Using movie sponsorship to improve the brand image : case: partnership of Finlandia Vodka with James Bond movie 'Die another day'

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Autoria(s): Nurhonen, Teemu

Data(s)	25/09/2015 25/09/2015 2003
Identificador	1465033 http://www.doria.fi/handle/10024/115150 URN:NBN:fi-fe2015091813320
Idioma(s)	en