10 resultados para Structuralism: Lévi-Strauss and Victor Turner
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Revista da FCSH, N.1, 1980, pp. 205-213
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pp. 205-209
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pp. 205-209
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Luc de heusch, antropólogo belga contemporâneo, foi um dos autores mais lidos pela geração de antropólogos portugueses formados no início da década de 80. O seu trabalho sobre os Tetela (1971) e o seu livro sobre a realeza sagrada (1972), constituiriam obras de referência fundamental para a compreensão da importância dos mitos e rituais na análise comparativa de diferentes sociedades e culturas, tratando-se de exemplos paradigmáticos da abordagem estruturalista proposta por Lévi-Strauss, mas aplicada ao contexto africano.
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Dissertation Presented to obtain the Ph.D. in Biochemistry
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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Dissertation presented to obtain the Ph.D degree in Biochemistry
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The Purpose of this Work Project is to develop a Marketing plan, with a special focus on promotional activities and partnerships’ developments, for the Big Slice, a fast food Pizzeria that is currently operating in Lisbon, where I'm currently working in the marketing and promotion department. The project aims at developing promotions and key partnerships that maximize the opportunity. For that, I have analyzed the major trends in the food sector in Portugal, and I have conducted several qualitative interviews among young individuals. Finally I have developed and implemented various alternative promotions and established important key partnerships.
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This paper practically applies the “Lean Startup Approach” by identifying, analyzing and executing a newly developed web-based business idea. Hypotheses were designed and tested with the construction of a minimum viable product – i.e. a landing page. In-depth interviews allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was to collect as much valuable response as possible from customers and ultimately decide for a superior strategy while devoting the smallest amount of time and money.