Life-related negative customer emotions in real estate agent encounters

The goal of this study was to explore how do customers’ life-related negative emotions affect real estate business. This was divided into two research questions: 1. What life-related negative emotions can be recognised in real estate customer encounters? 2. How do the recognised emotions affect customer encounters and the realtor’s work? 3. How can the realtor take the emotions into account in customer service? The theoretical background consists of two main lines of study: emotions and customer encounters. A wide literary review on emotions research was conducted from a cognitive psychology point of view, focusing on negative emotions. Emotions research was then combined into the field of customer encounters. Qualitative study was chosen as the methodological basis of the study. Empirical material of this study was collected through in-depth interviews with 13 successful Finnish real estate agents. Narrative research was used as a method for the study. Four life-related emotion categories were recognized in real estate customer encounters: sadness, anger, anxiety and shame. These emotions rose from issues varying from death of a close one to divorce and from major changes in life stages to deep emotional attachment to an old home. The study also found that these incidental negative emotions do affect customer encounters and realtors’ work. The emotions affected the decision making of customers and sometimes overshadowed reason. Some emotions made the customer passive and slow to make any decisions, while others made their decision making fast and hasty. Even though the incidental emotions might not have had anything to do with the real estate deal, they could affect the outcome of the customer encounter and the whole real estate deal. Interestingly enough, the study found that not all successful real estate agents knowingly serve customers in an emotional level. The study does, however, suggest that in fact it may be an ethical decision of the customer server to take into account the emotional state of the customer. Attending to the emotional side of customers does not only increase pleasantness of the customer encounter, but may improve and balance customer decision making and prevent hasty decisions possibly leading to improved customer satisfaction. This study also gave practical managerial implications to customer service providers on how negative incidental emotions can be attended to in a customer encounter. This study could be useful not only to real estate agents, but also in other types of customer service, especially with vulnerable populations or other types of home-related business.

Internationalization of an SME through FDI as mode of entry - Case Real Estate Company

This study examines international entry of an SME to Brazil using foreign direct investment as a mode of entry. The case company discussed is a small real estate investment company that has operated in Finland and has recently internationalized to Brazil. The work examines how does an SME internationalize, what entry mode is advisable to use and it gives a brief insight of the Brazilian market today.

Diversification benefits for a Finnish non-industrial private forest investor: Real Estate Investment Trusts in the USA

This thesis examined both domestic and international forest investment options for a Finnish non-industrial private forest investor. The focus was on forest-based investment instruments. The influence of movements of currency exchange rates on foreign returns were also taken into account. Annual data from 1995 to 2011 was used. The main portfolio optimization model in this study was the Mean-Variance model but the results were also validated by using the Value at Risk and Expected Shortfall models. In addition, the exchange rate risk hedging was established by using one-week-maturity forward contracts. The results suggested that 75 % of the total wealth should be invested in Finnish private forests and the rest, 25 %, to a US REIT, in this case Rayonier. With hedging, the total return on the portfolio was 7.21 % (NIPF 5.3%) with the volatility of 6.63 % (NIPF 7.9%). Taxation supported US investments in this case. As a conclusion, a Finnish private forest investor may, as evidenced, benefit in diversifying a portfolio using REITs in the US.

The Pay-Off Method as a Tool for Evaluating the Risk and Profitability of Public Real Estate Investments

Real option valuation, in particular the fuzzy pay-off method, has proven to be useful in defining risk and visualizing imprecision of investments in various industry applications. This study examines whether the evaluation of risk and profitability for public real estate investments can be improved by using real option methodology. Firstly, the context of real option valuation in the real estate industry is examined. Further, an empirical case study is performed on 30 real estate investments of a Finnish government enterprise in order to determine whether the presently used investment analysis system can be complemented by the pay-off method. Despite challenges in the application of the pay-off method to the case company’s large investment base, real option valuation is found to create additional value and facilitate more robust risk analysis in public real estate applications.

