Integration and performance : an empirical study of how IMC works
| Data(s) |
2002
|
|---|---|
| Identificador | |
| Publicador |
Queensland University of Technology |
| Relação |
Kerr, Gayle (2002) Integration and performance : an empirical study of how IMC works. PhD thesis, Queensland University of Technology. |
| Direitos |
Copyright Gayle Kerr |
| Palavras-Chave | #Advertising #Communication in marketing #Sales promotion #integrated marketing communication #integration #message integration #strategic integration #marketing communication performance #evaluation #experiment #thesis #doctoral |
| Tipo |
Thesis |
