Building brand equity through co-branding : effects on the primary and the secondary brand

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Autoria(s): Kärkkäinen, Jenny

Data(s)	25/09/2015 25/09/2015 2009
Identificador	1472671 http://www.doria.fi/handle/10024/114648 URN:NBN:fi-fe2015091811890
Idioma(s)	en