Dynamic linkages of real estate and stock markets in Finland

Traditionally real estate has been seen as a good diversification tool for a stock portfolio due to the lower return and volatility characteristics of real estate investments. However, the diversification benefits of a multi-asset portfolio depend on how the different asset classes co-move in the short- and long-run. As the asset classes are affected by the same macroeconomic factors, interrelationships limiting the diversification benefits could exist. This master’s thesis aims to identify such dynamic linkages in the Finnish real estate and stock markets. The results are beneficial for portfolio optimization tasks as well as for policy-making. The real estate industry can be divided into direct and securitized markets. In this thesis the direct market is depicted by the Finnish housing market index. The securitized market is proxied by the Finnish all-sectors securitized real estate index and by a European residential Real Estate Investment Trust index. The stock market is depicted by OMX Helsinki Cap index. Several macroeconomic variables are incorporated as well. The methodology of this thesis is based on the Vector Autoregressive (VAR) models. The long-run dynamic linkages are studied with Johansen’s cointegration tests and the short-run interrelationships are examined with Granger-causality tests. In addition, impulse response functions and forecast error variance decomposition analyses are used for robustness checks. The results show that long-run co-movement, or cointegration, did not exist between the housing and stock markets during the sample period. This indicates diversification benefits in the long-run. However, cointegration between the stock and securitized real estate markets was identified. This indicates limited diversification benefits and shows that the listed real estate market in Finland is not matured enough to be considered a separate market from the general stock market. Moreover, while securitized real estate was shown to cointegrate with the housing market in the long-run, the two markets are still too different in their characteristics to be used as substitutes in a multi-asset portfolio. This implies that the capital intensiveness of housing investments cannot be circumvented by investing in securitized real estate.

Value added KPI service delivery with quality function deployment: Multiple case study in asset & real estate management

The aim of this study is to investigate value added service concept for an asset and real estate management case company. The initial purpose was to recognize the most value adding key performance indicators (KPIs) information delivered for its customers, real estate investors with value added service. The multiple case study strategy included two focus group interviews with five case interviews in total. Additionally, quality function deployment (QFD) was used in order to form up the service process. The study starts with introduction and methodology explaining the demand for the thesis study. The subsequent chapter presents the theoretical background on real estate management KPIs in four main points of views and quality function deployment from the service development point of view. The chapter also defines research gap for the case study. According to the case study interviews, the most favored KPIs to deliver for the clients are income maturity of lease agreements and leasing activity. These KPIs and quality characteristics are translated into the QFD. In total, the service QFD explains the service planning, process control, and action plan phases.

Development of internet-based value added services in housing estate business in Russia

Value added services are becoming increasingly popular as they increase the perceived value of the core product and can be a strong method of attracting customers and motivating them to make a choice. The purpose of this research is to develop internet-based value added services for housing estate business in Russia. The research is a case study of Russian housing estate market utilising a triangulation of methods for better results. For the qualitative data analysis, 7 interviews with heads of regional departments of construction companies from different regions of Russia were conducted. For the quantitative data analysis, a survey of 128 inhabitants of Saint-Petersburg housing estates was held. Factor analysis and descriptive statistics including cross-tabulations and chi-square tests for significance were used to analyse the results. In this study, a list 19 value added services that can be provided through online platforms in housing estate market was developed. These services fall into three big groups: social networking services, compulsory and additional services. Additionally, the question of monetisation of online platforms in housing estate market was discussed and three business models were suggested.

Asuntosijoitusyhtiön hankintastrategia Case SATO Oyj

Tutkielman tavoitteena oli kuvata sekä rakentaa asuntosijoitusyhtiön hankintastrategia. Tavoitteena oli myös selvittää miten ostosalkkuanalyysiä voitaisiin hyödyntää asuntosijoitusyhtiön hankintastrategiassa. Näkökulmaksi valittiin transaktiokustannusteoria. Hankintastrategian muodostaminen kuvattiin esimerkkiyrityksen avulla. Tutkielmassa havaittiin, että hankintastrategian muodostaminen on yrityksille strategisesti tärkeä tehtävä. Sen muodostamiseksi ei ole olemassa yhtä oikeaa mallia, mutta monenlaisia apuvälineitä tähän löytyy. Hankintastrategian sisältö riippuu aina yrityksen omista tavoitteista. Kiinteistöalalla on vasta viimeaikoina ryhdytty panostamaan hankintatoimeen ja sen kehittämiseen. Kiinteistöalanhankintatoimi on suuresti kilpailutukseen perustuvaa hankintaa, vaikka alalla puhutaankin paljon kumppanuudesta. Kumppanuuden käsite tulkitaan alalla hyvin laajasti. Suuri osa alan hankinnoista on palveluiden hankintaa. Sopivan palveluntuottajan löytäminen on hankintatoimen suurimpia haasteita.

