Promoting the Big Slice Pizzaria and developing key partnerships
Contribuinte(s) |
Centeno, Victor |
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Data(s) |
06/10/2015
01/01/2015
30/01/2018
|
Resumo |
The Purpose of this Work Project is to develop a Marketing plan, with a special focus on promotional activities and partnerships’ developments, for the Big Slice, a fast food Pizzeria that is currently operating in Lisbon, where I'm currently working in the marketing and promotion department. The project aims at developing promotions and key partnerships that maximize the opportunity. For that, I have analyzed the major trends in the food sector in Portugal, and I have conducted several qualitative interviews among young individuals. Finally I have developed and implemented various alternative promotions and established important key partnerships. |
Identificador |
http://hdl.handle.net/10362/15533 201531666 |
Idioma(s) |
eng |
Direitos |
embargoedAccess |
Palavras-Chave | #Fast food #Big Pizza #Quality products #Promotions #Partnerships #Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
Tipo |
masterThesis |