Ponta Negra Beach, in Natal, RN, Brazil and also the aspects of the small and medium hotels existing in this area. By means of this work, it is possible to elaborate a model of a simplified System of Environmental Management which can attend to the exigencies required by NBR ISO 14001: 2004, as well as to present economical viability and possibility to be implemented in a way that hotels may converge to the sustainable environmental development of the tourism in Ponta Negra Beach. The research methodology presents itself divided into three items: execution of the environmental characterization of Ponta Negra Beach, by way of technical visits and interpretation of satellite images and cartograms of the main environmental characteristics of the region; execution of the work already made concerning the development, application and interpretation of the evaluation of the environmental aspects of each hotel, considering the hotels and the period of data collection, these used in evaluation, research instrument and a description of the procedure utilized for the analysis of the collected data and the utilized methodology for the elaboration of a model of a simplified System of Environmental Management. In a general way, it has been concluded that the practices executed by hotels in Ponta Negra Beach are impact-like and harmful to the environment. The simple implementation of analysis procedures and control of the environmental aspects could suggestively contribute to the reduction of environmental impacts promoted by the hotel section at this beach and in the nearby areas. It had been noticed that the study contributed to the sensitization of managers concerning the environmental problems since, in many other times, the detected problem was, in fact, the non-acquaintance about the environmental aspects and impacts from those hotels administrators, because of the lack of surveys and studies about the theme. It had also been noticed the arousing of a possible environmental attitude from some managers

Cultura organizacional e desempenho dos colaboradores :um estudo exploratório no setor hoteleiro

This work focuses on the relationship between organizational culture and quality culture in the hotel sector of NATAL/RN with respect to employee performance. The themes organizational culture and quality have been the research focus of administration theorists and a constant concern of professional managers, since the Japanese demonstrated effective forms or western management. In this study, the Competing Values Model (C.V.M.) (Quinn e Cameron, 1996; Quinn, 1998; Santos, 1998, 2000; Teixeira, 2001), which was tested on north-American organizations and considered a high value academic and professional instrument, was applied. The model maps the organizational culture on a profile with four elements: clan, adhocracy, market and hierarchy. The C.V.M., associated with the taximetrics created by Cameron (which classifies quality culture in for levels: status quo, error detection, error prevention and perpetual creative quality) has been related with organizational performance. In this study, these two models are used jointly and tested in the hotel sector. The results indicate that the strongest element of the profile is clan, which is characterized by internal focus, participation and people involvement, followed by the adhocracy element, which has an external focus, emphasizes flexibility and is characterized by dynamic enterprising and creativity. Regarding the level of the culture s quality in the hotel, the highest level, that of perpetual improvement and creativity, which attempts to enchant and to surprise the clients, was most frequently cited, followed by the error detection level, which has as its goal to discover and correct mistakes, trying, consequently, to reduce waste. The results suggest that employee performance as measured on some indicators is related to elements of the organizational culture profile and quality level

O Prêmio Nacional de Qualidade e as políticas e práticas de recursos humanos :um estudo em empresas do setor de transporte público por ônibus da região metropolitana de Natal/RN

This work has goal of analyzing the practices of Human Resources in the per missionary enterprises of urban transportation, by bus, in the metropolitan region of de Natal, based on the standard person of the National Program of Quality 2004 and points if they are able to take part as prize-winning in this standard. Also this work aims, through a theoretical evolution of people management and its current practices, the history of the National prize Quality and its main standards, the importance of the urban transportation, its characteristics and the system itself in the metropolitan region of Natal. The research was carried out in 11 enterprises that operated in the area, with several dimensions and forms of management. The research variations were based on the standard person of the 2004 NPQ that deals with the system of work, preparation and development and life quality. In the statistical treatment, discriminated and exploiting analyses were applied. The main obtained results through the research, we can verify an administrative centralization in managers and owners hands; that 45% of the enterprises don t have a Human Resources Department, however, on the other hand, they practice some human Resources politics, indicated by the variations; as to the items system of work, 55% of the enterprises are able; preparing and development, 43%

Setor informal da economia e a dinâmica dos territórios nas praias da cidade do Natal/RN

La recherche sur secteur non-formel de l économie et la dynamique des territoires dans les plages de la ville de Natal/RN, a le but de la compréhension des espaces de ces territoires ainsi que leurs caractéristiques; le rapport des acteurs sociaux et l existence de politiques dirigées direct ou indirectement vers ce secteur de l économie et ses territoires. Pour celà, on donne emphase au scénario économique moulé par le système de production et reproduction dans la mondialisation, ce qui, parmis d autres actions aq l inetrférence sur le marché du travail, lequel subit constamment des transformations importantes cherchant à suivre les changements en niveau global, en devenant, pour ainsi dire, un marché chaque fois plus exigeant et, conséquemment, sélectif. Moyennant la réalité économique et politique vécue, il augmente le nombre de chômeurs dans le pays suscitant, à tort et à travers, la croissance du secteur non-formel de l économie avec ses inombrables travailleurs qui occupent les plus différents segments parmi lesquels les travaux autonomes, ici représentés par les camelots, les propriétaires de baraques, les propriétaires de kiosques ; etc. Pour atteindre ce but, on a cherché les reférenciels théorico-scientifiques ayant pour base la connaissance empirique à travers les inombrables cas d études matérialisés au moyen de donnés primaires et sécondaires. Finalement, on est sûr de ce que les travailleurs du secteur non-formel complèmentent la chaîne repoductive, ils créent et recréent des territoires avec des contenus variés qui sont indispensables pour la croissance et le développement social

