A practical approach to execute and test a lean startup


Autoria(s): Stritt, Victor
Contribuinte(s)

Alves, Sara

Data(s)

24/05/2016

01/01/2016

30/01/2018

Resumo

This paper practically applies the “Lean Startup Approach” by identifying, analyzing and executing a newly developed web-based business idea. Hypotheses were designed and tested with the construction of a minimum viable product – i.e. a landing page. In-depth interviews allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was to collect as much valuable response as possible from customers and ultimately decide for a superior strategy while devoting the smallest amount of time and money.

Identificador

http://hdl.handle.net/10362/17512

201530880

Idioma(s)

eng

Direitos

embargoedAccess

Palavras-Chave #Entrepreneurship #Lean startup approach #Tech-startup #Minimum Viable Product #Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Tipo

masterThesis