The Juniper formations in the Djurdjura (Algerie): an interpretation of the importance of their ecology, dynamics and syntoxonomy in the Kabylian cedar forest as a whole

The authors propose a new phyiosociologic interpretation of Juniperas comniunis subsp. hemisphaerica and Juniperus sabina shrublands in the Djurdjura. They make up two new associations: the Cynosuro balansae-Juniperetun, hemisphaericae and the Daphno oleoidis-Juniperetum sabinae, belonging to the new alliance Lonicero kabylicae-Juniperion hemisphaericae included in the order Querco Cedretalia atlanticae. The ecologic and biogeograpbic value of these communities is analized in a Westem-mediterrancan context as well as their dynamic importance. On this mountain, they correspond to ihe preforested level of cedar forests. For this reason, an attempt to inlerprel Kabylian cedar forests as a whole was made they belong to the new association Senecio perralderlani-Cedretum atlanticae. A diachronic evaluation of changes in native plant communities over a 30 year period is made, in particular as related to the creation of several local structures to protect natural resources.

The discursive capacity of graphic design

The relationship between rhetoric and graphic design is presented in this article. The comparison between a classical orator and a graphic designer, between a discourse and a piece of design comes from the connections between with the communication and creativity. We will see how an application of the fundamentals of rhetoric can open new doors to the professional practice, the education of graphic design and the same theory of the rhetoric of the image.By the analysis of a design is exemplified the points of union that show how the arguments, operations, figures of discourse and rhetorical phases are present in the creative process of graphic design and how designers, perhaps unconsciously, use techniques that were traditional. In other words, graphic design is a rhetorical construction.There is then a transposition of a discourse model created by linguistic signs to a discourse model consists of visual and typographic signs, causing design is seen as a discursivediscipline that goes beyond the aesthetic component.

Interpretation and typology Spanish indefinite pronoun uno in three discoursive genres

This study investigates the Spanish indefinite pronoun uno (“one”). After a detailed analysis of its occurrences in authentic language, we find that its interpretation varies depending on the linguistic context. Therefore, we examine which elements of the context - we focus on the broader context, beyond the sentence – have an impact on its interpretation and develop a typology of the indefinite pronoun as to its interpretation. The pronoun may be interpreted as completely generic or specific (referring to the speaker, the listener or a third person). Its interpretation can also be located in an intermediate position between these interpretive extremes.In addition, we compare its use in various discursive genres - spontaneous conversations, academic essays and web forum - which are distinguished by the presence or absence of interactivity and of more or less subjectivity / intersubjectivity. The comparison shows that pronoun use depends on these characteristics.

The Rhetorical Construction of Corporate Logos

This research is set in the context of today’s societies, in which the corporate visual symbology of a business, corporation or institution constitutes an essential way to transmit its corporate image. Traditional discursive procedures can be discovered in the development of these signs. The rhetorical strategies developed by the great classical authors appear in the logo-symbols expressing the corporate values of today’s companies. Thus, rhetoric is emerging once again in the sense it had many centuries ago: A repertory of rules that, paradoxically, standardizes the deviations of language and whose control is synonymous with power. The main objective of this study is to substantiate the rhetorical construction of logos using as a model of analysis the classical process of creating discourse. This involves understanding logos as persuasive discourses addressed to a modern audience. Our findings show that the rhetorical paradigm can be considered as a creative model for the con­struction of an original logo consistent with a company’s image.