Holhoustoimen edunvalvontapalvelut, kiinteistön kauppa ja panttaus

Tutkielman tarkoituksena on antaa kokonaiskuva kiinteistön kauppaan ja panttaukseen liittyvistä menettelyistä, kun oikeustoimen osapuolena on henkilö, jolla on holhoustoimilain mukainen edunvalvoja. Tutkielmassa kuvataan edunvalvojan ja edunvalvojan sijaisen määräämis- menettelyä sekä menettelyä koskien holhousviranomaisen luvan vaativia kiinteistön kauppoja ja panttauksia. Kuvaus perustuu pääosin lakien säännöksiin ja niiden esitöihin, olemassa oleviin kirjallisiin lähteisiin ja korkeimman oikeuden ennakkoratkaisuihin.

Opiskelija-asuntosäätiön vuokranmääritysjärjestelmän uudistaminen ja asuntosalkutus

Hallittaessa suurta määrää vuokra-asuntoja, yksittäisten asuntokohteiden tarkka tunteminen on tärkeää. Kuitenkin vähintään yhtä tärkeää on kyetä näkemään kokonaisuus – miten kohteet asettuvat paremmuusjärjestykseen verrattaessa niitä toisiinsa. Mitkä kohteet pärjäävät hyvin milläkin osa-alueella ja mitkä pärjäävät heikommin? Työssä luotiin työkalu, jolla Lappeenrannan seudun opiskelija-asuntosäätiö voi vertailla asuntokohteitaan toisiinsa teknisten, taloudellisten ja kysynnällisten seikkojen perusteella. Kohteiden keskinäisen vertailun avulla voidaan selkeämmin johtaa tulevaisuuden perusparannustöitä, uudisrakentamista sekä kohteista luopumista. Keskinäinen vertailu antaa pohjaa kohde kohtaiselle päätöksenteolle, joka ottaa huomioon kohteiden keskinäisen vertailun. Tämän työkalun avulla päätöksenteon tueksi on mahdollista saada numeerista tietoa aikojen saatossa kertyneen subjektiivisen näkemyksen lisäksi.

