Biblioteca Digital

140 resultados para brand building

Study of knowledge in organizational context : building a model of mental information processing tasks from a case study of a front-end information process in a young high technology company

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Brand management of functional foods aimed at global markets

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Building partnerships in the Russian business environment : alternatives for internationalizing Finnish ICT SMEs

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Celebrity endorsement as form of brand alliance : Case: Jamie Oliver and Sainsbury's supermarkets Ltd

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From globalization to global brands - the challenge of global brand positioning

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Buying a green brand - why? : consumers and the Luonnonystävä brand

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Skating on thin ice? : the brand extension on Reebok into ice-hockey equipment

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Corporate brand management in strategic alliances

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Stakeholder network interaction in building a factory in Russia : Case: Sormat Rus

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Management of brand image : image survey on selective cosmetics

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Establishing a follow-up system for corporate level brand position strategy : Case Eltel Networks

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Managing and communicating brand heritage in consumer goods companies

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Local brand strategy implementation of global corporate credit card brands

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Formulating an international brand expression for Finnish functional food companies

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Using movie sponsorship to improve the brand image : case: partnership of Finlandia Vodka with James Bond movie 'Die another day'

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