Celebrity endorsement as form of brand alliance : Case: Jamie Oliver and Sainsbury's supermarkets Ltd

---

Autoria(s): Halonen, Elina

Data(s)	25/09/2015 25/09/2015 2008
Identificador	1471819 http://www.doria.fi/handle/10024/114376 URN:NBN:fi-fe2015091811909
Idioma(s)	en