Playing to Learn: Business Simulation Games as Leadership Learning Environments

The aim of this dissertation is to investigate if participation in business simulation gaming sessions can make different leadership styles visible and provide students with experiences beneficial for the development of leadership skills. Particularly, the focus is to describe the development of leadership styles when leading virtual teams in computer-­supported collaborative game settings and to identify the outcomes of using computer simulation games as leadership training tools. To answer to the objectives of the study, three empirical experiments were conducted to explore if participation in business simulation gaming sessions (Study I and II), which integrate face-­to-­face and virtual communication (Study III and IV), can make different leadership styles visible and provide students with experiences beneficial for the development of leadership skills. In the first experiment, a group of multicultural graduate business students (N=41) participated in gaming sessions with a computerized business simulation game (Study III). In the second experiment, a group of graduate students (N=9) participated in the training with a ‘real estate’ computer game (Study I and II). In the third experiment, a business simulation gaming session was organized for graduate students group (N=26) and the participants played the simulation game in virtual teams, which were organizationally and geographically dispersed but connected via technology (Study IV). Each team in all experiments had three to four students and students were between 22 and 25 years old. The business computer games used for the empirical experiments presented an enormous number of complex operations in which a team leader needed to make the final decisions involved in leading the team to win the game. These gaming environments were interactive;; participants interacted by solving the given tasks in the game. Thus, strategy and appropriate leadership were needed to be successful. The training was competition-­based and required implementation of leadership skills. The data of these studies consist of observations, participants’ reflective essays written after the gaming sessions, pre-­ and post-­tests questionnaires and participants’ answers to open-­ ended questions. Participants’ interactions and collaboration were observed when they played the computer games. The transcripts of notes from observations and students dialogs were coded in terms of transactional, transformational, heroic and post-­heroic leadership styles. For the data analysis of the transcribed notes from observations, content analysis and discourse analysis was implemented. The Multifactor Leadership Questionnaire (MLQ) was also utilized in the study to measure transformational and transactional leadership styles;; in addition, quantitative (one-­way repeated measures ANOVA) and qualitative data analyses have been performed. The results of this study indicate that in the business simulation gaming environment, certain leadership characteristics emerged spontaneously. Experiences about leadership varied between the teams and were dependent on the role individual students had in their team. These four studies showed that simulation gaming environment has the potential to be used in higher education to exercise the leadership styles relevant in real-­world work contexts. Further, the study indicated that given debriefing sessions, the simulation game context has much potential to benefit learning. The participants who showed interest in leadership roles were given the opportunity of developing leadership skills in practice. The study also provides evidence of unpredictable situations that participants can experience and learn from during the gaming sessions. The study illustrates the complex nature of experiences from the gaming environments and the need for the team leader and role divisions during the gaming sessions. It could be concluded that the experience of simulation game training illustrated the complexity of real life situations and provided participants with the challenges of virtual leadership experiences and the difficulties of using leadership styles in practice. As a result, the study offers playing computer simulation games in small teams as one way to exercise leadership styles in practice.

Osakeyhtiön varsinaisen toiminnan loppuminen ja edullisin tapa saada kiinteistöomaisuudesta tuotto

Tutkimus on tehty tilaustyönä pienelle osakeyhtiölle, jonka varsinainen toiminta loppui vuoden 2007 lopussa. Yhtiö oli lopettaessaan toiminnan velaton ja omaisuus käsitti liiketilan, kaksi asuinhuoneistoa ja käteistä. Lisäksi yhtiöllä oli elinkeinoverolain alaisia tappioita, joita ei voitu käyttää ilman toimialan muuttamista. Tutkielman päätavoitteena oli selvittää edullisin tapa saada kiinteistöomaisuudesta tuotto, kun tutkittavan osakeyhtiön varsinainen toiminta on loppunut. Edullisinta tapaa mitataan yhtiön ja osakkaan maksamien verojen jälkeen jäävänä puhtaana tuottona osakkaalle. Tutkimuksen alussa on selvitetty eri toimintavaihtoehdot yhtiön varsinaisen toiminnan loppuessa. Päävaihtoehtoina on ollut toiminnan jatkaminen ennallaan osakeyhtiön muodossa, toimialan muuttaminen sijoitusyhtiöksi, yhtiön purkaminen ja osakekannan tai omaisuuden myyminen. Jokaisesta näistä vaihtoehdosta on tutkittu niiden veroseuraamukset yhtiön ja osakkaan kannalta sekä laskettu omistajan saama puhdas tuotto. Case-yhtiön omistajalle on kannattavinta vaihtaa yhtiön toimiala kiinteistösijoittamiseksi ja jatkaa toimintaa osakeyhtiönä, jolloin yhtiö saa käyttöönsä vanhat elinkeinoverolain alaiset tappionsa. Toimialan vaihtamisessa piilee verotuksellinen riski, jonka suuruuteen voidaan vaikuttaa. Yhtiön kannattaa jakaa joka vuosi yhtiön nettovarallisuudesta yhdeksän prosenttia osinkona, joka on osingonsaajalle verovapaata. Osinkona kannattaa pääsääntöisesti jakaa ensimmäisenä käteiset varat, seuraavana in natura –osinkona asuinhuoneistot ja viimeisenä liiketila. In natura –osinko kannattaa arvostaa alihintaan, jolloin yhtiö sekä omistaja säästävät veroissa.