From globalization to global brands - the challenge of global brand positioning

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Autoria(s): Hirvonen, Jani

Data(s)	25/09/2015 25/09/2015 2003
Identificador	1464876 http://www.doria.fi/handle/10024/114470 URN:NBN:fi-fe2015091812119
Idioma(s)	en