Contradições e disputas no “Terceiro Setor”: uma análise das organizações sociais que atuam no bairro de Felipe Camarão, Natal/RN

Contemporáneamente, parece que la relación entre el Estado y la sociedad civil ha sido modificada por los patrones de neoliberalismo que se propagan a la ideología de la responsabilidad social y, por lo tanto, la expansión del “Tercer Sector”. Así, desde la década de 1980 las Organizaciones No Gubernamentales surgen en Brasil, alcanzando un papel importante en la sociedad, como la realización de sus actividades y proyectos. Anteriormente había organizaciones, pero ahora reconocidas como ONG en este contexto. Así es como cuantitativamente se estructuraron las organizaciones de todo el país y sus acciones se vuelven más relevantes. El surgimiento de las ONG en Brasil se asocia con la lógica liberal y neoliberal que transfiere a la empresa la tarea de cuidar a los incapaces pobres y excluidos. Esta ideología trata de minimizar las necesidades sociales donde las obras del gobierno no son suficientes. Esta investigación tiene como objetivo comprender a través del análisis de entrevistas y estudio de caso como el “Tercer Sector” ha influido en la población de Felipe Camarão, Natal/RN. El objetivo principal de esta investigación es continuar el estudio y ampliar las reflexiones sobre las contradicciones y los conflictos existentes entre las organizaciones del “Tercer Sector” que trabajan en el lugar, teniendo como selección una asociación, una fundación y una ONG que trabaja en el barrio, analizar si hay o no una articulación entre las organizaciones investigadas.

Contradições e disputas no “Terceiro Setor”: uma análise das organizações sociais que atuam no bairro de Felipe Camarão, Natal/RN

Contemporáneamente, parece que la relación entre el Estado y la sociedad civil ha sido modificada por los patrones de neoliberalismo que se propagan a la ideología de la responsabilidad social y, por lo tanto, la expansión del “Tercer Sector”. Así, desde la década de 1980 las Organizaciones No Gubernamentales surgen en Brasil, alcanzando un papel importante en la sociedad, como la realización de sus actividades y proyectos. Anteriormente había organizaciones, pero ahora reconocidas como ONG en este contexto. Así es como cuantitativamente se estructuraron las organizaciones de todo el país y sus acciones se vuelven más relevantes. El surgimiento de las ONG en Brasil se asocia con la lógica liberal y neoliberal que transfiere a la empresa la tarea de cuidar a los incapaces pobres y excluidos. Esta ideología trata de minimizar las necesidades sociales donde las obras del gobierno no son suficientes. Esta investigación tiene como objetivo comprender a través del análisis de entrevistas y estudio de caso como el “Tercer Sector” ha influido en la población de Felipe Camarão, Natal/RN. El objetivo principal de esta investigación es continuar el estudio y ampliar las reflexiones sobre las contradicciones y los conflictos existentes entre las organizaciones del “Tercer Sector” que trabajan en el lugar, teniendo como selección una asociación, una fundación y una ONG que trabaja en el barrio, analizar si hay o no una articulación entre las organizaciones investigadas.

O uso do móbile marketing como estratégia de fidelização de clientes :um estudo e empresas do setor de comércio e serviços em natal-RN

This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process

Educação superior em turismo: o profissional de turismo frente às competências exigidas pelo mercado de trabalho do setor hoteleiro em Natal

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Influência de variáveis arquitetônicas no desempenho energético de hotéis no clima quente e úmido da cidade de Natal/RN

This master thesis aims to assess the influence of the design decisions on the energy building performance of hotels. The research is based on the integration of field study and computer simulation. Firstly, a detailed field study is carried out to identify the characteristics of hotels in Natal, Rio Grande do Norte. The items assessed are occupancies, light and equipment densities, types of air conditioning, total and monthly energy consumption, among others. A second and more comprehensive field study is carried out to identify the range of occurrence of architectural variables, with a larger number of buildings. A base case is modelled in VisualDOE, based on the first field study. Then, a first set of simulations are run to explore the sensitivity of the variables on the energy consumption. The results analyses were the base of a second set of simulations, which combined the most influential variables. The results of 384 models were assessed, and the impacts of design decisions were quantified. The study discusses tendencies and recommendations, as well as the methods advantages and disadvantages

O uso do móbile marketing como estratégia de fidelização de clientes :um estudo e empresas do setor de comércio e serviços em natal-RN

This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process