Una mirada científico-teórica al quehacer de la Propaganda Indirecta en el medio radiofónico

A partir del triunfo de la Revolución Cubana las acciones de propaganda indirecta devinieron ejercicio profesional dentro de la gama de acciones de los medios de comunicación masivos, asociados a la construcción y afianzamiento de la ideología socialista imperante en nuestro país y al mismo tiempo, aferrados a los preceptos de la comunicación política.Este factor ha influido en que esta tipología comunicativa en la emisora Radio Vitral de Sancti Spíritus constituya un quehacer imprescindible en los mensajes, lo cual se convirtió en punto de partida para, mediante una metodología de corte cualitativo y con los merecidos referentes teóricos, realizar un diagnóstico de cada una de las particularidades, dígase categoría, subcategorías e indicadores de la propaganda indirecta en este medio de comunicación del centro de Cuba, lo cual sirvió de soporte para la validación teórico metodológica de este instrumento evaluador.Asimismo, con los resultados analizados en el diagnóstico de la propaganda indirecta se determinó que se carecía, a diferencia de la creación directa, de herramientas para evaluar la eficacia de los mensajes comunicativos, acordes con las características propias del sistema radiofónico, lo cual devino motivo para proponer una herramienta científica y teórico metodológica que permita evaluar el quehacer propagandístico indirecto en el medio radiofónico, que des las miradas de las mediaciones sociales y la recepción activa garantice su aplicación en cada una de las emisoras cubanas.

The discursive capacity of graphic design

The relationship between rhetoric and graphic design is presented in this article. The comparison between a classical orator and a graphic designer, between a discourse and a piece of design comes from the connections between with the communication and creativity. We will see how an application of the fundamentals of rhetoric can open new doors to the professional practice, the education of graphic design and the same theory of the rhetoric of the image.By the analysis of a design is exemplified the points of union that show how the arguments, operations, figures of discourse and rhetorical phases are present in the creative process of graphic design and how designers, perhaps unconsciously, use techniques that were traditional. In other words, graphic design is a rhetorical construction.There is then a transposition of a discourse model created by linguistic signs to a discourse model consists of visual and typographic signs, causing design is seen as a discursivediscipline that goes beyond the aesthetic component.

Questioning the merits and demerits of electronic communication in Social Work

This paper examines the social dynamics of electronic exchanges in the human services, particularly in social work. It focuses on the observable effects that email and texting have on the linguistic, relational and clinical rather than managerial aspects of the profession. It highlights how electronic communication is affecting professionals in their practice and learners as they become acculturated to social work. What are the gains and losses of the broad use of electronic devices in daily lay and professional, verbal and non-verbal communication? Will our current situation be seriously detrimental to the demeanor of future practitioners, their use of language, and their ability to establish close personal relationships? The paper analyzes social work linguistic and behavioral changes in light of the growth of electronic communication and offers a summary of merits and demerits viewed through a prism emerging from Baron’s (2000) analysis of human communication.

Cooperative or collaborative learning: Is there a difference in university students’ perceptions?

The hypothesis that the same educational objective, raised as cooperative or collaborative learning in university teaching does not affect students’ perceptions of the learning model, leads this study. It analyses the reflections of two students groups of engineering that shared the same educational goals implemented through two different methodological active learning strategies: Simulation as cooperative learning strategy and Problem-based Learning as a collaborative one. The different number of participants per group (eighty-five and sixty-five, respectively) as well as the use of two active learning strategies, either collaborative or cooperative, did not show differences in the results from a qualitative perspective.

La carpeta de aprendizaje y la evaluación entre iguales de los estudiantes. Resultados de una innovación docente en los estudios universitarios de las artes

Students reflect more on their learning in course subjects when they participate in managing their teaching–learning environment. As a form of guided participation, peer assessment serves the following purposes: (a) it improves the student’s understanding of previously established learning objectives; (b) it is a powerful metacognitive tool; (c) it transfers to the student part of the responsibility for assessing learning, which means deciding which learning activities are important and choosing the degree of effort a course subject will require; (d) it emphasizes the collective aspect of the nature of knowledge; and (e) the educational benefits derived from peer assessment clearly justify the efforts required to implement activities. This paper reports on the relative merits of a learning portfolio compiled during fine arts-related studies in which peer assessment played an important role. The researchers analyzed the student work load and the final marks students received for compulsory art subjects. They conclude that the use of a closed learning portfolio with a well-structured, sequential and analytical design can have a positive effect on student learning and that, although implementing peer assessment may be complex and students need to become familiar with it, its use is not only feasible but recommendable.