Biblioteca Digital

477 resultados para Strategic communication

Appropriation of new communication technologies in three cultures : a structurational account

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An inductive investigation of strategic configurations in the Australian information technology industry

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Do Queensland food exporters seek strategic competitive advantage in overseas markets, or are they opportunistic exporters : an export case study

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Strategic human resource management in a corporatised public sector organisation

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Strategic alliances : the impact on organisational form

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The uncertain role of alliances in the strategic armoury of the dominant firms in the global pharmaceutical industry

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Service failure and recovery : relational aspects of communication in the service encounter

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The diffusion of MP3 and its impact on the music industry : a strategic analysis

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Integration and performance : an empirical study of how IMC works

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Communication in Queensland's geographic information industry

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Communication rules in three organisational configurations

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The communication process in participative decision making in organisations

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The search for a broadcasting and communication policy in Papua New Guinea

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Introducing crop simulation technology using soft systems methodology : some issues in agricultural communication

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Transformation of communication practices : a case study of older adults' participation in the information society

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