Biblioteca Digital

166 resultados para brand strategy

Emotions in branding : a study of the power of emotions in consumer brand choice

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Brand extension : moving away from an established brand image

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International brand alliances: creating value for brands : cooperation between two Finnish companies

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Brand management of functional foods aimed at global markets

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Using strategy map to overcome the barriers in strategy implementation

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Celebrity endorsement as form of brand alliance : Case: Jamie Oliver and Sainsbury's supermarkets Ltd

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Network strategy of an innovative SME - Hormos Medical Corporation

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From globalization to global brands - the challenge of global brand positioning

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Buying a green brand - why? : consumers and the Luonnonystävä brand

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Skating on thin ice? : the brand extension on Reebok into ice-hockey equipment

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Role of management control systems in the strategic management of a project business company : a case study on a project-based company implementing a value sales strategy

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Communicating strategy to Russian personnel : case study into Russian subsidiary's strategy communication practices

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Applying transnational strategy for service MNEs

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Corporate brand management in strategic alliances

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Building brand equity through co-branding : effects on the primary and the secondary brand

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